What WAHED INVEST (WAHED TECHNOLOGIES SDN BHD) does

Wahed Invest is a digital investment platform providing Shariah-compliant (halal) portfolio management services to Muslim retail investors globally. Founded in 2015 and headquartered in New York, the company serves over 450,000 clients across the United States, United Arab Emirates, United Kingdom, Malaysia, the EU, and Nigeria, with assets under management reported at over $2 billion as of 2024. The core product is a robo-advisory platform that uses proprietary algorithms grounded in Modern Portfolio Theory to construct globally diversified portfolios, filtered through a Shariah compliance screening engine overseen by the Shariyah Review Bureau (SRB) as the independent Shariah Supervisory Board. Onboarding is fully self-serve and digital: investors complete a risk questionnaire, receive an allocation, fund the account with as little as $100, and the platform handles ongoing rebalancing and Zakat purification reporting.

The product suite extends beyond discretionary portfolios to include fractional US residential real estate (Individual Properties from $500 and a Real Estate Fund from $100 with quarterly distributions), three proprietary ETFs (HLAL on the FTSE USA Shariah Index, UMMA on the Dow Jones Islamic World Index, and KWIN co-developed with KraneShares on alternative income), and US retirement accounts (Traditional IRA, Roth IRA, SEP IRA) with rollover support. An Everyday Shariah Account adds a savings-oriented wrap product, and a UK Waqf product is delivered through the iWaqf charity.

Wahed generates revenue primarily through a monthly wrap fee of 0.49% on account balances (with a $60 annual flat fee on accounts under $100,000), ETF expense ratios on its listed funds, and adjacent fees on real estate and savings products. Brokerage and custody are outsourced to Apex Clearing Corporation (NYSE, FINRA, SIPC). Distribution is exclusively direct-to-consumer via a proprietary iOS/Android app and localized websites, supplemented by an influencer affiliate program, tiered client referrals, social media presence on Instagram, Facebook, and X, and an educational content hub (the MME learning center). Strategic shareholders include Saudi Aramco, Kamco, Dubai Cultiva, and Cue-ball, providing Gulf institutional credibility alongside the company's New York operating base and Malaysian entity (Wahed Technologies Sdn Bhd).

Name

WAHED INVEST (WAHED TECHNOLOGIES SDN BHD)

Legal name

Wahed Invest LLC

Website

https://wahedinvest.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Wahed Invest is a digital Shariah-compliant investment platform serving 450,000+ Muslim retail investors globally with robo-advisory portfolio management, fractional real estate, ETFs, and retirement accounts across the US, UAE, UK, Malaysia, EU, and Nigeria.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)

akta.pro secondary industry

Islamic Deposit & Account Products (Current/Savings/Investment Accounts) (FSABAGAI)

Keywords

• Shariah compliant investing
• Robo advisory platform
• Islamic wealth management
• Halal investment portfolios
• Retail investment management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Advisory / Wrap Fee: Wahed charges a simple wrap fee on client account balances, inclusive of management fees, custodian fees, and transaction fees. The fee is charged monthly and ranges from 0.49% + $60 per year to 0.49% on larger account balances (accounts over $100,000 move to a lower fee bracket). The fee does not include ETF expense ratios or custodian wire/IRA/withdrawal fees.
2. Affiliated ETFs (HLAL, UMMA, KWIN): Wahed has launched proprietary Shariah-compliant ETFs — HLAL (Wahed FTSE USA Shariah ETF), UMMA (Wahed Dow Jones Islamic World ETF), and KWIN (KraneShares Wahed Alternative Income Index ETF) — which generate expense ratio revenue and expand the product ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wahed Invest operates a digital robo-advisory platform that builds, manages, and rebalances globally diversified Shariah-compliant investment portfolios for individual Muslim investors. The core service combines a risk-profile-based portfolio recommendation with automated investing starting at $100 minimums, supported by independent Shariah Supervisory Board oversight, plus a suite of complementary offerings including retirement IRAs, halal ETFs (HLAL, UMMA, KWIN), fractional US residential real estate, and an Everyday Shariah savings account.

Product overview

Wahed Invest is a digital investment platform offering a unified robo-advisory service that provides Shariah-compliant portfolio management. The core offering consists of the Robo-Advisory Platform that builds diversified portfolios based on Modern Portfolio Theory and user risk profiles. Supporting products include the Everyday Shariah Account for savings, Individual Properties and Real Estate Fund for real estate investing, and three ETFs (HLAL, UMMA, KWIN) for direct market exposure. Retirement solutions include Traditional IRA, Roth IRA, and SEP IRA accounts. Additional tools include a Portfolio Performance Calculator and Zakat Calculator. All offerings are reviewed and approved by an independent Shariah Supervisory Board and screened against Islamic finance standards.

Differentiator

Problem solved

Functional benefit

Brands

• Everyday Shariah Account: A WRAP investment account managed by Wahed Invest LLC for Shariah-compliant everyday savings.
• HLAL
• UMMA
• KWIN

Products and services

• Wahed Robo-Advisory Platform Digital discretionary portfolio management service that constructs and manages Shariah-compliant investment portfolios based on Modern Portfolio Theory. Users complete a risk assessment questionnaire and funds are automatically invested according to their selected portfolio allocation, with ongoing automated rebalancing and Zakat reporting.
• Everyday Shariah Account A WRAP investment account offering Shariah-compliant everyday savings with competitive rates, FDIC-insured deposits through partner institutions, and Shariah screening of underlying assets.
• Individual Properties Fractional Shariah-compliant real estate investment in single-family homes starting from $500 (US) or RM500 (Malaysia), allowing users to select individual properties and build custom real estate portfolios.
• Real Estate Fund Diversified Shariah-compliant real estate portfolio managed by Wahed starting from $100, offering quarterly distributions with flexible redemption options for investors seeking managed exposure to US residential property.
• HLAL (Wahed FTSE USA Shariah ETF) Shariah-compliant exchange-traded fund tracking the FTSE USA Index, providing exposure to US equities that meet Islamic finance screening criteria.
• UMMA (Wahed Dow Jones Islamic World ETF) Shariah-compliant exchange-traded fund tracking the Dow Jones Islamic World Index, offering global equity exposure filtered for Islamic investment standards.
• KWIN (KraneShares Wahed Alternative Income Index ETF) Shariah-compliant alternative income ETF co-developed with KraneShares, providing diversified exposure to income-generating assets screened per Islamic finance principles.
• Traditional IRA Individual Retirement Account with tax-deferred contributions and taxed withdrawals in retirement, managed under Wahed's Shariah-compliant portfolio framework.
• Roth IRA Roth Individual Retirement Account with after-tax contributions and tax-free qualified withdrawals in retirement, managed under Wahed's Shariah-compliant portfolio framework.
• SEP IRA Simplified Employee Pension IRA allowing business owners to contribute toward employee and own retirement savings, managed under Wahed's Shariah-compliant portfolio framework.

Quantifiable outcome

• More than 450,000 clients served across global markets
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Shariyah Review Bureau (SRB)flagshipStrategic or Co-development PartnerShariyah Review Bureau acts as Wahed's independent Sharia advisor, providing external, independent scholars who sit on Wahed's Shariah Supervisory Board (SSB). SRB provides Sharia supervision, certification, and periodic Sharia audits of Wahed's proprietary portfolios and products. SRB is a global Sharia assurance firm serving clients since 2004 with scholars from 20+ countries.
• Apex Clearing CorporationflagshipTechnology or IntegrationApex Clearing Corporation is Wahed's brokerage and custodian partner, providing account custody, trade execution, and settlement services. Apex is a member of NYSE, FINRA, SIPC, and is regulated by the SEC and the Commodity Futures Trading Commission. Wahed's services are exclusively available through Apex-cleared accounts. Wahed integrates with Mint.com via Apex for account aggregation.
• KraneSharescoreStrategic or Co-development PartnerKraneShares and Wahed co-developed the KraneShares Wahed Alternative Income Index ETF (KWIN), listed on a major US exchange. Wahed's platform includes this fund in certain portfolio allocations. The KWIN ETF is included in the KraneShares suite of ETFs.
• iWaqfminorStrategic or Co-development PartnerWahed offers a Waqf product in the UK market, managed by iWaqf, a registered independent charity (charity number 11908966). Wahed redirects UK users to the iWaqf platform for Waqf investment services.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Betterment: US robo-advisor offering automated portfolio management with low fees. Comparable on the digital managed-platform business model and target audience of self-directed retail investors seeking low-cost portfolio management.
• Wealthsimple: Canadian digital wealth management platform offering robo-advisory, ETFs, and trading. Comparable as a broader incumbent digital wealth manager, though not Shariah-focused; reflects the mainstream model Wahed is disrupting for Muslim investors.
• Robinhood: US retail brokerage and investing app with self-directed and managed account offerings. Comparable as a digital-first retail investment platform, though Wahed's niche Shariah focus and managed-portfolio structure differ from Robinhood's self-directed emphasis.
• Acorns: US micro-investing platform offering automated portfolio management with low minimums. Comparable on the low-minimum, digital-first, automated investing dimensions, particularly relevant given Wahed's $100 entry threshold.

Direct peers

• Sarwa: UAE-based digital wealth management and robo-advisor offering diversified investment portfolios to retail investors in the Middle East. Most direct comparable to Wahed's digital-first, low-minimum model in the Islamic finance and broader GCC retail wealth space.
• Saturna Capital (Amana Mutual Funds): US investment adviser managing the Amana family of Islamic mutual funds, one of the longest-running Shariah-compliant fund complexes in the US. Directly comparable as a US-domiciled Shariah-compliant portfolio management provider.
• Azzad Asset Management: US-registered investment adviser specializing in Shariah-compliant portfolio management and mutual funds for Muslim American investors. Directly comparable on the Shariah-compliant investment advice and managed-portfolio dimensions.

Emerging players

• Niyah: UK-based Islamic finance digital platform offering halal investment products to British Muslims. Comparable as an emerging Shariah-compliant digital investment platform serving a similar Muslim retail segment in the UK.
• Wahed X (now Hive): Shariah-compliant DeFi and crypto wealth management platform. Comparable as an emerging digital wealth platform targeting Muslim investors, though focused on crypto assets rather than Wahed's traditional securities and real estate offerings.

Others

• KraneShares: US ETF issuer that co-developed the KWIN ETF with Wahed. Comparable as an Islamic-themed ETF provider and infrastructure partner enabling Wahed's ETF ecosystem, though KraneShares is primarily a product partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Wahed_US
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/wahed.us
• LinkedInlinkedin.com/company/wahed-invest-wahed-technologies-sdn-bhd-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAHED INVEST (WAHED TECHNOLOGIES SDN BHD)