Warehousing And Fulfillment

What Warehousing And Fulfillment does

WarehousingAndFulfillment.com is a B2B matchmaking platform that connects businesses seeking third-party logistics (3PL) warehousing and fulfillment services with pre-screened providers. Founded in 2005 and operating as a division of insightQuote, Inc., the company maintains a curated network of 481 approved warehouse providers out of 5,961 reviewed (approximately 8% acceptance rate) across the United States, Canada, and the United Kingdom. The platform's core technology is a proprietary vetting and matching workflow that screens providers on services, financial background, performance metrics, shipping error rates, and customer referrals, then pairs businesses with hand-picked matches offering up to 5 free quotes.

The service is free for businesses seeking warehouse and fulfillment services; the company generates revenue solely from small referral fees paid by warehouse providers in its network when matched with potential customers. This affiliate/referral revenue model is designed to keep recommendations unbiased. The platform extends beyond core 3PL matching into specialty verticals (apparel, CBD, beauty, food & beverage, supplements, books), co-warehousing, freight forwarding, warehouse insurance referrals, 3PL business sale assistance, and warehouse consulting. Supporting tools include a fulfillment cost calculator and a weekly "Warehouse Wisdom" newsletter. The company serves primarily small businesses, startups, and e-commerce sellers alongside select large enterprises, with all employees drawn from the warehousing and fulfillment industry.

The company operates with a small 14-person team and a sales-led go-to-market motion driven primarily by content marketing, SEO, and organic search. Distribution is direct-to-business via the website, with earned media coverage in industry publications including Information Week, Supply & Demand Chain Executive, Chain Store Age, and The Association for Supply Chain Management. No venture capital funding or institutional investment has been disclosed.

Name

Warehousing And Fulfillment

Legal name

WarehousingAndFulfillment.com a division of insightQuote, Inc.

Website

https://warehousingandfulfillment.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

WarehousingAndFulfillment.com is a B2B matchmaking platform, founded in 2005, that connects businesses with pre-screened 3PL warehouse and fulfillment providers across the US, Canada, and UK. The service is free for end customers; the company earns referral fees from its 481 vetted provider network.

Ownership category

akta.pro rank

Product category

3PL and Warehousing Referral Services

NAICS

Warehousing and Storage (493), General Warehousing and Storage (49311), Freight Transportation Arrangement (488510)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ)

akta.pro secondary industries

Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO), Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL)

Keywords

• 3PL matching services
• Warehouse referral network
• Fulfillment broker platform
• Co-warehousing connections
• Logistics lead generation

Headquarters

HQ city

United States

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Referral Fees from Warehouse Providers: The company generates revenue by connecting businesses with warehouse and fulfillment providers. When a business is matched with a suitable provider and they connect, the warehouse provider pays the company a small referral fee. This is a lead-generation model where the service is free for end-business customers, and providers pay for qualified leads.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WarehousingAndFulfillment.com operates a free B2B matchmaking service that connects businesses with pre-screened third-party logistics (3PL) warehousing and fulfillment providers. The company screens providers for service capability, financial background, and performance metrics, then matches each business with up to 5 vetted vendors who compete with free quotes. The service is offered at no cost to businesses, with revenue generated through referral fees paid by warehouse providers in the network.

Product overview

WarehousingAndFulfillment.com operates as a B2B matchmaking platform that connects businesses with pre-screened third-party logistics (3PL) warehousing and fulfillment providers. The core offering is a free matching service where the company screens vendors for quality and connects businesses with suitable providers, offering up to 5 free quotes. The platform covers various service categories including specialty fulfillment (apparel, beauty, food & beverage, CBD, supplements), co-warehousing for shared spaces, freight forwarding, warehouse insurance, and Amazon FBA prep services. Additional tools include a fulfillment cost calculator. The company operates as a division of insightQuote, Inc. and has been matching businesses with warehouse solutions since 2005, covering the US, Canada, and UK markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Warehousing & Fulfillment Matching Service A free B2B matchmaking service that screens 3PL warehousing and fulfillment providers and connects each business with up to 5 vetted vendors offering competing quotes. Targeted at businesses of all sizes needing outsourced 3PL, fulfillment, warehousing, or co-warehousing services across the US, Canada, and UK.
• Co-Warehousing Matching Service Matches businesses with shared warehouse spaces for lease, enabling cost-sharing among multiple tenants while providing flexibility and scalability for small businesses and startups.
• Freight Forwarding Referrals Connects businesses with freight forwarding services for domestic and international shipping needs.
• Warehouse Insurance Referral Referral service connecting businesses with warehouse insurance providers for protecting inventory and operations.
• Warehouse Consulting Expert guidance on warehouse logistics, location selection, and fulfillment operations for businesses evaluating outsourcing options.
• Sell Your 3PL Business Service Assistance for 3PL and e-commerce business owners looking to sell their operations through the company's vetted network.
• Amazon FBA Prep Service Matching Matches sellers with fulfillment providers offering Amazon FBA preparation services including labeling, packaging, and compliance with Amazon's specific requirements.
• Specialty Fulfillment Matching Connects businesses with specialized fulfillment providers tailored to specific industries including apparel, beauty/cosmetics, food & beverage, CBD, supplements, and books.
• Fulfillment Cost Calculator Online calculator tool to help businesses compare in-house fulfillment costs versus outsourcing to 3PL providers.

Quantifiable outcome

• 64,265 companies matched with vetted warehouse providers since 2005
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• insightQuote, Inc.parent_companyOthersWarehousingAndFulfillment.com is a division of insightQuote, Inc. The parent company operates the warehousing matching platform and related services. The company operates independently under this corporate structure, providing specialized warehouse and fulfillment matching services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flexe: Flexe operates an on-demand warehousing and fulfillment marketplace connecting brands with warehouse operators across the US. It is the closest direct peer to WarehousingAndFulfillment.com's matchmaking model but with a more technology-forward, integrated platform.
• Flowspace: Flowspace runs a software-enabled warehousing network that matches brands with third-party fulfillment providers, similar in marketplace function to WarehousingAndFulfillment.com but with integrated WMS/OMS technology layered on top.
• STORD: STORD combines a warehousing and fulfillment marketplace with owned logistics assets, competing for the same brand customers as WarehousingAndFulfillment.com but offering end-to-end execution rather than pure matchmaking.
• ShipBob: ShipBob provides outsourced fulfillment and warehousing services to e-commerce brands of all sizes, overlapping with WarehousingAndFulfillment.com's core SMB and e-commerce customer segments though it is itself a provider rather than a matchmaker.

Emerging players

• Cart.com: Cart.com offers end-to-end commerce operations including fulfillment and logistics services for brands and retailers, intersecting with WarehousingAndFulfillment.com's customer base of growing e-commerce companies.
• Atomix Logistics: Atomix Logistics is a digital freight and fulfillment network serving SMB and mid-market shippers, competing for similar buyers who use WarehousingAndFulfillment.com to find outsourced logistics partners.
• FreightPros: FreightPros operates as a freight broker and 3PL referral platform, comparable in affiliate lead-gen model to WarehousingAndFulfillment.com but focused on freight rather than warehousing and fulfillment matching.

Broad incumbents

• DHL Supply Chain: DHL Supply Chain is a global 3PL and contract logistics provider serving large enterprises, operating in the same warehousing and fulfillment space as the providers in WarehousingAndFulfillment.com's network.
• Fulfillment by Amazon (FBA): Amazon FBA is the dominant e-commerce fulfillment offering and a primary alternative buyers consider before engaging WarehousingAndFulfillment.com's matched providers, particularly for Shopify and Amazon-native sellers.

Others

• NetQuote: NetQuote operates a lead-generation platform in the insurance vertical and is referenced as the prior executive experience of founder Will Schneider; it is structurally analogous to WarehousingAndFulfillment.com's affiliate lead-gen model in a different vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/warehousingandfulfillmentcom
• LinkedInlinkedin.com/company/warehousing-and-fulfillment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warehousing And Fulfillment