WAGO IBERIA

What WAGO IBERIA does

WAGO IBERIA S.L. is the Spanish operating subsidiary of WAGO GmbH & Co. KG, the German industrial automation and electrical interconnection group headquartered in Minden, Germany. From its headquarters in Alcobendas (Madrid), the 22-person company sells and supports WAGO's product portfolio across the Iberian market (Spain and Portugal), serving engineering and procurement decision-makers in eight industrial verticals: automotive, railway systems, power engineering, manufacturing (primary), and building technology, lighting, marine/offshore, and process industry (secondary). The company is led by Director General Álvaro Mallol and operates under private subsidiary ownership with no independent funding or public listing.

The product offering rests on three pillars. The first is electrical interconnection, built around WAGO's proprietary spring-pressure connection technology and covering TOPJOB® S rail-mounted terminal blocks, the 221 Series quick connectors, installation terminal blocks, PCB terminal blocks, and field wiring terminals. The second is interface electronics, including signal converters, relay and optocoupler modules, voltage transformers, and power supplies. The third is automation technology, anchored by the fieldbus-independent WAGO-I/O-SYSTEM 750/753, the PFC200 controller (CODESYS 3 and Linux with enhanced cybersecurity), e!COCKPIT engineering software, HMI panels, industrial switches, and IP67-rated sensor/actuator distributor modules for decentralized automation.

WAGO Iberia's business model is B2B hardware sales with a sales-led go-to-market. Pricing is quote-based and not publicly disclosed; registered customers can log into wago.es to view individual pricing, minimum order quantities, and free delivery limits set per customer after credit assessment. Distribution combines direct online ordering through the company's website with the nexMart partner locator that surfaces authorized resellers carrying stock in online shops and brick-and-mortar retail. Marketing leverages the Spanish-language website, email newsletters, LinkedIn/Facebook/YouTube channels, live chat (Userlike), and a HubSpot-backed CRM, supported by participation in industry trade shows and events in Spain.

Name

WAGO IBERIA

Legal name

WAGO Iberia S.L.

Website

https://wago.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WAGO IBERIA S.L. is the Spanish subsidiary of Germany's WAGO GmbH & Co. KG, distributing the parent's electrical interconnection and industrial automation components to manufacturers and infrastructure operators across Spain and Portugal.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Electronics Components & OEM/ODM Sourcing Marketplaces (CRAFAHAM)

akta.pro secondary industry

Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)

Keywords

• Electrical interconnection
• Industrial automation
• Terminal blocks
• Automation controllers
• Interface electronics

Headquarters

HQ city

Alcobendas (Madrid)

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Electrical Interconnection Components: Sale of electrical connection products including rail-mount terminal blocks, installation terminal blocks, pluggable connectors, PCB terminal blocks, field wiring terminals, feed-through components, and marking solutions. These are one-time product purchases with no recurring component.
2. Hardware Sales - Automation Technology: Sale of automation products including I/O systems, controllers, HMI panels and touchscreens, industrial switches, and sensor/actuator modules for industrial automation applications.
3. Interface Electronics: Sale of signal converters, relay modules, optocouplers, voltage transformers, and power supplies for interface applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WAGO IBERIA S.L. is the Spanish subsidiary of German industrial group WAGO GmbH & Co. KG, selling electrical interconnection components and industrial automation technology to B2B customers in the Iberian market. Its portfolio spans spring-pressure terminal blocks, quick connectors, PCB terminals and field-wiring terminals, as well as fieldbus-independent I/O systems (WAGO-I/O-SYSTEM 750/753), the PFC200 automation controller, e!COCKPIT engineering software, HMI panels, industrial switches, IP67 sensor/actuator distributor modules, and signal-conditioning interface electronics. Products are sold through direct online ordering for registered B2B customers and via a partner/distributor network across Spain and Portugal.

Product overview

WAGO IBERIA offers a comprehensive portfolio of electrical interconnection and automation technology products. The product range spans three main pillars: (1) Electrical Interconnections including TOPJOB® S rail-mounted terminal blocks, 221 Series quick connectors, installation terminal blocks, PCB terminal blocks, and field wiring terminal blocks—all based on spring pressure connection technology; (2) Interface Electronics featuring signal converters, relay modules, optocouplers, voltage transformers, and power supplies; and (3) Automation Technology encompassing the WAGO-I/O-SYSTEM 750/753 (fieldbus-independent I/O), PFC200 Controller (with CODESYS 3 and Linux), e!COCKPIT engineering software, HMI panels, industrial switches, and sensor/actuator distributor modules. The portfolio serves industries including automotive, railway systems, power engineering, manufacturing, building technology, lighting, marine/offshore, and process industries.

Differentiator

Problem solved

Functional benefit

Products and services

• TOPJOB S Rail-Mounted Terminal Blocks Spring-pressure rail-mount terminal blocks that provide vibration-resistant, maintenance-free electrical connections on DIN rails for industrial cabinets and building installations; sold to panel builders, OEMs, and electrical installers.
• 221 Series Quick Connectors Compact splicing/lever-nut connectors for rapid field wiring in tight spaces; targeted at installers and electrical contractors.
• Installation Terminal Blocks Compact terminal blocks designed for use inside junction or distribution boxes to deliver cost savings; targeted at installers and building electrical contractors.
• PCB Terminal Blocks and Connectors Spring-pressure terminal blocks and connectors for printed circuit boards, enabling quick, safe, and tool-free connections on PCBs; targeted at electronics OEMs and device manufacturers.
• Field Wiring Terminal Blocks Field wiring terminal blocks for connecting lights, devices, and equipment; targeted at electrical installers and OEMs.
• Interface Electronic Modules Signal converters, relay and optocoupler modules, voltage transformers, and power supplies used to condition signals between field devices and control systems; targeted at industrial automation engineers.
• WAGO-I/O-SYSTEM 750/753 Fieldbus-independent, modular remote I/O system with a basic-element design that allows precise adaptation to specific applications; supports all major fieldbus and Ethernet standards for industrial automation engineers and system integrators.
• PFC200 Controller Automation controller running CODESYS 3 and Linux with enhanced cybersecurity, designed for project design, control, and visualization in industrial automation applications; targeted at automation engineers and system integrators.
• e!COCKPIT Engineering Software Integrated engineering/development environment with drag-and-drop functionality for configuring, programming, and commissioning WAGO automation systems; targeted at automation engineers and system integrators.
• HMI Panels and Touch Screens HTML5-compatible human-machine interface panels and touch screens, programmable via CODESYS, used for secure operator control and visualization of machines and systems; targeted at machine builders and system integrators.
• Industrial Switches Industrial Ethernet switches providing redundant, stable network connectivity for reliable data distribution in machines and systems; targeted at automation network architects and integrators.
• Sensor/Actuator Distributor Modules IP67-rated, resin-filled plug-and-play distributor modules for decentralized automation outside the control cabinet; targeted at machine builders needing rugged field-level I/O distribution.

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• HubSpot Germany GmbHcoreTechnology or IntegrationWAGO uses HubSpot cloud platform for email marketing, web analytics, and contact management. HubSpot tracks visitor interactions, manages marketing campaigns, and supports customer relationship management with team-based access controls.
• nexMart GmbH & Co. KGminorChannel Partner/ Reseller/ DistributornexMart provides a partner locator tool on the WAGO website showing commercial partners where products are available in stock, both online and in physical retail locations.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Phoenix Contact: German-headquartered manufacturer of industrial electrical interconnection, terminal blocks, and automation technology. Phoenix Contact is WAGO's closest direct competitor across both electrical interconnection and I/O/automation product lines, with overlapping Iberian market presence and comparable product positioning.
• Weidmüller: German family-owned specialist in electrical interconnection, terminal blocks, and industrial automation. Weidmüller competes head-to-head with WAGO in rail-mount terminals, PCB connectors, and decentralized automation, serving the same industrial verticals across Iberia.
• Beckhoff Automation: German automation specialist offering PC-based controllers, I/O systems, and EtherCAT-based automation. Beckhoff competes directly with WAGO's PFC200 controller and I/O system portfolio, particularly in machine-building and discrete manufacturing accounts in Iberia.
• Wieland Electric: German mid-sized specialist in electrical interconnection, DIN-rail terminal blocks, and industrial automation. Wieland is a direct peer to WAGO Iberia in pluggable connectors, installation terminals, and decentralized automation, with overlapping customer verticals.
• Harting: German-headquartered manufacturer of industrial connectors, device networking, and automation technology. Harting overlaps directly with WAGO's connector and industrial communication product lines and serves comparable industrial customers in factory automation and rail.

Broad incumbents

• Eaton: Ireland-headquartered power management company with industrial control and electrical components divisions. Eaton competes with WAGO Iberia in terminal blocks, motor controls, and industrial automation while serving a much broader electrical infrastructure market.
• Schneider Electric: French multinational offering industrial automation, energy management, and electrical distribution. Schneider's Modicon controllers and TeSys components overlap with WAGO Iberia offerings while adding a much broader power-and-buildings portfolio.
• ABB: Swiss-Swedish industrial group with automation, electrification, and robotics divisions. ABB's PLC and I/O offerings, plus drives and motors, compete with WAGO Iberia across discrete and process automation accounts in Iberia.
• Siemens: Global industrial conglomerate offering SIMATIC controllers, drives, motors, switchgear, and a full automation stack. Siemens competes broadly with WAGO Iberia across all served verticals and bundles much wider portfolios that smaller specialists cannot match.
• Rockwell Automation: US-headquartered industrial automation leader offering Allen-Bradley controllers, I/O, drives, and software. Rockwell competes with WAGO Iberia primarily in larger Iberian accounts seeking integrated automation suites rather than discrete components.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WAGO
• Xx.com/WAGO_News
• YouTubeyoutube.com/WAGO
• LinkedInlinkedin.com/company/wago-iberia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAGO IBERIA