WAKON
- Company typePrivate
- Founded2008
- HeadquartersCuritiba, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
WAKON firmographics
Firmographics- Name
- WAKON
- Legal name
- WAKON JOCKEY COMERCIO DE CONFECCOES LTDA
- Website
- https://wakon.com.br
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WAKON industry classification
Industry- Product category
- Surf and Skate Lifestyle Retail
- NAICS
- All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
Keywords
Where WAKON is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
WAKON business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Direct retail of surf and skate apparel, footwear, accessories, eyewear, watches, and sporting goods through online and physical store channels. Revenue generated from one-time product transactions with installment payment options up to 10x without interest.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
WAKON product offering
Product offeringCore offering
WAKON is a Brazilian omnichannel retailer of authentic branded surf and skate lifestyle products, selling apparel, footwear, accessories, sunglasses, watches, and surf/skate equipment from over 30 international and Brazilian brands through its own e-commerce platform (wakon.com.br) and 7 physical retail stores across Brazil. The company operates as an authorized retailer of original merchandise, offering nationwide shipping, installment payments, and WhatsApp-based ordering to active surf, skate, and beach-lifestyle consumers.
Product overview
WAKON is a Brazilian surf and skate lifestyle retail company founded in 2008, operating both an e-commerce platform (wakon.com.br) and seven physical stores. The company offers an extensive portfolio of authentic surf and skate products organized into six main categories: ROUPAS (clothing for men, women, and children including t-shirts, shorts, swimwear, and sweatshirts), CALÇADOS (footwear including sneakers and sandals), ACESSÓRIOS (accessories including bags, caps, wallets, and backpacks), ÓCULOS (sunglasses from Evoke, HB, Oakley, and Hang Loose), RELÓGIOS (watches from Casio, G-Shock, and Rip Curl), and ESPORTES (surf and skate equipment including wetsuits, surfboards, and skateboards). The store carries over 30 international and Brazilian brands including Quiksilver, Rip Curl, Billabong, Hurley, Vans, Nike, Adidas, and Öus, positioning itself as an authorized retailer of original products.
Differentiator
Problem solved
Functional benefit
Products and services
- WAKON Online Store (E-commerce Platform) Brazilian online retail storefront (wakon.com.br) selling authentic branded surf and skate lifestyle products — clothing, footwear, accessories, sunglasses, watches, and sports equipment — from international and Brazilian brands, with nationwide delivery, free shipping above R$299, installment payments, Pix/Boleto/Credit Card checkout via Mercado Pago, and 10% first-purchase discount.
- WAKON Physical Retail Stores Seven brick-and-mortar retail locations across Brazil offering in-person shopping for authentic branded surf and skate apparel, footwear, accessories, sunglasses, watches, and sports equipment. The stores complement the e-commerce platform as part of WAKON's omnichannel retail operation.
- Surf and Skate Apparel (Clothing) Full range of men's, women's, and children's branded surf and skate clothing including t-shirts, tank tops (regatas), polos, shirts, bermudas, shorts, pants, jackets, sweatshirts, sweatshirts, swimwear, bikinis, maillots, jumpsuits (macacões), skirts, dresses, lycra rashguards, and socks from brands including Quiksilver, Rip Curl, Billabong, Hurley, Nike, Adidas, Vans, Roxy, Volcom, RVCA, LRG, and others.
- Surf and Skate Footwear Sneakers, flip-flops (chinelos), and slippers for men, women, and children from surf and skate brands including Nike, Adidas, Vans, Puma, Converse All Star, Oakley, Mormaii, Öus, Quiksilver, Rip Curl, Billabong, Hurley, Roxy, and Kenner.
- Surf and Skate Accessories Bags, caps, wallets, hats, belts, scarves, travel bags, socks, backpacks, toiletry bags, waist bags, shoulder bags, and sunscreen from surf and skate brands.
- Sunglasses (Óculos) Sunglasses in sport, lifestyle, and polarized-lens styles from brands including Evoke, HB, Oakley, and Hang Loose.
- Watches (Relógios) Watches including tide watches and digital sports watches from brands including Casio, G-Shock, and Rip Curl.
- Surf and Skate Sports Equipment Surf and skate hardware including stand-up paddle boards, surfboard decks, leashes, surf wax, long john wetsuits, fins, towels/ponchos, and skate shapes.
Companies that use WAKON
Customer profileSegments4 records
Ideal customer profiles1 record
WAKON technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WAKON partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tray CommercecoreE-commerce platform technology provider powering Wakon's online store. The platform handles payment processing, order management, and website infrastructure.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
WAKON competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key highlights5 records
Customer concentration
WAKON social profiles
Digital presenceWAKON financial estimates
Financial estimateRevenue estimate
Valuation estimate
WAKON leadership team
Management profileNumber of profiles
WAKON funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WAKON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WAKON
What does WAKON do?
WAKON is a Brazilian omnichannel retailer of authentic branded surf and skate lifestyle products, selling apparel, footwear, accessories, sunglasses, watches, and surf/skate equipment from over 30 international and Brazilian brands through its own e-commerce platform (wakon.com.br) and 7 physical retail stores across Brazil. The company operates as an authorized retailer of original merchandise, offering nationwide shipping, installment payments, and WhatsApp-based ordering to active surf, skate, and beach-lifestyle consumers.
Is WAKON a public or private company?
WAKON is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WAKON founded?
WAKON was founded in 2008. It employs 11 to 50 people.
Where is WAKON based?
WAKON is headquartered in Curitiba, Brazil, in the Latin America region.
How does WAKON make money?
One revenue line is on record: retail Product Sales.
Does WAKON have an API?
No public API is recorded for WAKON.
What industry is WAKON in?
WAKON's product category is Surf and Skate Lifestyle Retail. Its primary akta.pro industry code is CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories). Its NAICS code is 45999 and its SIC code is 5600.