What WALLACEA Dive Cruise does

Wallacea Dive Cruise (legal entity PT WALLACEA JALESVEVA LESTARI, with vessel-owner affiliate PT SEAHORSE ARUNG SAMUDRA) is an Indonesian private liveaboard scuba-diving operator founded in 2002 and headquartered in Bali, with operations spanning six Indonesian dive destinations: Raja Ampat, Komodo National Park, Banda Sea, Triton Bay, Sulawesi, and Halmahera. The company runs two premium purpose-built vessels — the 33-meter traditional Phinisi-style Seahorse (built 2005, fully refurbished 2018) accommodating 16 guests, and the 32-meter Ambai (launched 2012) also accommodating 16 guests — each carrying a crew of 16–18 that includes dive masters, instructors, and hospitality staff. Technical and service infrastructure includes custom aluminum tender boats, large dive decks, dedicated camera rooms for underwater photographers, complimentary nitrox fills for certified divers, and Starlink satellite WiFi across the fleet.

The business operates a direct-to-consumer model via its own website (wallacea-divecruise.com), supplemented by an authorized travel-agent network spanning 18+ countries. Revenue is generated primarily from multi-night liveaboard cruise bookings priced between roughly €3,679 and €5,995+ per guest depending on itinerary and cabin class, with secondary streams from onboard equipment rental (full sets at €40/day), dive certifications (nitrox €250, advanced open water €450), additional tank rentals, beverage and merchandise sales, snorkeling add-ons (5% off published rates), private group charters, and suggested crew gratuities of 10–15%. The customer base consists of certified recreational scuba divers and snorkelers seeking access to Indonesia's most biodiverse waters, with a documented loyalty program rewarding repeat guests with escalating discounts (5% second cruise, 7.5% fifth, 10% seventh+). Wallacea is vertically extended through its Tompotika Dive Lodge in Sulawesi, a land-based resort complementing the liveaboard offerings.

The company is founder-led by French-born marine biologist Jérôme Doucet (CEO, in charge of cruise operations) alongside Director Suryani Mile (an admiralty lawyer from Luwuk and president of Jangkar, the Indonesian liveaboards association); cruise-director duties are split between Marco Doucet (Ambai) and Akim (Seahorse, co-owner since his 2014 transition into diving instruction). Since founding, Wallacea has completed more than 1,500 trips hosting 5,000+ guests, maintains a 5.0 rating across 272 Google reviews, and operates with no external funding, parent company, or public-market listing.

Name

WALLACEA Dive Cruise

Legal name

PT WALLACEA JALESVEVA LESTARI

Website

https://wallacea-divecruise.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Wallacea Dive Cruise is a Bali-headquartered, Indonesian private liveaboard operator founded in 2002 that runs two premium dive vessels (Seahorse and Ambai) on multi-night scuba cruises to six Indonesian destinations, serving certified recreational divers and snorkelers worldwide.

Ownership category

akta.pro rank

Product category

Liveaboard Diving Cruises

NAICS

Deep Sea, Coastal, and Great Lakes Water Transportation (48311)

SIC

Water Transportation (4400)

akta.pro primary industry

Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)

akta.pro secondary industries

Specialty-Themed Boutique Cruises (Culinary, Wellness, Diving, Culture) (THAEADAJ), Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA), Sailing, Catamaran & Day-Cruise Excursions (nature-focused) (THAAAIAG), Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

Keywords

• Liveaboard diving cruises
• Scuba diving charters
• Indonesian dive trips
• Underwater photography tours
• Premium diving holidays

Headquarters

HQ city

Bali

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Liveaboard Cruise Bookings: Primary revenue from booking guests onto multi-night liveaboard diving cruises. Prices vary by destination, duration, cabin type, and season. Includes airport transfers, accommodation, meals, guided dives, tanks, weights, and nitrox.
2. Onboard Services and Rentals: Revenue from equipment rental (regulators, BCD, wetsuits, dive computers, torches), dive certifications (nitrox €250, advanced open water €450), additional tank rentals (15L €75/cruise), alcoholic beverages, and merchandise.
3. Crew Gratuities: Suggested 10-15% of cruise rate for crew gratuities, providing additional revenue stream for crew members.
4. Snorkeling Services: Snorkelers welcome on most diving trips with 5% discount off published cruise rates. Private snorkeling charters available with customized itineraries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Wallacea Dive Cruise is an Indonesian liveaboard operator running two premium dive vessels—Ambai (32m, launched 2012) and Seahorse (33m, built 2005, refurbished 2018)—offering multi-night scuba diving cruises to six Indonesian destinations: Raja Ampat, Komodo, Banda Sea, Triton Bay, Sulawesi, and Halmahera. Each cruise includes accommodation, meals, guided dives (3–4 daily), tanks/weights, free Nitrox for certified divers, and domestic flight/hotel arrangements. Onboard extras such as equipment rental, dive certifications, alcoholic beverages, and snorkeling are sold separately.

Product overview

Wallacea Dive Cruise operates two premium liveaboard dive vessels—Ambai and Seahorse—offering scuba diving trips and adventure charters to Indonesia's premier dive destinations including Raja Ampat, Komodo National Park, Banda Sea, Triton Bay, Sulawesi, and Halmahera. The company provides liveaboard experiences with free nitrox for certified divers, equipment rental, and snorkeling add-ons, operating since 2002 with over 1,500 trips completed.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambai Liveaboard Dive Vessel A 32-meter custom-built Indonesian liveaboard vessel accommodating 16 divers in 8 boutique cabins with individually controlled air conditioning and en-suite bathrooms. Features include a spacious dedicated camera room, large dive deck, custom-built aluminum tender boats, free Nitrox for certified divers, and Starlink WiFi. Crew of 18 includes dive masters, instructors, and support staff.
• Seahorse Liveaboard Dive Vessel A 33-meter traditional Indonesian Phinisi sailing liveaboard accommodating 16 guests in 5 twin and 3 double bed cabins. Combines classic Phinisi craftsmanship with modern conveniences including air conditioning and en-suite bathrooms. Crew of 16 includes 4 dive masters and attentive staff. Available for cruises across Raja Ampat, Komodo, Banda Sea, Triton Bay, Sulawesi, and Halmahera.
• Snorkeling with Wallacea Dive Cruises

Quantifiable outcome

• 1,500+ successful dive cruise operations since 2002
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Authorized Travel Agents WorldwidecoreChannel Partner/ Reseller/ DistributorGlobal network of authorized travel agents in 18+ countries including Australia, Austria, Belgium, France, Germany, Indonesia, Italy, Japan, Mauritius, Netherlands, Poland, Russia, Spain, Switzerland, Thailand, UK, Ukraine, and USA. These agents provide expert guidance and booking services for Wallacea dive cruise experiences.
• Scuba ShowminorStrategic or Co-development PartnerIndustry affiliation with Scuba Show, a major scuba diving trade show and exhibition.
• Dive AssureminorGTM or Marketing PartnerRecommended dive travel and dive accident insurance provider, with Wallacea listed as a partner on their coverage platform. Promoted on website as insurance coverage option for divers.
• Tompotika Dive LodgecoreStrategic or Co-development PartnerWallacea-established land-based dive resort in Tompotika, Sulawesi, representing vertical integration of their diving operations. Built because Wallacea found spots among Indonesia's best dive sites in this area. Complements liveaboard offerings with fixed-base diving experience.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mermaid Liveaboards: Mermaid Liveaboards operates multiple vessels across Indonesia, Komodo, Raja Ampat, and the Banda Sea targeting the same certified-diver liveaboard segment with similar multi-night itineraries and pricing.
• Arenui Liveaboard: Arenui is a boutique Indonesian-built Phinisi-style liveaboard offering diving cruises in Komodo, Raja Ampat, and the Banda Sea, directly comparable in vessel style, capacity (~16 guests), and premium pricing.
• Blue Manta Liveaboard: Blue Manta is a purpose-built Indonesian diving liveaboard covering Raja Ampat, Komodo, Banda Sea, and Halmahera with similar capacity and premium pricing targeting the same international diver demographic.
• SY Indo Siren (World Wide Dive & Sail): SY Indo Siren is part of the Siroko/World Wide Dive fleet operating Indonesian liveaboards across the same destinations with similar capacity, nitrox inclusion, and premium certified-diver positioning.
• Sea Safari Cruises: Sea Safari Cruises is an Indonesian Phinisi-based liveaboard operator running diving and leisure cruises to Raja Ampat, Komodo, and Banda Sea with overlapping customer base and pricing.

Broad incumbents

• Aggressor Liveaboards: Aggressor is a large established dive liveaboard fleet operator with global itineraries including Indonesia, offering comparable diving-cruise experiences as part of a broader worldwide portfolio.
• Emperor Divers: Emperor Divers operates liveaboards across multiple regions including Indonesia, competing in the same premium certified-diver segment with broader geographic reach and fleet scale.

Emerging players

• Tompotika Dive Lodge: Wallacea's own land-based resort in Sulawesi, illustrating the comparable boutique dive-stay model in the same region with shared customer overlap and complementary itineraries.

Others

• Dive Assure: Dive Assure provides dive travel and accident insurance and is listed as a partner on Wallacea's site; it is an ecosystem enabler rather than a competitor, sharing the same international dive-customer base.

Regional players

• Luxury Yacht & Small-Ship Expedition Cruises: No relevant regional competitor identified - placeholder note.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/wallaceadivecruises
• Facebookweb.facebook.com/wallacea.dive
• LinkedInlinkedin.com/company/wallacea-dive-cruise
• Instagraminstagram.com/WallaceaDiveCruise

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WALLACEA Dive Cruise