Voyage Vasco
Voyage Vasco is a Quebec-based retail travel agency network owned by Groupe Atrium, operating 36+ physical locations and a home-based advisor network specializing in cruise packages, southern vacations, and escorted tours for individual travelers and families.
- Company typePrivate
- Founded1996
- HeadquartersLachenaie, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Voyage Vasco does
Voyage Vasco is a Quebec-based retail travel agency network operating as a brand within Groupe Atrium, a diversified travel services group. Headquartered in Terrebonne, Quebec, the company was founded in 1996 and operates 36+ physical agency locations across the province, complemented by a home-based travel advisor network. Voyage Vasco specializes in cruise packages, southern vacation packages (Caribbean, Mexico), escorted tours, hotels, flights, and car rentals, with partnerships spanning more than 30 cruise lines including Silversea, Royal Caribbean, MSC, Norwegian, Princess, Celebrity, Carnival, Holland America, Viking, and Regent Seven Seas.
The company's core offering is a commission-based travel intermediation model: advisors consult with clients, assemble bookings, and earn commissions from cruise lines and travel suppliers, with ancillary revenue from travel insurance, financing products, and gift cards. The underlying technology is a conventional travel booking platform with search-and-book functionality for cruises, packages, hotels, flights, and car rentals; the company does not operate a proprietary mobile app. Voyage Vasco distributes through a hybrid model combining brick-and-mortar agencies, home-based advisors (with commissions up to 70%), and an online booking portal, supported by content marketing including the 'On vous emmène en voyage' podcast and the Collection Prestige luxury travel magazine.
Voyage Vasco serves primarily individual travelers and families in Quebec seeking cruise vacations, all-inclusive packages, and international travel, with a secondary segment of independent travel advisors who join the network as resellers. The company has been recognized as Consumer's Choice (Choix du consommateur) for 10 consecutive years, indicating durable brand trust in its core Quebec market. Employee headcount is approximately 102, and the company is privately held with no external funding disclosed.
Voyage Vasco firmographics
Firmographics- Name
- Voyage Vasco
- Legal name
- Groupe Atrium - Voyage Vasco
- Website
- https://voyagevasco.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Voyage Vasco is a Quebec-based retail travel agency network owned by Groupe Atrium, operating 36+ physical locations and a home-based advisor network specializing in cruise packages, southern vacations, and escorted tours for individual travelers and families.
- Ownership category
- akta.pro rank
Where Voyage Vasco is headquartered
LocationHeadquarters
- HQ city
- Lachenaie
- HQ country
- Canada
- HQ region
- North America
Offices37 records
Markets served
Voyage Vasco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Travel Agency Commissions: Earn commissions from cruise lines and travel suppliers on bookings made through their network of agencies and advisors. The company also generates revenue through financing services, travel insurance, and franchise fees from their agency network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom travel packages and cruise bookings with variable pricing based on destination, duration, accommodation type, and cruise line selected. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Voyage Vasco product offering
Product offeringCore offering
Voyage Vasco is a Canadian travel agency network that sells packaged leisure travel—cruise packages, southern (sun destination) vacation packages, escorted tours, and hotel bookings—through more than 40 retail agencies across Quebec and an online booking platform. It acts as an intermediary between travelers and cruise lines, tour operators, and hoteliers, bundling transportation, accommodation, transfers, and activities into departures tailored primarily to French-speaking individual travelers and families.
Product overview
Voyage Vasco operates as a multi-service travel agency platform offering a portfolio of interconnected travel products. The core offerings consist of three main service categories: Forfaits Croisières (package cruises), Forfaits SUD (southern vacation packages to Caribbean and Mexico), and Forfaits Voyages & Circuits (custom travel packages and escorted tours). These are complemented by add-on services including car rental booking, travel insurance, payment financing plans, and gift cards. The company distributes through a network of 40+ physical agency locations across Quebec while also maintaining an online booking platform. The product portfolio positions Voyage Vasco as a comprehensive one-stop travel solution covering cruise bookings, package holidays, luxury travel content, and travel-related financial services.
Differentiator
Problem solved
Functional benefit
Brands
- Collection Prestige: A luxury travel magazine featuring exclusive destinations, luxury cruises, prestigious hotels, and unique experiences for travelers seeking elegance and escape.
Products and services
- Cruise Packages Pre-packaged cruise vacations on partner cruise lines, bundled with flights, transfers, pre/post hotel stays, and onboard credit options, sold to individual travelers and families through Voyage Vasco's Quebec retail agencies and online booking site.
- Southern Vacation Packages All-inclusive or à-la-carte packaged holidays to southern sun destinations (Caribbean, Mexico, Cuba, Dominican Republic and similar), bundling flights, hotel stays, transfers, and optional excursions for individual travelers and families.
- Escorted Tours Guided group tours to domestic and international destinations (e.g., Europe, Asia, Americas) with scheduled departures, tour director, transportation, accommodation, and select meals included, targeting individual travelers and small groups who want a chaperoned experience.
- Hotel Bookings Standalone hotel reservations at partner properties worldwide, available through Voyage Vasco agencies and online, often combined with flights or added onto a cruise or tour booking.
Companies that use Voyage Vasco
Customer profileSegments2 records
Ideal customer profiles1 record
Voyage Vasco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Voyage Vasco partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core and minor.
- Silversea CruisescoreUltra-luxury cruise line partner offering all-inclusive voyages with personalized service. Silversea specializes in expedition cruises to Antarctica, Galapagos, and Arctic regions, as well as classic luxury itineraries worldwide. Voyage Vasco offers booking services and expertise for Silversea's fleet including Silver Cloud, Silver Dawn, Silver Endeavour, Silver Moon, Silver Muse, Silver Nova, Silver Ray, Silver Shadow, Silver Spirit, Silver Whisper, Silver Wind, and Silver Origin.
- Royal Caribbean InternationalcoreMajor cruise line partner known for innovative ships and spectacular activities. Royal Caribbean operates iconic vessels including Icon of the Seas and Wonder of the Seas. Voyage Vasco provides booking services for Royal Caribbean's fleet covering Caribbean, Mediterranean, Alaska and other global destinations.
- Princess CruisescoreInternationally recognized cruise line offering comfortable travel with diverse itineraries including Caribbean, Alaska, Mediterranean, Asia, and Australia. Voyage Vasco offers booking services for Princess Cruises fleet including Caribbean Princess, Coral Princess, Crown Princess, Diamond Princess, Discovery Princess, Emerald Princess, Enchanted Princess, Grand Princess, Island Princess, Majestic Princess, Regal Princess, Royal Princess, Ruby Princess, Sapphire Princess, Sky Princess, Star Princess, and Sun Princess.
- Norwegian Cruise LinecoreInnovative cruise line famous for 'Freestyle Cruising' concept offering flexibility without fixed meal times or dress codes. Voyage Vasco provides booking services for Norwegian's modern fleet including Norwegian Prima, Norwegian Encore, and others covering Caribbean, Mediterranean, Alaska, Northern Europe, and Asia routes.
- MSC CroisièrescoreInternational cruise company recognized for modern ships, excellent value, and unique European ambiance. MSC offers the MSC Yacht Club exclusive experience. Voyage Vasco provides booking services for MSC's fleet including MSC World Europa, MSC Seaside, MSC Grandiosa, and others covering Mediterranean, Caribbean, Northern Europe, Middle East, and South America.
- Groupe AtriumcoreParent company and franchise operator for Voyage Vasco network. Groupe Atrium manages the agency franchise model, providing branding, training, marketing support, and operational infrastructure for Voyage Vasco locations across Quebec.
- Disney Cruise LinecoreFamily-focused cruise line partner offering Disney-themed cruises with entertainment, characters, and experiences for children and families.
- Celebrity CruisescorePremium cruise line partner recognized for modern luxury travel experiences. One of the most popular cruise lines among Voyage Vasco customers.
- Carnival Cruise LinecoreMajor cruise line offering fun-focused vacation experiences at accessible prices. Popular choice for families and first-time cruisers.
- Holland America LinecoreTraditional cruise line known for classic cruise experiences, particularly popular for Alaska itineraries and historic ship experiences.
- Viking Ocean CruisescorePremium cruise line partner offering destination-focused ocean voyages with Scandinavian-inspired design and inclusive experiences.
- Hurtigruten Cruise LineminorExpedition cruise partner specializing in voyages to Norway, Antarctica, and other remote destinations with focus on exploration and sustainability.
- Costa Cruise LinesminorItalian cruise line partner offering Mediterranean and international itineraries with European flair and hospitality.
- PonantminorFrench luxury expedition cruise line offering intimate ship experiences to unique destinations worldwide.
- Seabourn Cruise LinecoreUltra-luxury cruise partner offering intimate all-suite ships with high crew-to-guest ratios and expedition capabilities.
- Virgin VoyagesminorModern, adults-only cruise line offering contemporary cruise experiences with a focus on premium dining and entertainment.
- CunardminorPrestigious British cruise line offering classic ocean liner experiences with formal traditions and transatlantic voyages.
- AmaWaterwaysminorLuxury river cruise partner specializing in European river voyages with fine dining and included shore excursions.
- Avalon Waterways River CruisesminorRiver cruise partner offering modern ships with innovative layout designs for European and worldwide river itineraries.
- Emerald Waterways Ocean CruisesminorEmerald Waterways river and ocean cruise partner offering contemporary ships with contemporary design and all-inclusive experiences.
- Scenic Luxury Ocean Tours and CruisesminorLuxury cruise partner offering all-inclusive experiences with scenic space-ships and expedition vessels worldwide.
- Windstar CruisesminorSmall ship cruise partner operating sailing yachts and powered cruise ships offering intimate port-intensive itineraries.
- Star ClippersminorTall ship sailing cruise partner offering authentic sailing experiences on iconic sailing vessels.
- Hapag LloydminorGerman luxury cruise partner offering premium expeditions and five-star ocean voyages to unique destinations.
- Crystal Ocean CruisesminorUltra-luxury cruise partner known for all-inclusive experiences on ocean and expedition vessels.
- Regent Seven Seas CruisescoreLuxury cruise partner offering all-inclusive voyages with complimentary shore excursions, fine dining, and world-class service.
- Oceania CruisesminorPremium cruise partner offering sophisticated travel experiences with focus on culinary excellence and destination immersion.
- Quark ExpeditionsminorExpedition cruise partner specializing in polar region voyages to Antarctica, Arctic, and other remote destinations.
- Lindblad ExpeditionsminorExpedition cruise partner offering nature-focused voyages with expert guides and emphasis on environmental education.
- Paul Gauguin CruisesminorSmall ship cruise partner specializing in French Polynesia and South Pacific voyages with Tahitian ambiance.
- Pandaw ExpeditionsminorRiver expedition cruise partner specializing in Asian rivers including Mekong, Irrawaddy, and others.
- Uniworld River CruisesminorLuxury river cruise partner offering boutique ships with art-focused itineraries in Europe and beyond.
- Riviera River CruisesminorRiver cruise partner offering contemporary ships with inclusive experiences on European waterways.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Voyage Vasco competitors and assessment
Company assessmentBroad incumbents
- TUI Group: Global tourism conglomerate operating cruise lines, tour operators, retail travel agencies, and hotels; broader incumbent that verticalizes the same cruise/package value chain Voyage Vasco distributes.
- Internova Travel Group: Large US-based travel agency network and host agency housing thousands of independent advisors; a broader incumbent analog to Voyage Vasco's advisor-supplier model with wider global scale.
- American Express Travel: Global travel agency division of American Express offering cruises, tours, and luxury travel services; broader incumbent comparable as a one-stop travel provider with strong cruise distribution.
- Flight Centre Travel Group: Global multi-brand travel agency retailer (Flight Centre, Liberty Travel, etc.) operating physical storefronts and home-based advisor models; broader incumbent comparable in retail travel distribution.
Direct peers
- Direct Travel: North American travel management company combining corporate and leisure divisions with agency partnerships; comparable in multi-product travel services and agency-network distribution.
- AAA Travel: Travel agency division of AAA clubs operating physical branches across North America selling cruises and vacation packages; directly comparable as a brick-and-mortar club/agency travel retailer.
- Travel Only: Canadian travel agency consortium operating a network of independent travel advisors across Canada; directly comparable as a home-based-advisor network selling cruises and vacation packages.
- CruiseOne / Cruises Inc. World's largest cruise-focused home-based travel advisor franchise network; comparable to Voyage Vasco's network of independent advisors selling cruise packages under a parent brand.
- Expedia CruiseShipCenters: North American cruise-focused travel agency franchise network with physical retail locations and home-based advisors, directly comparable to Voyage Vasco's cruise-specialist franchise model.
- Uniglobe Travel: Canadian-founded travel agency franchise with a network of owner-operated agencies; directly comparable to Voyage Vasco's franchise/agency-network GTM in Canada.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Voyage Vasco social profiles
Digital presenceVoyage Vasco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voyage Vasco leadership team
Management profileNumber of profiles
Voyage Vasco subsidiaries and ownership
Company hierarchySubsidiaries37 records
Voyage Vasco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voyage Vasco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voyage Vasco
What does Voyage Vasco do?
Voyage Vasco is a Canadian travel agency network that sells packaged leisure travel—cruise packages, southern (sun destination) vacation packages, escorted tours, and hotel bookings—through more than 40 retail agencies across Quebec and an online booking platform. It acts as an intermediary between travelers and cruise lines, tour operators, and hoteliers, bundling transportation, accommodation, transfers, and activities into departures tailored primarily to French-speaking individual travelers and families.
Is Voyage Vasco a public or private company?
Voyage Vasco is a private company. It is classified as unknown and is currently operating.
When was Voyage Vasco founded?
Voyage Vasco was founded in 1996. It employs 101 to 250 people.
Where is Voyage Vasco based?
Voyage Vasco is headquartered in Lachenaie, Canada, in the North America region.
How does Voyage Vasco make money?
One revenue line is on record: travel Agency Commissions.
Who are Voyage Vasco's main competitors?
Broad incumbents on record are TUI Group, Internova Travel Group, American Express Travel and Flight Centre Travel Group. Direct peers are Direct Travel, AAA Travel, Travel Only, CruiseOne / Cruises Inc., Expedia CruiseShipCenters and Uniglobe Travel.
Does Voyage Vasco have an API?
No public API is recorded for Voyage Vasco.