Volkswagen Automobile Berlin GmbH

What Volkswagen Automobile Berlin GmbH does

Volkswagen Automobile Berlin GmbH is an authorized multi-brand automotive retailer and service provider operating 15+ physical locations across Berlin, Potsdam, and Nauen in the Brandenburg/Potsdam region of Germany. The company is a wholly-owned subsidiary of Volkswagen Group Retail Deutschland (VGRD Gruppe), itself part of the broader Volkswagen Group, and operates under the trading name "Volkswagen Automobile Berlin und Potsdam." Its portfolio spans new and certified pre-owned vehicle sales across five manufacturer brands — Volkswagen Passenger Cars, Volkswagen Nutzfahrzeuge (commercial vehicles), Škoda, SEAT, and CUPRA — alongside authorized Audi service. Dedicated sub-brand locations include the CUPRA Garage Berlin (Pankow), CUPRA City Garage Berlin (Tacheles), and Škoda Zentrum sites in Tempelhof and Tegel.

The business model is a vertically integrated automotive retail operation combining one-time vehicle sales with recurring after-sales revenue. Revenue streams include new vehicle sales, used vehicle sales (including the OutletCars discount channel and vehicle buyback via the 30-minute Fahrzeugankauf valuation service), workshop and maintenance services, body and paint repairs through dedicated Karosserie- und Lackierzentrum facilities in Tempelhof and Tegel, parts and accessories retail via Click & Collect, and the facilitation of financing and leasing products through Volkswagen Bank GmbH and Volkswagen Leasing GmbH. Promotional financing rates (1.49% to 3.99% APR) and structured leasing offers (e.g., CUPRA Born at €309/month) are actively marketed. Specialized service lines include the NORA-Leistungszentrum for taxis, driving schools, and accessible vehicles, plus a dedicated VGRD Fleet Berlin business center for commercial fleet customers with volume pricing and account management. Digital channels include online workshop appointment booking, remote consultations via Microsoft Teams and Vypii data glasses, paid search and Meta retargeting, and a customer loyalty Kundenclub.

Customer segments are horizontally distributed across individual private buyers (primary segment), commercial fleet and business customers (primary segment), and specialized "Sonderabnehmer" groups (secondary). Go-to-market blends direct-to-consumer retail through showrooms with enterprise field sales via the fleet business center. The company is privately held as a GmbH under German law, with headquarters at Oberlandstraße 40-41, 12099 Berlin, 97 employees, and dual managing directors Andreas Wappler and Henri Strübing. No public revenue, founding date, or independent funding data is disclosed; financials are consolidated within VGRD Gruppe and the Volkswagen Group.

Name

Volkswagen Automobile Berlin GmbH

Legal name

Volkswagen Automobile Berlin GmbH

Website

https://volkswagen-automobile-berlin.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Volkswagen Automobile Berlin GmbH operates a 15+ location authorized multi-brand automotive retail and service network in Berlin, Potsdam, and Nauen for Volkswagen, Škoda, SEAT, CUPRA, and Volkswagen Commercial Vehicles, plus Audi service, serving private buyers and commercial fleet customers under VGRD Gruppe ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles across Volkswagen, Volkswagen Nutzfahrzeuge, Škoda, SEAT, and CUPRA brands. Revenue generated from vehicle list prices, with financing and leasing options facilitated through partner financial institutions.
2. Used Vehicle Sales: Sale of certified pre-owned vehicles including OutletCars and action-priced used vehicles. Special promotional financing rates offered on select models.
3. Workshop and After-Sales Services: Maintenance, inspection, repair, and parts sales including oil changes, brake service, air conditioning, bodywork, paintwork, glass repair, and seasonal checks. Operates dedicated Karosserie- und Lackierzentrum (body and paint center) at multiple locations.
4. Parts and Accessories: Sale of original vehicle parts and accessories through Click & Collect service across locations.
5. Financial and Leasing Services: Facilitation of vehicle financing and leasing through Volkswagen Bank GmbH, Volkswagen Leasing GmbH, and SEAT Leasing. Multiple promotional financing rates offered (e.g., 1.49%, 2.49%, 3.99%). Insurance and extended warranty products also facilitated.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Volkswagen Automobile Berlin GmbH is an authorized multi-brand automobile dealer operating 15+ showrooms and service centers across Berlin and Brandenburg, selling new vehicles of Volkswagen, Volkswagen Nutzfahrzeuge, Škoda, SEAT, and CUPRA alongside certified pre-owned vehicles. The company delivers a full-service automotive offering including new and used vehicle sales, manufacturer-aligned workshop and maintenance services, an in-house body and paint center, parts and accessories retail, vehicle financing and leasing facilitation, fleet management for commercial customers, e-mobility consulting, and a vehicle buyback service.

Product overview

Volkswagen Automobile Berlin GmbH is a multi-brand automobile dealership and service provider operating in Berlin and Brandenburg with 15+ locations. The company offers a comprehensive automotive portfolio across five major brands: Volkswagen Passenger Cars (including the ID. electric series), Volkswagen Nutzfahrzeuge (commercial vehicles including the ID.Buzz and Transporter), Škoda, SEAT, and CUPRA, along with Audi authorized service. The core business encompasses new and certified pre-owned vehicle sales, full-service workshop and maintenance operations (including body and paint services), parts and accessories retail, vehicle financing and leasing, fleet management (VGRD Fleet Berlin), and e-mobility consulting with government subsidy support. The service ecosystem includes online appointment booking, remote video consultation via Microsoft Teams or Vypii data glasses, customer loyalty programs, and specialized offerings for taxis, driving schools, and people with disabilities through the NORA-Leistungszentrum.

Differentiator

Problem solved

Functional benefit

Brands

• CUPRA Garage Berlin: Authorized CUPRA dealer and service center in Berlin
• CUPRA City Garage Berlin
• VGRD Fleet Berlin

Products and services

• Volkswagen Passenger Vehicles (New) Sale of new Volkswagen passenger cars through authorized dealer pricing and promotional financing, targeted at individual consumers and business buyers in Berlin and Brandenburg.
• Volkswagen Commercial Vehicles / Nutzfahrzeuge (New) Sale of new Volkswagen commercial vehicles for fleet operators, tradespeople, and private buyers, with optional complimentary Wartung & Inspektion or WartungPlus package and a 5-year manufacturer warranty on Nutzfahrzeuge ordered from October 2024.
• Škoda Vehicles (New) Sale of new Škoda passenger vehicles through authorized Škoda Zentrum locations in Berlin and Potsdam for individual and business customers.
• SEAT Vehicles (New) Sale of new SEAT passenger vehicles for individual and business customers in the Berlin/Brandenburg region.
• CUPRA Vehicles (New) Sale of new CUPRA performance vehicles through dedicated CUPRA-branded showrooms for individual consumers seeking premium-performance models.
• Audi Authorized Service Authorized maintenance and repair service for Audi vehicles, ensuring manufacturer warranty preservation for Audi owners in Berlin.
• Certified Pre-Owned Vehicles (Gebrauchtwagen) Sale of certified pre-owned vehicles of various brands, inspected for quality and eligible for promotional financing rates (e.g., 1.49%, 2.49%, 3.99% APR on select models).
• OutletCars (Discounted Pre-Owned) Sale of discounted pre-owned vehicles at reduced prices as part of the dealership's outlet program for value-oriented buyers.
• Automotive Workshop Services Full-service automotive workshop providing inspection, oil changes, brake service, air conditioning maintenance, seasonal checks, and accident repair, with online appointment booking available.
• Karosserie- und Lackierzentrum (Body and Paint Center) In-house body and paint repair service at Tempelhof and Tegel locations, providing collision and cosmetic repair work for customers across Berlin.
• Parts and Accessories Shop (Teile & Zubehör) Sale of original vehicle parts and accessories, with Click & Collect service available across multiple locations for customers and workshop referrals.
• VGRD Fleet Berlin (Fleet Business Services) Dedicated fleet management and commercial vehicle services for corporate customers, including volume pricing, custom fleet solutions, flexible leasing, and dedicated account management.
• NORA-Leistungszentrum (Special Mobility Services) Specialized service center providing adapted vehicles and dedicated procurement for taxi operators, driving schools, and people with disabilities, supported by Taxicenter, Fahrschulcenter, and Menschen mit Handicap programs.
• Vehicle Buyback Service (Fahrzeugankauf) Online vehicle valuation and direct purchase service from the dealer, allowing customers to sell their existing vehicle with evaluation completed in 30 minutes.
• E-Mobility Consulting Electric vehicle consultation service including guidance on government subsidies of up to €6,000 for new electric or plug-in hybrid vehicles, supporting customer transition to e-mobility.
• Financial and Leasing Services Facilitation of vehicle financing, leasing, and insurance products through Volkswagen Bank, Volkswagen Leasing, and SEAT Leasing, with promotional APR rates (1.49%–3.99%) on certified used vehicles and lease offers (e.g., CUPRA Born from €309/month).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Volkswagen Group Retail Deutschland (VGRD Gruppe)coreStrategic or Co-development PartnerVolkswagen Automobile Berlin GmbH is a member of the Volkswagen Group Retail Deutschland (VGRD Gruppe) network, a company of the Volkswagen Group. The company operates under VGRD Gruppe's corporate standards, shared IT and digital platforms (carLOG customer portal), compliance frameworks, and centralized HR/recruitment tools (hrtool24, Persis). The company is listed as 'eine Gesellschaft der VGRD Gruppe' (a company of the VGRD Gruppe).
• Porsche Holding Salzburg (Ombudsstelle)minorStrategic or Co-development PartnerPorsche Holding Salzburg has appointed external lawyers (Ombudsleute) who advise on the whistleblowing system or ensure that reports from whistleblowers are forwarded to the central investigation office, including anonymously.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Rosenthal & Schmahl: Authorized VW Group dealer with locations in the broader Berlin/Brandenburg metropolitan area. Direct regional competitor operating authorized VW, Audi, Škoda and SEAT brands across the same geographic footprint.

Broad incumbents

• Volkswagen Group Retail Deutschland (VGRD Gruppe): The direct parent company and broader retail network of Volkswagen Group brands across Germany. Operates sibling authorized dealerships in other German regions under the same corporate standards, IT platforms and OEM agreements, making it the most structurally comparable entity.
• Porsche Holding Salzburg: Volkswagen Group's largest automotive distribution company, handling wholesale, retail and financial services for VW Group brands across Europe. Connected to Volkswagen Automobile Berlin via the whistleblowing Ombudsstelle relationship and the broader VW Group corporate structure.
• Emil Frey Group: Swiss-headquartered but large German-market automotive retail group operating multi-brand dealerships (including VW Group brands) across multiple regions. Comparable multi-brand authorized retail footprint at greater scale and broader OEM coverage.

Direct peers

• Dörr Gruppe: Authorized Volkswagen Group dealer group operating multiple VW, Audi, Škoda and SEAT/CUPRA locations across Germany. Comparable multi-brand authorized dealership structure with workshop, parts and fleet capabilities similar to Volkswagen Automobile Berlin.
• Hahn Gruppe: German automotive retail group with 30+ dealerships across Volkswagen, Škoda, SEAT, CUPRA, Audi and other brands. Closely comparable multi-brand authorized dealership footprint, including new/used vehicle sales, workshop, parts and fleet services.
• Senger Gruppe: Major German multi-brand automotive dealer group representing Volkswagen Group brands (VW, Audi, Škoda, SEAT, CUPRA, Porsche) plus other OEMs across multiple German cities. Directly comparable authorized multi-brand dealership model with similar fleet, workshop and used-car operations.
• AVAG Holding: Augsburg-based German automotive dealer group operating multi-brand showrooms including Volkswagen Group brands. Directly comparable authorized dealer model with new and used vehicle sales, workshop and fleet services across southern and central Germany.

Others

• Mobile.de: Germany's largest online vehicle marketplace used by Volkswagen Automobile Berlin for certified pre-owned listings and reputation monitoring (via Yext integration). Not a direct dealer peer but a key channel and competitor influencing used-car pricing and discovery in the German market.
• AutoScout24: Major European online vehicle marketplace monitored by the dealership through its Yext reputation platform. Adjacent ecosystem participant shaping used-car demand and pricing in Germany, but not a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/companies/volkswagenautomobileberlingmbh
• Facebookfacebook.com/VolkswagenAutomobileBerlin
• LinkedInlinkedin.com/company/volkswagen-automobile-berlin-gmbh
• Instagraminstagram.com/cupra.garageberlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volkswagen Automobile Berlin GmbH