Hollywood Walk of Fame
The Hollywood Walk of Fame is a permanent public landmark of 2,800+ terrazzo stars on Hollywood Boulevard and Vine Street in Los Angeles, administered by the Hollywood Chamber of Commerce to honor entertainment professionals across six categories through paid star sponsorships and trademark licensing.
- Company typePrivate
- Founded1958
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Hollywood Walk of Fame does
The Hollywood Walk of Fame is a permanent public landmark consisting of more than 2,800 terrazzo and brass stars embedded in the sidewalks along Hollywood Boulevard (Gower to La Brea) and Vine Street (Sunset to Yucca) in Los Angeles, California. It is administered by the Hollywood Chamber of Commerce, a nonprofit that has served as the City of Los Angeles's agent for adding names to the Walk since 1962. The Walk honors entertainment professionals across six categories — Motion Pictures, Television, Recording, Radio, Live Performance/Live Theatre, and Sports Entertainment — with an average of approximately 30 new stars selected per year from 200-300 annual nominations by an industry selection committee.
The organization's revenue is generated primarily through an $85,000 star-sponsorship fee paid by selected honorees (or their estates/studios), which covers star creation, installation, and ongoing maintenance. A secondary revenue stream comes from commercial licensing of the Hollywood Walk of Fame and Hollywood Sign trademarks, with proceeds supporting the Hollywood Sign Trust, the Hollywood Historic Trust, and broader Hollywood revitalization efforts. Public ceremony access is free, and ceremonies are streamed live on the official website (walkoffame.com), which also hosts a searchable Browse Stars directory and an interactive Google Maps-based Star Map.
The Walk of Fame operates with a lean team of approximately 8 employees under the Chamber's umbrella, and has been designated Los Angeles Historic-Cultural Monument #194 since 1978. Digital touchpoints include the official website, an Instagram account (@hwdwalkoffame), live-streamed ceremonies, and a 2020 60th-anniversary Walk of Fame Mural along Hollywood Boulevard created in partnership with L.A. Art Share.
Hollywood Walk of Fame firmographics
Firmographics- Name
- Hollywood Walk of Fame
- Legal name
- Hollywood Walk of Fame
- Website
- https://walkoffame.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Short description
- The Hollywood Walk of Fame is a permanent public landmark of 2,800+ terrazzo stars on Hollywood Boulevard and Vine Street in Los Angeles, administered by the Hollywood Chamber of Commerce to honor entertainment professionals across six categories through paid star sponsorships and trademark licensing.
- Ownership category
- akta.pro rank
Hollywood Walk of Fame industry classification
Industry- Product category
- Entertainment Heritage Landmark
- NAICS
- Amusement, Gambling, and Recreation Industries (713), Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Hollywood Walk of Fame is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hollywood Walk of Fame business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Others
Revenue model
- Trademark Licensing: The Hollywood Chamber of Commerce licenses the Hollywood Sign and Hollywood Walk of Fame trademarks for commercial use. Proceeds support Hollywood revitalization efforts, the Hollywood Sign Trust, and the Hollywood Historic Trust.
- Star Ceremony Sponsorship: Recipients pay a $85,000 sponsorship fee upon selection for a star. The fee covers creation and installation of the star as well as ongoing maintenance of the Walk of Fame.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Star Sponsorship Fee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Hollywood Walk of Fame product offering
Product offeringCore offering
The Hollywood Walk of Fame is a physical landmark attraction featuring over 2,800 terrazzo and brass stars embedded in sidewalks along Hollywood Boulevard and Vine Street in Los Angeles, honoring entertainment industry professionals. The program is administered by the Hollywood Chamber of Commerce, which accepts public nominations, selects approximately 24 honorees per year across six categories (Motion Pictures, Television, Recording, Radio, Live Performance/Live Theatre, and Sports Entertainment), and holds free public star ceremonies. Selected recipients pay an $85,000 sponsorship fee covering star creation, installation, and ongoing maintenance. The organization also licenses the Hollywood Walk of Fame and Hollywood Sign trademarks for commercial use.
Product overview
The Hollywood Walk of Fame operates a digital platform consisting of multiple interconnected services: a comprehensive Star Directory (Browse Stars) for searching and filtering over 2,800 honorees across six entertainment categories, an interactive Star Map powered by Google Maps Pro for navigation and location services, a Photo Gallery integrated with Instagram for visual content, and informational resources including history documentation. The organization also offers business services including a star nomination program with a formal selection procedure and sponsorship fee structure, plus a licensing program for commercial use of the Hollywood Walk of Fame and Hollywood Sign trademarks. Recent additions include a commemorative 60th anniversary mural along Hollywood Boulevard.
Differentiator
Problem solved
Functional benefit
Products and services
- Browse Stars (Star Directory) An online directory allowing users to search and browse all stars on the Hollywood Walk of Fame, with filtering by category, year, education, ethnicity, year of birth, place of birth, and year of death. Features alphabetical A-Z listings of all honorees.
- Star Map An interactive Google Maps-based tool that allows users to locate stars on the Walk of Fame, get directions, and filter by category (Live Performance, Recording, Television, Motion Pictures, Radio).
- Star Nomination System A nomination procedure allowing anyone to nominate their favorite celebrity for a Walk of Fame star, requiring the nominee's written permission. Selected recipients pay an $85,000 sponsorship fee covering star creation, installation, and maintenance.
- Licensing Program Commercial licensing program for the Hollywood Walk of Fame and Hollywood Sign trademarks, administered by the Hollywood Chamber of Commerce, with proceeds supporting Hollywood revitalization efforts, the Hollywood Sign Trust, and the Hollywood Historic Trust.
- Star Ceremonies Public star dedication ceremonies held on the Hollywood Walk of Fame for selected honorees. Approximately 24 ceremonies are broadcast worldwide annually, free and open to the public, streamed live on walkoffame.com with full recordings available on individual star pages.
Quantifiable outcome
- Top visitor attraction in Hollywood with constant reinforcement from 24 induction ceremonies annually broadcast around the world
Companies that use Hollywood Walk of Fame
Customer profileSegments1 record
Ideal customer profiles3 records
Hollywood Walk of Fame technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hollywood Walk of Fame partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- L.A. Art ShareminorL.A. Art Share curated the 100-foot Walk of Fame Mural along Hollywood Boulevard adjacent to the Roosevelt Hotel, commemorating the 60th Anniversary of the Walk of Fame.
- Hollywood Sign TrustcoreThe Hollywood Sign Trust assists in maintaining the Hollywood Sign. The Hollywood Chamber of Commerce contributes funds from trademark licensing to support this trust as part of its revitalization efforts.
- Hollywood Historic TrustcoreThe Hollywood Historic Trust helps preserve Hollywood's history and voluntarily assists the City in maintaining the Hollywood Walk of Fame. The Chamber contributes licensing proceeds to this trust.
- Ian Robertson-Salt (Anthroe)minorIan Robertson-Salt conducted months of research and designed the Walk of Fame Mural - a 100-foot mixed media artwork celebrating the history and diversity of the Walk of Fame recipients.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Hollywood Walk of Fame competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hollywood Walk of Fame social profiles
Digital presenceHollywood Walk of Fame financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hollywood Walk of Fame leadership team
Management profileNumber of profiles
Profiles1 record
Hollywood Walk of Fame funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hollywood Walk of Fame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hollywood Walk of Fame
What does Hollywood Walk of Fame do?
The Hollywood Walk of Fame is a physical landmark attraction featuring over 2,800 terrazzo and brass stars embedded in sidewalks along Hollywood Boulevard and Vine Street in Los Angeles, honoring entertainment industry professionals. The program is administered by the Hollywood Chamber of Commerce, which accepts public nominations, selects approximately 24 honorees per year across six categories (Motion Pictures, Television, Recording, Radio, Live Performance/Live Theatre, and Sports Entertainment), and holds free public star ceremonies. Selected recipients pay an $85,000 sponsorship fee covering star creation, installation, and ongoing maintenance. The organization also licenses the Hollywood Walk of Fame and Hollywood Sign trademarks for commercial use.
Is Hollywood Walk of Fame a public or private company?
Hollywood Walk of Fame is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hollywood Walk of Fame founded?
Hollywood Walk of Fame was founded in 1958.
Where is Hollywood Walk of Fame based?
Hollywood Walk of Fame is headquartered in Los Angeles, United States, in the North America region.
How does Hollywood Walk of Fame make money?
Two revenue lines are on record. Trademark Licensing is the primary driver. The others are star Ceremony Sponsorship.
Does Hollywood Walk of Fame have an API?
No public API is recorded for Hollywood Walk of Fame.
What industry is Hollywood Walk of Fame in?
Hollywood Walk of Fame's product category is Entertainment Heritage Landmark. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 713 and its SIC code is 7900.