Wagga RSL Club Ltd.

What Wagga RSL Club Ltd. does

Wagga RSL Club Ltd. is a member-owned community club (Returned & Services League) operating a single hospitality premises at the corner of Kincaid & Dobbs Street in Wagga Wagga, New South Wales, Australia. Established in 1947 and governed by a volunteer Board of Directors led by President Jane Barnes and General Manager Wayne Mutton, the club operates daily from 10am to 3am (closed only on Christmas Day) and serves local Riverina residents and visitors with dining, bars, gaming machines, KENO, lawn bowls, function venues, and on-site accommodation. Sub-brands include Henry's restaurant, The Social entertainment venue, the Star Member loyalty program, and the Rewards Club local discount network.

The revenue model combines four streams: annual membership subscriptions (from a A$2 joining fee), transactional food and beverage sales through Henry's restaurant and bars, gaming machine and KENO takings, and loyalty-based redemptions. The club operates a points-based Star Member program alongside the third-party Nexus Card gaming loyalty platform, and extends member benefits through a partnership with the Federation of Country Soldiers' Clubs of NSW providing discounted holiday resort accommodation at three NSW coastal properties (Fingal Bay, Sussex Inlet, Urunga). Marketing is conducted via Facebook, Instagram, the company website, and email newsletters.

Technologically, Wagga RSL discloses no proprietary systems; its digital footprint consists of a website, online membership sign-up, and integration with the gslsolutions loyalty portal. Customer acquisition is community-led, relying on membership enrollment, local word-of-mouth, events, and promotions. The customer base is the local Wagga Wagga and Riverina community, with veterans and ex-service personnel served through a dedicated Sub Branch.

Name

Wagga RSL Club Ltd.

Legal name

Wagga RSL Club Ltd.

Website

https://waggarsl.com.au

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Wagga RSL Club Ltd. is a member-owned Australian RSL community club in Wagga Wagga, NSW, operating a single site that offers dining, bars, gaming, bowls, function venues, and accommodation to local Riverina residents and veterans.

Ownership category

akta.pro rank

Product category

Hospitality and Community Club Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Organizations (8600), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Community club hospitality
• Veterans social club
• Event venue hire
• Lawn bowls recreation
• Club dining services

Headquarters

HQ city

Wagga Wagga

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Membership Subscriptions: Annual membership fees providing access to club facilities, dining discounts, rewards program, and exclusive events
2. Food & Beverage Sales: Restaurant and bar sales including breakfast, lunch and dinner dining options, beverages, and catering services
3. Gaming Machines & KENO: Electronic gaming machines and KENO operations generating revenue through player participation
4. Star Member Loyalty Redemptions: Points-based loyalty program where members redeem accumulated points for food, beverages, movie tickets, and gift cards

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wagga RSL Club Ltd. operates a single-site community club in Wagga Wagga, NSW, providing hospitality services including full-service dining (Henry's restaurant offering breakfast, lunch, and dinner), function and event venue hire, lawn bowls, on-site accommodation, electronic gaming machines and KENO, and member loyalty programs (Star Member and Rewards Club). Membership is open to the public with a $2 joining fee, granting access to exclusive discounts, promotions, and partner benefits.

Product overview

Wagga RSL Club Ltd. operates as a single-location hospitality club offering a unified experience across dining (Henry's on Goonigul restaurant serving breakfast, lunch, and dinner), accommodation, and entertainment. The club's core products include function and event venue hire, bowling facilities, and membership programs (Star Member loyalty and Rewards Club). Members can access exclusive benefits including local discounts, holiday resort accommodations at three NSW coastal properties, weekly raffles, and promotional pricing on food and beverages. The club targets both casual visitors and dedicated members seeking social, dining, and entertainment experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Star Member: Wagga RSL's loyalty rewards program offering points for purchases, dining, beverages, gaming, and KENO, with tiered benefits based on star levels
• Rewards Club
• Henry's
• The Social
• Mirage
• Pacific Lounge

Products and services

• Henry's Restaurant Dining

Quantifiable outcome

• Local business discounts up to 25% through Rewards Club partnerships
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• FCSWC (Federation of Country Soldiers' Clubs of NSW)coreStrategic or Co-development PartnerPartnership provides exclusive holiday resort accommodations at three NSW coastal destinations (Seaside Holiday Resort Fingal Bay, Haven Holiday Resort Sussex Inlet, Riverside Holiday Resort Urunga) available to Wagga RSL members at discounted rates. Resorts feature 2 and 3-bedroom self-contained holiday units.
• Nexus Card ProgramminorOthersNexus Card loyalty program offering gaming promotions and member draws. Important documents including PDS, FSG & Target Market Determination available through gslsolutions portal.
• Local Wagga Wagga Businesses (Rewards Club)minorGTM or Marketing PartnerRewards Club program provides members with ongoing discounts of up to 25% at selected local Wagga Wagga businesses. Membership card with Rewards Club logo required to receive offers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• South Wagga Sports Club: Wagga Wagga-based community sports and social club with dining, bars, gaming, and event facilities. Operates in the same local market as Wagga RSL with an essentially identical member-club value proposition.
• Bathurst RSL Club: Regional NSW RSL club with dining, gaming, accommodation, bowls, and function facilities. Closely comparable member-owned RSL model and revenue mix in a regional inland NSW market.
• Albury Commercial Club: Regional NSW community/registered club operating dining, bars, gaming, accommodation, and function venues for members and guests. Directly comparable in membership model, gaming-led revenue mix, and regional Riverina-adjacent catchment to Wagga RSL.
• Dubbo RSL Club: Large regional NSW RSL club providing dining, bars, gaming, accommodation, and event venues under the same RSL heritage banner. Highly comparable as a single-location regional RSL operating a similar full-service hospitality and gaming model.
• Commercial Club Coffs Harbour: Regional NSW community club with dining, gaming, accommodation, and function venues. Comparable as a member-owned, gaming-supported regional club, though serving a coastal rather than inland catchment.
• Tamworth RSL Club: Regional NSW RSL club offering dining, bars, gaming, events, and accommodation. Comparable as another single-site inland RSL club operating a similar multi-revenue-stream community club model.
• Rules Club Wagga: Wagga Wagga-based bowling and community club offering dining, gaming, bowls, and functions. Overlaps with Wagga RSL on bowling, F&B, gaming machines, and member-club structure.

Broad incumbents

• Wests Illawarra: Larger NSW-based hospitality and gaming group with multiple venues. Comparable in core F&B, gaming, and member-community positioning but operates at greater scale and across more locations than Wagga RSL.

Regional players

• Kooringal Golf Club: Wagga Wagga-based member sporting club offering golf, dining, bars, and events. Comparable in local member-club structure and social/recreational positioning, though it competes on sport-led amenity rather than the RSL's full-service hospitality stack.
• Club Forster (Forster Tuncurry RSL): NSW coastal RSL-style club with dining, gaming, bowls, and entertainment. Comparable RSL community club operating model, but serving a different (coastal Mid North Coast) geography to Wagga RSL.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WaggaRSL
• Instagraminstagram.com/waggarsl/?hl=en
• LinkedInlinkedin.com/company/wagga-rsl-club-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wagga RSL Club Ltd.