VoyagesAfriq

What VoyagesAfriq does

VoyagesAfriq (legal entity Voyages Afriq Media) is a privately held, Ghana-headquartered digital media publication focused on African travel and tourism. Founded in 2008 and operating with approximately 9 employees from Accra, it self-positions as Africa's leading travel and tourism media and news brand, producing daily editorial coverage of African destinations, MICE, lifestyle, travel tech, gastronomy, and music for a global readership of travel trade professionals and consumers. Its coverage regularly features national tourism boards, destination marketing organizations, airlines, hotels, and supranational bodies including UN Tourism.

The platform is a multi-format content operation built on a WordPress-based website (voyagesafriq.com) hosting the core news archive, supplemented by VA Magazine (monthly downloadable PDF editions dating from March 2023 to present, including destination-specific issues such as the Sierra Leone Special Issue), VATV (a YouTube video channel), and The Tourism Podcast (hosted on PodBean). Distribution extends across six social channels — Facebook, X, LinkedIn, Instagram, WhatsApp Channel, and Telegram — plus a daily email newsletter, with no paywall or registration requirement for content consumption. The technology footprint is conventional web CMS, video, and podcast infrastructure rather than proprietary platforms; no APIs, SDKs, or AI capabilities are disclosed.

The business model is media-monetization-led. Revenue is derived from advertising, sponsored and featured content placements (including "Sponsored" blocks and partner advertisements from tourism boards, airlines, hotels, and industry organizations), and paid press release submission services accessed via [email protected] and a Ghana phone line. Content is free to readers, and no subscription fees or paid content tiers are publicly listed. The go-to-market is content-led and partnership-driven: the company maintains mutual media partnerships with national tourism boards (Kenya, Namibia, Seychelles, Ghana, South Africa, The Gambia), trade associations (ATTA, ATLF, Africa Tourism Partners), aviation and trade events (AviaDev Africa, FITUR, Africa Showcase), and ancillary partners (Ojimah, ATW Connect, Essence of Africa). No funding rounds, acquisitions, ownership disclosures, or management team details are publicly available.

Name

VoyagesAfriq

Legal name

Voyages Afriq Media

Website

https://voyagesafriq.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

VoyagesAfriq (Voyages Afriq Media) is a Ghana-based digital media publication covering African travel and tourism via a WordPress news site, monthly VA Magazine PDFs, a YouTube channel, and a podcast, serving national tourism boards, trade professionals, and global travel consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Display/Sponsored Content: VoyagesAfriq generates revenue through sponsored and featured content placements within its editorial coverage. The site carries dedicated 'Sponsored' content blocks and partner advertisement placements from tourism boards, airlines, hotels, and tourism industry organizations. This is complemented by sponsored articles that profile specific destinations, events, and tourism products as part of the publication's editorial coverage.
2. Press Release Submission: The publication charges for or facilitates press release submissions from tourism boards, travel brands, and industry stakeholders seeking media coverage. Contact email [email protected] and WhatsApp +233 244 943639 are listed as submission channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

VoyagesAfriq is a digital travel and tourism media publication that covers African destinations, hospitality, airlines, and tourism industry trends. It distributes editorial content through a WordPress-based news website, a digital PDF magazine (VA Magazine), a YouTube video channel (VATV), and a tourism-focused podcast (The Tourism Podcast). It also operates a Tourism Jobs Platform and offers Events Coverage as part of its trade-facing media services.

Product overview

VoyagesAfriq is Africa’s leading travel and tourism media and news publication operating as a unified digital content platform. The portfolio consists of VA Magazine (digital PDF publications), a News Content Platform delivering travel and tourism stories across multiple categories (Africa, World, MICE, Lifestyle, Travel Tech, Gastronomy, Music), VATV video content on YouTube, a Tourism Podcast on Podbean, Events Coverage of industry trade shows and summits, and a Tourism Jobs Platform. These products work together to serve a global audience interested in African travel and tourism, with news content forming the core offering supplemented by multimedia content and career resources.

Differentiator

Problem solved

Functional benefit

Brands

• VA Magazine: The company's digital magazine publication covering travel and tourism content
• VATV
• VA Tourism Podcast

Products and services

• News Content Platform Editorial news website publishing travel and tourism stories focused on African destinations, hospitality brands, airlines and trade industry trends for travel consumers and travel industry professionals.
• VA Magazine Digital PDF-format travel and tourism magazine covering African destinations, hospitality, and travel trade stories for consumers and travel industry professionals.
• VATV (YouTube Channel) YouTube-hosted video channel producing travel and tourism video content focused on African destinations, hospitality, and industry coverage for travel consumers and the travel trade.
• The Tourism Podcast PodBean-hosted podcast series focused on African travel and tourism industry topics, aimed at travel trade professionals and travel-curious listeners.
• Tourism Jobs Platform Jobs board platform listing tourism and hospitality job opportunities targeted at African travel trade professionals and employers.
• Events Coverage Editorial coverage and reporting service for travel and tourism industry events in Africa, providing trade-facing event news content.

Quantifiable outcome

• Cited as Africa's No. 1 Travel & Tourism Media & News publication
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• FITUR (Feria Internacional de Turismo)minorGTM or Marketing PartnerFITUR (Madrid's international tourism fair) is listed among VoyagesAfriq's partner organizations. The partnership provides mutual promotional visibility, with FITUR potentially contributing editorial content or news to VoyagesAfriq's coverage of Spanish/European tourism events and African participation at FITUR.
• ATTA (African Travel and Tourism Association)coreGTM or Marketing PartnerATTA (African Travel and Tourism Association) is listed as a partner of VoyagesAfriq. ATTA is a key trade organization connecting African tourism suppliers with global buyers and organizes events including the Africa Showcase roadshows. The partnership positions VoyagesAfriq as a media partner for ATTA's trade activities.
• AviaDev AfricaminorGTM or Marketing PartnerAviaDev Africa (aviation development conference for Africa) is listed as a partner, providing mutual promotional visibility between the aviation-focused conference platform and VoyagesAfriq's tourism media coverage.
• Africa Showcase (Australasia, CEE, Australia)coreGTM or Marketing PartnerAfrica Showcase organizes roadshow events connecting African tourism suppliers with buyers in Australasia, Central & Eastern Europe, and Australia. Multiple Africa Showcase events are featured and promoted through VoyagesAfriq's editorial coverage and partnership listings.
• Ghana Tourism Authority (GTA)coreGTM or Marketing PartnerThe Ghana Tourism Authority is listed as a partner, providing mutual promotional support. VoyagesAfriq extensively covers GTA and Ghana tourism development initiatives, including the GTDC Campus to Countries programme and Ghana's e-visa launch.
• Kenya Tourist Board (Kenya Tourism Board / Magical Kenya)coreGTM or Marketing PartnerKenya Tourist Board (KTB) is listed as a partner. VoyagesAfriq provides extensive coverage of Kenya tourism including MKTE expo launches, MICE investment strategy, Nairobi Commitment, and Kenya's tourism board CEO interviews.
• Visit Namibia (Namibia Tourism Board)coreGTM or Marketing PartnerNamibia Tourism Board is listed as a partner. VoyagesAfriq covers NTB activities including China Tourism Association cooperation forums, Botswana roadshows, and general tourism investment coverage.
• Visit The GambiaminorGTM or Marketing PartnerVisit The Gambia tourism board is listed as a partner, with VoyagesAfriq covering Gambia-Senegal tourism cooperation and regional travel stories.
• Seychelles Tourism BoardcoreGTM or Marketing PartnerSeychelles Tourism Board is listed as a partner. VoyagesAfriq provides extensive coverage of Seychelles tourism including India roadshows, Ethiopian Airlines capacity increases, La Réunion MoU signing, and UN Tourism CAF meeting hosted in Seychelles.
• Africa Tourism Partners / ATLF (Africa Tourism Leadership Forum)coreGTM or Marketing PartnerAfrica Tourism Partners organizes the Africa Tourism Leadership Forum & Awards (ATLF), which VoyagesAfriq covers extensively. The publication serves as a media partner for ATLF events and provides editorial coverage of the forum's speakers and outcomes.
• Ojimah (Destination Management Company)minorGTM or Marketing PartnerOjimah, a boutique destination management and travel company, is listed as a VoyagesAfriq partner, providing mutual promotional visibility.
• ATW Connect (Air Transport World)minorGTM or Marketing PartnerATW Connect (Air Transport World) is listed as a partner, providing mutual visibility between aviation industry coverage and African tourism media.
• Essence of AfricaminorGTM or Marketing PartnerEssence of Africa is referenced as a partner destination platform connected to VoyagesAfriq through the site banner link (essenceofafrica.travel), suggesting content and promotional partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Tourism Update: South African tourism trade publication covering the Southern African tourism industry. Comparable as a regional travel trade media outlet targeting tourism professionals, but focused primarily on South Africa rather than pan-Africa.
• How We Made It In Africa: Africa-focused business media publication covering industries, companies, and economic trends across the continent. Comparable as a digital media outlet with specialist Africa coverage, though focused more on business/economic topics than tourism specifically.

Broad incumbents

• Phocuswright: Travel industry research, media, and events business (formed from the merger of Tnooz and Phocuswright research). Comparable as a B2B travel trade media and intelligence platform, though with a research-driven rather than news-led model.
• Skift: Global travel industry media, research, and events business covering the entire travel ecosystem. Comparable as a multi-format (news, research, events) travel trade media outlet, but with broader geographic scope and substantially larger scale than VoyagesAfriq.
• Travel Weekly: Long-established global travel trade publication serving travel agents, tour operators, and suppliers. Comparable as a B2B travel trade news outlet, though substantially larger and focused on the broader global travel industry rather than Africa specifically.

Direct peers

• eTurboNews (eTN): Global travel and tourism news publication distributing press releases and editorial coverage to the travel trade. Comparable as a digital-first tourism news outlet with a similar mix of editorial coverage, press release distribution, and trade audience focus.
• Africa Business Travel: B2B publication covering business travel, MICE, and corporate travel across Africa. Comparable as an Africa-focused travel trade media outlet, with overlap on MICE coverage in particular.
• Africa Travel Magazine: Online magazine covering African travel destinations, culture, and tourism industry news. Comparable as an Africa-focused travel media publication with a similar editorial remit, though with a more destination-marketing angle than VoyagesAfriq's trade news focus.
• Travel Africa Magazine: Print and digital magazine publication dedicated to African travel and tourism, similar in editorial positioning to VA Magazine. A directly comparable consumer-facing Africa travel media outlet, though with a print heritage and consumer (rather than trade) primary audience.
• African Travel & Tourism Association (ATTA): Trade association connecting African tourism suppliers with global buyers. Listed as a core strategic partner of VoyagesAfriq and a co-organizer of Africa Showcase roadshows, making it a directly comparable Africa-focused tourism trade platform, though operating as an association rather than a media publication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VoyagesAfriq
• YouTubeyoutube.com/channel/UCzCpK6RneWiRaloBRDphI4Q
• Facebookfacebook.com/VoyagesAfriqM
• LinkedInlinkedin.com/company/voyagesafriq
• Instagraminstagram.com/voyagesafriq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VoyagesAfriq