Vignerons de Puisseguin Lussac Saint-Emilion

What Vignerons de Puisseguin Lussac Saint-Emilion does

Vignerons de Puisseguin Lussac Saint-Émilion is a wine growers cooperative (cave) founded in 1938 and headquartered in Puisseguin, in the Bordeaux wine region of France. The cooperative comprises 160 winegrower-members whose harvests are pooled and processed through mutualized technical facilities managed by a 37-person staff of technicians and cave personnel. The cooperative holds production rights across multiple appellations, including Lussac Saint-Émilion, Puisseguin Saint-Émilion, Montagne Saint-Émilion, Côtes de Bordeaux, Bordeaux Supérieur, and Bordeaux, as well as IGP Atlantique and Vin de France tiers, producing traditional Bordeaux blends dominated by merlot with cabernet franc and cabernet sauvignon on blue clay and limestone terroir.

Production is built around a structured portfolio of sub-brands: the premium Roc de Lussac/Puisseguin/Montagne ranges and the anniversary cuvée 1938; the modernization-focused Anthèse range across six appellations; the accessible Ouvrez range; the entry-level Océane & Vous and Attachiant(e) lines; and Bag-in-Box 3L formats for everyday consumption. Winemaking technology combines concrete vats, oak barrel aging for premium cuvées, thermo-regulated stainless steel vats, and alternative wood aging methods designed to preserve fruit expression. Eco-environmental certifications across the grower base are emphasized as a value driver, though specific certifications are not named.

The business model is predominantly direct-to-consumer through the owned e-commerce boutique boutique.puisseguin-lussac.com, with home delivery, Click & Collect, and occasion-based merchandising (vin de fête, vin barbecue, vin jour de match, etc.). Bottle pricing spans €4.13 to over €20.50, with BIB formats to €33.50 and free delivery above €190. The cooperative does not disclose financials, has no parent company or external investors, and shows no evidence of wholesale or export channel development beyond European delivery.

Name

Vignerons de Puisseguin Lussac Saint-Emilion

Legal name

Vignerons de Puisseguin Lussac Saint-Emilion

Website

https://vplse.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Vignerons de Puisseguin Lussac Saint-Émilion is a 1938-founded Bordeaux wine cooperative of 160 growers producing multiple AOC wines sold direct-to-consumer via its e-commerce boutique and to wine tourism visitors.

Ownership category

akta.pro rank

Product category

Bordeaux Wines

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Bordeaux wine production
• Wine cooperative
• Saint-Emilion wines
• Direct wine sales
• AOC appellation wines

Headquarters

HQ city

Puisseguin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct wine sales to consumers: The cooperative sells wine directly to consumers through their e-commerce platform boutique.puisseguin-lussac.com. Sales include individual bottles and Bag-in-Box formats for everyday wines, as well as premium cuvées.
2. Cooperative wine production and distribution: 160 winegrowers contribute their harvest to the cooperative. The cave (winery) vinifies, ages and produces wines that reflect the collective work, sold through various AOC designations including Lussac Saint-Émilion, Puisseguin Saint-Emilion, Montagne Saint-Emilion, and regional Bordeaux wines.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vignerons de Puisseguin Lussac Saint-Emilion is a wine-growers cooperative (cave) founded in 1938 in Puisseguin, Bordeaux, France. It pools the harvests of 160 winegrowers to produce, age, bottle and sell Bordeaux wines across multiple AOC appellations (Lussac Saint-Émilion, Puisseguin Saint-Émilion, Montagne Saint-Émilion, Côtes de Bordeaux, Bordeaux Supérieur, Bordeaux) as well as Vin de France and IGP Atlantique wines. The cooperative sells directly to consumers through its own e-commerce boutique (boutique.puisseguin-lussac.com), offering individual bottles and Bag-in-Box formats with home delivery and Click & Collect.

Product overview

Vignerons de Puisseguin Lussac Saint-Emilion is a wine cooperative representing 160 winegrowers in the Bordeaux wine region. The company produces wines across multiple AOC appellations including Lussac Saint-Émilion, Puisseguin Saint-Emilion, Montagne Saint-Emilion, Côtes de Bordeaux, Bordeaux Supérieur, and Bordeaux, as well as Vin de France and Vins Frais. The portfolio is organized around distinct product lines: the premium Roc de Lussac and Roc de Puisseguin ranges; the Anthèse range symbolizing Bordeaux renewal with modern winemaking methods; the accessible 'Ouvrez' range designed for easy sharing; the Océane & Vous and Attachiant(e) entry-level wines; and BIB (Bag-in-Box) formats for everyday consumption. Traditional Bordeaux grape varieties (merlot, cabernet franc, cabernet sauvignon) are cultivated on exceptional terroir of blue clay and limestone. The company emphasizes eco-environmental consciousness with numerous certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Anthèse: Premium wine range symbolizing the renewal of Bordeaux wines with modern methods and tradition
• Roc de Lussac
• Roc de Puisseguin
• Roc de Montagne
• Ouvrez
• Attachiant(e)
• Océane & Vous
• Champ de Fleuret
• Faret
• Grands Barrails
• Pavillon Lavie

Products and services

• Haut Gardat Montagne Saint-Emilion red wine, priced at 7.92 EUR (with -20% promotional discount from 9.90 EUR), with consumption potential of 2 to 6 years.
• Océane & Vous Rouge Fresh red wine (Vin Frais) from the Océane & Vous range, IGP Atlantique appellation, priced at 4.13 EUR with -30% discount.
• Océane & Vous Blanc White wine (Vin Frais) from the Océane & Vous range, IGP Atlantique appellation, priced at 4.13 EUR with -30% discount.
• Océane & Vous Rosé Rosé wine (Vin Frais) from the Océane & Vous range, IGP Atlantique appellation, priced at 4.13 EUR with -30% discount.
• Closerie du Petit Chouteau Lussac Saint-Émilion red wine priced at 9.73 EUR, with consumption potential of 2 to 8 years.
• Attachiant(e) Vin de France red wine positioned as an accessible, easy-drinking aperitif wine for sharing and casual occasions, priced at 5.00 EUR. Very fruity, round, and easy to drink.
• BIB Attachiant(e) Rouge 3L Bag-in-Box format (3L) of Attachiant(e) red wine for everyday consumption, priced at 11.92 EUR with promotional discount.
• BIB Attachiant(e) Rosé 3L Bag-in-Box format (3L) of Attachiant(e) rosé wine for everyday consumption, priced at 11.92 EUR.
• BIB Océane & Vous Rosé 3L Bag-in-Box format (3L) of Océane & Vous Rosé, priced at 11.60 EUR.
• A l'état pur Bordeaux appellation red wine made without added sulfites, priced at 6.80 EUR.
• Roc de Lussac - Cuvée des Druides Lussac Saint-Émilion cuvée created in 1944, available in magnum format (1.5L) at 20.50 EUR, can be conserved 2 to 6 years.
• Roc de Puisseguin - Le Vieux Pigeonnier Puisseguin Saint-Emilion red wine created in 1938, evoking elegance and harmony of the Puisseguin hillside slopes.
• Faret Côtes de Bordeaux red wine priced at 9.50 EUR, with fresh, supple, and gourmand character.
• Les Caillonnes Montagne Saint-Emilion wine from 2016, predominantly merlot, with limestone and pebble terroir from the Garonne river, priced at 17.90 EUR.
• 1938 Cuvée Puisseguin Saint-Émilion cuvée homage to the founders of the cave in 1938, 100% merlot, aged 12 months in new and one-year-old oak barrels.
• Champ de Fleuret Bordeaux Supérieur wine priced at 5.80 EUR, from ideally located parcels with wines pleasant to drink young.
• Anthèse Montagne Saint-Émilion Montagne Saint-Emilion from 2020, part of the Anthèse range symbolizing the renewal of Bordeaux wines with modern methods and tradition.
• Anthèse Lussac Saint-Émilion Lussac Saint-Emilion from the Anthèse range, with fine, fresh, elegant character.
• Anthèse Puisseguin Saint-Émilion Puisseguin Saint-Emilion from 2021, vibrant and round, with fresh red fruit notes.
• Anthèse Côtes de Bordeaux Côtes de Bordeaux from 2018, with charming, dense, and gourmand character.
• Anthèse Bordeaux Supérieur Bordeaux Supérieur from the Anthèse range, with gourmand, fruity, and ample character.
• Anthèse Bordeaux Bordeaux wine from the Anthèse range, with round, gourmand, harmonious character.
• BIB Grands Barrails Lussac Saint-Émilion Bag-in-Box Lussac Saint-Emilion, priced at 33.50 EUR, offering immediate pleasure in a practical format with vacuum-sealed bag and serving tap.
• BIB Grands Barrails Côtes de Bordeaux Bag-in-Box Côtes de Bordeaux, priced at 25.00 EUR, an assembly of generous Merlot and spicy Cabernet.
• Roc de Montagne - Cuvée Mont D'or Montagne Saint-Emilion from 2020, with onctuous, gourmand, velvety character from hillside terroir.
• Ouvrez la Lussac Saint-Émilion from 2019, predominantly merlot, from the 'Ouvrez' range designed for easy sharing. Elegant, fruity, fresh wine.
• Ouvrez c'est bon Côtes de Bordeaux from the 'Ouvrez' range, warm, gourmand, balanced wine.
• Ouvrez le bal Bordeaux from the 'Ouvrez' range, 2019, pleasure wine with gourmand, velvety, accessible character.
• Ouvrez bien sur Bordeaux Supérieur from the 'Ouvrez' range, gourmand, fresh, convivial wine.
• Ouvrez plus Puisseguin Saint-Emilion from the 'Ouvrez' range, round, gourmand, elegant wine from 2020.
• Ouvrez moi Montagne Saint-Emilion from the 'Ouvrez' range, solar, ample, gourmand wine from 2018.
• Altéa Lussac Saint-Émilion wine featured in the Foire aux Vins 2025 promotion.
• Pavillon Lavie Vins Frais (fresh wine) from 2024, with yellow straw color, exuberant nose of candied lemon and acacia honey, priced at 6.50 EUR.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grands Chais de France: France's leading private wine group producing and distributing across Alsace, Loire, Bordeaux, and other regions. Competes broadly in French wine retail and distribution, including entry-to-mid-tier Bordeaux offerings.
• Barton & Guestier: Established Bordeaux négociant house producing and distributing branded Bordeaux wines globally. Overlaps on Bordeaux production and multi-AOC portfolio but operates as a négociant rather than grower cooperative.
• Castel Group: One of France's largest wine producers and distributors, with extensive Bordeaux and satellite-appellation holdings. Operates at a scale and distribution breadth that dwarfs VPLSE, but competes in the same regional product category.
• Baron Philippe de Rothschild (Mouton Cadet): Iconic Bordeaux producer behind Mouton Cadet, a mass-market Bordeaux brand distributed globally. Competes for the same entry-to-mid-tier Bordeaux consumer as VPLSE's Ouvrez and Attachiant(e) ranges, but at much larger scale.

Direct peers

• Plaimont Producteurs: Southwest France cooperative producing wines across multiple appellations (Saint-Mont, Madiran, Pacherenc) from hundreds of member growers, with direct sales and tourism. Closely mirrors VPLSE's member structure and DTC model.
• Cave de Lugny: Burgundy cooperative with a large grower base producing Mâcon and Beaujolais wines across multiple appellations and selling direct. Comparable cooperative governance and multi-AOC DTC strategy.
• Vignerons de Buzet: Bordeaux satellite appellation cooperative with a comparable grower-member structure producing and direct-selling wines under the Buzet AOC. Operates the same cooperative-to-DTC model as the subject with similar environmental positioning.
• Cave de Tain (Tain l'Hermitage): Major French winegrowers' cooperative in the northern Rhône Valley, pooling harvests from hundreds of members and producing across multiple appellations with a DTC channel — directly analogous cooperative structure and multi-AOC strategy.
• Cave de Saint-Chinian: Languedoc cooperative producing AOC Saint-Chinian wines from member growers with direct-to-consumer offerings. Same grower-pool-to-bottle cooperative model with regional terroir focus.
• Union des Vignerons des Côtes du Rhône (Cave de Cairanne): Large Rhône cooperative representing hundreds of grower-members producing across multiple Côtes du Rhône AOCs with DTC and B2B sales. Comparable scale, multi-AOC breadth, and direct-channel approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vignerons-de-puisseguin-lussac-saint-emilion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vignerons de Puisseguin Lussac Saint-Emilion