Voodoo Ray's
Voodoo Ray's is an independent New York-style pizzeria in Dalston, East London, selling giant slices, 18- and 22-inch whole pies, sides, and catering for corporate events and private bookings across Central London.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Voodoo Ray's does
Voodoo Ray's is an independent New York-style pizzeria operating from a single venue in Dalston, Hackney, East London. Founded in 2012, the company sells giant slices and 18-inch and 22-inch whole pies, alongside a rotating set of specialty pizzas (e.g., The Fig Lebowski, Holy Melt, Devil's Lettuce, Taco Papi) and sides such as Tenderstem Broccoli, Slaw, Olives and Caesar Salad. Slices are priced from £4.90 to £5.50 and whole pies from £19.50 to £36 depending on size and recipe.
The business operates a direct-to-consumer model with three primary revenue streams: dine-in and take-away at the Dalston site, delivery within Central London, and corporate/events catering (minimum order of five 22-inch pizzas with 48 hours' notice). A private venue hire service supports group bookings and parties. Online ordering is enabled through the StoreKit ecommerce platform, with a dedicated catering ordering flow. There is no disclosed app, no proprietary technology stack beyond ecommerce integration, and no digital tooling beyond a standard website and an Instagram presence.
The company employs 12 people, runs late-night hours (until 2am Friday and Saturday), and is privately held with no disclosed funding, investors, M&A activity, or management team in the source data. Ownership and entity structure are not detailed. The operating footprint is regional to London with catering reach across Central London; no geographic expansion beyond London is evidenced.
Voodoo Ray's firmographics
Firmographics- Name
- Voodoo Ray's
- Legal name
- Voodoo Ray's
- Website
- https://voodoorays.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Voodoo Ray's is an independent New York-style pizzeria in Dalston, East London, selling giant slices, 18- and 22-inch whole pies, sides, and catering for corporate events and private bookings across Central London.
- Ownership category
- akta.pro rank
Voodoo Ray's industry classification
Industry- Product category
- Pizza Restaurant
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Voodoo Ray's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Food and Beverage Sales: Direct sales of New York style pizzas (slices and whole pies), sides, salads, and beverages to dine-in, take-away, and delivery customers. Individual consumer transactions at varying price points.
- Corporate and Events Catering: Bulk order catering service for office events, weddings, and private gatherings. Minimum 5 pizzas per order. Delivers 22-inch pizzas across Central London. Additional revenue from sides, salads, and drinks.
- Venue Hire and Private Bookings: Revenue from private event bookings at their Dalston venue. Full Voodoo Ray's experience for parties and group gatherings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular Pizza Menu - Slice |
| Unit Pricing | Pay-as-you-go | Regular Pizza Menu - 18 inch Pie |
| Unit Pricing | Pay-as-you-go | Regular Pizza Menu - 22 inch Pie |
| Unit Pricing | Pay-as-you-go | Specialty Pizzas - Slice |
| Unit Pricing | Pay-as-you-go | Specialty Pizzas - 18 inch Pie |
| Unit Pricing | Pay-as-you-go | Specialty Pizzas - 22 inch Pie |
| Unit Pricing | Pay-as-you-go | Sides and Salads |
| Unit Pricing | Multi-year contract | Large Order Catering |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Voodoo Ray's product offering
Product offeringCore offering
Voodoo Ray's is a New York-style pizza restaurant selling giant slices and 22-inch whole pies (18-inch and 22-inch sizes) for eat-in, take-away, and delivery. The offering is complemented by sides/salads (Tenderstem Broccoli, Slaw, Olives, Caesar Salad), corporate and event catering with a 5-pizza minimum, and private venue hire at its Dalston location. Specialty and classic pizzas (e.g., The Fig Lebowski, Holy Melt, Ray's Margherita, Pepperoni) form the core menu.
Product overview
Voodoo Ray's is a New York-style pizza restaurant offering giant slices and 22-inch whole pizzas. The core offering consists of specialty pizzas (The Fig Lebowski, Holy Melt) and regular pizzas (Devil's Lettuce, Taco Papi, Hot Ananas, Eat Two Brute, Ray's Margherita, Pepperoni, Shrooms II, Queen Vegan), complemented by sides (Tenderstem Broccoli, Slaw, Olives, Caesar Salad). Pizzas are available as individual slices or whole pies in 18" or 22" sizes. Services include eat-in dining, take-away, delivery, large order catering for corporate events with a minimum of 5 x 22-inch pizzas, and private event venue hire at their Dalston location.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Event Bookings Private venue hire at the Dalston location for parties and group bookings.
- The Fig Lebowski Specialty pizza topped with roast ham, brie, fig chutney, fior di latte mozzarella, and napoli sauce. Available in slice (£5.50), 18" pie (£26), or 22" pie (£36).
- Holy Melt Vegetarian specialty pizza featuring cauliflower cheese, fior di latte mozzarella, crispy onions, and rosemary. Available in slice (£5.40), 18" pie (£25), or 22" pie (£35).
- Devil's Lettuce Vegetarian pizza with lime and garlic ricotta, baked green sauce swirl, fior di latte mozzarella, pecorino, spinach, and lemon wedge. Priced at £4.90 (slice), £19.50 (18"), £29.50 (22").
- Taco Papi Vegetarian pizza with refried beans, pico di gallo, jalapeños, tortilla chips, sour cream, fior di latte mozzarella, napoli sauce, and coriander. Priced at £5.40 (slice), £25 (18"), £35 (22").
- Hot Ananas Pizza with pepperoni, hot honey, jalapeños, ananas, fior di latte mozzarella, and napoli sauce.
- Eat Two Brute Pizza topped with chicken, caesar dressing, garlic oil, fior di latte mozzarella, pecorino, and baby gem lettuce.
- Ray's Margherita Classic margherita pizza with fior di latte mozzarella, pecorino, napoli sauce swirl, and basil.
- Pepperoni Pepperoni pizza with fior di latte mozzarella and napoli sauce swirl.
- Shrooms II Vegetarian pizza with mixed mushrooms, taleggio cheese, fior di latte mozzarella, red onions, butternut squash swirl, and parsley.
- Queen Vegan Vegan pizza with artichoke hearts, green olives, sunblush tomatoes, red onions, napoli sauce, and green sauce swirl. Priced at £5.20 (slice), £24 (18"), £34 (22").
- Tenderstem Broccoli Tenderstem broccoli side with lemon oil and sea salt. Priced at £5.
- Slaw Hispi cabbage slaw with lemon oil, olive oil, and black sesame seeds. Priced at £4.50.
- Olives Nocerella olives side.
- Caesar Salad Caesar salad with baby gem lettuce, caesar dressing, and parmesan. Priced at £5.
- Large Order Catering Corporate and event catering service delivering 22-inch New York-style pizzas across Central London. Minimum order of 5 pizzas with 48 hours' notice. Includes vegan and gluten-free options.
Companies that use Voodoo Ray's
Customer profileSegments3 records
Ideal customer profiles3 records
Voodoo Ray's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Voodoo Ray's partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Voodoo Ray's competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Voodoo Ray's social profiles
Digital presenceVoodoo Ray's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voodoo Ray's leadership team
Management profileNumber of profiles
Voodoo Ray's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voodoo Ray's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voodoo Ray's
What does Voodoo Ray's do?
Voodoo Ray's is a New York-style pizza restaurant selling giant slices and 22-inch whole pies (18-inch and 22-inch sizes) for eat-in, take-away, and delivery. The offering is complemented by sides/salads (Tenderstem Broccoli, Slaw, Olives, Caesar Salad), corporate and event catering with a 5-pizza minimum, and private venue hire at its Dalston location. Specialty and classic pizzas (e.g., The Fig Lebowski, Holy Melt, Ray's Margherita, Pepperoni) form the core menu.
Is Voodoo Ray's a public or private company?
Voodoo Ray's is a private company. It is classified as unknown and is currently operating.
When was Voodoo Ray's founded?
Voodoo Ray's was founded in -1.
How does Voodoo Ray's make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are corporate and Events Catering and venue Hire and Private Bookings.
Does Voodoo Ray's have an API?
No public API is recorded for Voodoo Ray's.
What industry is Voodoo Ray's in?
Voodoo Ray's's product category is Pizza Restaurant. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual. Its SIC code is 5810.