Liberal Party of Australia (WA Division)

What Liberal Party of Australia (WA Division) does

The Liberal Party of Australia (WA Division) is a registered political party and the Western Australian branch of the federal Liberal Party of Australia, founded in 1944 and headquartered at Suite 2, 12 Parliament Place, West Perth. The party currently serves as the official opposition to the Cook Labor Government in the Western Australian Parliament, with Basil Zempilas MLA leading the party as Leader of the Opposition following the March 25, 2025 party room meeting, and Libby Mettam MLA serving as Deputy Leader. It fields a Shadow Cabinet of 14 named portfolio holders covering areas including Health, Finance, Education, Energy, Police, Corrective Services, Planning, and Transport, and operates in a formal coalition with The Nationals WA, with a joint Shadow Cabinet unveiled on April 4, 2025.

The party is a membership-based organization supported by affiliated bodies including Young Liberals, Liberal Students, and the Liberal Women's Council, alongside formal Policy and Rural and Regional Committees. Its revenue model is donation-driven, with funds raised through membership fees, general donations, and candidate-specific election contributions processed via an online portal (waliberal.donorwallet.com.au). The party's core "product" is political representation and policy advocacy for liberal/conservative-aligned voters across metropolitan and regional Western Australia, distributed through its website, email communications, and active social media presence on Facebook, X, Instagram, and YouTube.

The organization operates with a lean central staff of 16 employees and provides no software products, APIs, or proprietary technology platforms; its digital infrastructure is limited to a content website, a member administration portal, and a third-party donation processing service. Serviceable markets are confined to a single domestic jurisdiction (Western Australia), and customer/member concentration data is not disclosed in the available material.

Name

Liberal Party of Australia (WA Division)

Legal name

The Liberal Party of Australia (WA Division)

Website

https://wa.liberal.org.au

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

The Liberal Party of Australia (WA Division) is a registered political party and WA branch of the federal Liberal Party, founded in 1944, currently serving as the official opposition in the Western Australian Parliament under Leader Basil Zempilas MLA and funded via member donations and fees.

Ownership category

akta.pro rank

Product category

Political Party Organization

NAICS

Political Organizations (813940), Political Organizations (81394), Civic and Social Organizations (81341)

akta.pro industry

PRIMARYBPAFADAB

Public Affairs, Government Relations & Lobbying

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAIABAB

State Legislature/Regional Assembly Administration

Business & Public Services/Public Sector & Government Administration/State/Provincial & Regional Government Administration

Keywords

• Political party organization
• Election campaigns
• Membership enrollment
• Policy advocacy
• Political donations

Headquarters

HQ city

West Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Political Party Funding: Revenue generated through member donations and membership fees. The party accepts donations through online donation portals (donorwallet.com.au) and receives contributions from supporters during election campaigns.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Liberal Party of Australia (WA Division) is a political party organization that fields parliamentary representatives (MLAs and MLCs), contests state elections, and operates as the Official Opposition in the WA Parliament. It offers party membership enrollment, accepts political donations for election campaigns, and develops policy positions on health, economy, environment, regional development, and other issues to advocate for liberal/conservative voters in Western Australia.

Product overview

The Liberal Party of Australia (WA Division) is a political party organization. Its website serves as a digital presence for party information, news and media content, membership management, donation processing, and voter engagement. The website does not offer software products or technology services in a product/SaaS sense.

Differentiator

Problem solved

Functional benefit

Products and services

• Party Membership

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Nationals WAcoreStrategic or Co-development Partner · 4 April 2025The WA Liberal Party and The Nationals WA operate in a coalition arrangement, sharing a combined Shadow Cabinet. Leaders Basil Zempilas (Liberal) and Shane Love (Nationals) unveiled the joint Shadow Cabinet on April 4, 2025. The parties work together to provide opposition to the Cook Labor Government.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Liberal Party of Australia (Victorian Division): The Victorian state division of the Liberal Party, sharing the same brand, federal affiliation, and operating model. Comparable as a state-level Liberal division running opposition or government activities in its respective jurisdiction.
• Australian Labor Party (WA Branch): The WA branch of the Labor Party is the incumbent governing party in Western Australia under Premier Roger Cook. It is the most direct electoral competitor to the WA Liberals, contesting the same seats, donors, and voters.
• Australian Greens (WA): The WA branch of the Australian Greens contests the same WA state elections, draws from overlapping donor pools, and competes for progressive and centrist voters. It is a minor-party rival that can affect preference flows in Liberal-held seats.
• The Nationals WA: The WA state branch of The Nationals is the WA Liberals' formal coalition partner, sharing a joint Shadow Cabinet. It competes for similar regional and conservative voters and is structurally intertwined with the WA Liberals' opposition strategy.
• Liberal Party of Australia (NSW Division): Another state division of the federal Liberal Party, operating under the same federal brand but in a different state jurisdiction. Comparable in structure, revenue model (donations and memberships), and parliamentary function.
• Pauline Hanson's One Nation (WA): One Nation's WA branch contests state elections and competes for similar conservative and regional voters. It functions as a minor-party rival whose preferences can materially affect Liberal vs. Labor outcomes in regional seats.

Emerging players

• Australian Christians (WA): A minor faith-based party contesting WA state elections, drawing from conservative-leaning voters who overlap with the Liberal base. Relevant as a niche competitor whose preferences can influence outcomes in tight seats.
• Legalise Cannabis (WA): An emerging minor party active in WA state politics that contests state elections and pulls from overlapping protest and minor-party voter pools. Relevant as a small but disruptive force on preference distributions.

Broad incumbents

• Australian Labor Party (Federal): The federal Labor Party is the overarching national organization of the WA Liberals' main rival. It coordinates federal campaign strategy and sets the policy agenda that the WA Labor Branch executes in state government.
• Liberal Party of Australia (Federal): The federal-level Liberal Party of Australia is the umbrella organization under which the WA Division operates. It sets federal branding, federal policy direction, and coalition strategy, and is the parent political body.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LiberalsWA
• YouTubeyoutube.com/LiberalsWA
• Facebookfacebook.com/LiberalsWA
• Instagraminstagram.com/LiberalsWA
• LinkedInlinkedin.com/company/liberal-party-of-australia-wa-division-

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberal Party of Australia (WA Division)