Walter Rose and Son
Walter Rose and Son is a family-owned heritage butcher, established 1847 in Devizes, Wiltshire, selling premium hand-cut British meat via a single shop and a UK-wide e-commerce and delivery platform to household consumers.
- Company typePrivate
- Founded1847
- HeadquartersDevizes, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Walter Rose and Son does
Walter Rose and Son is a privately held, family-owned British butcher established in 1847, operating from a single retail premises at 21/22 Sidmouth Street, Devizes, Wiltshire, with a workforce of seven employees. The company sells premium fresh meat and related products — beef, pork, poultry, lamb, sausages, game, deli items, BBQ packs, curated meat boxes, and adjacent categories such as cheese, alcohol, condiments, and fish — through both in-store purchases and a direct-to-consumer e-commerce channel at walterroseandson.co.uk. Its core technology is traditional butchery craftsmanship (hand-cut meat preparation to order) rather than any proprietary digital platform; the technology stack is a standard e-commerce storefront with account, wishlist, and loyalty-point features.
The business model is transaction-led: unit-priced retail sales of fresh-cut meat (pay-as-you-go, weight-based pricing) delivered either via an own van fleet locally, a third-party courier nationwide (£17.10; free over £70), or click-and-collect from the Devizes shop, supplemented by a points-based loyalty program. Sourcing is built around long-standing relationships with high-welfare farms in Wiltshire and Somerset, with beef sourced exclusively from Stokes Marsh Farm under a 'Farm to Fork, no third parties' claim that emphasizes traceability and carbon-negative practices. The target customer is broadly horizontal: UK household consumers seeking premium, ethically-sourced meat for home cooking, BBQ, and special occasions. There is no disclosed revenue, no funding history, no parent company, and no management team data publicly available; the firm operates as an independent, unsponsored family business.
Walter Rose and Son firmographics
Firmographics- Name
- Walter Rose and Son
- Legal name
- Walter Rose and Son Limited
- Website
- https://walterroseandson.co.uk
- Company type
- Private
- Founded year
- 1847
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Walter Rose and Son is a family-owned heritage butcher, established 1847 in Devizes, Wiltshire, selling premium hand-cut British meat via a single shop and a UK-wide e-commerce and delivery platform to household consumers.
- Ownership category
- akta.pro rank
Walter Rose and Son industry classification
Industry- Product category
- Specialty Meat Retail
- NAICS
- Meat Retailers (445240), Animal Slaughtering and Processing (3116)
- SIC
- Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)
- akta.pro primary industry
- Butcher Shops & Meat Markets (CRAHAHAB)
- akta.pro secondary industries
- Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE), Specialty & Exotic Meats Retail (Game, Halal, Kosher) (CRAHAHAF)
Keywords
Where Walter Rose and Son is headquartered
LocationHeadquarters
- HQ city
- Devizes
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Walter Rose and Son business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Direct Product Sales: One-time transactional sales of premium meat cuts, sausages, game, poultry, and deli products through e-commerce platform and physical retail store. Products are prepared to order and delivered fresh to customers.
- Loyalty Program: Points-based loyalty scheme offering points on purchases that can be redeemed for future discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-unit pricing with weight variations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Walter Rose and Son product offering
Product offeringCore offering
Walter Rose and Son is a heritage British butcher established in 1847 that sells premium fresh meat cuts, sausages, game, poultry, deli items, BBQ products, curated meat boxes, and complementary food and drink products. The company sources beef exclusively from Stokes Marsh Farm and additional meat from local farms in Wiltshire and Somerset, offering hand-cut-to-order products delivered fresh to UK consumers via online shop, click-and-collect from its Devizes shop, local own-fleet delivery, and nationwide courier delivery.
Product overview
Walter Rose and Son is a heritage British butcher established in 1847, operating as a traditional e-commerce platform for fresh, premium meat and related products. The business follows a 'Farm to Fork' model, sourcing beef from Stokes Marsh Farm and working with local farms in Wiltshire and Somerset. The product portfolio centers on fresh meat categories including Beef, Pork, Poultry, Lamb, Game, and Sausages, complemented by a Deli section (sausage rolls, pork pies, faggots, scotch eggs), BBQ-focused products (kebabs, sauces, charcoal), curated Meat Boxes, and a selection of alcoholic beverages. The company offers online ordering with home delivery across the UK and Click and Collect from their Devizes shop. No technology integrations, APIs, or AI capabilities are offered—this is a traditional retail butcher business with an online sales channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Beef
Companies that use Walter Rose and Son
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Walter Rose and Son technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Walter Rose and Son partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stokes Marsh FarmcoreExclusive beef supplier for Walter Rose & Son. Stokes Marsh Farm is on a mission to achieve complete sustainability with all organic waste converted into natural fertilizer and farm energy. Located near Devizes, providing carbon-negative beef at highest ethical standards.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Walter Rose and Son competitors and assessment
Company assessmentDirect peers
- The Ginger Pig: Heritage Yorkshire butcher with farms, shops and online delivery focused on rare-breed native meat. Comparable on heritage-led butchery, farm-provenance sourcing, and mix of physical retail with online sales.
- Donald Russell: Long-established UK premium mail-order butcher offering grass-fed beef, lamb, pork, poultry and prepared items delivered nationwide. Closest direct comparable on DTC premium-butcher model, sourcing story, and UK delivery footprint.
- Aubrey Allen: Long-established Leamington Spa butcher with retail shop, restaurant supply and online offering spanning premium cuts, deli and game. Comparable on heritage butchery, premium sourcing, and combination of retail plus wholesale/hospitality customers.
- Tom Hixson of Smithfield: London-based online butcher with heritage pedigree serving premium cuts, dry-aged beef and game across the UK. Overlaps directly on premium positioning, butchery craftsmanship, and nationwide e-commerce.
- Turner & George: UK online butcher founded by ex-Hixson butchers offering premium grass-fed beef, poultry and game with nationwide delivery. Comparable on premium DTC positioning, butcher-crafted offering, and digital-first go-to-market.
- Coombe Farm Organic: Somerset-based organic farm and online butcher delivering organic beef, lamb, pork, poultry and game across the UK. Comparable on farm-direct provenance, premium positioning, and DTC meat subscription/box model.
- The Ethical Butcher: UK online butcher specialising in 100% pasture-fed, high-welfare British meat with regenerative farming sourcing. Directly comparable on ethical/sustainability-led sourcing narrative and DTC meat delivery.
- Farmison & Co: UK online butcher specialising in rare-breed, native, free-range meat with strong farm-to-fork provenance and nationwide delivery. Directly comparable on premium DTC, farm provenance, and curated meat box offerings.
Broad incumbents
- Riverford Organic Farmers: Large UK organic farm and box-delivery business primarily focused on vegetables but also offering organic meat boxes. Comparable on organic farm provenance and subscription/box DTC delivery model, though meat is a secondary category.
- Daylesford Organic: Large UK organic farm shop and online retailer with a broad premium food portfolio including butchered meat, dairy, bakery and deli. Comparable on farm-direct organic/premium sourcing and omnichannel UK delivery, but operates at much wider category scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Walter Rose and Son social profiles
Digital presenceWalter Rose and Son financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walter Rose and Son leadership team
Management profileNumber of profiles
Walter Rose and Son funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walter Rose and Son M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walter Rose and Son
What does Walter Rose and Son do?
Walter Rose and Son is a heritage British butcher established in 1847 that sells premium fresh meat cuts, sausages, game, poultry, deli items, BBQ products, curated meat boxes, and complementary food and drink products. The company sources beef exclusively from Stokes Marsh Farm and additional meat from local farms in Wiltshire and Somerset, offering hand-cut-to-order products delivered fresh to UK consumers via online shop, click-and-collect from its Devizes shop, local own-fleet delivery, and nationwide courier delivery.
Is Walter Rose and Son a public or private company?
Walter Rose and Son is a private company. It is classified as family owned and is currently operating.
When was Walter Rose and Son founded?
Walter Rose and Son was founded in 1847. It employs 1 to 10 people.
Where is Walter Rose and Son based?
Walter Rose and Son is headquartered in Devizes, United Kingdom, in the Europe region.
How does Walter Rose and Son make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are loyalty Program.
Who are Walter Rose and Son's main competitors?
Direct peers on record are The Ginger Pig, Donald Russell, Aubrey Allen, Tom Hixson of Smithfield, Turner & George, Coombe Farm Organic, The Ethical Butcher and Farmison & Co. Broad incumbents are Riverford Organic Farmers and Daylesford Organic.
Does Walter Rose and Son have an API?
No public API is recorded for Walter Rose and Son.
What industry is Walter Rose and Son in?
Walter Rose and Son's product category is Specialty Meat Retail. Its primary akta.pro industry code is CRAHAHAB, Butcher Shops & Meat Markets, with a secondary code of AFAKALAE, Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs). Its NAICS code is 445240 and its SIC code is 2013.