Voices Rock

What Voices Rock does

Voices Rock is a Denver-based, woman-owned community choir organization that operates non-audition adult rock choirs across multiple U.S. states. Founded in 2015 by Jill Teas, the company runs 14+ choir locations in Colorado, Oregon, Washington, and (forthcoming) North Carolina, serving nearly 1,000 adult and youth members annually. The core product is a 10-week in-person rehearsal session priced at $285 per member, supplemented by a VR2 youth choir, the Reverb outreach ensemble, and a Virtual Choir membership tier launched in 2025 for remote participants.

The underlying operating stack is built on third-party SaaS tools — Choir Genius for member and repertoire management, Dropbox for sheet music and asset distribution, and Zoom for virtual rehearsals — with no proprietary technology, no AI/ML systems, and no data flywheel referenced. The production model centers on experienced local choir directors who rehearse members toward public performances at marquee venues including Red Rocks Amphitheatre and Boettcher Concert Hall, as well as contracted events such as Colorado Rockies and Tacoma Rainiers national anthem performances.

Revenue is generated through four streams: per-session membership fees ($285 per 10-week session), concert ticket sales, corporate and venue sponsorships, and private event bookings. The organization employs 13 people and is led day-to-day by Executive Director Clara Shelton, appointed in 2025 as part of an apparent transition from founder-led to institutionally managed operations.

Name

Voices Rock

Legal name

Voices Rock

Website

https://voicesrock.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Voices Rock is a Denver-based, woman-owned nonprofit-style operator of non-audition adult rock choirs, running 14+ locations across four states for nearly 1,000 members, with revenue from session fees, concerts, sponsorships, and event bookings.

Ownership category

akta.pro rank

Product category

Community Performing Arts / Music Education

NAICS

Musical Groups and Artists (711130), Performing Arts Companies (7111)

akta.pro primary industry

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

akta.pro secondary industry

Music Producers & Production Teams (MPAIAHAB)

Keywords

• Community choir
• Adult rock choir
• Non-audition singing
• Youth choir program
• Community music performances

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Session Membership Fees: Voices Rock's primary revenue stream is session registration fees charged to individual adult members. Each 10-week session costs $285 per person, with payment plans available (three monthly installments). Reduced introductory rates of $195 apply for new locations such as Colorado Springs, Fort Collins, and Raleigh, while Portland and Seattle/Tacoma offer discounted rates of $225. Scholarship options are available for those demonstrating financial need.
2. VR2 Youth Choir Sessions: Voices Rock's VR2 youth choir (grades 3-8) generates revenue through separate session fees of $285 per child for a 12-week session (13 rehearsals plus dress rehearsal and concert). This revenue covers costs similar to adult sessions including director, accompanist, rehearsal space, music licenses, and a concert t-shirt.
3. Concert Tickets: Voices Rock sells tickets to its end-of-session concerts. Adult concert tickets range from $25-$30 depending on the venue. VR2 youth concert tickets are $20-$25 per adult and $12-$15 per child. Ticket revenue supplements membership fees.
4. Special Event Fees: Voices Rock charges fees for special events such as national anthem performances at Colorado Rockies games ($45 including t-shirt, or $25 without) and Tacoma Rainiers games ($35 including t-shirt, or $20 without). These events generate additional revenue while building community visibility.
5. Reverb Private Event Bookings: Voices Rock's Reverb community outreach ensemble is available for private event bookings including fundraisers, holiday shows, guided singalongs, and standalone performances. This generates booking fees for the organization and serves as both a revenue stream and community outreach mechanism.
6. Corporate Sponsorships: Voices Rock offers corporate sponsorship packages to local businesses, including logo placement, stage signage, MC verbal acknowledgment, social media features, newsletter inclusion, complimentary tickets, and on-site activation. Sponsorship revenue varies by package and is tailored to each partner's goals and budget.
7. Virtual Membership: Voices Rock offers a virtual membership option for individuals without a nearby in-person choir location. The virtual session fee is $195, with access to recorded rehearsals and live Zoom sessions. This represents a lower-priced subscription tier that extends geographic reach without requiring physical presence.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Voices Rock is a community choir organization that runs non-audition rock and pop singing groups for adults (ages 18+) and children (grades 3-8). Members participate in 10-12 week rehearsal sessions that culminate in live performances backed by a full rock band. The organization operates 14+ neighborhood-based choirs across Colorado, Oregon, Washington, and North Carolina, with a synchronized national repertoire enabling members to "choir-hop" between locations.

Product overview

Voices Rock is a community choir organization offering non-audition rock and pop singing groups for adults and children. The core offering is the Voices Rock adult choir network, which operates 14+ regional choirs across Colorado, Oregon, Washington, and North Carolina (with expansion to North Carolina planned for Fall 2026). These neighborhood-based choirs rehearse 10-week sessions and perform live shows with a full rock band. Supporting products include VR2 (youth choir for grades 3-8), Reverb (an audition-only outreach ensemble for existing members available for private event bookings), and Virtual Choir Membership (remote participation option). All choirs learn the same music on the same schedule, allowing singers to visit and perform at any location. The organization was founded in 2015 in Denver.

Differentiator

Problem solved

Functional benefit

Brands

• VR2: Youth choir program for children in grades 3-8, launched in 2019. Non-audition, relaxed environment teaching rock, pop and musical theater songs.
• Reverb

Products and services

• Voices Rock Adult Choirs Non-audition community rock choirs for adults (ages 18+) singing rock and pop music in three-part harmony. Members rehearse for 10 weeks culminating in a live performance backed by a full rock band. Available across 14+ U.S. locations.
• VR2 Youth Choir Non-audition rock choir for children in grades 3-8. Children learn rock, pop, and musical theater songs over 12-week sessions (13 rehearsals, dress rehearsal, and concert), building music fundamentals and performance skills.
• Reverb Outreach Ensemble Audition-only community outreach ensemble of existing Voices Rock members. Performs its own set of pop, rock, and musical theater songs and is available for booking at private events including fundraisers, holiday shows, and guided singalongs.
• Virtual Choir Membership Remote membership option for singers without access to in-person locations. Members receive recorded rehearsals from the Flagship location, can join some sessions live via Zoom, and may participate in concerts at any Voices Rock location.
• National Anthem Performance Experience Special event experience where Voices Rock members sing the national anthem at Colorado Rockies games (Coors Field) and Tacoma Rainiers games, with dedicated rehearsal sessions and a participation fee ($25-$45 depending on inclusion of t-shirt).

Quantifiable outcome

• Nearly 1,000 members across 14+ choirs nationwide
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Denver Film SocietyminorOthersThe Denver Film Society serves as Voices Rock's fiscal agent for tax-deductible donations to its scholarship fund. This partnership enables Voices Rock to offer financial assistance to members who demonstrate need, ensuring no one is denied the opportunity to participate due to financial constraints.
• South Suburban Parks & RecreationcoreStrategic or Co-development PartnerVoices Rock partnered with South Suburban Parks & Recreation to launch the Littleton choir. South Suburban handles registration through their own portal, manages the facility (Buck Recreation Center), and promotes the program to their community network. This partnership enables Voices Rock to reach South Suburban's established customer base and leverage their facilities and administrative infrastructure.
• Showstopper CookiesminorGTM or Marketing PartnerShowstopper Cookies is a spring 2026 show sponsor for Voices Rock Portland, providing sponsorship support for the choir's performance at First United Methodist Church in May 2026.
• Matt Soukup (Fox Real Estate Group)minorGTM or Marketing PartnerMatt Soukup of Fox Real Estate Group is listed as a spring 2026 show sponsor for Voices Rock Portland, providing sponsorship support for the concert event.

Scale indicators11 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• TakeLessons: Online marketplace for private music lessons (vocals, instruments) with national reach. Adjacent consumer proposition—adults paying for music learning—but delivered 1:1 rather than as a community ensemble.
• School of Rock: Largest franchised music education brand focused on rock and pop performance, primarily for kids and teens. Overlaps on rock-music pedagogy and live-band performance culture, but operates as private lessons/camps rather than community choirs.
• MasterClass: Premium online learning platform with vocal and music courses taught by celebrity instructors. Competes for the same 'aspiring adult singer' wallet share but at a different price point and digital format.

Others

• ArtistWorks: Online music school offering video-based vocal and instrument lessons with teacher exchange. Adjacent music education business serving hobbyist adults, but with prerecorded rather than live ensemble experiences.
• Up With People: International performing arts and vocal group where Voices Rock's founder Jill Teas served as vocal coach. Comparable performance-plus-community ethos, but operates a touring cast model rather than local neighborhood choirs.
• Choir Genius: Cloud-based choir management platform that Voices Rock itself uses for registration, music access, and member communication. Adjacent infrastructure provider rather than competitor, but a potential partner or acquirer if Voices Rock ever productizes its member experience.

Direct peers

• Rock Choir: UK-based, non-audition adult contemporary choir with hundreds of local choirs and a similar rehearsal-plus-performance model. The closest direct international analogue to Voices Rock's community rock choir concept.
• Pop-Up Chorus: U.S. community choir organization running multiple no-audition pop/rock ensembles. Closely comparable offering, target audience, and community-led growth model to Voices Rock.
• Joyful Noise: Grassroots community singing events and choirs focused on inclusive, participatory group singing. Similar non-audition philosophy and adult community orientation to Voices Rock.

Regional players

• Young People's Chorus of New York City: Premier youth choral organization with auditions, after-school programming, and performances. Comparable youth choir programming (VR2 vs. YPC's training choirs) but operates in the Northeast U.S. and uses an audition-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/voicesrock
• YouTubeyoutube.com/@VoicesRock
• LinkedInlinkedin.com/company/voices-rock

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voices Rock