Waffen Schrum GmbH & Co.

What Waffen Schrum GmbH & Co. does

Waffen Schrum GmbH & Co. is a German hunting equipment retailer founded in 1960 and headquartered in Tellingstedt, Schleswig-Holstein. The company operates a hybrid e-commerce and physical retail model, distributing hunting weapons (rifles, shotguns, combination guns, handguns, air guns), optics (binoculars, riflescopes, thermal imaging, night vision), ammunition, hunting clothing, and accessories under more than 40 brand partnerships including Blaser, Beretta, Browning, Sauer, Merkel, Swarovski, ZEISS, and Leica. Its product catalog spans new equipment, complete weapon packages with mounting and zeroing services (e.g., Mauser M25 Max Komplettangebot at €2,548), and a used weapons program supported by an in-house Meisterwerkstatt (master workshop) for overhaul and maintenance. Pricing is unit-based with one-time purchase mechanics across all categories.

Beyond transactional retail, the company runs an integrated services ecosystem at its Tellingstedt site: a Jagdschule offering 21-day intensive hunting license courses, a 100m indoor shooting range, a Schießkino (shooting cinema), a DJV-certified outdoor shooting range, corporate shooting events, and Jungjäger (young hunter) programs. Revenue is generated through six streams: e-commerce sales, physical retail, workshop services, hunting school tuition, shooting range fees, and gift voucher sales. Distribution is domestic-only (Germany) and multi-channel, combining the waffen-schrum.de storefront, the Ladengeschäft in Tellingstedt, and a phone-based service hotline operating Monday–Saturday. The company is privately held as a GmbH & Co. partnership with no institutional investors, funding rounds, or M&A activity disclosed.

Name

Waffen Schrum GmbH & Co.

Legal name

Waffen Schrum GmbH & Co.

Website

https://waffen-schrum.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Waffen Schrum GmbH & Co. is a privately held German hunting equipment retailer founded in 1960, selling firearms, optics, ammunition, clothing, and accessories online and through its Tellingstedt store, complemented by a master workshop, hunting school, and shooting range serving hunters across Germany.

Ownership category

akta.pro rank

Product category

Hunting Equipment Retail

akta.pro primary industry

Reloading & Gunsmithing Supplies Retail (CRAMAKAF)

Keywords

• Hunting weapons retail
• Hunting optics
• Hunting ammunition
• Hunting equipment
• Hunting clothing

Headquarters

HQ city

Tellingstedt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce sales: Online retail sales of hunting weapons, optics, ammunition, and hunting equipment through the company's website
2. Physical retail store: In-store sales at the Ladengeschäft in Tellingstedt with expert consultation services
3. Workshop services: Professional master workshop providing maintenance, repair, and general overhaul services for firearms
4. Hunting school services: Jagdschule offering hunting license courses - 21-day intensive program to obtain hunting license
5. Shooting range services: DJV-Schießanlage, shooting lanes, Schießkino, corporate shooting events, and youth hunter shooting programs
6. Gift vouchers: Geschenkgutscheine - gift certificates sold as presents for hunters

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Waffen Schrum is a German hunting equipment retailer that sells hunting weapons (rifles, shotguns, combination guns, handguns), hunting optics (binoculars, riflescopes, thermal and night vision devices), ammunition, hunting equipment and clothing through both an e-commerce platform and a physical retail store in Tellingstedt, Germany. The company complements product sales with related services including a hunting school (Jagdschule), shooting range facilities, and a master workshop for weapon maintenance and overhaul.

Product overview

Waffen Schrum is a German hunting and outdoor equipment retailer offering a comprehensive e-commerce platform for hunting supplies. The core offering consists of hunting weapons (Büchsen/rifles, Flinten/shotguns, Kurzwaffen/handguns) and hunting optics (binoculars, riflescopes, thermal and night vision equipment), complemented by ammunition, hunting equipment, and specialized clothing. The company operates on a multi-brand portfolio model, distributing products from established manufacturers like Blaser, Beretta, Browning, Sauer, Merkel, Swarovski, Zeiss, Leica, and over 40 other brands. Additional services include an in-house hunting school, shooting range facilities, and workshop services for weapon maintenance. The business operates both as an online retailer and maintains a physical retail location in Tellingstedt, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Jagdwaffen (Hunting Weapons) Retail sale of hunting firearms including repeating rifles, break-action rifles, semi-automatic rifles, small-caliber rifles, double shotguns, semi-automatic shotguns, combination guns, drillinge, pistols, revolvers, and air guns, plus women's-optimized and used weapons. For licensed hunters and sports shooters.
• Jagdoptik (Hunting Optics) Retail sale of optical equipment including binoculars, riflescopes for various hunting styles, red dot sights, rangefinders, thermal imaging cameras, and night vision devices. Brands include Swarovski, Zeiss, Leica, Pulsar, Hikmicro, and Liemke. For hunters and sport shooters.
• Jagdmunition (Hunting Ammunition) Retail sale of ammunition for rifles (hunting and sport bullets, small caliber), shotguns (hunting shot, sport shot, slug), handguns, and air rifles. Brands include RWS. For licensed hunters and sport shooters.
• Jagdausrüstung (Hunting Equipment) Retail sale of hunting accessories and equipment including hearing protection, game bags and transport equipment, hunting calls, decoys, trophy treatment supplies, processing tools, hunting blinds, game cameras, dog supplies, knives, and lamps. For hunters and their dogs.
• Jagdbekleidung (Hunting Clothing) Retail sale of hunting apparel for men, women, and children including jackets, vests, sweaters, shirts, trousers, thermal underwear, shoes, boots, hats, gloves, belts, and socks. Brands include Blaser HunTec, Deerhunter, Härkila, Fjällräven, and Seeland.
• Jagdschule (Hunting School) Hunting license training course delivered over 21 days, covering all required content for obtaining a German hunting license (Jagdschein). For aspiring hunters (Jungjäger).
• Schießanlage (Shooting Range) On-site shooting facilities including a 100m indoor range, shooting cinema, DJV-certified shooting range, corporate shooting events, and youth hunter shooting programs. For hunters, sport shooters, corporate groups, and aspiring hunters.
• Werkstattservice (Workshop Service) Professional master workshop providing maintenance, repair, general overhaul, mounting, and zeroing services for hunting weapons. Also performs comprehensive inspection and overhaul of all used weapons sold through the shop. For hunters and sport shooters.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and major.

• DJV (Deutscher Jagdverband)coreStrategic or Co-development PartnerPartnership with Deutscher Jagdverband (German Hunting Association) for the DJV-Schießanlage shooting range facility. The company operates an official DJV-certified shooting range on premises.
• ZEISSmajorGTM or Marketing PartnerCashback promotion partnership offering up to €300 cashback on selected ZEISS binoculars. Promotional campaign running until 07.07.2026.
• RWS (Rottwern GmbH)majorGTM or Marketing PartnerCashback promotion partnership offering €30 cashback on selected RWS hunting ammunition with minimum 40 rounds purchase, limited to 500 participants. Promotional campaign for RWS Driven Hunt and other RWS products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alljagd: Alljagd is a German online hunting retailer specializing in hunting weapons, optics, and equipment. Direct competitor in the e-commerce channel serving the same German hunting customer base, with overlapping product categories including ammunition, hunting clothing, and accessories.
• WAIMEX (Waffen-Munition-Express): WAIMEX is a German hunting retailer offering new and used hunting weapons, optics, and accessories. Directly comparable specialty retailer with similar product categories, online presence, and customer segments focused on German hunters.
• Frankonia: Frankonia is one of Germany's largest hunting and sporting goods retailers, offering a similarly wide assortment of hunting weapons, optics, ammunition, and clothing across multiple channels. Directly comparable to Waffen Schrum in product category and customer base, though at significantly larger scale.

Broad incumbents

• Decathlon: Decathlon is a global sports retailer with an outdoor/hunting category presence in Germany. Comparable as a broad incumbent competing in outdoor and sporting categories with greater scale, broader assortment, and price competitiveness, though not focused specifically on hunting.
• SportScheck: SportScheck is a major German sporting goods retailer with hunting and outdoor categories. Comparable as a broader incumbent with multi-channel retail and greater scale, though not specialized in hunting weapons.
• Blaser: Blaser is a premium German hunting weapons manufacturer with retail distribution. Comparable as a key premium brand in Waffen Schrum's portfolio (Blaser R8 Ultimate) and as a broader hunting market participant with manufacturing scale and global brand recognition.
• J.P. Sauer & Sohn: J.P. Sauer & Sohn is a major German hunting weapons manufacturer with retail distribution. Comparable as a key brand in Waffen Schrum's portfolio (Sauer 505, 101) and as a broader hunting market participant with deeper manufacturing capabilities and brand equity.

Others

• Swarovski Optik: Swarovski Optik is a premium Austrian optics manufacturer whose products Waffen Schrum distributes. Not a direct competitor but an adjacent ecosystem participant in the premium hunting optics market where Waffen Schrum competes.
• Härkila: Härkila is a Danish premium hunting clothing brand carried by Waffen Schrum. Not a competitor but a key brand partner in the hunting apparel category, contributing to the multi-brand portfolio offering.
• Zeiss (Sports Optics): Zeiss is a premium German optics manufacturer whose products Waffen Schrum distributes and co-markets (cashback promotion through 2026). Not a direct competitor but a key supplier and ecosystem participant in the premium hunting optics market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WaffenSchrum
• LinkedInlinkedin.com/company/waffen-schrum-gmbh-&-co-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waffen Schrum GmbH & Co.