Walter Rose and Son

What Walter Rose and Son does

Walter Rose and Son is a privately held, family-owned British butcher established in 1847, operating from a single retail premises at 21/22 Sidmouth Street, Devizes, Wiltshire, with a workforce of seven employees. The company sells premium fresh meat and related products — beef, pork, poultry, lamb, sausages, game, deli items, BBQ packs, curated meat boxes, and adjacent categories such as cheese, alcohol, condiments, and fish — through both in-store purchases and a direct-to-consumer e-commerce channel at walterroseandson.co.uk. Its core technology is traditional butchery craftsmanship (hand-cut meat preparation to order) rather than any proprietary digital platform; the technology stack is a standard e-commerce storefront with account, wishlist, and loyalty-point features.

The business model is transaction-led: unit-priced retail sales of fresh-cut meat (pay-as-you-go, weight-based pricing) delivered either via an own van fleet locally, a third-party courier nationwide (£17.10; free over £70), or click-and-collect from the Devizes shop, supplemented by a points-based loyalty program. Sourcing is built around long-standing relationships with high-welfare farms in Wiltshire and Somerset, with beef sourced exclusively from Stokes Marsh Farm under a 'Farm to Fork, no third parties' claim that emphasizes traceability and carbon-negative practices. The target customer is broadly horizontal: UK household consumers seeking premium, ethically-sourced meat for home cooking, BBQ, and special occasions. There is no disclosed revenue, no funding history, no parent company, and no management team data publicly available; the firm operates as an independent, unsponsored family business.

Name

Walter Rose and Son

Legal name

Walter Rose and Son Limited

Website

https://walterroseandson.co.uk

Company type

Private

Founded year

1847

Operating status

Operating

Headcount range

1–10 employees

Short description

Walter Rose and Son is a family-owned heritage butcher, established 1847 in Devizes, Wiltshire, selling premium hand-cut British meat via a single shop and a UK-wide e-commerce and delivery platform to household consumers.

Ownership category

akta.pro rank

Product category

Specialty Meat Retail

NAICS

Meat Retailers (445240), Animal Slaughtering and Processing (3116)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE), Specialty & Exotic Meats Retail (Game, Halal, Kosher) (CRAHAHAF)

Keywords

• Premium meat cuts
• Traditional butchery
• Farm-to-fork meat
• Fresh meat delivery
• British meat products

Headquarters

HQ city

Devizes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct Product Sales: One-time transactional sales of premium meat cuts, sausages, game, poultry, and deli products through e-commerce platform and physical retail store. Products are prepared to order and delivered fresh to customers.
2. Loyalty Program: Points-based loyalty scheme offering points on purchases that can be redeemed for future discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Walter Rose and Son is a heritage British butcher established in 1847 that sells premium fresh meat cuts, sausages, game, poultry, deli items, BBQ products, curated meat boxes, and complementary food and drink products. The company sources beef exclusively from Stokes Marsh Farm and additional meat from local farms in Wiltshire and Somerset, offering hand-cut-to-order products delivered fresh to UK consumers via online shop, click-and-collect from its Devizes shop, local own-fleet delivery, and nationwide courier delivery.

Product overview

Walter Rose and Son is a heritage British butcher established in 1847, operating as a traditional e-commerce platform for fresh, premium meat and related products. The business follows a 'Farm to Fork' model, sourcing beef from Stokes Marsh Farm and working with local farms in Wiltshire and Somerset. The product portfolio centers on fresh meat categories including Beef, Pork, Poultry, Lamb, Game, and Sausages, complemented by a Deli section (sausage rolls, pork pies, faggots, scotch eggs), BBQ-focused products (kebabs, sauces, charcoal), curated Meat Boxes, and a selection of alcoholic beverages. The company offers online ordering with home delivery across the UK and Click and Collect from their Devizes shop. No technology integrations, APIs, or AI capabilities are offered—this is a traditional retail butcher business with an online sales channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Beef

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stokes Marsh FarmcoreStrategic or Co-development PartnerExclusive beef supplier for Walter Rose & Son. Stokes Marsh Farm is on a mission to achieve complete sustainability with all organic waste converted into natural fertilizer and farm energy. Located near Devizes, providing carbon-negative beef at highest ethical standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Ginger Pig: Heritage Yorkshire butcher with farms, shops and online delivery focused on rare-breed native meat. Comparable on heritage-led butchery, farm-provenance sourcing, and mix of physical retail with online sales.
• Donald Russell: Long-established UK premium mail-order butcher offering grass-fed beef, lamb, pork, poultry and prepared items delivered nationwide. Closest direct comparable on DTC premium-butcher model, sourcing story, and UK delivery footprint.
• Aubrey Allen: Long-established Leamington Spa butcher with retail shop, restaurant supply and online offering spanning premium cuts, deli and game. Comparable on heritage butchery, premium sourcing, and combination of retail plus wholesale/hospitality customers.
• Tom Hixson of Smithfield: London-based online butcher with heritage pedigree serving premium cuts, dry-aged beef and game across the UK. Overlaps directly on premium positioning, butchery craftsmanship, and nationwide e-commerce.
• Turner & George: UK online butcher founded by ex-Hixson butchers offering premium grass-fed beef, poultry and game with nationwide delivery. Comparable on premium DTC positioning, butcher-crafted offering, and digital-first go-to-market.
• Coombe Farm Organic: Somerset-based organic farm and online butcher delivering organic beef, lamb, pork, poultry and game across the UK. Comparable on farm-direct provenance, premium positioning, and DTC meat subscription/box model.
• The Ethical Butcher: UK online butcher specialising in 100% pasture-fed, high-welfare British meat with regenerative farming sourcing. Directly comparable on ethical/sustainability-led sourcing narrative and DTC meat delivery.
• Farmison & Co: UK online butcher specialising in rare-breed, native, free-range meat with strong farm-to-fork provenance and nationwide delivery. Directly comparable on premium DTC, farm provenance, and curated meat box offerings.

Broad incumbents

• Riverford Organic Farmers: Large UK organic farm and box-delivery business primarily focused on vegetables but also offering organic meat boxes. Comparable on organic farm provenance and subscription/box DTC delivery model, though meat is a secondary category.
• Daylesford Organic: Large UK organic farm shop and online retailer with a broad premium food portfolio including butchered meat, dairy, bakery and deli. Comparable on farm-direct organic/premium sourcing and omnichannel UK delivery, but operates at much wider category scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/walter-rose-and-son

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walter Rose and Son