Businessclub 'Vrienden van Gemert'

What Businessclub 'Vrienden van Gemert' does

Voetbalvereniging Gemert ('VV Gemert') is a community-based amateur football association founded on October 12, 1912, operating as the sole football club in the village of Gemert, North Brabant, Netherlands. The club serves approximately 1,350 members organized into 74 teams spanning men's senior, women's senior, youth (45 junior plus 3 girls' teams), Mini-F (6 teams), G-football for players with intellectual and/or physical disabilities (2 teams), and a 35-plus team. Home matches are played at Sportpark Molenbroek and average nearly 1,000 spectators per Gemert 1 fixture, with the club currently competing in the Derde Divisie B, the highest tier of Dutch amateur football, having promoted via playoffs in 2019.

The club's revenue model is diversified across four streams: recurring membership fees, sponsorship from local businesses (with Albert Heijn Gemert as head youth sponsor), transaction-based ticket sales via an online ticketshop, and canteen/event revenue from match-day operations and community events such as pub quizzes and sponsor evenings. Pricing for match admission is published per fixture. Distribution is concentrated at the single Sportpark Molenbroek venue, supplemented by an online webshop (Deventrade) for merchandise and ticketing.

The organization is volunteer-driven, relying on more than 250 active contributors performing coaching, stewarding, accommodation, refereeing, and youth coordination roles. Governance is by an elected board; the club has no external parent, no subsidiaries, and no institutional investors. A separate Supportersclub, established October 1, 1999, formalizes the organized supporter base. Underlying technology is limited to a standard website with integrated webshop and ticketing, email newsletters, and social media — there is no proprietary technology platform, mobile app, or AI component. The club received the Royal Honour Medal (Koninklijke Erepenning) in 2012 in recognition of its centenary.

Name

Businessclub 'Vrienden van Gemert'

Legal name

Voetbalvereniging Gemert

Website

https://vvgemert.nl

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Voetbalvereniging Gemert is a volunteer-run amateur football club founded in 1912, serving approximately 1,350 members across 74 teams in the village of Gemert, Netherlands. It competes in the Derde Divisie B and funds operations through membership fees, local sponsorships, ticket sales, and canteen revenue.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Amateur football club
• Community football association
• Youth football programs
• Disability football program
• Amateur football league

Headquarters

HQ city

Gemert

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Revenue from club membership subscriptions for players of all age groups and skill levels.
2. Sponsorship: Revenue from business sponsors displayed on website, kits, and around the sportpark. Includes Albert Heijn as head sponsor of youth.
3. Ticket Sales: Revenue from entry fees for home matches. A ticketshop is available for purchasing tickets to matches.
4. Canteen and Event Revenue: Revenue from canteen operations during matches and club events such as pub quizzes and sponsor evenings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Voetbalvereniging Gemert is a non-profit amateur football association that provides organized football participation, training, and competitive match play for approximately 1,350 members across 74 teams in senior men's, senior women's, junior boys', junior girls', Albert Heijn Mini-F, G-football (disability), and 35-plus categories. It operates from Sportpark Molenbroek in Gemert and competes in the KNVB Derde Divisie B, generating revenue from membership fees, business sponsorships, match-day ticket sales, and canteen/event operations.

Product overview

Voetbalvereniging Gemert is a football club offering a comprehensive portfolio of services across multiple disciplines: senior and youth football (15 senior men's teams, 2 senior women's teams, 45 junior teams, 3 girls' teams, 6 Mini-F teams), inclusive G-football for players with disabilities (2 teams), and a 35-plus senior program. The club provides approximately 1,350 members with training facilities at Sportpark Molenbroek, match facilities, and volunteer support services including VOG applications and stewards. The Albert Heijn Team van de Maand program recognizes youth teams monthly for sportsmanship and achievements. The organization relies on over 250 active volunteers and maintains a supporters club with approximately 1,000 average attendance at home matches.

Differentiator

Problem solved

Functional benefit

Products and services

• VV Gemert Club Membership Annual club membership providing access to organized amateur football participation, training, and competitive match play across 74 teams at Sportpark Molenbroek for approximately 1,350 members of all ages and abilities.
• G-Voetbal (Disability Football) Specialized football program for players with intellectual and/or physical disabilities, with 2 senior teams competing regionally on Saturdays.
• Damesvoetbal (Women's Football) Women's football program with 2 senior women's teams competing in regional leagues.
• Jeugdopleiding (Youth Football Development) Youth football program with 45 junior teams and 3 junior girls' teams, integrated with the Albert Heijn Team van de Maand recognition initiative sponsored by Albert Heijn Gemert.
• 35-Plus Team Program Senior football program for players aged 35 and above, providing continued competitive participation for veteran amateur players.
• Match Tickets (Home Match Admissions) Ticketed admission to home Gemert 1 and other senior team matches at Sportpark Molenbroek, sold via the club's online ticketshop and at the venue.
• Club Merchandise (Deventrade Webshop) Online merchandise store operated via Deventrade, accessible through the club website, selling club-branded apparel and accessories to members and supporters.

Quantifiable outcome

• Achieved multiple promotions to Topklasse, won district cups and Amstel Amateur Cup
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Supportersclub VV GemertcoreStrategic or Co-development Partner · 1 October 1999Established on October 1, 1999, the Supportersclub provides organized support for the football club. Members travel to away matches and attend home matches, contributing to an average attendance of nearly 1,000 supporters at Gemert 1 home games.
• Albert Heijn GemertcoreGTM or Marketing PartnerAlbert Heijn Gemert is the head sponsor of the youth football program. They jointly run the 'Albert Heijn Team van de Maand' initiative, recognizing outstanding youth teams monthly. Recognition is displayed in-store and at club facilities.
• KNVBcoreStrategic or Co-development PartnerOfficial football federation governing the leagues and competitions VV Gemert participates in. The club competes in KNVB region Zuid II and participates in KNVB cup tournaments.
• Helmond SportminorStrategic or Co-development PartnerProfessional football club that played friendly matches against VV Gemert. The 2018 KNVB cup match against Feyenoord was played at Helmond Sport's stadium.
• Various Local SponsorsminorGTM or Marketing PartnerLocal businesses including HAP, Josmaas, A. van Schijndel Bouw, Kras Recycling, Bavaria, Cleanlease, and others sponsor the club with advertising displayed on the website and around the sportpark.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• KNVB (Koninklijke Nederlandse Voetbalbond): Royal Dutch Football Association that governs the leagues and competitions in which VV Gemert participates. Comparable as the governing body structuring the amateur competition ecosystem VV Gemert operates within.
• Deventrade: Dutch sports apparel and equipment supplier that powers VV Gemert's online webshop. Comparable as a partner ecosystem provider enabling merchandise revenue for Dutch amateur football clubs.

Direct peers

• Blauw Geel'38: Amateur football club from Veghel competing in KNVB district Zuid II. Directly comparable to VV Gemert as a Brabant amateur club contesting the same district cup competitions and league tiers.
• SDO Bussum: Amateur football club from Bussum that VV Gemert defeated in 2018-2019 promotion playoffs en route to the Derde Divisie. Directly comparable as a Dutch amateur club contesting promotion rounds in the same tier.
• HSC'21: Amateur football club from Haaksbergen that VV Gemert defeated to win the national amateur Supercup in 1998-1999. Comparable as a top-tier Dutch amateur club competing for national amateur honors.
• AFC Amsterdam: Top amateur club from Amsterdam that VV Gemert faced in the 2010 Sunday title playoff drama. Comparable as a leading Dutch amateur football club with similar historical competitive trajectory.
• SV De Treffers: Dutch top amateur football club from Groesbeek that has competed in Hoofdklasse and Topklasse playoffs against VV Gemert. Direct competitive peer in the upper amateur tier of Dutch football.
• RKSV Wittenhorst: Dutch amateur football club based in Horst, also competing in regional Brabant/Limburg amateur leagues. Directly comparable to VV Gemert as a community-anchored amateur club in the same geographic region and competitive tier.
• VV Staphorst: Amateur football club from Staphorst that VV Gemert has faced in playoffs and KNVB cup rounds. Comparable as a village-anchored Dutch amateur club with a strong community identity.

Broad incumbents

• Helmond Sport: Professional Dutch football club (Eerste Divisie) from Helmond that is geographically proximate to Gemert and has a documented relationship with VV Gemert through friendlies and cup match hosting. Comparable as a higher-tier sports organization in the same Brabant region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bvvvgemert

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Businessclub 'Vrienden van Gemert'