Veterinary Specialty Hospital - Roseville (FKA Atlantic Street Pet Emergency Center)

What Veterinary Specialty Hospital - Roseville (FKA Atlantic Street Pet Emergency Center) does

Veterinary Specialty Hospital – Roseville (formerly Atlantic Street Pet Emergency Center) is a 24/7 emergency and specialty veterinary hospital located at 1901 Douglas Boulevard in Roseville, California. Founded in the early 1960s as a primarily large-animal practice and later converted to a 24-hour small-animal emergency hospital, the facility was relocated and rebranded in early 2024 to a 21,000 sq ft state-of-the-art hospital within a 32,000 sq ft build-out, increasing its footprint by approximately 16,700 sq ft. The hospital serves individual pet owners and referring primary-care veterinarians across Roseville, Rocklin, Folsom, and the greater Sacramento area, offering round-the-clock emergency care, an intensive care unit with capacity for more than 40 patients, and 22 exam rooms including a comfort room with a private exit. It is AAHA-accredited and operates within the Ethos Veterinary Health network under parent company National Veterinary Associates (NVA).

The hospital's clinical offering centers on advanced diagnostic imaging (digital radiography, ultrasound, video endoscopy, fluoroscopy, on-site CT, and on-site MRI) and a growing specialty portfolio spanning emergency and critical care, cardiology (echocardiogram and ECG), specialty surgery (orthopedic and soft-tissue suites), internal medicine, and integrative medicine (acupuncture, nutrition, pain management, physical rehabilitation, and spinal manipulation). Patient- and referrer-facing technology includes an EzyVet client portal for pet owners and an rVetLink referral portal that gives primary care veterinarians structured referral submission, automated notifications, and access to diagnostic results. The hospital also facilitates end-of-life referrals to Treasured Pets (cremation) and Faithful Friend (in-home euthanasia).

Revenue is generated on a fee-for-service, transaction-by-transaction basis with payment due at time of service, supplemented by pass-through financing relationships with CareCredit and Scratchpay. Distribution is dual-channel: direct walk-in and self-referred emergency visits from individual pet owners, and a B2B referral channel comprising primary care veterinary practices in the greater Sacramento region. The hospital does not publicly disclose pricing or revenue, and operates as a private subsidiary within the NVA / Ethos Veterinary Health network rather than as an independent entity.

Name

Veterinary Specialty Hospital - Roseville (FKA Atlantic Street Pet Emergency Center)

Legal name

National Veterinary Associates (NVA)

Website

https://vshroseville.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Veterinary Specialty Hospital – Roseville is a 24/7 emergency and specialty veterinary hospital in Roseville, California, serving pet owners and referring primary care veterinarians across the greater Sacramento area with advanced diagnostics, surgery, critical care, and integrative medicine.

Ownership category

akta.pro rank

Product category

Veterinary Specialty and Emergency Hospital Services

NAICS

Veterinary Services (54194), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Veterinary Emergency & Critical Care Hospitals (HLAMACAA)

akta.pro secondary industries

Veterinary Specialty Imaging Centers (CT/MRI/Advanced Imaging) (HLAMACAL), Veterinary Internal Medicine & Oncology Centers (HLAMACAD), Veterinary Surgery Centers (Soft Tissue/Orthopedic/Neuro) (HLAMACAC), Veterinary Cardiology & Respiratory Specialty Centers (HLAMACAE), Veterinary Imaging Centers (Radiology, Ultrasound, CT/MRI) (HLAMADAH)

Keywords

• Emergency veterinary care
• Specialty veterinary services
• Veterinary diagnostic imaging
• Veterinary surgery services
• Veterinary cardiology

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Emergency Veterinary Services: 24/7 emergency veterinary care for pets on a fee-for-service basis. Pet owners pay for services rendered at time of visit or through arranged payment plans.
2. Specialty Veterinary Services: Specialty services including cardiology, diagnostic imaging, surgery, internal medicine, and integrative medicine. Services are referred by primary care veterinarians or self-referred by pet owners. Billed on a per-procedure basis.
3. Payment Plan Financing: Facilitates third-party financing (CareCredit, Scratchpay) for pet owners. The hospital does not receive payment from these financial institutions but enables patient access to care.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Veterinary Specialty Hospital – Roseville operates a 24/7 emergency and specialty veterinary hospital in Roseville, California, delivering emergency and critical care, cardiology, advanced diagnostic imaging (digital radiography, ultrasound, CT, MRI, fluoroscopy, endoscopy), specialty surgery (orthopedic and soft tissue), internal medicine, and integrative medicine for dogs and cats. The hospital also operates client and veterinary referral portals to support care coordination with pet owners and primary care veterinarians.

Product overview

Veterinary Specialty Hospital - Roseville is a 24-hour emergency and specialty veterinary hospital that operates as a single, comprehensive healthcare facility offering emergency care, critical care, and multiple specialty services. The hospital provides diagnostic imaging (digital radiography, ultrasound, CT, MRI, endoscopy, fluoroscopy), cardiology, internal medicine, and specialty surgery. Patient-facing services include an EzyVet client portal for pet owners and an rVetLink referral portal for referring veterinarians. AAHA-certified, the hospital serves the Roseville and greater Sacramento area.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Emergency Care

Quantifiable outcome

• ICU capacity over 40 patients in new hospital facility
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ethos Veterinary HealthcoreOthersVSH Roseville is owned and operated by Ethos Veterinary Health, a network of veterinary specialty and emergency hospitals. Ethos provides centralized resources including career portals, employee benefits, marketing materials, and access to shared best practices across sister hospitals including VSH Sorrento Valley and VSH North County in Southern California.
• Treasured PetsminorOthersTreasured Pets is located in Sacramento and offers full cremation services, keepsake urns, and jewelry for pet owners. VSH Roseville refers grieving pet owners to Treasured Pets for aftercare and memorial services.
• Faithful Friend (Dr. Sarah Whitley)minorOthersFaithful Friend provides in-home euthanasia services for the greater Roseville, Rocklin, and Sacramento areas. Founded by Dr. Sarah Whitley, the service offers peaceful end-of-life care in the pet's home. VSH Roseville refers pet owners to Faithful Friend for in-home euthanasia.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Regional players

• MarQueen Veterinary Emergency & Specialty Group: 24-hour emergency and specialty veterinary hospital serving Roseville and greater Sacramento area. Direct local competitor for emergency caseload and specialty referrals, comparable in size and service mix.

Direct peers

• Vista Veterinary Specialists: Specialty/emergency hospital in Northern California with surgery, internal medicine, oncology, and imaging services. Comparable business model of referral-based specialty care with on-site advanced diagnostics.
• MedVet Sacramento: MedVet operates a specialty and emergency veterinary hospital in Sacramento offering 24/7 emergency care, surgery, internal medicine, cardiology, and advanced imaging. Comparable mid-sized specialty referral hospital in the same geographic catchment.
• BluePearl Pet Hospital - Roseville/Sacramento: BluePearl operates a 24/7 emergency and specialty hospital in the same Roseville/Sacramento market with overlapping specialties (surgery, internal medicine, emergency) and similar advanced imaging capabilities. Direct local competitor for referrals and emergency cases.
• Veterinary Specialty Hospital - Sorrento Valley: Sister hospital under Ethos Veterinary Health offering 24/7 emergency and specialty services (surgery, internal medicine, cardiology, oncology, imaging) in San Diego. Most directly comparable peer given shared Ethos/NVA ownership, identical VSH brand, and overlap in advanced diagnostic imaging and specialty service lines.
• Veterinary Specialty Hospital - North County (Oceanside): Another sister Ethos specialty/emergency hospital in North County San Diego region. Like VSH Roseville, it serves as a referral and emergency facility with on-site CT/MRI and multiple specialty services, making it a direct operational peer within the same network.
• VCA Sacramento Veterinary Referral Center: VCA-operated specialty referral hospital in the greater Sacramento area providing emergency, surgery, internal medicine, oncology, and diagnostic imaging. Direct competitor in the Sacramento specialty/emergency market with the backing of a large national veterinary network.

Broad incumbents

• Ethos Veterinary Health (Parent Network): The parent specialty/emergency network operating VSH Roseville and dozens of other specialty hospitals. Relevant as the broader incumbent platform whose shared services, recruiting, and clinical R&D (Ethos Discovery) directly support VSH Roseville's operations and growth.
• SAGE Veterinary Centers: Multi-location specialty and emergency veterinary network in Northern California (and beyond) offering surgery, oncology, internal medicine, cardiology, and imaging. Comparable as a broader specialty hospital network with on-site advanced imaging across multiple sites.
• National Veterinary Associates (NVA) - Parent Company: Direct parent company of VSH Roseville and a large portfolio of veterinary practices across the US. Relevant as the entity controlling capital allocation, strategic direction, and integration of the hospital within a conglomerate veterinary group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/set
• Instagraminstagram.com/explore/tags/atlanticstreetpetemergencycenter
• LinkedInlinkedin.com/company/veterinary-specialty-hospital-roseville

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterinary Specialty Hospital - Roseville (FKA Atlantic Street Pet Emergency Center)