VzF GmbH

What VzF GmbH does

VzF GmbH is a privately held German agricultural consulting and marketing company headquartered in Uelzen, with regional offices in Stolpe, Calveslage, and Pretzsch, and a wholly owned southern subsidiary, VzF Süd GmbH. The company serves pig and cattle farmers, primarily in Lower Saxony and Thuringia, through a member-driven model. Headcount is approximately 13 employees.

Its core technology is a downloadable fattening planning software product, VzF MastPlaner (current version 4.39, released 2025), supplemented by an integrated audit index platform for Biosicherheit (BSI) and Tierhaltung (THI) compliance tracking in place since July 2021. These tools underpin a modular service portfolio spanning production consulting, farm branch analysis, feeding advice, barn construction and climate advisory, cattle fattening guidance, QS quality assurance support, Initiative Tierwohl (ITW) registration, and non-GMO food association advisory. The company also delivers the VzF Professional webinar platform via mais.de and distributes price and market information through dedicated WhatsApp, Telegram, email, and SMS channels.

VzF earns revenue from four streams: agricultural consulting services (professional services), quality certification support (QS, ITW; professional services), software licensing for VzF MastPlaner (subscription/recurring), and livestock marketing transaction fees through the Gutfleischprogramm partnership with EDEKA Südwest. Consulting is partly delivered through EU-subsidized ELER-funded programs, with up to EUR 2,000 (net) per farm available for animal welfare and health advisory (Fachlos 4) in Thuringia for the 2026-2027 cycle, under contract to the Thüringer Landesverwaltungsamt. The GTM motion is sales-led, leveraging long-tenured regional relationships and a broad partnership network including ZDS, BHZP, LWK Niedersachsen, and Erzeugerring.

Name

VzF GmbH

Legal name

VzF GmbH

Website

https://vzf.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

VzF GmbH is a private German agricultural consulting and marketing company, headquartered in Uelzen with regional offices across Germany, that provides production consulting, QS and ITW certification support, the VzF MastPlaner software, and livestock marketing partnerships to pig and cattle farmers in Lower Saxony and Thuringia.

Ownership category

akta.pro rank

Product category

Agricultural Consulting Services

NAICS

Support Activities for Animal Production (11521), Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)

akta.pro secondary industries

Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Livestock Contract Growing & Farm Labor Services (AFAEALAE), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Reproductive Health & Herd Fertility Programs (Preg Checks, Calving/Lambing Support) (AFACALAG)

Keywords

• Livestock consulting services
• Pig production advisory
• Cattle fattening planning
• Agricultural quality certification
• Livestock marketing partnerships

Headquarters

HQ city

Uelzen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Consulting Services: Advisory services for pig and cattle production including production consulting, feeding advice, farm branch evaluations, construction and climate consulting, and cattle fattening guidance. Services are delivered by qualified consultants with some EU-funded (ELER) subsidies available for Thuringian agricultural businesses.
2. Quality Certification Services: QS certification support and Initiative Tierwohl (ITW) implementation services for livestock farmers including registration management and compliance auditing.
3. Software Licensing: Distribution of VzF MastPlaner software tool for pig fattening planning, available for download with version updates.
4. Livestock Marketing: Marketing partnership services connecting pig and cattle farmers with retail partners including EDEKA Südwest for the Gutfleischprogramm (quality meat program).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

VzF GmbH provides agricultural consulting and marketing services for pig and cattle farmers in Germany. Its core offerings include production consulting, feeding advice, farm branch evaluations, barn construction and climate advisory, cattle fattening guidance, QS and Initiative Tierwohl (ITW) certification support, livestock marketing through retail partnerships, and proprietary fattening planning software (VzF MastPlaner). Services are delivered through qualified consultants across a network of regional offices, with EU-funded ELER advisory programs supporting farms in Thuringia.

Product overview

VzF GmbH is an agricultural consulting company offering a modular service portfolio centered on pig and cattle farming advisory, marketing, and quality certification. The core offering includes the VzF MastPlaner software tool for fattening planning, supported by specialized consulting modules covering production advisory, feeding, barn construction/climate, cattle fattening, QS certification, and quality management. Additional services include VzF Professional webinar platform, price and market information, ITW (Initiative Tierwohl) support, non-GMO food association support, EU-funded ELER agricultural consulting, and comprehensive marketing services through regional offices.

Differentiator

Problem solved

Functional benefit

Brands

• VzF Professional: Professional services and webinar platform for VzF members
• VzF MastPlaner

Products and services

• VzF MastPlaner A downloadable fattening planning software tool for pig and cattle farmers that enables production planning and management.
• Produktionsberatung (Production Consulting) Advisory services for agricultural production operations supporting pig and cattle farmers.
• Betriebszweigauswertungen (Enterprise/Farm Branch Analysis) Business branch analysis and evaluation services for agricultural operations.
• Fütterung (Feeding Consulting) Feeding consultation and advisory services for livestock operations.
• Bau und Klima (Construction and Climate) Barn construction and climate management advisory services for livestock buildings.
• Rindermast (Cattle Fattening Consulting) Specialized consulting for cattle fattening operations.
• QS (Quality Assurance) QS certification and audit support for agricultural operations.
• Qualitätsmanagement (Quality Management) Quality management advisory services for agricultural businesses.
• VzF Professional Webinar platform for professional training and information sessions for VzF members and customers.
• Preis & Markt (Price & Market Information) Commodity price information and market data services covering pig, potato, and grain trading, including futures exchange data.
• Verein Lebensmittel ohne Gentechnik (Non-GMO Food Association) Support and certification advisory for non-genetically modified food production.
• ITW Initiative Tierwohl (Animal Welfare Initiative) Advisory and registration support for the Initiative Tierwohl animal welfare program in pig breeding and fattening.
• Vermarktung (Marketing) On-site livestock marketing partner services delivered through central office in Uelzen and regional offices in Stolpe, Calveslage, Pretzsch, and VzF Süd, connecting farmers with retail partners.
• ELER Agricultural Consulting EU-funded agricultural consulting services for farms in Thuringia, covering animal welfare and animal health (Fachlos 4), with up to €2,000 net per farm subsidized by the EU.

Quantifiable outcome

• Up to 2000 EUR per farm in EU subsidies for animal welfare consulting in Thuringia

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ZDS (Zentralverband der Deutschen Schweineproduktion)coreStrategic or Co-development PartnerNational association for German pig production. VzF GmbH partners with ZDS as part of their comprehensive service network for pig farmers.
• BHZP (Bonn HOCHZUCHT Schweinezucht)coreStrategic or Co-development PartnerPig breeding organization. VzF GmbH has partnership for serving pig breeding and production operations with comprehensive advisory services.
• LWK (Landwirtschaftskammer Niedersachsen)coreStrategic or Co-development PartnerChamber of Agriculture for Lower Saxony. VzF GmbH collaborates with LWK as part of their agricultural service network.
• ErzeugerringminorStrategic or Co-development PartnerProducer association for agricultural livestock. Partnership for producer network services.
• Westfalen GasminorOthersGas utility provider for agricultural operations. Partnership to provide energy services as part of full-service offering.
• EDEKA SüdwestcoreChannel Partner/ Reseller/ DistributorRegional retail chain in southwest Germany. VzF GmbH along with Gutschwein-Erzeugergemeinschaft w.V. and VzF Süd GmbH partners with EDEKA Südwest for the Gutfleischprogramm (quality meat program) including ITW implementation and minimum price arrangements.
• VzF Süd GmbHcoreStrategic or Co-development PartnerSouthern Germany subsidiary of VzF. Joint partnership with EDEKA Südwest for the Gutfleischprogramm quality meat initiative.
• Gutschwein-Erzeugergemeinschaft w.V.coreStrategic or Co-development PartnerQuality pig producer group. Joint partnership with VzF GmbH and VzF Süd GmbH for EDEKA Südwest Gutfleischprogramm quality meat marketing.
• UVA AG Regionalbüro (Conny Lochert)minorImplementation/ SI/ Consulting PartnerRegional consulting partner for ELER-funded advisory services in Thuringia for animal welfare and animal health consulting (Fachlos 4).
• Thüringer Landesverwaltungsamt (TLVwA)coreStrategic or Co-development PartnerThuringian State Administration Office. Commissioned by Thuringian Ministry for Economics, Agriculture and Rural Areas (TMWLLR) to oversee ELER consulting program. VzF GmbH received contract as advisory provider for Fachlos 4: Animal welfare and health.
• Niedersächsische TierseuchenkasseminorStrategic or Co-development PartnerLower Saxony Animal Disease Fund. Provides biosecurity information that VzF GmbH shares with member farms.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Erzeugerring (various regional associations): Regional producer-ring associations that bundle advisory, performance recording and marketing support for cattle and pig farms. Already listed as a VzF partner but offers a comparable full-service producer association model that competes for the same members.
• Topigs Norsvin: International pig genetics company that pairs breeding stock sales with on-farm technical and management advisory for commercial sow and finisher operations. Comparable mix of pig-specific consulting plus a recurring commercial relationship to producers.
• ZDS (Zentralverband der Deutschen Schweineproduktion): National umbrella association for German pig production that coordinates industry positions, training and producer services. A peer-level industry body that competes for producer mindshare and offers overlapping advisory content for the same pig farmer segment.
• BHZP (Bonn-Hochzucht Schweinezucht): German pig breeding organization offering production advisory, ITW/QS coordination and biosecurity support to member pig farms. Listed as a VzF strategic partner but functionally overlaps with VzF's pig advisory business for shared farm customers.
• QS Qualität und Sicherheit GmbH: Owner-operator of the QS certification scheme that VzF supports. Competes for the compliance/audit support wallet of livestock farms and sets the standards that drive much of VzF's advisory demand.
• Landwirtschaftskammer Niedersachsen (LWK): Public chamber of agriculture for Lower Saxony that delivers production, feeding, construction and regulatory advisory directly to livestock farmers in VzF's core geography. A publicly funded direct competitor for many of the same advisory modules VzF sells.

Broad incumbents

• Agravis Raiffeisen AG: Large German agricultural cooperative providing feed, crop inputs and livestock advisory at scale across northern and western Germany. Overlaps with VzF on feeding advisory and farm management services but as part of a much broader input and trading portfolio.

Others

• DMK Group (Deutsches Milchkontor): Large German dairy cooperative with on-farm advisory, quality programs and contracted supply arrangements. Thematically comparable member-association service model for dairy farmers analogous to VzF's pig-and-cattle offering.
• Initiative Tierwohl (program administration): Industry-funded animal welfare program administered via QS and partner retailers/industry bodies. Not a competitor but the program whose criteria drive most of VzF's ITW advisory and registration services and whose direction shapes demand.

Regional players

• Thüringer Landesamt für Landwirtschaft und Ländlichen Raum (TLLLR) advisory services: Thuringian state agricultural authority that delivers public-sector advisory on animal welfare, feeding and farm economics, including ELER-related programs. Direct regional competitor for the Thuringia portion of VzF's advisory business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vzf-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VzF GmbH