Tourism Association Vorpommern

What Tourism Association Vorpommern does

Tourismusverband Vorpommern e.V. is a non-profit regional destination marketing organization (DMO) founded on October 22, 1990, headquartered in Greifswald, Mecklenburg-Vorpommern, Germany. It is one of seven regional tourism associations in the state and serves as the official marketing entity for the Vorpommern mainland destination, covering 1,280–1,300 km of Baltic and Bodden coastline and 75,000 ha of nature park area. The association coordinates and promotes tourism for a region that records approximately 1.5 million overnight stays annually on the mainland, with a curated portfolio of leisure experiences, cycling and hiking tours, canoe routes, agritourism, and Hanseatic-city cultural visits.

The organization's product portfolio spans bookable cycling tours (Stettiner Haff Rundweg, Romanticism Route), bookable hiking and canoe tours, a member accommodation directory (Gastgeberverzeichnis), youth travel packages, accessible tourism offerings, and a 60-person seminar center (Tourismus-Seminarzentrum Vorpommern) at its Greifswald headquarters. Underlying technology is a standard DMO stack: website-based booking and information platform, CleverReach newsletter, Google Analytics and Meta Pixel, OpenStreetMap/Google Maps, and Komoot for GPX route distribution. Tours are operated as an intermediary/reseller for Mecklenburger Radtour GmbH.

Revenue derives from membership fees (25+ municipalities, 30+ business members), booking commissions on partner tours, seminar room rental (30 EUR/hour, 250 EUR/day), and co-financed marketing services. A significant share of activity is funded through EU Interreg and federal programs: the Interreg South Baltic 'Baltic Manors Route' (2.4M EUR, 2024–2027, with TVV as lead partner), the Interreg 'Stettiner Haff Cycling Route' (3.97M EUR, 2025–2027), the 'Euroregion Pomerania' cooperation project (677K EUR, 2024–2027), and the federal 'Gemeinsam Mee(h)r Natur in Vorpommern wagen' biodiversity program (9.6M EUR, 2024–2030). The association operates with a small core team of approximately 6 employees, supported by a voluntary board. It won 1st place in the Federal Competition for Sustainable Tourism Destinations 2022/23 among 44 applicant regions.

Name

Tourism Association Vorpommern

Legal name

Tourismusverband Vorpommern e.V.

Website

https://vorpommern.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Tourismusverband Vorpommern e.V. is a non-profit regional destination marketing organization for the Vorpommern mainland in Mecklenburg-Vorpommern, Germany, promoting leisure, cycling, agritourism, and cultural experiences to families, youth, couples, cyclists, and business event planners through its vorpommern.de platform and EU-funded cross-border projects.

Ownership category

akta.pro rank

Product category

Tourism Destination Marketing

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Tour Operators (561520)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking (HSACAKAF)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Eco-Tours & Sustainable Nature Travel (THAJAIAD)

Keywords

• Destination marketing services
• Regional tourism promotion
• Accommodation booking services
• Cycling tour packages
• Seminar center rentals

Headquarters

HQ city

Greifswald

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees from municipalities, tourism businesses, and private members. Members receive priority treatment, marketing support, and network access.
2. Tourism Service Commission: Commissions from booking third-party tours (e.g., Mecklenburger Radtour GmbH) and accommodations through the vorpommern.de booking platform.
3. Seminar Center Rental: Rental income from seminar room at headquarters in Greifswald. Up to 60 persons capacity with various room configurations.
4. Marketing and Promotional Services: Marketing services for member businesses and municipalities including catalog distribution, website advertising, and promotional support.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Tourismusverband Vorpommern e.V. is a non-profit regional destination marketing organization that promotes the Vorpommern mainland in Mecklenburg-Vorpommern, Germany. It sells bookable tourism packages including cycling, hiking, and canoe tours (in cooperation with Mecklenburger Radtour GmbH), an accommodation host directory and booking service, agritourism experiences, and the Tourismus-Seminarzentrum Vorpommern seminar and event venue in Greifswald. It also delivers destination marketing services to member municipalities and tourism businesses through its vorpommern.de platform, newsletters, social media, and cross-border Interreg projects.

Product overview

Tourismusverband Vorpommern e.V. operates as a destination marketing and tourism management organization for the Vorpommern mainland region (Mecklenburg-Vorpommern, Germany). It is NOT a software product company but rather provides tourism services including accommodation booking, guided tour packages, and regional promotion. The core product portfolio consists of: (1) the seminar center (Tourismus-Seminarzentrum) in Greifswald for event rentals; (2) bookable cycling, hiking, and canoe tour packages via Mecklenburger Radtour GmbH including themed routes like the Romanticism Trail, Stettiner Haff Rundweg, and Baltic Manors Route; (3) the accommodation host directory (Gastgeberverzeichnis) and booking service; (4) agritourism offerings including the Höfe-Herbst event and farm-based experiences; (5) conference and co-working directory services; (6) the Vorpommern-Urlaub digital magazine; (7) newsletter and press communications; and (8) international Interreg projects (Baltic Manors Route, Stettiner Haff Cycling Route, Euroregion Pomerania Cooperation, and Hotspot 30/Lebenslandschaft Vorpommern biodiversity initiative). The association also runs the website vorpommern.de as its primary digital platform, supported by third-party integrations including Google Analytics, Meta Pixel, CleverReach newsletter, OpenStreetMap/Google Maps, and Komoot for route data.

Differentiator

Problem solved

Functional benefit

Brands

• Tourismus-Seminarzentrum Vorpommern: Seminar room rental facility operated within the tourism association's premises, accommodating up to 60 persons with various seating arrangements.

Products and services

• Tourismus-Seminarzentrum Vorpommern

Quantifiable outcome

• 1.5 million overnight stays annually on the mainland
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Wojewodschaft Westpommern (West Pomeranian Voivodeship)coreStrategic or Co-development Partner · 1 January 2025Lead partner in Interreg project for the Stettiner Haff cycling route (Budget: 3.97 million EUR, 2025-2027). Cross-border tourism development between Germany and Poland.
• Landkreis Vorpommern-GreifswaldcoreImplementation/ SI/ Consulting Partner · 1 January 2025Project partner in Interreg Stettiner Haff project. Supports implementation of cross-border cycling route development.
• Interreg South Baltic Programme PartnerscoreStrategic or Co-development Partner · 1 June 2024International partnership in Interreg South Baltic project 'Baltic Manors Route' (Budget: 2.4 million EUR, 2024-2027). Partners from Germany (2), Denmark (2), Sweden (1), Poland (2), and Lithuania (2) including tourism organizations, universities, cultural institutions, and manor house operators.
• Zachodniopomorska Regionalna Organizacja Turystyczna (West Pomeranian Regional Tourism Organization)coreStrategic or Co-development Partner · 1 April 2024Regional tourism organization of West Pomerania, Poland. Project partner in Euroregion Pomerania tourism cooperation project (Budget: 677,171 EUR, 2024-2027).
• Seenland Oder-Spree e.V.minorStrategic or Co-development Partner · 1 April 2024Partner in Euroregion Pomerania tourism cooperation project. Regional association from German side.
• Rewilding Oder DeltacoreStrategic or Co-development Partner · 15 March 2024Lead partner in major biodiversity and nature tourism project 'Gemeinsam Mee(h)r Natur in Vorpommern wagen' (Budget: 9.6 million EUR, 2024-2030) under Federal Natural Climate Protection Action Program.
• Michael Succow StiftungcoreStrategic or Co-development Partner · 15 March 2024Environmental foundation partner in the Hotspot 30 biodiversity project, focusing on sustainable land use and nature conservation.
• Ostseestiftung (Baltic Sea Foundation)coreStrategic or Co-development Partner · 15 March 2024Foundation partner in the Hotspot 30 project, contributing to Baltic Sea coastal protection and sustainable tourism development.
• Tourismusverband Mecklenburg-Vorpommern e.V.coreStrategic or Co-development PartnerState-level tourism association of which Tourismusverband Vorpommern is one of seven regional members. Provides statewide tourism promotion and coordination.
• Landkreis Vorpommern-GreifswaldcoreStrategic or Co-development PartnerCounty government partner for regional tourism development and projects. Supports the association in project implementation.
• Usedom Tourismus GmbHcoreStrategic or Co-development PartnerCooperation with the tourism organization for the island of Usedom, which is part of the broader Vorpommern destination but operated separately.
• Universität GreifswaldminorStrategic or Co-development PartnerUniversity partnership for discussion and project collaboration. University city serves as major attraction for youth tourism.
• Kommunalgemeinschaft Europaregion POMERANIA e.V.coreStrategic or Co-development PartnerCross-border municipal network promoting regional development through international cooperation in the Pomerania Euroregion.
• Mecklenburger Radtour GmbHcoreChannel Partner/ Reseller/ DistributorReiseveranstalter (tour operator) for cycling and hiking tours. Association acts as intermediary for bookings. Address: Zunftstraße 4, 18437 Stralsund, HRB 8499.
• IHK zu NeubrandenburgminorStrategic or Co-development PartnerChamber of Industry and Commerce partner for regional economic development support.
• Regionaler Planungsverband VorpommernminorStrategic or Co-development PartnerRegional planning association developing spatial planning programs for the Vorpommern region.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tourismusverband Mecklenburg-Vorpommern e.V. State-level tourism association of which Tourismusverband Vorpommern is a regional member. Operates the same DMO model at the federal-state level for the entire Mecklenburg-Vorpommern region and provides overarching branding and coordination.
• Tourismuszentrale Saarland GmbH: State-level DMO for Saarland performing the same destination marketing, accommodation directory, and bookable tour services — directly comparable business model even in a non-coastal geography.
• Ostsee-Holstein-Tourismus e.V. Regional DMO for the Holstein Baltic Sea coast in Schleswig-Holstein. Directly comparable in product focus (Baltic coast, cycling, beach tourism) and target audience (German leisure travelers).
• Tourismus Marketing GmbH Schleswig-Holstein: Comparable regional DMO for the neighboring Schleswig-Holstein state, operating the same destination marketing, booking, and content model for an adjacent northern German coastal tourism market.
• Usedom Tourismus GmbH: Sister DMO for the island of Usedom, operating in the same destination geography with the same regional tourism marketing, booking, and accommodation-listing functions; explicitly coordinated with Tourismusverband Vorpommern.

Others

• Euroregion Pomerania / Kommunalgemeinschaft Europaregion POMERANIA e.V. Cross-border municipal cooperation network covering the German-Polish Pomerania region. Directly comparable in cross-border tourism and regional development mandate; ongoing strategic partner in multiple Interreg projects.
• Mecklenburger Radtour GmbH: Regional cycling and hiking tour operator based in Stralsund; the association's primary reseller partner for bookable cycling and hiking tour packages. Operates the actual ground tour logistics for Tourismusverband Vorpommern's flagship Buchbare Radtouren product line.

Broad incumbents

• Deutsche Zentrale für Tourismus (DZT): National tourism board for Germany. Operates the same DMO concept at country level with broader international marketing remit and significantly larger budget; serves as the umbrella brand that regional DMOs like Tourismusverband Vorpommern feed into.
• Visit Denmark: National tourism organization for Denmark — a Baltic-region incumbent participating in cross-border cultural tourism initiatives (e.g., Baltic Manors Route South Baltic program). Comparable DMO function at country level in the same broader Baltic Sea market.

Regional players

• VisitRostock GmbH: City-level DMO for Rostock, a major Mecklenburg-Vorpommern city. Comparable DMO activities (accommodation booking, events, marketing) but operating at city rather than region level and in a different sub-geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mein_vorpommern
• Facebookfacebook.com/ostseeland.vorpommern
• Instagraminstagram.com/mein_vorpommern/?hl=de
• LinkedInlinkedin.com/company/tourismusverband-vorpommern-e-v

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourism Association Vorpommern