University of Business

Higher Educationvso.cz

Czech private higher education group (VŠO and Panevropská univerzita) operating as a nonprofit foundation, delivering bachelor's, master's, doctoral, and MBA programs in tourism, aviation, business, law, and security across Prague, Ostrava, and Mariánské Lázně campuses, serving primarily Czech and international individual students.

Company typePrivate
Founded2000
HeadquartersPrague, Czechia
Headcount11–50
GTM typeB2C
OfferingServices

What University of Business does

University of Business operates as a Czech private higher education group encompassing two legally linked but operationally distinct institutions: Vysoká škola obchodní v Praze (VŠO), founded in 2000, and Panevropská univerzita (PEUNI). The group is structured as a nonprofit public benefit foundation (nadační fond) under Czech law, not a for-profit entity, with no disclosed shareholders or external investors. VŠO holds research organization status (since 2015) while PEUNI holds institutional accreditation from the Czech Ministry of Education (MŠMT). The institution delivers bachelor's, master's, doctoral, and professional MBA programs through three PEUNI faculties — Aviation & Transport, Business & Law, and Security Studies — plus tourism and aviation specializations at VŠO, with 20+ active study programs.

The portfolio spans business administration, marketing, tourism management, aviation operations (including drones/unmanned aerial systems), law, security studies, and digital economy. Technology infrastructure consists of conventional university information systems for student administration, dedicated online application portals (is.vso-praha.eu, prihlaska.peuni.cz), Office 365 for students, and virtual tour capabilities for prospective students. The technology stack is utility-grade rather than differentiated, with no proprietary platform or AI capabilities disclosed. Faculty include domain specialists with industry credentials — notably doc. Martinec (40+ years aviation, patents in avionics and drone technology), doc. Nětek (industrial marketing biotechnology and non-invasive healthcare patents), and doc. Švihlíková (member of the National Economic Council of the Government).

The business model is tuition-driven B2C, with three payment variants (semester, annual, installment) and a 500 CZK application fee. Customer segments are diversified across high school graduates, bachelor's graduates, VOŠ (vocational) graduates eligible for credit recognition, international students recruited via GOSTUDY and Erasmus+ partnerships, and lifelong learners (University of the Third Age). Distribution runs through four physical campuses (two Prague locations, Ostrava, Mariánské Lázně) plus online enrollment and international recruitment channels. The institution has produced 23,000+ graduates across its faculties and operates 20+ years of continuous operation. Revenue is not publicly disclosed.

University of Business firmographics

Firmographics

Name: University of Business
Legal name: Vysoká škola obchodní v Praze, nadační fond
Website: https://vso.cz
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 11–50 employees
Short description: Czech private higher education group (VŠO and Panevropská univerzita) operating as a nonprofit foundation, delivering bachelor's, master's, doctoral, and MBA programs in tourism, aviation, business, law, and security across Prague, Ostrava, and Mariánské Lázně campuses, serving primarily Czech and international individual students.
Ownership category
akta.pro rank

University of Business industry classification

Industry

Product category: Higher Education
NAICS: Colleges, Universities, and Professional Schools (6113)
SIC: Services-Educational Services (8200)
akta.pro industry: PRIMARYEDAHABAE
Business & Management Research Universities
Education/Higher Education (Colleges & Universities)/Private Research Universities
SECONDARYEDAHABAH
Technology Transfer & Innovation-Driven Research Universities (High Commercialization)
Education/Higher Education (Colleges & Universities)/Private Research Universities
SECONDARYEDAHABAA
Comprehensive Doctoral Research Universities (Multi-Disciplinary)
Education/Higher Education (Colleges & Universities)/Private Research Universities

Keywords

Higher education
Business school
Tourism education
Aviation studies
Professional MBA programs

Where University of Business is headquartered

Location

Headquarters

HQ city: Prague
HQ country: Czechia
HQ region: Europe

Offices4 records

Markets served

University of Business business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Tuition fees: The university charges tuition fees with three payment options: semester-based, annual, or installment plans. Bachelor programs, master's programs, and MBA programs generate revenue through these tuition streams.
Application fees: A 500 CZK application fee is charged for the admission process. The university may waive this fee for students who complete their application in person.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Application fee
Subscription	Multi-year contract	Tuition - multiple payment options

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

University of Business product offering

Product offering

Core offering

The University of Business is a Czech private higher education institution that delivers bachelor's, master's, doctoral, and professional MBA programs in fields including tourism, aviation, business, law, and security studies. It operates as a nonprofit foundation (nadační fond) and provides practice-oriented education through multiple study formats and locations.

Product overview

University of Business (Vysoká škola obchodní v Praze / VŠO and Panevropská univerzita / PEUNI) is a Czech private higher education institution offering a comprehensive portfolio of study programs across three faculties: Faculty of Aviation and Transport, Faculty of Business and Law, and Faculty of Security Studies. The institution provides bachelor's, master's, doctoral, and professional education programs (including MBA) primarily focused on practical, career-oriented education in tourism, aviation, business administration, marketing, law, and security. Programs are delivered through full-time and combined study formats at campuses in Prague and Ostrava. The university emphasizes industry connections, international exchanges (Erasmus+), and hands-on training to prepare graduates for the job market.

Differentiator

Problem solved

Functional benefit

Brands

Vysoká škola obchodní: Main trading name of the private university focused on business education

Products and services

Bachelor's Degree Programs Three-year undergraduate programs providing foundational academic and practical training in business, tourism, aviation, law, and security studies, designed for high school graduates seeking first-degree credentials.
Master's Degree Programs Two-year graduate programs that build advanced specialized knowledge in business, tourism, aviation, law, and security studies for bachelor's degree holders.
Doctoral Degree Programs Doctoral-level research programs providing the highest academic credential for advanced scholarship in the university's fields of expertise.
Professional MBA Programs Professional MBA study program designed for working professionals seeking management credentials with practice-oriented delivery.
U3V Senior Learning Program (University of the Third Age) Lifelong learning program tailored for senior learners, providing continuing education opportunities in a university setting.

Quantifiable outcome

23,000+ graduates successfully completed their studies
+1 more outcomes

Companies that use University of Business

Customer profile

Named customers6 records

Segments5 records

Ideal customer profiles3 records

University of Business technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

University of Business partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core, minor and moderate.

Partner Universities (International)coreStrategic or Co-development PartnerCooperation agreements with universities in China, Japan, Sweden, and South Africa for student exchange and academic collaboration. Erasmus+ partnerships with universities in France, England, Hong Kong, and Thailand.
EJF-Akademie für Bildung und internationale Zusammenarbeit (EJF-Akademie)coreStrategic or Co-development PartnerPartnership with EJF-Akademie (Germany) for international conferences on tourism accessibility and information technology in society, including joint research projects.
GOSTUDYcoreChannel Partner/ Reseller/ DistributorOfficial representative of Panevropská univerzita for international student recruitment through gostudy.eu platform.
National Heritage Institute (Národní památkový ústav)minorStrategic or Co-development PartnerStudent research projects have resulted in outputs reviewed by the National Heritage Institute, demonstrating academic-industry collaboration.
Academic Alliance (Akademická aliance)moderateStrategic or Co-development PartnerCollaboration on research projects through grant agencies including GA AA, with joint publications and academic conferences.
Universidad EAN (Colombia)moderateStrategic or Co-development PartnerInternational research collaboration on tourism value chains and sustainability in Bahía Solano, Colombia (project code G3P_P13-0719).
Corporación Universitaria Minuto de Dios (Colombia)moderateStrategic or Co-development PartnerPartnership on tourism destination development projects including municipal tourism plan updates for Bahía Solano.
Prešovská univerzita v Prešove (Slovakia)moderateStrategic or Co-development PartnerKEGA project collaboration on innovation of Tourism, Hotel Management and Spa Studies program with Faculty of Management, Economics and Trade.
Vysoká škola podnikání a práva (VŠPP)moderateStrategic or Co-development PartnerPartnership school collaboration as indicated in VŠO's partner institutions listing.
Panevropská vysoká škola v BratislavěmoderateStrategic or Co-development PartnerAcademic cooperation with Panevropská vysoká škola in Bratislava as member of scientific boards.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

University of Business competitors and assessment

Company assessment

Direct peers

University of New York in Prague (UNYP): Private Prague university offering English-language business and management degrees. Comparable to VŠO in private structure, international student focus, and business program portfolio.
ŠKODA AUTO University: Private Czech university in Mladá Boleslav focused on business, management, and automotive industry programs. Directly comparable to VŠO as a private business school with practice-oriented curriculum and industry partnerships.
NEWTON University: Private Czech business school and university based in Brno with English-language programs. Comparable to VŠO in private business school positioning, international student recruitment, and practice-oriented curriculum.
Vysoká škola ekonomie a managementu (VŠEM): Major Czech private higher education institution focused on economics, management, and business programs. Most direct comparable to VŠO as a private, tuition-driven Prague-based business school targeting similar professional and undergraduate segments.
CEVRO Institut: Private Czech university in Prague focused on law, economics, and political science. Comparable to VŠO as a private institution operating in the same regulatory and competitive market for tuition-paying students.
Vysoká škola manažerské informatiky a ekonomiky (VŠMIE): Private Czech higher education institution focused on management informatics and economics. Comparable to VŠO in serving similar business-education segments with similar tuition-based model.
Anglo-American University (AAU) Prague: Private English-language university in Prague offering undergraduate and graduate business programs. Comparable to VŠO's international programs and English-language offerings; competes for similar international student pool.
Vysoká škola finanční a správní (VŠFS): Private Czech university specializing in finance, economics, and related applied programs. Comparable to VŠO in business-education focus, tuition model, and Czech student segment, with similar institutional accreditation status.
Metropolitní univerzita Praha: Private Czech university in Prague with broad program portfolio including business, international relations, and law. Comparable to VŠO as a private higher education institution with similar student demographic and tuition model.

Broad incumbents

CERGE-EI (Charles University / Czech Academy of Sciences): Research-focused graduate institution in Prague combining Charles University and Czech Academy of Sciences. Comparable to VŠO's research ambitions and graduate economics offerings, though positioned as a more elite, public-sector counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

University of Business financial estimates

Financial estimate

Revenue estimate

Valuation estimate

University of Business leadership team

Management profile

Number of profiles

University of Business funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

University of Business M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Business

What does University of Business do?

Is University of Business a public or private company?

University of Business is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was University of Business founded?

University of Business was founded in 2000. It employs 11 to 50 people.

Where is University of Business based?

University of Business is headquartered in Prague, Czechia, in the Europe region.

How does University of Business make money?

Two revenue lines are on record. Tuition fees are the primary driver. The others are application fees.

Who are University of Business's main competitors?

Direct peers on record are University of New York in Prague (UNYP), ŠKODA AUTO University, NEWTON University, Vysoká škola ekonomie a managementu (VŠEM), CEVRO Institut, Vysoká škola manažerské informatiky a ekonomiky (VŠMIE), Anglo-American University (AAU) Prague, Vysoká škola finanční a správní (VŠFS) and Metropolitní univerzita Praha. CERGE-EI (Charles University / Czech Academy of Sciences) is listed as a broad incumbent.

Does University of Business have an API?

No public API is recorded for University of Business.

What industry is University of Business in?

University of Business's product category is Higher Education. Its primary akta.pro industry code is EDAHABAE, Business & Management Research Universities, with a secondary code of EDAHABAH, Technology Transfer & Innovation-Driven Research Universities (High Commercialization). Its NAICS code is 6113 and its SIC code is 8200.