VVS & EL EXPERTEN

What VVS & EL EXPERTEN does

VVS & EL Experten A/S is a privately held Danish public limited company (CVR: 37520128) operating integrated VVS (plumbing, heating, ventilation) and electrical installation services. Founded approximately in the mid-1980s (the firmographic data cites 1975; company history references 1984 — both consistent with the stated "more than 40 years" of operation), the company is headquartered in Brædstrup, Denmark, with a secondary office in Silkeborg. It serves private homeowners, commercial businesses, industrial and manufacturing facilities, agricultural operations, construction companies, and homeowner associations across Midtjylland and Østjylland, with capacity for larger projects across all of Denmark. The firm operates 30+ service vehicles and maintains authorized installer status from the Danish Safety Authority (Sikkerhedsstyrelsen, EFUL-15464), a regulatory requirement for performing electrical, plumbing, and drainage installations in Denmark.

The company's product portfolio spans core VVS and electrical installation work, complete bathroom renovations with multi-trade coordination, new construction installations, and an extensive renewable energy and energy-optimization offering that includes air-water and air-air heat pumps, ground source heat pumps, solar panel systems, solar thermal, biofuel/pellet boilers, district heating, and natural gas. It also delivers EV charging stations, smart home/building automation (LK IHC, LK Wiser, Niko Home Control, SG Smart), network and fiber installations, and white goods sales and service. Technology is sourced through certified partnerships with OEMs including Bosch, Danfoss, Vølund Varmeteknik, BAXI, and CTC; the firm does not develop proprietary technology platforms.

The business model is predominantly project-based, quote-driven (uforpligtende tilbud), and pay-as-you-go, with a smaller recurring revenue stream from subscription-based annual inspection services for heating systems. Customer acquisition relies on a sales-led, direct-contact GTM via phone, email, website contact forms, Facebook, and Instagram, supported by 30+ mobile service vehicles for on-site delivery. The company operates two sub-brands — Thyregod VVS for additional VVS technician capacity and Gas Experten for specialized gas installation with 24/7 emergency service during heating season. Revenue is not publicly disclosed, and ownership remains with the founder family (Dan Leonhard Pedersen) and managing director Morten Dam Sørensen, with no external PE/VC involvement.

Name

VVS & EL EXPERTEN

Legal name

VVS & EL Experten A/S

Website

https://vvsexperten.dk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

VVS & EL Experten A/S is a Danish authorized VVS and electrical installation contractor serving residential, commercial, industrial, and agricultural customers across Central and East Jutland with 30+ service vehicles and two branch offices.

Ownership category

akta.pro rank

Product category

Plumbing, Heating, and Electrical Installation Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-Miscellaneous Repair Services (7600), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Ventilation System Installation (Exhaust Fans, ERV/HRV, Make-Up Air) (HSAOAGAI)

akta.pro secondary industries

Ventilation System Installation & Repair (Bath/Kitchen Fans, ERV/HRV) (HSAOAIAF), Drainage, Waste & Vent (DWV) Systems & Components (IMADALAE)

Keywords

• Plumbing installation services
• Electrical installation services
• Heating system services
• Ventilation system services
• Bathroom renovation services

Headquarters

HQ city

Brædstrup

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Installation Services: One-time service fees for installation of VVS systems (plumbing, heating, ventilation), electrical installations, and related equipment. Pricing is quote-based depending on task scope and complexity.
2. Maintenance and Service Contracts: Recurring revenue from maintenance agreements such as annual inspection subscriptions for heating systems (fjernvarme, jordvarme, varmepumper). They offer subscription-based eftersyn (inspection) services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

VVS & EL EXPERTEN provides plumbing (VVS), heating, ventilation, and electrical (EL) installation, repair, and maintenance services to residential, commercial, industrial, and agricultural customers across Central Jutland, Denmark. Offerings span new construction installation, bathroom renovation, heating system design (heat pumps, district heating, biomass, gas), ventilation, renewable energy solutions, and recurring service/maintenance contracts, with the firm serving as an authorized installer under Danish Safety Authority authorization EFUL-15464.

Product overview

VVS & EL Experten A/S is a combined VVS (plumbing, heating, ventilation) and electrical installation company operating for over 40 years with more than 30 service vehicles. The company offers a unified service portfolio covering EL (electrical), VVS (plumbing/heating/ventilation), ventilation systems, and specialized sub-brands including Thyregod VVS and Gas Experten. Core services include electrical installations, plumbing work, bathroom renovations, and new construction VVS. The product portfolio spans renewable energy solutions (ground source heat, air-water/air-air heat pumps, solar panels, solar thermal, biofuel systems), traditional heating (district heating, natural gas, oil heating, pellet/stoker boilers), and smart home systems (LK IHC, LK Wiser, Niko Home Control, SG Smart). The company also provides energy optimization consulting, EV charging stations, network installations, and white goods sales and service. With two subsidiaries (Thyregod VVS and Gas Experten), the company provides rapid response capability across Vejle, Horsens, Ry, Silkeborg, and Central Jutland.

Differentiator

Problem solved

Functional benefit

Brands

• Gas Experten: Specialized gas installation and service department operating as a separate brand with its own contact details and emergency hotline (70 21 50 70) for gas-related emergencies during the winter season.

Products and services

• VVS Installation and Plumbing Services Plumbing installation, repair, and renovation work for residential, commercial, industrial and agricultural customers across Midtjylland, including new construction and retrofit projects.

Quantifiable outcome

• Up to 20,000 DKK annual savings on heating costs when replacing oil heating with heat pump installation

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Vølund VarmeteknikcoreTechnology or IntegrationVølund Varmeteknik supplies pellet and wood chip furnaces (Pellux 100 to Pellux 200) used for bioenergy heating solutions. VVS & EL Experten installs and services these products as part of their heating system offerings.
• BoschcoreTechnology or IntegrationBosch provides gas boilers and heating systems. The company offers Bosch gas installations with features including 5-year warranty, 109% efficiency, and minimal CO2 emissions.
• DanfosscoreTechnology or IntegrationDanfoss supplies ventilation systems that the company installs. These systems can recover up to 95% of heat in homes, providing energy-efficient ventilation solutions.
• SikkerhedsstyrelsencoreStrategic or Co-development PartnerThe Danish Safety Agency is the regulatory body that grants and maintains the company's official authorization (EFUL-15464) to perform electrical, plumbing, and drain installation work in Denmark.
• TEKNIQminorStrategic or Co-development PartnerTEKNIQ is the trade organization for installation companies in Denmark. VVS & EL Experten is a member, which provides industry representation, standards, and professional development support.
• Ankenævnet for Tekniske InstallationerminorOthersConsumer dispute resolution body for technical installations. Company is registered with this arbitration board located at Islands Brygge 26, 2400 Copenhagen S.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Caverion Danmark: Caverion provides building solutions and technical services across Nordic and European markets, including VVS, electrical, and HVAC installation and maintenance. Its Danish business competes directly with VVS & EL Experten for commercial and industrial installation projects.
• Bravida Danmark: Bravida is a large Nordic provider of installation and technical services across VVS, electrical, and HVAC. Its Danish operation overlaps with VVS & EL Experten's core service lines but operates at far greater national scale with broader service portfolio.
• Schneider Electric Danmark: Schneider Electric is a global provider of electrical solutions and smart home/building systems. Its Danish operation supplies products installed by VVS & EL Experten (LK IHC, LK Wiser) and competes broadly in the electrical infrastructure market.

Others

• TEKNIQ: TEKNIQ is the Danish trade association for installation companies, of which VVS & EL Experten is a member. Not a competitor, but it represents the industry peer group and sets professional standards for VVS and electrical contractors.
• Danfoss: Danfoss is a Danish supplier of ventilation, heating, and refrigeration equipment. VVS & EL Experten is an authorized Danfoss installer, making Danfoss an upstream supplier and ecosystem partner rather than a direct competitor.
• Bosch Thermoteknik: Bosch supplies gas boilers and heating systems that VVS & EL Experten installs and services. Functions as an OEM partner and product supplier rather than direct competitor.

Direct peers

• Kemp & Lauritzen: Kemp & Lauritzen is a Danish VVS and electrical installation contractor with similar service portfolio including plumbing, heating, ventilation, and electrical installations. Operates as a direct competitor in the Danish market for both residential and commercial customers.
• Lindpro: Lindpro is a Danish electrical contractor providing installation and service for businesses and public institutions. Comparable to VVS & EL Experten's commercial and industrial electrical offering, with overlap in COPENHAGEN/cross-country Danish projects.
• EL:CON: EL:CON is a Danish electrical installation contractor serving residential, commercial, and industrial customers. Comparable to VVS & EL Experten's electrical installation capabilities, though narrower in scope (no VVS).

Regional players

• GK Danmark: GK is a Scandinavian VVS and refrigeration contractor with operations in Norway and presence in Denmark. Comparable service portfolio in plumbing, heating, and ventilation, primarily competing in larger Nordic projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vvsexperten.dk
• Instagraminstagram.com/vvsogelexperten_as
• LinkedInlinkedin.com/company/vvs-experten

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VVS & EL EXPERTEN