Adell Broadcasting Co. The Word Network / WADL TV 38 Detroit

What Adell Broadcasting Co. The Word Network / WADL TV 38 Detroit does

Adell Broadcasting Co. — operating under "The Word Network / WADL TV 38 Detroit" — is an independent local television broadcast station licensed to the Detroit Designated Market Area. The station broadcasts on channel 38 and is affiliated with The Word Network, a niche faith-based programming network serving religious audiences, suggesting the company's core product is locally-broadcast religious and general-interest television content distributed over-the-air to Detroit-area viewers.

The operating entity is small, with approximately 36 employees reporting to a single headquarters in Detroit, United States. The website (wadldetroit.com) is the company's primary public web presence; no native app, API, SDK, or third-party integrations are disclosed, and there is no published product or service catalog beyond the broadcast signal itself.

No information is available regarding revenue model mechanics (advertising rates, retransmission consent fees, network compensation), pricing, customer segments, ownership structure, capital structure, corporate history, leadership team, or financial performance. The source material is therefore descriptive of the company's basic operational footprint but contains no commercial detail sufficient to characterize its go-to-market motion, unit economics, or competitive positioning beyond its status as an FCC-licensed broadcaster carrying The Word Network content.

Name

Adell Broadcasting Co. The Word Network / WADL TV 38 Detroit

Website

https://wadldetroit.com

Company type

Private

Headcount range

11–50 employees

Short description

Adell Broadcasting Co. operates WADL TV 38, an FCC-licensed local television broadcast station in Detroit affiliated with The Word Network, delivering faith-based and general-interest programming to Detroit-area viewers under a small ~36-employee operating footprint.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Television broadcasting
• Religious broadcasting
• Over-the-air television
• Local TV station
• Broadcast advertising

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Core offering

Adell Broadcasting Co. operates WADL TV 38 Detroit, a television broadcast station in Detroit that is part of The Word Network, a religious broadcasting network. The station transmits over-the-air television content to viewers in the Detroit market.

Product overview

WADL TV 38 Detroit is a television broadcast station operated by Adell Broadcasting Co. The source data provides no substantive content about products, services, or offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• WADL TV 38 Detroit Broadcast Signal

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• E.W. Scripps Company: Operates a portfolio of local broadcast television stations and national networks (ION, Court TV, Newsy, Scripps News). Comparable local TV broadcast model and is itself exposed to the same secular linear-TV ad pressures as Adell.
• Sinclair Broadcast Group: One of the largest U.S. local TV station operators, owning and operating dozens of network-affiliated and independent stations across mid- and large-sized DMAs. Highly comparable to Adell Broadcasting as a fellow broadcast-TV owner, though at vastly greater scale.
• Weigel Broadcasting Co. Independent, family-owned operator of local TV stations and digital subchannels in Midwest and other markets. One of the closest structural analogs to Adell Broadcasting — a privately held, multi-station local broadcaster outside the big station groups.
• Gray Television: Operator of a large portfolio of local TV stations across mid-sized U.S. markets, primarily network-affiliated. Comparable as a station group business model in local broadcast TV with similar audience and ad-revenue dynamics.
• The Word Network: A religious/faith-based television network that supplies programming to independent stations including WADL. Directly comparable as a small, niche, faith-targeted broadcast media business operating in the Detroit and broader U.S. market.

Broad incumbents

• Nexstar Media Group: The largest U.S. television station operator, controlling the largest portfolio of local stations and major network affiliations. Serves as the dominant scaled incumbent against which independent operators like Adell compete for audience and ad share.
• Tegna Inc. Owns and operates a portfolio of network-affiliated local TV stations across mid- and large-sized U.S. markets. Comparable broadcast-TV operating model with similar ad-revenue and retransmission dynamics.
• Hearst Television: Division of Hearst Corporation operating network-affiliated local TV stations across major U.S. markets. Comparable local broadcast-TV operating model, though at much larger scale and with major network affiliations.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/adell-broadcasting-co.-the-word-network-wadl-tv-38-detroit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adell Broadcasting Co. The Word Network / WADL TV 38 Detroit