Vulpro
- Company typePrivate
- Founded2007
- HeadquartersHartbeespoort, South Africa
- Headcount1–10
- GTM typeB2C
- OfferingServices
Vulpro firmographics
Firmographics- Name
- Vulpro
- Legal name
- VulPro NPC
- Website
- https://vulpro.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Vulpro industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Nature Parks and Other Similar Institutions (712190)
- akta.pro primary industry
- Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)
- akta.pro secondary industries
- Wildlife Conservation & Species Protection (BPAGAGAB), Wildlife Rehabilitation & Release Centers (Public Viewing/Education) (THAAAFAC)
Keywords
Where Vulpro is headquartered
LocationHeadquarters
- HQ city
- Hartbeespoort
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Vulpro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and Sponsorships: Individual and corporate contributions are welcomed and acknowledged on the website, Facebook, email signature, and signage at the facility. Sponsors provide vital financial and operational support for rehabilitation and breeding programmes.
- Vulture Adoption Programme: Symbolic adoption of non-releasable vultures at R5,140 per year, providing lifetime care for the adopted bird. Adopters receive naming rights, official adoption certificate, regular updates, and unlimited visits to the centre.
- Donations via Payment Platforms: One-time donations accepted via PayFast (card, Snapscan, Apple Pay), EFT/wire transfer. Suggested amounts of R250 and R750, with custom amounts available.
- Book Sales: Sale of 'Magnificent Vultures of Africa' coffee table book at R450 (excluding courier) within South Africa, or R760 including courier to Postnet branches. International orders available with quoted courier costs.
- Volunteer Programme: Volunteer participation at the centre with documentation and booking process for live-in and general volunteers.
- Legacy/Planned Giving: Leaving a contribution to Vulpro in a will as a gift of hope for future vulture generations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Vulture Adoption Programme |
| Other | Pay-as-you-go | One-time Donation Options |
| One time/ perpetual license | One time/ perpetual license | Magnificent Vultures of Africa Book |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Vulpro product offering
Product offeringCore offering
Vulpro is a non-profit organisation dedicated to conserving Africa's vulture species through the rescue, rehabilitation, release, and captive breeding of injured and at-risk vultures. The organisation runs two facilities, in Hartbeespoort (north of Johannesburg) and on Shamwari Private Game Reserve (Eastern Cape), and combines in-situ monitoring with ex-situ breeding, supported by scientific research (including GPS tracking and a life-history database), a community education programme, and donor engagement channels such as adoptions, donations, book sales, volunteering, and legacy giving.
Product overview
Vulpro is a non-profit conservation organization offering a portfolio of interconnected vulture conservation services. The core offerings include a rehabilitation service that treats injured vultures with a 75% survival rate, a captive breeding programme for endangered species, and scientific research conducted in partnership with the University of Pretoria. These are supported by community engagement initiatives, a vulture tracking programme using GPS and leg bands, and donor programmes including vulture adoption (R5,140/year) and general donations. Additional offerings include merchandise (Magnificent Vultures of Africa book at R450) and a volunteering programme. The organization operates conservation protocols and maintains a re-sighting database for monitoring released birds. This is a unified conservation platform rather than a modular software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Vulture Rehabilitation Service Collects and treats injured, poisoned, or diseased vultures from across South Africa with specialised veterinary care, rehabilitating them for release back into the wild; a core service evidenced by 1,500+ admissions and 400+ released birds.
- Captive Breeding Programme Pioneered ex-situ conservation breeding programme for African vulture species, producing offspring from non-releasable founders that can ultimately be released to strengthen wild populations.
- Vulture Tracking Programme Monitors vulture movements, survival, foraging ranges, breeding sites, and mortality events via GPS/satellite transmitters, leg bands, wing tags, and a re-sighting database built on camera traps, photographs, and public reports.
- Scientific Research and Conservation Protocols Conducts research on wild, rehabilitated, and captive-bred vultures — covering behaviour, movements, survival, disease, and toxicology — underpinned by published protocols and academic partnerships to inform conservation strategies.
- Community Engagement and Education Programme Works with farmers, landowners, schools, and academic institutions to raise awareness about vulture conservation and promote human-vulture coexistence, reducing threats from poisoning, power-line collisions, and persecution.
- Vulture Adoption Programme Annual symbolic adoption of non-releasable vultures at R5,140 per year, providing naming rights, an official adoption certificate, regular updates, newsletters, and unlimited centre visits; supports lifetime care of the adopted bird.
- Donations Programme Accepts one-time and recurring donations from individuals and corporates via PayFast (card, Snapscan, Apple Pay) and EFT/wire transfer, with suggested amounts and contribution acknowledgement on the website, social media, and facility signage.
- Magnificent Vultures of Africa Book Printed coffee table book featuring photography and stories about African vultures, sold to raise conservation funds at R450 within South Africa and R760 with Postnet courier delivery, with international shipping quoted on request.
- Volunteering Programme Hands-on volunteer opportunities at Vulpro's Hartbeespoort and Eastern Cape facilities, with live-in and general options and a formal booking/documentation process for prospective volunteers.
- Vulture Restaurant Programme Supplementary feeding sites established to support vulture populations, reduce poisoning risks, and provide controlled feeding opportunities managed under Vulpro's vulture restaurant setup protocols.
Quantifiable outcome
- 75% survival rate for released rehabilitated vultures
- +3 more outcomes
Companies that use Vulpro
Customer profileSegments5 records
Ideal customer profiles5 records
Vulpro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vulpro partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Shamwari Private Game ReservecoreStrategic partner hosting Vulpro's Eastern Cape facility for conservation breeding and release programmes.
- University of Pretoria (Veterinary Sciences Faculty)coreAcademic research partner collaborating on vulture tracking, veterinary care, toxicology studies, and population monitoring. Joint research informs data-driven conservation strategies.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Vulpro competitors and assessment
Company assessmentRegional players
- De Wildt Cheetah and Wildlife Trust: Hartbeespoort-area wildlife rehabilitation and breeding trust with shared geography, similar donor demographics, and comparable captive-management protocols.
- SanWild Wildlife Sanctuary: South African rehabilitation and breeding sanctuary; hosts similar species recovery programmes and competes for the same regional donor pool as Vulpro.
- African Wildlife Conservation Fund: Southern African non-profit addressing threatened species conservation and community coexistence; shares operational models and donor segments with Vulpro even where species focus differs.
Broad incumbents
- Wildlife Conservation Society: Global conservation NGO with field programmes in Africa including vulture-relevant work; provides a benchmark for large-scale conservation funding and partner structures Vulpro might tap.
- International Fund for Animal Welfare: Large international animal welfare NGO running wildlife rescue and policy advocacy; comparable donation-driven, multi-programme operating model at much larger scale.
Direct peers
- Endangered Wildlife Trust: South African non-profit focused on threatened species including vultures; runs poison-response, rehabilitation, and policy advocacy work that overlaps directly with Vulpro's mission and target donor base.
- Hawk Conservancy Trust: UK raptor rehabilitation, captive breeding, and education centre with a closely analogous operating model (rehab + breeding + education + visitors) to Vulpro's Hartbeespoort facility.
- Vulture Conservation Foundation: Europe-based coordinating body for vulture conservation across continents; comparable in its dedicated vulture focus, captive breeding expertise, and multi-stakeholder partnership model.
- BirdLife South Africa: National bird conservation NGO with overlapping vulture programmes, citizen-science resighting, and lobbying capacity; competes for similar corporate, zoo, and donor funding in South Africa.
Emerging players
- Raptor Conservation in South Africa: Although focused on seabirds, SANCCOB runs a similar rehabilitation-plus-release operation with comparable donor adoption, merchandise, and volunteer engagement programmes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vulpro social profiles
Digital presenceVulpro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vulpro leadership team
Management profileNumber of profiles
Profiles2 records
Vulpro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vulpro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vulpro
What does Vulpro do?
Vulpro is a non-profit organisation dedicated to conserving Africa's vulture species through the rescue, rehabilitation, release, and captive breeding of injured and at-risk vultures. The organisation runs two facilities, in Hartbeespoort (north of Johannesburg) and on Shamwari Private Game Reserve (Eastern Cape), and combines in-situ monitoring with ex-situ breeding, supported by scientific research (including GPS tracking and a life-history database), a community education programme, and donor engagement channels such as adoptions, donations, book sales, volunteering, and legacy giving.
Is Vulpro a public or private company?
Vulpro is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vulpro founded?
Vulpro was founded in 2007. It employs 1 to 10 people.
Where is Vulpro based?
Vulpro is headquartered in Hartbeespoort, South Africa, in the Africa region.
How does Vulpro make money?
Six revenue lines are on record. Donations and Sponsorships are the primary driver. The others are vulture Adoption Programme, donations via Payment Platforms, book Sales, volunteer Programme and legacy/Planned Giving.
Who are Vulpro's main competitors?
Regional players on record are De Wildt Cheetah and Wildlife Trust, SanWild Wildlife Sanctuary and African Wildlife Conservation Fund. Broad incumbents are Wildlife Conservation Society and International Fund for Animal Welfare. Direct peers are Endangered Wildlife Trust, Hawk Conservancy Trust, Vulture Conservation Foundation and BirdLife South Africa. Raptor Conservation in South Africa is listed as an emerging player.
Does Vulpro have an API?
No public API is recorded for Vulpro.
What industry is Vulpro in?
Vulpro's product category is Wildlife Conservation Services. Its primary akta.pro industry code is BPAGAIAC, Wildlife Rescue, Rehabilitation & Release, with a secondary code of BPAGAGAB, Wildlife Conservation & Species Protection. Its NAICS code is 712190.