Volley Tricolore Reggio Emilia

What Volley Tricolore Reggio Emilia does

Volley Tricolore Reggio Emilia is an Italian amateur sports association (A.S. Dilettantistica S.R.L.) operating a professional men's volleyball club headquartered at Via Volta 1/D in Reggio Emilia, Italy. Founded in 2012, the club fields a first team that competes under the naming-rights title "Conad Reggio Emilia" in Italy's Serie A2 Credem Banca (with the 2025/2026 season spent in Serie A3 Credem Banca before returning to Serie A2 for 2026/2027). Home matches are played at PalaBigi arena, and the club has reached the top Italian tier (SuperLega) once in its history, following the 2021/2022 Coppa Italia Serie A2 win.

The organization's product surface spans the senior competitive team, season-ticket packages (Granata pass at €80 full / €50 reduced for 10 home matches), an outsourced merchandise storefront, and youth development programs MO.RE Volley and Pieve Volley that compete in the Del Monte Junior League and Boy League. Revenue is generated principally through corporate sponsorship (Conad as primary/naming-rights partner, supplemented by Iren and other local firms), ticketing, merchandise, and social-initiative partnerships with organizations such as CuraRE Onlus.

The business model is community-led and event-driven, anchored by deep territorial ties to Reggio Emilia and the Appennino Reggiano. Go-to-market activity combines home match-day events at PalaBigi, annual pre-season training retreats at Hotel Aquila Nera / Wellness Village in Castelnovo ne' Monti (held six consecutive years from 2020–2025), direct sponsorship sales via a dedicated marketing office, school-based programs, and social initiatives including the All Inclusive Sport project supporting nearly 200 children with disabilities. The club's customer base is geographically narrow (Reggio Emilia province / Emilia-Romagna), with limited disclosed financial metrics and no external funding or parent-company structure.

Name

Volley Tricolore Reggio Emilia

Legal name

Volley Tricolore Reggio Emilia A.S. Dilettantistica S.R.L

Website

https://volleytricolore.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Volley Tricolore Reggio Emilia is an Italian semi-professional men's volleyball club competing in Serie A2 Credem Banca as "Conad Reggio Emilia." It serves local fans, sponsors, and youth athletes in the Reggio Emilia province through competitive play, season tickets, youth academies, and community initiatives.

Ownership category

akta.pro rank

Product category

Professional Volleyball Club

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Volleyball Leagues (MPAKAAAL)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional volleyball club
• Volleyball team management
• Sports sponsorship marketing
• Youth volleyball development
• Sports event ticketing

Headquarters

HQ city

Reggio nell'Emilia, Emilia-Romagna

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Sponsorship and Brand Partnerships: Main revenue stream through sponsorship deals with Conad (primary sponsor naming rights) and other local/national brands seeking visibility through association with the volleyball team.
2. Ticket Sales and Season Passes: Revenue from home match admissions at PalaBigi arena and season ticket subscriptions for the regular season.
3. Merchandise and Shop: Online and physical merchandise sales including team jerseys and fan items through the club shop.
4. Social Initiative Partnerships: Collaborative programs with organizations like CuraRE Onlus and Iren that support community initiatives while generating visibility and partnership revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Volley Tricolore Reggio Emilia operates a professional men's volleyball team competing in Italy's Serie A2/A3 Credem Banca, playing home matches at PalaBigi arena in Reggio Emilia. Beyond the team, the club sells season tickets and match-day admissions, branded merchandise, corporate sponsorship and marketing packages, and runs youth development programs (MO.RE Volley and Pieve Volley) plus annual pre-season training retreats in the Apennine mountains.

Product overview

Volley Tricolore Reggio Emilia operates as a semi-professional sports organization offering volleyball competition in Italy's Serie A2/A3 Credem Banca. The core offering is the professional men's volleyball team, supplemented by youth development programs (MO.RE Volley and Pieve Volley), season ticket packages, merchandise sales, and corporate sponsorship/marketing packages. The club also organizes annual pre-season training retreats in the Apennine mountains as part of its territorial marketing strategy. The organization functions as an amateur sports association (A.S. Dilettantistica S.R.L) and does not operate as a technology or software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Serie A2/A3 Credem Banca Professional Volleyball Team The club's core professional offering: a men's volleyball team competing in Italy's Serie A2/A3 Credem Banca (second/third tier of Italian professional volleyball), playing home matches at PalaBigi arena in Reggio Emilia. Fans attend matches for high-level sports entertainment and community engagement.
• Granata Season Pass (Abbonamenti) Annual subscription ticket packages for the Serie A2/A3 home season. The 2025/2026 'Granata' season pass covers all 10 regular-season home matches at €80 (full price) or €50 (reduced for students, Conad Card holders, parents of youth players, and Eden Sport members).
• Volley Tricolore Branded Merchandise Online and physical merchandise store offering team jerseys, apparel, accessories, and fan memorabilia, operated in partnership with Forniture Estampe.
• Corporate Sponsorship and Marketing Packages Custom sponsorship and marketing partnership packages sold to businesses seeking brand visibility through association with the volleyball team. Includes visibility placement at matches, digital exposure, territorial marketing activities, relational support, and customer-satisfaction services. Pricing is custom quote-based via the marketing office on multi-year contracts.
• MO.RE Volley Youth Development Program Youth volleyball development program (settore giovanile) operated in collaboration with Scuola Pallavolo. Participants compete in junior leagues including the Del Monte Junior League and Del Monte Boy League, with graduates advancing to the professional first team (e.g., Cristian Bertazzoni, Andrea Sanguanini).
• Pieve Volley Youth Program Youth volleyball program operated in partnership with Pieve Volley in the Reggio Emilia province, extending the club's youth development network to the broader territory.
• Annual Pre-Season Training Retreats Week-long summer training camps held annually at Hotel Aquila Nera in Felina/Castelnovo ne' Monti (Appennino Reggiano), combining athletic preparation with territorial marketing and local tourism promotion. Hosted for six consecutive years (2020-2025).

Quantifiable outcome

• Nearly 200 children with disabilities provided inclusive sports opportunities through All Inclusive Sport project

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ConadcoreGTM or Marketing PartnerConad is the primary sponsor and naming rights partner of the team, which competes as 'Conad Reggio Emilia'. The partnership provides main funding and brand visibility, with Conad Le Querce serving as the traditional welcome venue for new team seasons.
• Wellness Village Onda della PietracoreStrategic or Co-development PartnerTraining facility partner providing gym, pool, and fitness facilities for pre-season training camps. Located in Castelnovo ne' Monti, hosting team for six consecutive years of summer retreats.
• Hotel Aquila Nera (Felina)coreStrategic or Co-development PartnerAccommodation partner for annual pre-season training camp. Located in Felina, Castelnovo ne' Monti municipality. Hosts players and staff during week-long training retreats.
• CuraRE OnlusminorStrategic or Co-development PartnerSocial initiative partner collaborating on inclusive sports projects including All Inclusive Sport, which supports children with disabilities in sports participation. Joint charitable auctions and donations organized.
• IrenminorStrategic or Co-development PartnerCorporate partner for school education initiatives including anti-doping awareness, environmental sustainability, and healthy lifestyle programs with Istituto Scaruffi-Levi-Tricolore.
• Studio Fisioterapico Stefano CollariniminorStrategic or Co-development PartnerPhysiotherapy partner providing medical support for first team players during 2023/2024 season, working alongside medical staff and strength coaches.
• Lega Pallavolo Serie AcoreChannel Partner/ Reseller/ DistributorLeague governing body that organizes Serie A2/A3 competitions. Team participates in Credem Banca branded championship series.
• Mo.Re VolleycoreStrategic or Co-development PartnerYouth volleyball development project run in collaboration with Scuola Pallavolo. Produces young talent that advances to professional ranks, including Cristian Bertazzoni and Andrea Sanguanini.
• Pieve VolleyminorStrategic or Co-development PartnerYouth volleyball partnership in Pieve di Soligo area, developing young volleyball players in the club's broader development network.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Consar Ravenna: Italian men's volleyball club competing in Serie A2/A3 tiers. Directly comparable in tier, scale, and sponsorship-driven business model, with similar youth development focus and northern/central Italy footprint.
• HRK Motta di Livenza: Italian men's volleyball club competing in Serie A2/A3 with a similar fan-base model and corporate sponsorship structure. Compares directly on tier, revenue scale, and operational footprint.
• Conscoused Monza Brianza: Italian men's volleyball club playing in Serie A2/A3 with similar community-based and youth-pipeline oriented operations. Competes for the same league standings and media visibility.
• Prisma Taranto: Italian men's volleyball club competing in Serie A2/A3. Comparable in tier, sponsorship-dependent revenue model, and reliance on local community engagement.
• Kioene Padova: Italian men's volleyball club competing in Serie A2/A3 with a corporate naming sponsor. Comparable in tier, revenue structure, and reliance on local fan engagement and sponsorship sales.
• Calzedonia Verona: Italian men's volleyball club with a comparable corporate-named sponsorship model. Operates in Serie A2/A3 with similar revenue concentration from a single title sponsor and historical promotion/relegation dynamics.
• Cuneo Volley: Italian men's volleyball club in Serie A2/A3 with comparable scale, sponsorship-driven finances, and provincial/regional supporter base structure.
• Top Volley Cisterna: Italian men's volleyball club competing in Serie A2/A3. Comparable in scale, tier dynamics, and sponsorship-driven operating model with a regional fan base.

Broad incumbents

• Modena Volley: Historic Italian men's volleyball club based in Emilia-Romagna, currently competing in top-tier SuperLega. Operates in the same regional volleyball market as Volley Tricolore and represents the upper bound of the competitive and sponsorship hierarchy.
• Gas Sales Piacenza: Emilia-Romagna-based volleyball club competing in Serie A. Operates in the same regional market and competes for sponsorship and fan attention within the same territory as Volley Tricolore.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/volley-tricolore-reggio-emilia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volley Tricolore Reggio Emilia