walther design GmbH & Co. KG

What walther design GmbH & Co. KG does

walther design GmbH & Co. KG is a privately held German B2B dealer and manufacturer specializing in picture frames and photo albums, headquartered in Nettetal, Germany, and organized as a Kommanditgesellschaft (limited partnership) with Akro Vermögensverwaltung GmbH as the personally liable general partner. The company is led by Managing Directors Walter Lorenz and Stefan Maaßen, with three additional prokurists (Sandra Heidefeld, Andrea Pawletta, Michael Theven), and operates with a headcount of approximately 15 employees, consistent with a tightly run Mittelstand specialist wholesaler.

The product portfolio centers on five interconnected categories: frames (wood, plastic, aluminum, polystyrene, frameless holders, gallery/multi-shot, Unique Portrait Frames, plus seasonal design lines), albums (classic and design, themed, mini/leporello, leather-bound, children's and baby ranges, flat books), Foto Fun items (gift and storage boxes, photo ropes, key fobs, photo cubes, glitter balls, fun frames), home accessories (Unique Home Living), and stationery/papeterie (guest books, notebooks, application folders, PIMP AND CREATE). Product development is continuous, with 25+ new SKUs launched between January 2024 and mid-2026, including FSC-certified wood frames, silver-plated portrait lines, leather-bound albums, and event-driven collections (wedding, Christmas, sports memorabilia).

Revenue is generated almost entirely through one-time B2B product sales to specialist retailers (Fachhandel) and trade customers via the company's own multi-language e-commerce platform (waltherdesign.de) operating in German, English, French, Spanish, Dutch, and Italian, with orders also accepted in writing and by phone. Pricing is gated behind login/registration, carries a €175 net minimum order value (with a €9.50 small-order processing fee), free shipping within Germany above €450 net, international shipping above €2,500 net against prepayment, and early-payment discounts of 2% (within 14 days) or 3% (direct debit within 10 days). The company holds no external funding, no disclosed revenue, and operates without any disclosed AI, API, or platform-integration surface.

Name

walther design GmbH & Co. KG

Legal name

walther design GmbH & Co. KG

Website

https://waltherdesign.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

walther design GmbH & Co. KG is a German B2B dealer and manufacturer of picture frames and photo albums, serving specialist retailers (Fachhandel) across Western Europe via a multi-language proprietary e-commerce platform headquartered in Nettetal, Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Nettetal

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from selling picture frames and photo albums through B2B e-commerce platform to specialist retailers and trade customers. Products include wood frames, plastic frames, aluminum frames, polystyrene frames, photo albums, and related accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

walther design is a B2B wholesale dealer supplying picture frames (wood, aluminum, plastic, gallery, multi-opening and interchangeable formats), photo albums, memory books and photo accessories to specialist retailers and trade customers. The company runs an exclusive B2B e-commerce shop at waltherdesign.de with multi-language support (DE/EN/FR/ES/NL/IT) and offers services such as custom frame assembly and replacement glass/back panels.

Product overview

walther design GmbH & Co. KG is a German B2B dealer shop specializing in picture frames and photo albums. The product portfolio centers on five core categories: Frames (including Kunststoffrahmen, Holzrahmen, Aluminiumrahmen, Polystyrolrahmen, Rahmenlose Bildhalter, Galerien/Multishots, and Unique Portrait Frames), Albums (spanning Classic- und Designalben, Themenalben, Minialben & Leporellos, Lederalbum Madrid, Terrazzo album series, and children's/baby albums), Foto Fun items (Geschenkboxen, Fun Fotoboxen, Messlatten, Fotoseile, Fotowürfel, Glitzerkugeln, Foto Fun Rahmen), Home accessories (Unique Home Living), and Stationery/Papeterie (Gästebücher, Notizbücher, Bewerbungsmappen, PIMP AND CREATE). Accessories include Klebeprogramm, Ergänzungsblätter, and Etuis/Karten/Sets. The company operates primarily as a B2B wholesale supplier serving specialist retailers with a minimum order value of €175 and free shipping within Germany from €450.

Differentiator

Problem solved

Functional benefit

Brands

• Unique Portrait Frames: Product line featuring distinctive portrait frames including genuine silver-plated Elodie frames, Good portrait frames, and custom portrait frames.
• PIMP AND CREATE
• Unique Home Living
• Flat Books
• myperfect.design

Products and services

• Wood picture frames (Holz-Bilderrahmen) Wooden picture frames in multiple sizes, profiles and finishes, ready-to-hang, supplied to specialist retailers and trade customers.
• Aluminum picture frames (Aluminium-Bilderrahmen) Aluminum picture frames in various profiles, including brushed, anodized and gallery formats, for specialist retail and trade resale.
• Plastic picture frames (Kunststoff-Bilderrahmen) Plastic picture frames in multiple sizes and colors, including interchangeable formats, supplied wholesale to specialist retail.
• Gallery picture frames (Galerie-Bilderrahmen) Deep-profile gallery frames designed for canvas and artwork mounting, supplied to specialist framing retailers and trade customers.
• Multi-opening picture frames (Mehrfach-Bilderrahmen) Picture frames designed to hold multiple photos (e.g., 2-, 3-, 4- and higher-opening layouts), for specialist retail and trade resale.
• Interchangeable / slip-in frames (Wechselrahmen) Quick-change slip-in frames that allow easy image replacement, supplied to specialist retail for end-consumer resale.
• Photo albums (Fotoalben) Photo albums in various formats and capacities, including themed albums (wedding, baby, family), supplied wholesale to specialist retailers.
• Memory / scrapbook albums (Erinnerungsalben) Memory books and scrapbook-style albums for preserving photographs and memorabilia, sold wholesale to specialist retail.
• Photo accessories (Fotobedarf / Fotozubehör) Photo accessories and complementary supplies (e.g., mounting and care items) sold wholesale alongside frames and albums to specialist retailers and trade customers.
• Replacement glass and back panels Replacement glass and back panels for picture frames, offered as a service/part line to trade customers needing spares and repairs.
• Custom frame assembly service Custom frame assembly service for trade customers requiring made-to-order framing specifications.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DPN Datenschutz GmbH & Co. KGminorOthersExternal data protection officer (Datenschutzbeauftragter) contracted for GDPR compliance. Contact: Fabio Pastars, Helmholtzstraße 26, 41747 Viersen.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Paperblanks: Paperblanks is an international stationery and journal brand with decorative photo albums and notebooks. It overlaps with walther design's premium and gift-oriented album lines (e.g., Madrid, Bloomy) and targets similar high-end gift and specialist retail channels in Europe.
• Semikolon Design Products: Semikolon is a German design stationery and photo-album label distributed through premium specialist retailers. It is an emerging player in the same B2B premium photo-album segment that walther design's PIMP AND CREATE and design-album lines target.

Direct peers

• Leuchtturm1917: Leuchtturm1917 is a German manufacturer of notebooks, journals, and photo albums sold via B2B and B2C channels with strong European retail presence. It is a direct peer in the photo-album and stationery category that competes for the same specialist-retailer shelf space as walther design.
• Pigna S.p.A. Pigna is an Italian manufacturer of stationery, notebooks, and photo albums distributed across European retail channels. It is a direct peer in photo-album manufacturing and shares the same Italian/French/Spanish specialist-retailer customer base that walther design serves through its multilingual shop.
• Knauer / Cleverpack photo frame brands: Knauer (and adjacent European frame brands such as Cleverpack) are B2B suppliers of picture frames to German and European specialist retailers. They directly compete with walther design in wood, plastic, and aluminum frame categories sold through the same Fachhandel channel.
• Hahnemühle FineArt GmbH: Hahnemühle is a German premium paper and photo-album producer with artist-grade products distributed through specialist retailers. It overlaps directly with walther design in the premium photo-album and presentation-products category, serving similar photography and framing trade customers.
• Grafoplás S.L. Grafoplás is a Spanish photo-album and memory-book producer selling to European specialist retailers. It is a direct peer in the B2B photo-album space and overlaps with walther design in serving the Spanish and broader Southern European trade channel.
• Goldbuch GmbH: Goldbuch is a German manufacturer of high-quality photo albums, guest books, and leather-bound memory books, selling through specialist retailers. It is a direct peer to walther design in the B2B photo-album and memory-keeping category, with overlapping customers in the German and European Fachhandel channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/walther-design-nettetal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about walther design GmbH & Co. KG