Carrefour Voyages

What Carrefour Voyages does

Carrefour Voyages is the wholly-owned travel retail subsidiary of Groupe Carrefour, established in 1991 and headquartered in Evry, France. The company operates an omnichannel travel distribution platform combining 115 physical travel agencies across France with the e-commerce site voyages.carrefour.fr, targeting French consumer segments including families, couples, seniors, business travelers, and responsible-tourism enthusiasts. Core product lines span flight bookings (Vol), customizable Vol+Hôtel packages, hotel reservations, guided circuits, maritime and river cruises, camping, vacation rentals, Disneyland Paris theme park packages, and proprietary "Les Créations Carrefour Voyages" products underwritten with a lowest-price guarantee. The platform also distributes responsible-tourism packages under the Voyages Responsables banner and sells travel insurance via an Allianz Travel partnership.

The underlying technology stack is a consumer-facing online travel agency platform with an AI-powered natural-language search feature for trip inspiration, dynamic packaging logic for Vol+Hôtel combinations, and integrations with marketing and analytics tooling including Beyable, Fullstory, Epsilon, RTB House, Google Analytics, and OneTrust for consent management. The company is a registered IATA agent and operates as a reseller for major suppliers including Disneyland Paris, Costa Croisières, and MSC Croisières.

Carrefour Voyages makes money through transaction fees and negotiated-margin commissions on packaged travel products, professional service fees from in-agency advisory bookings, and cross-selling leverage from the broader Carrefour ecosystem — notably the Club Carrefour loyalty program (14 million members) whose Cagnotte Club rewards can be redeemed against travel purchases. Pricing is unit-based with pay-as-you-go billing, supported by flexible payment options (3x/4x installments), ANCV vacation voucher acceptance, and a "Prix Bas" lowest-price guarantee on proprietary packages. The €28 million share-capital SAS is privately held under Groupe Carrefour ownership, with no public revenue disclosure available.

Name

Carrefour Voyages

Legal name

Carrefour Voyages

Website

https://voyages.carrefour.fr

Company type

Private

Operating status

Operating

Short description

Carrefour Voyages is the wholly-owned travel retail subsidiary of Groupe Carrefour, operating 115 physical travel agencies across France and the voyages.carrefour.fr e-commerce platform. It sells flights, packages, hotels, cruises, and Disneyland Paris trips to French consumers, leveraging the 14-million-member Club Carrefour loyalty ecosystem.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Cruise + Guided Land Tour Packages (THAEAHAJ), Specialty-Themed Boutique Cruises (Culinary, Wellness, Diving, Culture) (THAEADAJ)

Keywords

• Travel agency services
• Package holiday booking
• Flight and hotel packages
• Cruise vacation packages
• Online travel agency

Headquarters

HQ city

Evry

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Travel package bookings: Commission and margin earned on packaged travel products including Vol+Hôtel combinations, pre-packaged stays, and custom itineraries. Includes negotiated rates with airlines, hotels, and ground services.
2. Agency service fees: Service fees charged for bookings made through the 115 physical travel agencies, with dedicated advisors providing personalized travel planning services.
3. Airline ticket bookings: Commission from flight-only bookings, offering competitive pricing with no credit card fees and waived service charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Carrefour Voyages is an omnichannel travel retailer selling packaged and à-la-carte travel products to French consumers through 115 physical agencies and the voyages.carrefour.fr website. Core offerings include flight bookings (Vol), customizable flight+hotel packages (Vol+Hôtel), hotel reservations, guided circuits, maritime and river cruises, camping and vacation rentals, Disneyland Paris theme park packages, and proprietary 'Les Créations' branded packages with a lowest-price guarantee.

Product overview

Carrefour Voyages is an online travel agency operated by the Carrefour Group, offering a comprehensive travel booking platform with multiple core products including flight bookings (Vol), package holidays (Vol + Hôtel), hotel reservations (Hôtel), guided tours (Circuit), cruises (Croisière including maritime and river options), camping and vacation rentals (Camping/Location), and Disneyland Paris theme park packages. The platform also features proprietary branded packages called 'Les Créations Carrefour Voyages' with a lowest price guarantee, responsible tourism options (Voyages Responsables), business travel services, and travel insurance. The offering integrates with the Club Carrefour loyalty program allowing 14 million members to earn and redeem loyalty points. Key features include AI-powered search for trip inspiration, flexible payment options (3x/4x installments, ANCV vacation vouchers), and coverage of destinations across Europe, Africa, Asia, Americas, and overseas French territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Vol (Flight Bookings) Flight booking service offering airline tickets to hundreds of destinations worldwide with no booking fees, no credit card fees, and exclusive web prices. Customers can book flights directly online or through the 115 physical agencies, with the FLEX cancellation option allowing up to 100% refund in vouchers.
• Vol + Hôtel (Flight + Hotel Packages) Customizable packages combining flights and hotel accommodations, allowing customers to select preferred airlines, schedules, and hotel categories to build their ideal trip. Available for destinations worldwide with examples including Tunisia, Majorca, and Laponie.
• Hôtel (Hotel Reservations) Hotel reservation service offering accommodations in France and worldwide, ranging from budget to luxury hotels, including family-friendly, spa, thalasso, and all-inclusive options.
• Circuit (Guided Tours) Organized guided tours to destinations worldwide, often with French-speaking guides, including transportation, accommodations, and visits as a structured itinerary.
• Croisière (Cruise Packages) Maritime cruise vacation packages with featured partner cruise lines Costa Croisières and MSC Croisières, covering Mediterranean, Caribbean, Bahamas, Brazil, and Asia routes, including premium options like the MSC Yacht Club luxury experience.
• Croisière Fluviale (River Cruises) River cruise vacations along European and world rivers including the Rhine, Danube, Rhone, Seine, and Nile, offered as organized cruises or as self-drive boat rentals. River cruises start from 250€ per person.
• Camping Vacations Camping vacation rentals in France and abroad, including mobilhome accommodations, holiday residences with pools, and camping-car (RV) rentals.
• Location (Vacation Rentals) Vacation rental properties including holiday homes, villas, and apartments across French and international destinations.
• Disneyland Paris Packages Theme park vacation packages including Disney hotels (Davy Crockett Ranch, Hotel Santa Fe, Sequoia Lodge, Newport Bay Club, Disneyland Hotel), park tickets, and combined train+hotel+ticket options for Disneyland Paris and Disney Adventure World.
• Voyages Responsables (Responsible Tourism) Responsible tourism packages featuring immersive travel experiences with local communities, eco-labels including Évasion lointaine, and sustainable travel practices.
• Les Créations Carrefour Voyages (Proprietary Branded Packages) Proprietary branded travel packages created by Carrefour Voyages' experts with a Lowest Price Guarantee policy, offering exclusive deals negotiated with airlines, hotels, and ground operators. Competitor pricing is matched within 24 hours of booking.
• Week-end (City Break Packages) Short getaway packages to European and international cities including flights, hotels, and customizable options for weekend city breaks.
• Vacances Scolaires (School Holiday Packages) Special vacation packages designed for French school holiday periods including summer, Toussaint, Christmas, winter, and spring breaks, targeting family travelers aligned to the French academic calendar.
• Voyage d'entreprise (Business Travel Services) Business travel services including corporate travel arrangements, group bookings, and team events for professional purposes, with flexible booking options for SMEs and corporate clients.
• Assurance Voyage (Travel Insurance) Travel insurance and protection services offered in partnership with Allianz Travel, covering trip cancellation, medical assistance, and other travel-related coverage, integrated into the booking flow.
• Club Carrefour Loyalty (Travel Loyalty Integration) Loyalty program integrated with the broader Club Carrefour ecosystem (14 million members), allowing users to accumulate and redeem euros (Cagnotte Club) on travel bookings as part of the broader Carrefour group loyalty program.

Quantifiable outcome

• 1,246,741 votes received in Meilleure Chaîne de Magasins award study
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Allianz TravelcoreGTM or Marketing PartnerTravel insurance partnership offering insurance products alongside travel bookings. Allianz provides travel insurance and assistance services integrated into the booking flow.
• Les Entreprises du VoyagecoreStrategic or Co-development PartnerIndustry association membership providing industry standards compliance, collective representation, and professional network within the French travel sector.
• IATAcoreTechnology or IntegrationInternational Air Transport Association partnership providing access to airline booking systems, industry standards, and airline inventory for flight bookings.
• Disneyland PariscoreStrategic or Co-development PartnerExclusive partnership offering Disneyland Paris hotel packages and park tickets, including Disney Davy Crockett Ranch, Disney Hotel Santa Fe, Disney Sequoia Lodge, Disney Newport Bay Club, and Disneyland Hotel. Special Disney Adventure World packages from March 2026.
• Costa CroisièresmajorChannel Partner/ Reseller/ DistributorFeatured cruise partner offering Costa cruise packages including Mediterranean, Caribbean, Bahamas, Brazil, and Asia routes on ships like Costa Diadema, Costa Pacifica, Costa Magica, and Costa Luminosa.
• MSC CroisièresmajorChannel Partner/ Reseller/ DistributorFeatured cruise partner with all-inclusive packages including full board, entertainment, and kids clubs. Premium MSC Yacht Club option offering luxury amenities, private dining, butler service, and exclusive facilities.
• Facebook (via Meta Pixel)minorGTM or Marketing PartnerAdvertising partner using Facebook pixel for conversion tracking, audience targeting, and retargeting campaigns across the Facebook advertising network.
• Google AdsminorGTM or Marketing PartnerSearch advertising partner for Google Ads campaigns targeting travel-related keywords across Google's advertising network.
• Bing AdsminorGTM or Marketing PartnerSearch advertising partner for Microsoft/Bing search network to capture alternative search engine traffic.
• ANCV (Chèques-Vacances)minorOthersAcceptance of ANCV vacation vouchers (classical and Connect) as payment method for travel bookings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leclerc Voyages: French retail-anchored travel agency subsidiary of E.Leclerc, the closest analogue to Carrefour Voyages. Operates a similar omnichannel model combining physical travel agencies with an online booking platform, leveraging the parent retail brand and loyalty ecosystem to sell packaged holidays, flights, and cruises.
• Fnac Voyages: French retail-anchored online travel agency owned by Fnac Darty, offering flights, hotels, packages, and themed travel. Same retail-conglomerate-driven GTM motion as Carrefour Voyages, targeting French consumers with cross-brand loyalty benefits.
• Havas Voyages: One of France's largest traditional travel agency networks with a broad physical retail footprint and online booking platform. Directly competes with Carrefour Voyages for French family and leisure travelers through packaged holidays, cruises, and business travel services.
• Selectour: French cooperative network of independent travel agencies with hundreds of physical locations across France and an online platform. Competes directly with Carrefour Voyages on leisure packages, cruises, and corporate travel in the French market.
• TUI France: French arm of TUI Group, one of Europe's largest integrated tour operators with own-brand hotels, cruise ships, and packaged holidays. Directly competes with Carrefour Voyages in the French leisure travel market, particularly on all-inclusive and family packages.
• SNCF Connect: French state-railway-affiliated travel platform selling train tickets alongside flights, hotels, and packaged travel. Competes with Carrefour Voyages for French leisure travelers, especially short city-breaks and combined rail+hotel stays, with a similarly strong parent-brand halo effect.
• Club Med: French premium all-inclusive resort operator with proprietary villages worldwide, selling directly to French consumers through owned channels. Adjacent competitor on premium family and couple packages, the highest-margin segment that Carrefour Voyages also targets with its adult-only and luxury offerings.

Broad incumbents

• Booking.com: Global online travel agency dominating hotel and alternative accommodation bookings worldwide. Competes with Carrefour Voyages across all hotel and package bookings but at vastly larger scale, with no physical distribution. A key head-to-head competitor on price-driven French leisure bookings.
• Expedia: Global online travel agency offering flights, hotels, packages, cruises, and activities. Competes with Carrefour Voyages for French and international travelers; broader portfolio including Vrbo and Hotels.com makes it a broad incumbent rather than a focused French-market peer.
• Lastminute.com: European OTA specializing in last-minute and dynamic-package deals across flights, hotels, and holidays. Direct overlap with Carrefour Voyages' flash-sale and last-minute inventory, but operates pan-European without the French retail-anchor distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/voyages.carrefour/?locale=fr_FR
• Instagraminstagram.com/popular/carrefourvoyage

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrefour Voyages