Ed Voyles Hyundai

What Ed Voyles Hyundai does

Ed Voyles Hyundai is a privately-held, family-owned Hyundai automotive dealership franchise operating a single rooftop at 2103 Cobb Pkwy SE in Marietta, Georgia, serving the greater Atlanta metropolitan area (Marietta, Kennesaw, Smyrna, and surrounding communities) since 1988. The company is part of the Ed Voyles Dealership Group and operates as an authorized Hyundai dealer with a full-service retail model: new vehicle sales across the complete Hyundai lineup (sedans, SUVs, trucks, hybrids, plug-in hybrids, and battery-electric vehicles including the Ioniq 5 and Ioniq 6), certified pre-owned and used vehicle sales, factory-trained service and maintenance, genuine OEM parts, and a finance center offering loans and leases through multiple lending partners including bad credit and first-time buyer programs. Active inventory cited at 349 new Hyundai units, with approximately 20 employees based at the Marietta location.

Revenue is generated across six streams: new vehicle sales (MSRP less dealer discounts and OEM incentives), used and certified pre-owned vehicle sales, service and maintenance (oil changes, brake service, alignments, diagnostics), parts and accessories, financing and leasing (transaction-fee economics on F&I products and lender markups), and Hyundai protection plans (VSC, GAP, prepaid maintenance, Platinum Vehicle Protection). Pricing is unit-based with manufacturer-set MSRPs ranging from $22,625 for a 2026 Elantra SE to $50,085 for a top-trim Santa Fe Calligraphy, plus $898 doc fee and $198.50 electronic filing fee. The dealership supports Hyundai's 10-year/100,000-mile powertrain warranty, the 5-year/60,000-mile new vehicle warranty, and 3-year/36,000-mile complimentary maintenance on 2025 models, which structures a defensible recurring service revenue base.

The go-to-market is a traditional direct-to-consumer dealership model combining a physical showroom with an online storefront (voyleshyundai.com) offering new/used inventory search, trade-in valuation, online credit application, and service scheduling. Marketing emphasizes family-ownership tenure, OEM warranty strength, fuel efficiency (50+ MPG on hybrid models), and aggressive service specials (free brake inspections, $10 off oil changes, First Responder 10% discount, Mid-Week 10% discount, 0% APR for 60 months on select models). Hyundai's connected car platform (Bluelink+, Hyundai Digital Key, Verizon Wi-Fi hotspot, Alexa integration) is sold/integrated but is OEM technology, not proprietary to the dealership.

Name

Ed Voyles Hyundai

Legal name

Ed Voyles Hyundai

Website

https://voyleshyundai.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Ed Voyles Hyundai is a privately-held, family-owned Hyundai dealership franchise in Marietta, Georgia, serving individual vehicle buyers and service customers in the greater Atlanta metro area with new, used, and certified pre-owned Hyundai vehicles, factory-trained service, OEM parts, and multi-lender financing since 1988.

Ownership category

akta.pro rank

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Hyundai vehicles including cars, SUVs, and trucks. Revenue from MSRP pricing with potential dealer discounts and manufacturer incentives.
2. Used Vehicle Sales: Sale of pre-owned and certified pre-owned vehicles. Large inventory of new, used and certified pre-owned models available.
3. Service and Maintenance: Vehicle repair and maintenance services including oil changes, brake service, tire rotations, alignments, and diagnostics. Factory-trained technicians using genuine OEM parts.
4. Parts and Accessories: Sale of Hyundai genuine OEM parts and accessories for vehicle repairs and customization.
5. Financing and Leasing: Auto loan origination and leasing arrangements. Partners with multiple banks, credit unions, and financial institutions to provide vehicle financing solutions.
6. Extended Protection Plans: Hyundai Protection Plan products including Vehicle Service Contract, GAP protection, prepaid maintenance, and Platinum Vehicle Protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ed Voyles Hyundai is a family-owned authorized Hyundai franchise dealership that sells new Hyundai vehicles (sedans, SUVs, trucks, hybrids, plug-in hybrids, and all-electric models), certified pre-owned and used vehicles, and provides factory-trained vehicle service and maintenance using genuine OEM parts, plus auto financing and leasing through partner banks, credit unions, and lenders.

Product overview

Ed Voyles Hyundai is a family-owned Hyundai car dealership in Marietta, GA (serving Kennesaw, Smyrna, and metro Atlanta since 1988) offering a comprehensive automotive portfolio. The core product offering consists of new Hyundai vehicles including sedans (Elantra, Sonata, Accent), SUVs (Santa Fe, Tucson, Venue, Kona, Palisade), trucks (Santa Cruz), and electric vehicles (Ioniq 5, Ioniq 6). The dealership also sells certified pre-owned and used vehicles. Services include vehicle financing (loans and leases for all credit situations), factory-trained vehicle service and maintenance using genuine OEM parts, and online parts ordering. Hyundai-branded value-add products include Bluelink+ connected car service (complimentary for 2024+ vehicles), America's Best Warranty (10-year powertrain coverage), and Complimentary Maintenance (3-year coverage for 2025 models). The vehicle lineup supports multiple powertrain options including traditional gas, hybrid, plug-in hybrid, and all-electric drivetrains.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyundai Elantra Compact fuel-efficient sedan offering a balance of comfort, technology, and value for individual commuters and small families in the Atlanta metro.
• Hyundai Sonata Mid-size sedan offering sportier performance with an available hybrid variant for fuel-conscious buyers.
• Hyundai Accent Entry-level compact sedan positioned as an affordable, fuel-efficient daily driver for budget-conscious buyers.
• Hyundai Tucson Versatile compact SUV with available hybrid and plug-in hybrid options and advanced safety technologies for commuters and small families.
• Hyundai Santa Fe Mid-size SUV with seating for families, available in gas, hybrid, and plug-in hybrid variants for buyers needing more space and capability.
• Hyundai Palisade Full-size SUV with third-row seating and powerful engine options for larger families needing maximum passenger and cargo capacity.
• Hyundai Venue Subcompact SUV positioned for urban drivers seeking style and efficiency in a smaller footprint.
• Hyundai Kona Subcompact SUV combining distinctive design with an all-electric variant (Kona Electric) for efficiency-focused buyers.
• Hyundai Santa Cruz Sport adventure vehicle combining pickup truck capability with SUV comfort for buyers wanting versatility and utility.
• Hyundai Ioniq 5 All-electric compact SUV built on a dedicated EV platform offering zero-emissions driving and advanced technology for EV buyers.
• Hyundai Ioniq 6 All-electric sedan with sleek aerodynamic design delivering impressive range and rapid charging for EV sedan buyers.
• Pre-Owned and Certified Pre-Owned Vehicles Large selection of certified pre-owned and used vehicles providing quality options at various price points for value-oriented buyers and those unable to purchase new.
• Vehicle Service and Maintenance Factory-trained technicians performing expert maintenance and repair (oil changes, brake service, tire rotations, alignments, diagnostics, recalls) using genuine OEM parts for Hyundai owners.
• Vehicle Financing and Leasing Comprehensive auto financing solutions including traditional auto loans, leasing arrangements, and credit support for good credit, bad credit, damaged credit, no credit, and first-time buyers, arranged through partner banks, credit unions, and financial institutions.
• Genuine OEM Parts and Accessories Sale of Hyundai genuine OEM replacement parts and accessories for vehicle repairs and customization, with online ordering available for do-it-yourself and service customers.
• Vehicle Trade-In Valuation Online trade-in valuation tool that determines the value of a customer's existing vehicle so equity can be applied toward a new or pre-owned purchase.

Quantifiable outcome

• 3 years/36,000 miles complimentary maintenance included on new 2025 vehicles (4 basic maintenance service visits)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Carvana: Online used-vehicle retailer with an Atlanta-area vehicle vending machine. Competes with Ed Voyles for used-car and entry-level buyers via a digital-first model that bypasses the traditional showroom experience.

Direct peers

• CarMax: National used-vehicle retailer with a major Atlanta-area presence. Directly competes with Ed Voyles' certified pre-owned and used-vehicle business, particularly for trade-in alternatives and off-lot shoppers.
• Rick Case Hyundai: Authorized Hyundai franchise dealer in the Atlanta metropolitan area (Duluth/Roswell). Directly competes with Ed Voyles for the same Hyundai new-vehicle buyer pool, OEM incentives, and service customers in the overlapping north Atlanta trade area.
• Nalley Hyundai: Authorized Hyundai dealership in the Atlanta metro (Lithonia). Same OEM franchise, similar full-service sales/service/parts/financing model, and overlapping customer base with Ed Voyles Hyundai in the broader Atlanta market.
• Hyundai of Kennesaw: Authorized Hyundai dealer located within a few miles of Ed Voyles in the Kennesaw/Marietta submarket. Head-to-head competitor for new Hyundai sales, certified pre-owned inventory, and manufacturer-aligned service business.

Broad incumbents

• Sonic Automotive: Public franchised dealer group (EchoPark used-car plus new-vehicle stores) including Hyundai franchises in the Southeast. Same franchised dealer model as Ed Voyles, with multi-OEM diversification that Ed Voyles lacks.
• Group 1 Automotive: Public franchised dealer group with U.S. and U.K. operations including Hyundai franchises. Same dealership operating model as Ed Voyles with multi-brand diversification, used-vehicle (Driveway) platform, and substantially greater scale.
• AutoNation: Largest publicly-traded U.S. auto retailer operating multiple Hyundai stores plus many other OEM franchises nationally. Comparable franchised dealer business model with vastly greater scale, capital access, and digital infrastructure.
• Asbury Automotive Group: Public franchised dealer group with Southeast U.S. concentration, including Hyundai stores. Direct comparable to Ed Voyles on franchised dealer model and customer experience, with significantly larger scale and capital flexibility.
• Lithia Motors (Driveway): Largest U.S. auto retailer with extensive franchised new-vehicle operations including Hyundai. Provides a useful scale benchmark for Ed Voyles and operates an online buying platform (Driveway) competing for the same Atlanta-area shoppers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ed-voyles-hyundai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ed Voyles Hyundai