Warecloud

What Warecloud does

Warecloud is an Argentina-based ecosystem of companies founded in 2018 in Rosario that integrates technology, impact, and regeneration across nine operating subsidiaries. The portfolio spans IT and digital solutions (ecloud, Nimble, the latter offering full-stack development with AI and DevOps), smart cities and mobility (smod for public-bicycle technology and Bertha for electric bicycles), environmental regeneration (Nativas, converting ecosystem services into environmental assets), real estate development (Bauhoff and its condo-hotel brand Juanita Management), hospitality (La Bodeguita, a Rosario resto-bar), and media (m90, an electronic-music radio station). The group operates with 200+ direct collaborators plus 300+ indirect, has a presence across five countries (Argentina, Uruguay, Mexico, Spain, United States), and maintains 30+ active strategic alliances.

The business model is multi-sector and decentralized: each subsidiary generates its own revenue stream under the shared Warecloud umbrella, ranging from subscription/recurring digital services (ecloud, Nimble) to enterprise real-estate development (Bauhoff), mid-market urban-mobility solutions (smod, Bertha), and consumer-facing hospitality and media (La Bodeguita, m90). Pricing is not publicly disclosed and varies by subsidiary offering. The go-to-market is community-led: the ecosystem model is positioned as the primary differentiator, emphasizing shared resources, talent cross-pollination, and a triple-bottom-line (economic, social, environmental) value proposition targeting impact-driven businesses and organizations.

The ecosystem reports 100% carbon-neutral operations, 54,000+ trees planted, 350+ kg of waste recycled, and $15M+ invested in training and development. Leadership is founder-controlled, with Gaspar Mac as Director of Warecloud and Milagros Bengochea as CPO; subsidiary CEOs include Matias Boselli (ecloud), Mariana Nocino (smod), Gregorio Mac (Bauhoff), and Dino Mac (La Bodeguita and m90). The company is privately held with no disclosed external investors, funding rounds, or parent entity, and no patents, certifications, awards, or regulatory actions are documented in the source material.

Name

Warecloud

Legal name

Warecloud

Website

https://warecloud.ar

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Warecloud is an Argentina-based ecosystem founded in 2018 that owns and operates nine companies spanning IT/digital services, urban mobility, environmental regeneration, real estate, hospitality, and media across five countries, targeting impact-driven businesses and consumers under a triple-bottom-line model.

Ownership category

akta.pro rank

Headquarters

HQ city

Pichincha

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Multi-sector revenue generation: Warecloud ecosystem generates revenue through diverse business units spanning IT and digital solutions (ecloud, Nimble), smart cities and mobility (smod, Bertha), real estate and investment (Bauhoff), hospitality (La Bodeguita, Juanita Management), and media (m90). Each subsidiary operates independently generating its own revenue streams.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Warecloud operates an ecosystem of nine wholly-owned subsidiaries spanning IT and digital solutions (ecloud, Nimble), smart-city mobility technology (smod, Bertha), environmental regeneration (Nativas), real estate development (Bauhoff, Juanita Management), hospitality (La Bodeguita), and media (m90). Each subsidiary delivers its own products or services while sharing resources, talent, and strategic vision across the group, with a unifying triple-impact mandate integrating economic, social, and environmental value.

Product overview

Warecloud is an ecosystem of companies integrating technology, impact, and regeneration to build possible futures. The portfolio includes nine subsidiaries: ecloud (IT & Digital Solutions with AI focus), smod (Smart Cities & Mobility technology for public bicycles), Nativas (Environmental regeneration services), Bauhoff (Real Estate development), La Bodeguita (Hospitality/restaurant), Nimble (Full-stack software development, AI, and DevOps), Juanita Management (Condo-hotel brand), Bertha (Electric bicycles), and m90 (Electronic music media). The ecosystem was founded in 2018 with companies having over 15 years of combined experience, 200+ direct collaborators, and international presence across Argentina, Uruguay, Mexico, Spain, and the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• ecloud Creative digital agency specializing in digital products and artificial intelligence applied to businesses, serving enterprise clients seeking AI-powered digital solutions.
• smod Develops technology for public bicycles combining intelligent operation with unique advertising experiences, targeting urban mobility operators and municipalities.
• Nativas Environmental regeneration service that redefines the relationship between agriculture and nature, converting ecosystem services into environmental assets for organizations seeking sustainability solutions.
• Bauhoff Real estate developer driving unique projects for audiences who value design, architecture, and spaces, serving real estate investors and design-conscious buyers.
• La Bodeguita Resto-bar hospitality venue that converted the classic 'Carlitos' into a cult gastronomy experience, serving the local community and visitors with neighborhood dining.
• Nimble Software company offering full-stack technology development specialized in web and mobile development, artificial intelligence, and DevOps for enterprise clients.
• Juanita Management Condo-hotel brand developed by Bauhoff that combines hospitality, investment, and lifestyle offerings for travelers and real estate investors.
• Bertha Electric bicycle brand that redefines urban mobility with design, innovation, and purpose, targeting urban commuters and mobility-conscious consumers.
• m90 Official radio station for electronic music in Rosario, operating as a media platform serving the local electronic music audience and community.

Quantifiable outcome

• 100% carbon neutral operations
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

One partnership is on record.

• Active Alliance NetworkcoreOthersWarecloud maintains 30+ active alliances as part of its ecosystem approach, enabling cross-collaboration and shared resources across the network of companies.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Globant: Argentine-founded global IT services and digital engineering firm. Comparable because ecloud and Nimble both operate in the same digital-agency / AI-applied-to-business space, share Argentine technical talent roots, and target enterprise clients with similar service offerings.
• Baufest: Argentine IT services and software development firm. Comparable to Warecloud's Nimble subsidiary for full-stack development, AI, and DevOps service offerings to enterprise clients in similar LATAM markets.
• TriCiclos: Latin American environmental services and recycling company. Comparable to Nativas's regenerative-environment business unit that converts ecosystem services into environmental assets within the LATAM market.
• Lime: Global micromobility operator providing shared electric bikes and scooters. Comparable to Bertha (electric bicycles) and smod (public bicycle technology) for urban mobility tech and operations in dense cities.

Broad incumbents

• Natura &Co: Brazilian-listed holding built around sustainability, triple-bottom-line impact, and multi-brand operations across LATAM. Comparable for impact-driven LATAM holding-company DNA and ESG positioning similar to Warecloud's stated mission.
• Grupo Salinas: Mexican multi-vertical holding company operating across telecom, retail, media, and financial services. Comparable as a Latin American ecosystem of operating companies under shared strategic vision — similar structural template to Warecloud's 9-subsidiary model.
• MercadoLibre: Argentine-founded tech ecosystem spanning e-commerce, fintech, logistics, and advertising. Comparable as an Argentine-rooted multi-vertical tech-business operator, though focused versus Warecloud's broader sector mix.

Others

• Wayra (Telefónica Movistar): Telefónica's LATAM corporate venture and startup-acceleration arm. Comparable for ecosystem approach to building/scaling ventures with shared strategic vision across multiple operating units in the region.
• Patagonia (private, Chouinard family): Privately-held, founder-controlled outdoor apparel company with deep triple-bottom-line ethos. Comparable for privately-held impact-led operating model that has scaled globally while preserving mission, similar trajectory pattern Warecloud aspires to.

Regional players

• BKT Bike Sharing (by Iteris/Brokee): Public bike-share system operator active across LATAM. Closest direct functional comparator to smod's intelligent-operation technology for public bicycles with advertising-supported business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/warecloudco
• Instagraminstagram.com/warecloud.ar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warecloud