Wallstreet Skateshop

What Wallstreet Skateshop does

Wallstreet Skateshop is a privately held skateboard and streetwear retailer headquartered in Lyon, France, operating a dual-channel model that combines a physical store at 7 rue de la platière with a Shopify-powered e-commerce storefront shipping across 30+ European countries. The company is structured around two product pillars: a proprietary Wallstreet Collection (decks, completes, bearings, trucks, apparel — including signature designs such as Dame Blanche, Ahmed, MALBAC, Lion, and the Hôtel de Ville series, the latter now in its 20th year) and a curated multi-brand marketplace spanning 35+ skate and streetwear brands (Vans, Nike SB, Adidas Skateboarding, Carhartt WIP, Polar Skate Co., Santa Cruz, Stussy, Obey, Hélas, and many others). The catalog exceeds 500 SKUs across completes (€79–€139), decks, hardware, footwear, clothing, accessories, and kids-specific boards manufactured in Europe for children aged 4–12.

Revenue is generated entirely through one-time product sales (hardware sales model) priced by category tier: entry-level completes from €79, mid-range €100–120, premium up to €139, kids boards €55–82, with seasonal discounts up to 50%. The go-to-market is direct-to-consumer, blending brick-and-mortar retail with e-commerce checkout processed via Stripe, PayPal, Apple Pay, Shop Pay, and Alma installment plans. Marketing is driven by organic social (Facebook, Instagram), a Brevo email newsletter, a content blog, and SEO. The business is supported by 7 employees and operates without any disclosed outside funding.

Recent strategic activity is concentrated in 2025 and centers on high-profile cultural collaborations — the three-way WS x OL x Adidas partnership with Olympique Lyonnais, a Shepard Fairey (Obey) artist partnership for the Slappy Challenge 2025, the MALBAC 20th Anniversary drop, and the Hôtel de Ville tribute series — alongside pan-European shipping expansion. These moves indicate a brand-led growth strategy that leverages local Lyon identity and streetwear credibility rather than scale-driven or technology-led expansion.

Name

Wallstreet Skateshop

Legal name

Wall Street Skateshop

Website

https://wallstreetskateshop.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wallstreet Skateshop is a privately held Lyon-based skateboard and streetwear retailer operating a physical store and a Shopify e-commerce site shipping across Europe, selling 500+ SKUs across its proprietary Wallstreet brand and 35+ partner brands.

Ownership category

akta.pro rank

Product category

Skateboard Retail

NAICS

Shoe Retailers (458210)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Electric Skateboards & Longboards (CRACASAC)

Keywords

• Skateboard retail
• Streetwear apparel
• Skateboarding equipment
• Action sports footwear
• Skate shop

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue generated from selling skateboards, complete skateboards, clothing, footwear, and accessories through both retail and online channels. The company also sells its own branded Wallstreet products including boards, bearings, and accessories.
2. E-commerce: Online sales through their Shopify-powered website with secure payment processing via Stripe, PayPal, Apple Pay, and Shop Pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Wallstreet Skateshop is a Lyon-based skateboard and streetwear retailer operating a physical store at 7 rue de la platière and a Shopify-powered e-commerce platform. It sells complete skateboards, decks, hardware (trucks, wheels, bearings, grip), protective gear, skate shoes, streetwear clothing, and accessories across its own Wallstreet Collection brand and 35+ partner brands including Carhartt WIP, Vans, Nike SB, Adidas Skateboarding, Polar Skate Co, and Santa Cruz.

Product overview

Wallstreet Skateshop is a Lyon-based skateboard and streetwear retailer operating primarily as a Shopify-powered e-commerce platform combined with a physical storefront. The product offering is organized into two main pillars: (1) a proprietary Wallstreet brand encompassing boards, completes, and apparel, and (2) a curated multi-brand marketplace spanning partner skateboard brands, footwear, clothing, and accessories. The proprietary brand includes signature deck collections (Dame Blanche, Ahmed, MALBAC, Lion, HDV Hôtel de Ville), pre-assembled complete skateboards in Starter and Premium tiers for both adults and children, and branded accessories (bearings/troulements, wheels, trucks). The broader portfolio covers third-party skateboard hardware, shoes (Vans, Nike SB, Adidas Skateboarding, New Balance Numeric), and general streetwear and accessories. Key brand collaborations include Slappy Challenge event merchandise, the Olympique Lyonnais x Adidas three-way partnership, and limited-edition anniversary collections. The business also offers a gift card program.

Differentiator

Problem solved

Functional benefit

Brands

• Wallstreet Collection: Private label skateboard decks, complete skateboards, bearings, and accessories under the company's own brand.
• Wallstreet MALBAC 20th Anniversary
• Wallstreet Skateboards
• Wallstreet Kids Collection

Products and services

• Wallstreet Skateboards (Own Brand) Proprietary line of skateboard decks designed and curated locally in France, including signature designs such as Dame Blanche, Ahmed, MALBAC, Lion, and HDV (Hôtel de Ville) collections.
• Wallstreet Complete Skateboards Pre-assembled complete skateboards combining decks, trucks, wheels, bearings, grip, and hardware. Available in Starter and Premium pack tiers, suitable for all ages and skill levels, designed locally in France.
• Wallstreet Kids Skateboards Skateboards and complete setups designed for children aged 4–12, including the Lion board series and Kids complete packs, manufactured in Europe.
• Wallstreet Skateboard Clothing In-house apparel line including T-shirts, hoodies, sweatshirts, pants, and accessories with graphic designs tied to brand collaborations and Lyon heritage themes.
• Partner Brand Skateboard Decks Curated selection of third-party skateboard decks from brands including Anti-Hero, Real Skateboards, Polar, Krooked, Quasi, Toy Machine, Santa Cruz, Heroin Skateboards, and Love Sick.
• Skateboard Shoes Specialized skateboarding footwear from partner brands including Vans, Nike SB, Adidas Skateboarding, New Balance Numeric, Converse, Etnies, DC Shoes, DVS, and Osiris.
• Streetwear & Clothing Broad clothing assortment including tops, outerwear, bottoms, underwear, and homewear from brands such as Carhartt WIP, Stussy, Polar Skate Co., Obey, and Hélas.
• Skateboard Hardware & Protective Gear Skateboard components including trucks, wheels, bearings, grip tape, tools, wax, rails, hardware, as well as protective gear such as helmets and pads.
• Accessories Lifestyle accessories including caps, beanies, socks, bags, belts, wallets, keychains, scarves, jewelry, sunglasses, mugs, blankets, puzzles, books, magazines, posters, and tech/audio gear.
• Slappy Challenge Event Merchandise Limited-edition event merchandise for the annual Slappy Challenge skate competition, including screen-printed art posters and collaborative apparel with featured artists such as Shepard Fairey (Obey).
• Wallstreet MALBAC 20th Anniversary Collection 20th anniversary celebration of the MALBAC skateboard deck, featuring limited-edition boards in Gold, Green, Original Red, and Black colorways, plus collaborative Film Trucks and branded bearings.
• Hôtel de Ville Skateboards Collection Hommage à l'Hôtel de Ville de Lyon, a legendary French skate spot, featuring HDV The Statue and HDV The Curb decks, designed by Franc Carteron.
• WS x OL x Adidas Collaboration Three-way collaboration between Wallstreet Skateshop, Olympique Lyonnais football club, and Adidas. Includes skateboards, jerseys, sweatpants, and a cap, with kids sizing tied to Lyon skate culture.
• Gift Cards Digital and physical gift cards allowing customers to give credit toward any products in the store.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core.

• Shepard FaireycoreStrategic or Co-development Partner · 1 January 2025Collaborative artist partnership for Slappy Challenge 2025. Shepard Fairey designed limited edition posters (50x70cm, Fedrigoni Freelife Vellum 260gr/m2) screen-printed locally by Olivier Bral, featuring rich details celebrating the collaboration between Slappy Challenge and the artist.
• SlappycoreStrategic or Co-development PartnerOngoing partnership for Slappy Challenge skate events, hosting collaborative events at the famous Venice Lyon spot. The shop collaborates on posters and merchandise for the annual competition.
• Film TruckscoreStrategic or Co-development PartnerCo-branded products including Film Trucks - Wallstreet Malbac trucks. Joint product development for exclusive skateboard components under the Wallstreet brand.
• Adidas SkateboardingcoreStrategic or Co-development PartnerWS x OL x Adidas collaboration featuring co-branded jerseys, caps, sweatpants, and boards. Partnership includes kids sizing and commemorative products tied to Lyon skate culture.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store with secure shopping cart, payment processing, and inventory management.
• StripecoreTechnology or IntegrationSecure payment processing for credit card transactions on the e-commerce platform with SSL/TLS encryption.
• PayPalcoreTechnology or IntegrationAlternative payment method for secure online transactions alongside Stripe and Shop Pay.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skate Deluxe: Spanish skate and streetwear retailer with a large European online catalog. Directly comparable in D2C skate/streetwear e-commerce and similar third-party brand mix.
• Slam City Skates: Iconic London skate shop with strong community identity and curated multi-brand skate catalog. Directly comparable in the physical-plus-online skate boutique format and emphasis on local skate culture.
• Route One: UK-based skate and streetwear retailer with established online store and physical shops. Comparable across the same multi-brand skate/shoe/streetwear categories and similar target customer base.
• Flatspot: Danish skate and streetwear retailer operating an online store shipping across Europe. Highly comparable in multi-brand skate hardware, footwear, and apparel curation.
• Caliroots: Swedish skate and streetwear retailer with online store and physical locations, carrying brands such as Carhartt WIP, Nike SB, Vans, and Polar. Highly comparable in skate/streetwear curation and European e-commerce footprint.
• Blue Tomato: One of Europe's largest action sports and streetwear retailers headquartered in Austria, with both an extensive e-commerce platform shipping across Europe and physical stores. Closest direct competitor to Wallstreet's product mix and dual-channel European D2C model.
• Titus: Major German skate retailer operating a deep e-commerce catalog of skateboards, shoes, and streetwear alongside physical stores. Directly comparable in assortment breadth, brand portfolio, and European D2C shipping footprint.

Regional players

• Kook Skateshop: French snowboard/skate retailer with online and physical presence, focusing on skate and snow culture brands. Comparable regional player in the French skate retail market.
• Nomad Skateshop: French skate shop with physical presence and online store. Most direct regional peer in the same domestic market, competing for the same Lyon/France skate customer base.

Broad incumbents

• Zumiez: US-based publicly traded action sports retailer with hundreds of mall-based stores and a large e-commerce platform. Comparable product categories (skate hardware, footwear, streetwear) but operates at vastly greater scale and as a broad incumbent across multiple action sports categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wallstreetskateshop
• Instagraminstagram.com/wallstreetskateshop
• LinkedInlinkedin.com/company/wallstreet-skateshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallstreet Skateshop