Organización Americana Mujeres Líderes Mantenimiento Automotriz

What Organización Americana Mujeres Líderes Mantenimiento Automotriz does

Organización Americana Mujeres Líderes Mantenimiento Automotriz [Organización Americana Mujeres Líderes Mantenimiento Automotriz], operating as WAM21 and OAMLMA, is a Colombia-headquartered, member-funded nonprofit professional association founded in June 2019. The organization exists to include, position, sustain, and expand women's participation in research, labor, entrepreneurship, and equitable engagement in the automotive maintenance sector across the Americas. It serves women technicians, technologists, students, and administrative professionals in automotive maintenance, as well as companies with automotive assets that wish to support workforce development. The founder and president, Luisa Fernanda Valderrama Castro, brings 40+ years of experience in automotive maintenance, ISO 9000 quality auditing, and after-sales service, and the organization has built presence across at least nine countries, including Colombia, Mexico, Brazil, Bolivia, Chile, Peru, Paraguay, Ecuador, and the United States.

The organization's product surface is non-technological: it is a community and membership-association platform rather than a software or hardware vendor. Core deliverables are three subscription membership tiers priced in USD — Student at $50/year, Active Professional at $100/year, and Enterprise for companies with automotive assets at $400/year — alongside member services such as job postings, networking events, international forums and congresses, vocational orientation workshops at partner high schools and universities, and recognized credentials such as the UN Target Gender Equality certification received in May 2023, reported as the first such recognition globally for an organization promoting women in automotive maintenance. The membership portal is delivered via a self-serve website (wam21.co/ser-miembro/) with an alternative bank-deposit payment path for Colombian members.

The business model is community-led and subscription-based. Revenue is generated almost entirely from annual membership fees denominated in USD, with no disclosed evidence of grant funding, sponsorship revenue, or programmatic earned income at scale. Go-to-market is referral-, event-, and partnership-driven: the organization grows through university and technical-school alliances (Tecnológico de Monterrey, SENA, Universidad de La Salle, Universidad Antonio Nariño, INACAP, IEEE WIE UNA), participation in trade congresses, and country-level ambassador recruitment (e.g., Ariene Queiroz as Brazil leader in September 2020). Pricing carries no consumption or usage component; revenue therefore scales linearly with member count rather than per-customer expansion, and the customer mix spans students, individual professionals, and corporate enterprise members.

Name

Organización Americana Mujeres Líderes Mantenimiento Automotriz

Legal name

Organización Americana Mujeres Líderes en Mantenimiento Automotriz

Website

https://wam21.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

OAMLMA (Organización Americana Mujeres Líderes Mantenimiento Automotriz), operating as WAM21, is a Colombia-based, member-funded nonprofit association founded in June 2019 that promotes women's leadership and professional development across the Americas in the automotive maintenance sector.

Ownership category

akta.pro rank

Headquarters

HQ city

Colombia

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from three tiers: Student (50 USD), Active Professional in Maintenance Sector (100 USD), and Enterprise for companies with automotive assets (400 USD). Revenue supports organization sustainability and member development programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

OAMLMA / WAM21 is a non-profit professional membership association that offers three tiers of annual membership (Student, Active Professional, Enterprise) to promote women's inclusion, leadership, and professional development in the automotive maintenance industry across the Americas. The organization delivers its value through networking meetings, job posting publication, leadership development programs, international forums, and educational partnerships with universities and technical institutions. Revenue is generated from annual membership fees (USD 50, USD 100, and USD 400 tiers) and the organization operates as a community-led professional association with no proprietary technology product.

Product overview

OAMLMA (Organización Americana Mujeres Líderes en Mantenimiento Automotriz) / WAM21 is a professional membership organization that offers three tiers of annual membership: Estudiante (Student) at $50 USD, Activa (Active Professional) at $100 USD, and Empresarial (Corporate) at $400 USD. The organization focuses on promoting women's inclusion, leadership, and professional development in the automotive maintenance industry across the Americas, providing networking opportunities, job postings, and professional development resources to its members.

Differentiator

Problem solved

Functional benefit

Products and services

• OAMLMA Membership — Estudiante (Student)
• OAMLMA Membership — Activa (Active Professional)
• OAMLMA Membership — Empresarial (Corporate)

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Pacto Global ColombiacoreStrategic or Co-development Partner · 18 September 2024Active participation in Pacto Global Colombia network. WAM21 participated in the September 2024 congress organized at the Chamber of Commerce. Joint work on SDG 5 Gender Equality implementation.
• Tecnológico de MonterreycoreStrategic or Co-development Partner · 4 January 2023Students from Tecnológico de Monterrey incorporated to WAM21 through social service program. Participation in 'Conquista de México WAM-21' project. Students participated in the 2023 Service Institutions Fair.
• Center for Automotive Diversity, Inclusion and Advancement (CADIA)minorStrategic or Co-development Partner · 22 October 2022Nominated for CADIA Impact Awards 2022 recognizing outstanding work in promoting women and automotive maintenance.
• ProChileminorStrategic or Co-development Partner · 9 June 2022Meeting with Paul Alcorce Rojas from ProChile to promote SDG 17 Partnerships for the Goals. Part of 'Conquista del continente' initiative for continental expansion.
• MotorellaminorStrategic or Co-development Partner · 21 May 2022Collaboration on basic motorcycle maintenance workshop in partnership with IEEE WIE UNA and Universidad Nacional de Asunción.
• IEEE WIE UNA Student Branch (Universidad Nacional de Asunción)coreStrategic or Co-development Partner · 18 May 2022Partnership for vocational orientation webinars and basic motorcycle maintenance workshops. Agreement renewal in August 2022. Joint activities including 'Orientación vocacional en mantenimiento automotriz' webinar.
• CEMEX ColombiacoreStrategic or Co-development Partner · 6 May 2022Joint workshop on vocational orientation in automotive maintenance and construction industries. Collaboration for pedagogical orientation sessions at educational institutions reaching 120 students.
• She Is Woman Global ForumcoreStrategic or Co-development Partner · 28 October 2021Participation in SHE IS WOMAN GLOBAL FORUM 2021 in Barranquilla, Colombia. WAM21 hosted a conversation on 'The WAM21 woman in the Automotive Maintenance Industry'.
• Mujeres al Volante (Bolivia)coreStrategic or Co-development Partner · 9 October 2021Alliance for the first international event directed at women in the continent who want to technically understand their vehicles and improve driving quality.
• Ferdinand Bilstein GmbH + Co. KG (Febi)minorStrategic or Co-development Partner · 12 August 2021Participation opportunity in FERIA VIRTUAL EXPOPARTES 2021. Febi is an automotive parts manufacturer.
• Red Sororidad Pacto Entre Ellas InternacionalcoreStrategic or Co-development Partner · 20 May 2021International sorority network including Ecuador, Mexico, Peru, and Colombia collaborating on gender equality and women's empowerment initiatives.
• Asociación Boliviana de MantenimientominorStrategic or Co-development Partner · 9 April 2021Alliance with the Bolivian Maintenance Association for regional collaboration in South America.
• Women Economic Forum (WEF)minorStrategic or Co-development Partner · 6 November 2020WAM21 President participated in Women Economic Forum LATAM sharing success case about women in automotive maintenance industry.
• Ariene Queiroz (Brazil Leader)coreStrategic or Co-development Partner · 3 September 2020Welcome of Ariene Queiroz as new ally and leader in Brazil-WAM21, expanding organizational presence in South America.
• Instituto Internacional de Ética Empresarial y Cumplimiento (IIEC)coreStrategic or Co-development Partner · 12 August 2020Strategic ally for international ethics and compliance seminars. Joint organization of International Ethics and Compliance Seminar with global speakers including WAM21 President Luisa Fernanda Valderrama.
• Mujeres AgrominorStrategic or Co-development Partner · 3 August 2020Alliance between founders and executives of Mujeres Agro and OAMLMA for cross-industry women's empowerment collaboration.
• Universidad de La SallecoreStrategic or Co-development Partner · 31 July 2020Partnership with the Electrical Engineering program for internship agreements. Joint activities with Celsia Energía and the university program. Students from the Electrical Engineering program have joined through internship programs.
• Mujer y PoderminorStrategic or Co-development Partner · 21 July 2020Alliance for women's leadership and empowerment initiatives through joint participation in congresses.
• Universidad Antonio NariñocoreStrategic or Co-development Partner · 18 July 2020Alliance for internship programs and student development. Students from Universidad Antonio Nariño have participated in WAM21 activities through internship agreements.
• COPIMANminorStrategic or Co-development Partner · 10 May 2020Strategic alliance established for professional development and industry collaboration.
• INACAP (Chile)minorStrategic or Co-development Partner · 21 April 2020Alliance established in 2020 for educational and professional development initiatives in Chile.
• SENA (Servicio Nacional de Aprendizaje)coreStrategic or Co-development Partner · 13 September 2019Strategic dialogue partnership for sector articulation. WAM21 participates in sectoral tables and skills development initiatives. President certified as Technical Expert and Representative of the Sectoral Table in the Technical Committee of the SENA Transportation Technologies Center.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• IEEE Women in Engineering (WIE): IEEE WIE is a global organization promoting women in engineering and technology, with active student branches such as IEEE WIE UNA that have partnered with WAM21 for vocational orientation webinars and maintenance workshops. It is comparable as a global women-in-tech membership network intersecting with WAM21's automotive engineering audience.

Broad incumbents

• Lean In: Lean In is a high-profile nonprofit organization focused on women's empowerment and gender equality in the workplace through community Circles, corporate partnerships, and research. It is comparable to WAM21 as a mission-aligned membership/community-driven model, though broader in scope and not industry-specific to automotive maintenance.
• Society of Women Engineers (SWE): SWE is a large, established global professional association advancing women in engineering and technical careers through membership, conferences, and awards. While broader in technical scope than WAM21, it is comparable as a membership-based nonprofit model that uses education partnerships and corporate sponsorships to support women in technical industries, including automotive-adjacent fields.

Regional players

• Asociación de Mujeres del Sector Automotriz (AMSA-style LATAM groups): Regional women's automotive associations across Latin America would be the most direct geographic peers to WAM21, addressing similar inclusion and leadership challenges in local markets. WAM21 itself references allied regional groups such as Mujeres al Volante (Bolivia) and Mujeres Agro, suggesting a network of comparable mission-aligned regional organizations.

Others

• SENA Centro de Tecnologías del Transporte: SENA's Transportation Technologies Center is a Colombian public-sector training institution with which WAM21 has a formal partnership, and the WAM21 President serves as Technical Expert on its Sectoral Table. It is comparable as a workforce-development stakeholder shaping skills standards and training for the automotive maintenance sector that WAM21 targets.
• Pacto Global Colombia: Pacto Global Colombia is the UN Global Compact local network, of which WAM21 is an active participant, including joint work on SDG 5 Gender Equality. It is comparable as a network and partnership ecosystem that amplifies WAM21's mission-aligned corporate and institutional reach across Colombia.

Direct peers

• Center for Automotive Diversity, Inclusion and Advancement (CADIA): CADIA is a US-based nonprofit focused on advancing diversity, equity, and inclusion across the automotive industry, and nominated WAM21 for its 2022 Impact Awards. It is the closest comparable peer in mission and target audience (women and underrepresented groups in automotive), with WAM21 explicitly recognized by CADIA as a leading organization in the same niche.
• Women in Automotive: Women in Automotive is a US-based professional community and association dedicated to attracting, retaining, and advancing women in the automotive industry. It is directly comparable to WAM21 in mission (gender inclusion in automotive), membership-based structure, and event/networking programming, with primary geographic focus on North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oamlma-wam21

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organización Americana Mujeres Líderes Mantenimiento Automotriz