Voyages Gendron
Voyages Gendron is a privately held Quebec-based travel agency with 75 employees, operating six specialized sub-brands (ski, golf, cruises, cycling, sun, tours) that sell commission-based packaged travel to French and English-speaking Canadian consumers across 40+ countries.
- Company typePrivate
- Founded1985
- HeadquartersSalaberry-de-Valleyfield, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
What Voyages Gendron does
Voyages Gendron is a privately held Canadian retail travel agency headquartered in Salaberry-de-Valleyfield, Quebec, operating under Quebec travel permit #700464 with a history spanning over 40 years (founded 1982/1985 per conflicting sources). The company employs approximately 75 staff, including over 20 named travel specialists organized across six specialized sub-brand divisions: Gendronski (ski travel), Gendrongolf (golf travel), Gendronsoleil (all-inclusive sun vacations), Gendroncroisières (cruises), Gendronvélo (cycling tours), and Gendrontours (coach tours and international circuits). Each division maintains dedicated specialists handling curated packages across more than 40 countries spanning North America, Europe, Caribbean, Africa, Asia, South America, and Oceania.
The company's product portfolio spans individual and group travel packages priced from $195 for day trips up to $18,290 per person for premium cruise packages, with average offerings concentrated in the $2,000-$9,000 per-person range. Specialized active-travel offerings include heliski, cat-ski, ski safari, ski touring, vélo-péniche (barge cycling), and themed sun retreats. The technology layer is built on the third-party Reslynx booking platform, which powers online search and reservation for flights, hotels, and rental cars, layered with a customer account management system storing traveler profiles and preferences. Ancillary services include travel insurance commissions, gift certificates, school group travel, and corporate travel services.
Voyages Gendron operates a hybrid go-to-market model: a sales-led advisor channel (phone, email, in-person appointments at the Quebec headquarters, available in French and English) combined with a self-serve online booking channel. Revenue is generated primarily through commissions on packaged travel sold across supplier partner networks, which include Club Med (strategic partner), 14+ cruise line partners (Royal Caribbean, MSC, Viking, Celebrity, Princess, Norwegian, Holland America, Disney, Carnival, Costa, Oceania, Quark Expeditions, Adventure Canada, Uniworld, Scenic, Paul Gauguin), lift pass programs (Ikon Pass, EPIC Pass, Mountain Collective), and Vol en Retard for flight delay claims assistance. Customer segments are primarily B2C individual travelers and small groups, supplemented by school groups, seniors groups, sports teams, and corporate clients.
Voyages Gendron firmographics
Firmographics- Name
- Voyages Gendron
- Legal name
- Voyages Gendron
- Website
- https://voyagesgendron.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Short description
- Voyages Gendron is a privately held Quebec-based travel agency with 75 employees, operating six specialized sub-brands (ski, golf, cruises, cycling, sun, tours) that sell commission-based packaged travel to French and English-speaking Canadian consumers across 40+ countries.
- Ownership category
- akta.pro rank
Where Voyages Gendron is headquartered
LocationHeadquarters
- HQ city
- Salaberry-de-Valleyfield
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Voyages Gendron business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Travel package sales and commissions: Earn commissions from tour operators, hotels, airlines, cruise lines, and destination service providers on packaged travel arrangements sold to customers
- Group travel services: Revenue from organizing group travel including coach tours, school trips, corporate travel, and sports travel packages with accompaniment services
- Specialized travel packages: Revenue from niche travel categories including ski safaris, golf packages, cycling tours, heliskiing, and cat-ski experiences with premium pricing
- Travel insurance sales: Commissions from travel insurance products offered as add-on service for trip protection
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coach/Day trips - Budget-friendly options starting at $195/person |
| Unit Pricing | Pay-as-you-go | Ski packages - Individual and group ski travel |
| Unit Pricing | Pay-as-you-go | Golf packages - Golf destination travel |
| Unit Pricing | Pay-as-you-go | Sun/All-inclusive packages - Tropical destinations |
| Unit Pricing | Pay-as-you-go | International tours and stays - Multi-destination travel |
| Unit Pricing | Pay-as-you-go | Cruise packages - Maritime and river cruising |
| Unit Pricing | Pay-as-you-go | Solo traveler supplement (jumelage program) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Voyages Gendron product offering
Product offeringCore offering
Voyages Gendron is a Quebec-based travel agency that curates and sells escorted group and individual travel packages across six specialized divisions: coach tours and international circuits, ski vacations, golf trips, cycling tours, cruises, and all-inclusive sun resorts. Revenue is generated primarily through supplier commissions on packaged travel components (flights, hotels, tours, cruise lines, insurance), supplemented by corporate and school group travel services, gift certificates, and travel insurance add-ons. The agency combines personalized advisor consultations with an online Reslynx-powered booking platform supporting bilingual French/English service.
Product overview
Voyages Gendron is a Canadian travel agency offering a diversified portfolio of specialized travel products organized into six core divisions: Gendron Tours (coach tours and international circuit travel), Gendronski (ski travel with specialized backcountry options), Gendrongolf (golf travel packages), Gendronvélo (cycling and mountain biking vacations), Gendroncroisières (ocean and river cruise packages), and Gendronsoleil (all-inclusive sun vacations). The company also offers Club Med-branded packages across multiple resort destinations. Key differentiating offerings include specialized ski products such as cat-ski, héliski, ski safari, ski touring, and cross-country skiing, along with lift pass programs (Ikon Pass, EPIC Pass, Mountain Collective). For cycling, the company offers both traditional bike tours and unique vélopéniche (barge cycling) experiences. The product line spans individual/customizable packages and group escorted tours, with supplementary services including travel insurance, gift certificates, and corporate travel management. The company operates primarily in Quebec, Canada and serves both French-speaking and English-speaking markets.
Differentiator
Problem solved
Functional benefit
Brands
- Gendrontours: Specialized in coach tours, international stays and tours
- Gendronski
- Gendrongolf
- Gendronvélo
- Gendroncroisières
- Gendronsoleil
- Club Med
Products and services
- Gendron Tours Coach tours and international circuit travel including day trips, multi-day escorted bus tours, and group itineraries to destinations worldwide with accompanying guides.
- Gendronski Ski travel packages covering resorts across North America, Europe, Asia, and Oceania, including cat-ski, heliski, ski safari, ski touring, cross-country skiing, and lift-pass programs (Ikon Pass, EPIC Pass, Mountain Collective).
- Gendrongolf Golf travel packages to destinations worldwide including the Caribbean, North America, Europe, and Asia, featuring golf resort stays, unlimited golf packages, and group golf trips.
- Gendronvélo Cycling and bike tours covering road cycling, mountain biking, and vélo-péniche (bike-barge) vacations across Canada, the United States, and Europe.
- Gendroncroisières Ocean and river cruise packages offered through multiple cruise line partners including Royal Caribbean, MSC, Celebrity, Princess, Viking, Norwegian, Holland America, Disney, Costa, Oceania, Quark Expéditions, Adventure Canada, Uniworld, Scenic, and Paul Gauguin.
- Gendronsoleil All-inclusive sun vacation packages to the Caribbean, Mexico, Central America, and other warm-weather destinations, including resort-only stays and themed travel (kitesurf, pickleball, yoga retreats).
- Club Med Packages Specialized packages featuring Club Med resort properties across ski resorts (Tignes, La Rosière, Val d'Isère, Saint-Moritz), sun destinations (Turkoise, Punta Cana, Cancun, Michès, Caravelle), and the Club Med 2 sailing yacht cruise.
- Services aux entreprises Corporate travel services including group travel planning for businesses, organizations, and conferences.
- Voyages scolaires School group travel packages designed for student groups with educational focus, accompaniment services, and appropriate supervision.
- Assistance voyage Travel insurance add-on covering trip cancellation, interruption, medical emergencies, and baggage delays, offered as a supplement to purchased travel packages.
- Certificat-cadeau Gift certificate service allowing customers to purchase travel credits redeemable against any Voyages Gendron package.
Quantifiable outcome
- Maximum group size of 54 persons ensures personalized service and efficient organization
- +1 more outcomes
Companies that use Voyages Gendron
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Voyages Gendron technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Voyages Gendron partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Club MedcoreExtensive partnership with Club Med offering exclusive packages across their global resort portfolio including ski resorts (Tignes, La Rosière, Val d'Isère, Saint-Moritz), sun destinations (Turkoise, Punta Cana, Cancun, Michès, Caravelle), and golf packages. Multiple dedicated pages and special promotions.
- Vol en RetardminorPartnership to assist customers with flight delay compensation claims and airline communications. Available to help customers navigate flight disruption situations.
- ReslynxcoreTechnology platform powering the flight, hotel, and car rental booking functionality on the website. Customers can search and book travel components directly through Reslynx.
- Carnival Cruise LinescorePartner cruise line offered through the cruises division with packages including individual and group options
- Royal Caribbean InternationalcoreMajor cruise line partner providing ocean cruise options across Caribbean, Alaska, Europe, and other destinations
- MSC CroisièrescoreEuropean cruise line partner offering Mediterranean, Caribbean, and international cruise packages
- Viking CruisescorePremium river and ocean cruise partner specializing in European and destination-focused itineraries
- Norwegian Cruise LinecoreFreestyle cruising partner offering flexible cruise options across multiple destinations
- Princess CruisescoreMajor cruise line partner with itineraries including Alaska, Caribbean, and international destinations
- Holland America LinecoreTraditional cruise line partner specializing in classic cruise itineraries and Alaska sailings
- Celebrity CruisescorePremium cruise line partner offering modern luxury cruising experiences
- Disney Cruise LinecoreFamily-focused cruise line partner with Disney-themed cruise experiences
- Costa CroisièrescoreItalian cruise line partner offering Mediterranean and international cruise options
- Oceania CruisescorePremium cruise line partner known for culinary-focused itineraries and destination immersion
- Quark ExpéditionscoreExpedition cruise partner specializing in polar regions, Antarctica, and adventure destinations
- Adventure CanadacoreCanadian expedition cruise partner focused on Arctic and Canadian wilderness experiences
- Uniworld River CruisescoreLuxury river cruise partner specializing in European and destination river itineraries
- SceniccoreLuxury river cruise and expedition partner with global river cruise itineraries
- Paul GauguincoreSmall ship cruise partner specializing in French Polynesia and South Pacific destinations
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Voyages Gendron competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Customer concentration
Voyages Gendron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voyages Gendron leadership team
Management profileNumber of profiles
Voyages Gendron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voyages Gendron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voyages Gendron
What does Voyages Gendron do?
Voyages Gendron is a Quebec-based travel agency that curates and sells escorted group and individual travel packages across six specialized divisions: coach tours and international circuits, ski vacations, golf trips, cycling tours, cruises, and all-inclusive sun resorts. Revenue is generated primarily through supplier commissions on packaged travel components (flights, hotels, tours, cruise lines, insurance), supplemented by corporate and school group travel services, gift certificates, and travel insurance add-ons. The agency combines personalized advisor consultations with an online Reslynx-powered booking platform supporting bilingual French/English service.
Is Voyages Gendron a public or private company?
Voyages Gendron is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Voyages Gendron founded?
Voyages Gendron was founded in 1985.
Where is Voyages Gendron based?
Voyages Gendron is headquartered in Salaberry-de-Valleyfield, Canada, in the North America region.
How does Voyages Gendron make money?
Four revenue lines are on record. Travel package sales and commissions are the primary driver. The others are group travel services, specialized travel packages and travel insurance sales.
Does Voyages Gendron have an API?
No public API is recorded for Voyages Gendron.