WA Labor

What WA Labor does

WA Labor is the Western Australian state branch of the Australian Labor Party (ALP), Australia's oldest political party, established in 1899 by a Union Congress in Coolgardie. The party operates as a non-profit political organization headquartered at 85-87 Havelock Street in West Perth, Western Australia, with a small administrative staff of 29 employees. It serves the Western Australian electorate by fielding candidates for state parliament, forming government, and advocating for policies on education, healthcare, infrastructure, jobs, and environmental protection. The party is currently the governing party in Western Australia under Premier Roger Cook, who assumed leadership in 2023 following Mark McGowan's resignation.

The party generates revenue through three primary streams: membership dues from individual members, donations from supporters (subject to disclosure under State and Federal Electoral Acts), and affiliation fees from 14 major trade unions including AMWU, ASU, AWU, ETU, HSU, MUA, TWU, and UWU. Its go-to-market motion is community-led and grassroots-driven, relying on volunteer recruitment, door-to-door canvassing, phone banking, community surveys, local events, and a dense network of 59 local branches plus 10 direct branches across major electoral divisions. Distribution and member engagement are executed through MP electorate offices, party sub-branches, affiliated union networks, and dedicated sub-organizations including WA Young Labor (ages 16-26), the Labor Women's Organisation, the First Nations Network, the Multicultural Labor Organisation, and Country Labor WA.

WA Labor's product surface is non-commercial: it offers membership programs, volunteer opportunities, donation channels, and political representation through elected MPs. It does not develop proprietary technology platforms, software products, or AI/ML capabilities. The party's competitive advantages rest on its 125+ year brand heritage, institutional governance frameworks, deep union affiliations, and demonstrated electoral success with landslide victories in 2017 (41 seats) and 2021 (additional 13 seats). Its marketing channels include the main website, Facebook pages for the party and individual MPs, email newsletters, community events, and direct mail.

Name

WA Labor

Legal name

WA Labor (Western Australian Branch, Australian Labor Party)

Website

https://walabor.org.au

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

WA Labor is the Western Australian state branch of the Australian Labor Party, serving as the governing political party in Western Australia under Premier Roger Cook, representing voters through 59+ local branches, 14 affiliated unions, and elected MPs across the state.

Ownership category

akta.pro rank

Product category

Political Party

NAICS

Professional Organizations (81392), Labor Unions and Similar Labor Organizations (813930)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAFAH

Labor, Worker Rights & Employment Policy Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

Keywords

• Political party services
• Electoral campaigns
• Community advocacy
• Labor movement
• Youth political engagement

Headquarters

HQ city

West Perth

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Affiliated Union Fees: Unions affiliated to WA Labor pay fees to participate in party forums including State Conference and State Executive, allowing them involvement in the political expression of their membership's aspirations.
2. Donations: WA Labor accepts donations from members and supporters. Donations are subject to disclosure under State and Federal Electoral Acts requirements.
3. Membership Dues: Party members pay membership fees. Payments must be made using a personal credit or debit card in the member's name or a family member at the same address. Membership renewals have annual deadlines (e.g., 5pm 30 April 2026 for 2026 membership).

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

WA Labor is the Western Australian branch of the Australian Labor Party (ALP), operating as a non-profit political organisation that provides political representation, policy advocacy, and community engagement for Western Australian voters, members, donors, and affiliated trade unionists. The party sells party membership, solicits donations, runs volunteer programs, and operates a youth wing (WA Young Labor for members aged 16–26), while fielding elected representatives and Electorate Officers across all WA electorates.

Product overview

WA Labor is the Western Australian branch of the Australian Labor Party. It is a political party organization offering membership, volunteering, donations, and community engagement through its website. The organization does not offer technology products or software services.

Differentiator

Problem solved

Functional benefit

Products and services

• WA Labor Party Membership
• Donation Program

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Australian Manufacturing Workers' Union (AMWU)coreStrategic or Co-development PartnerAMWU is affiliated to WA Labor and entitled to participate in party forums including State Conference and State Executive. Secretary: Steve McCartney. The affiliation allows the union to be involved in the political expression of its membership's aspirations.
• Australian Services Union (ASU)coreStrategic or Co-development PartnerASU is affiliated to WA Labor with Secretary Wayne Wood. The union participates in party governance and policy discussions through established party forums.
• Australian Workers Union (AWU)coreStrategic or Co-development PartnerAWU is affiliated to WA Labor with Secretary Brad Gandy. The union provides support for labor political representation in Western Australia.
• Breweries and Bottleyards Employees UnionminorStrategic or Co-development PartnerAffiliated union to WA Labor representing workers in breweries and bottling industries. Located in Canning Vale, WA.
• Electrical Trades Union WA Division (CEPU)coreStrategic or Co-development PartnerETU is affiliated to WA Labor with Secretary Adam Woodage. The union represents electrical workers and participates in party affairs.
• CPSU - Community and Public Sector UnioncoreStrategic or Co-development PartnerCPSU is affiliated to WA Labor with Regional Secretary Sam Popovski. The union represents public sector workers in Western Australia.
• Finance Sector UnioncoreStrategic or Co-development PartnerFinance Sector Union is affiliated to WA Labor. The union represents workers in banking and finance sectors.
• Health Services Union (HSU)coreStrategic or Co-development PartnerHSU is affiliated to WA Labor. The union represents health workers and is involved in party policy discussions on healthcare.
• Maritime Union of Australia (MUA)coreStrategic or Co-development PartnerMUA is affiliated to WA Labor with Secretary Will Tracey, based in North Fremantle. The union represents maritime workers and is a long-standing labor movement partner.
• Rail, Tram and Bus Union PTA WAcoreStrategic or Co-development PartnerRTBU is affiliated to WA Labor with Secretary Josh Dekuyer. The union represents public transport workers.
• Shop, Distributive and Allied Employees Union (SDA)coreStrategic or Co-development PartnerSDA is affiliated to WA Labor with General Secretary Ben Harris. The union represents retail and warehouse workers.
• Transport Workers' Union (TWU)coreStrategic or Co-development PartnerTWU is affiliated to WA Labor with Secretary Tim Dawson. The union represents transport and logistics workers.
• United Firefighters Union of WAcoreStrategic or Co-development PartnerUFU is affiliated to WA Labor. The union represents firefighters in Western Australia and participates in party affairs.
• United Workers Union (UWU)coreStrategic or Co-development PartnerUWU is affiliated to WA Labor with Secretary Carolyn Smith. The union is a major labor organization representing diverse workers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Liberal Party of Australia: The federal Liberal Party is the national counterpart and ideological opponent of the federal ALP. It is a broader-incumbent peer that influences the competitive environment, funding base, and media scrutiny that WA Labor's WA division operates within.
• Australian Labor Party (National): The national Australian Labor Party is WA Labor's parent organization. It operates the same membership-union-donation model federally across all states and provides branding, candidate pipelines, and shared administrative infrastructure that materially shapes how WA Labor operates.

Direct peers

• Victorian Labor: Victorian Labor is the Victorian state branch of the ALP, the historical benchmark for state Labor organization in Australia. It mirrors WA Labor's structure (state conference, branches, affiliated unions) at larger scale, making it a comparable direct peer.
• National Party of Western Australia: The WA branch of the National Party contests the same state seats as WA Labor and historically enters coalition arrangements with the WA Liberals. As a fellow state-branch party with branch-based membership and similar electoral/regulatory exposure, it is a direct structural peer.
• Liberal Party of Western Australia: The WA division of the Liberal Party of Australia is WA Labor's principal opponent in Western Australian state elections, contesting the same seats with the same membership and donation-based funding model. It is the closest direct comparable in scale, jurisdiction, and operating model.
• NSW Labor: NSW Labor is another state branch of the ALP, operating under the same national ALP rules, with the same membership/affiliation structure and similar electorate-office footprint. As a sister state branch of equivalent operational complexity, it is a close structural and operational peer.
• The Greens (WA): The Western Australian branch of the Australian Greens competes for the same state seats and operates a comparable branch, membership, and donation-funded political organization model, though at smaller scale. It is a direct counterpart in WA state politics.

Emerging players

• Legalise Cannabis WA: A newer minor party that has secured representation in the WA Legislative Council and is building a state-wide branch structure. It is an emerging peer competing for the same pool of activist members, donors, and upper-house votes in WA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/WAYoungLabor
• LinkedInlinkedin.com/company/wa-labor

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WA Labor