What Warner Hotels does

Warner Hotels (legal entity: Bourne Holidays Limited) is a UK private limited company operating 16 adult-only hotel properties across England and Wales, organised into three sub-brands: Reserve by Warner Hotels (three premium properties — Thoresby Hall, Heythrop Park, The Runnymede on Thames), the core Warner Hotels countryside collection (nine properties including castles, manor houses, and country estates), and Warner Comfort (four coastal holiday villages). The company sells short all-inclusive leisure breaks bundling accommodation, breakfast, three-course dinner, nightly live entertainment produced in-house by the Warner Theatre Company, and full use of leisure facilities, supplemented by spa treatments, golf at Heythrop, themed and festive breaks, day experiences for non-staying guests, and corporate meetings and events at Heythrop Park and The Runnymede on Thames.

The underlying technology consists of a direct digital booking platform (book.warnerhotels.co.uk) and the My Warner Stay guest portal enabling pre-arrival planning, dining time bookings, activity reservations, and spa scheduling; there is no disclosed proprietary AI, recommendation engine, or developer-facing API, and the company relies on a third-party referral platform (Soreto) for its Refer-a-Friend programme. Distribution is exclusively direct-to-consumer via the company website and a UK call centre, with no disclosed third-party intermediary (OTA) dependency.

Warner Hotels generates revenue through bundled break packages priced by property tier (Reserve / Standard / Comfort), room type, season, and break length, with optional drinks-inclusive upgrades, premium dining covers (e.g., The Blue Room), spa and activity upsells, corporate delegate packages, and gift card/retail sales. The company is owned by Bourne Holidays Ltd (with references to a Bard Midco 2 Limited holding entity suggesting a private equity parent structure), is headquartered in Hemel Hempstead, Hertfordshire, employs 555 people, and has been operating since 1932.

Name

Warner Hotels

Legal name

Bourne Holidays Limited

Website

https://warnerhotels.co.uk

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Warner Hotels (Bourne Holidays Limited) operates 16 adult-only UK hotels across three tiers (Reserve, Warner Hotels, Warner Comfort), selling all-inclusive short breaks bundling accommodation, dining, live entertainment, and leisure facilities directly to consumers via website and call centre.

Ownership category

akta.pro rank

Product category

Adult-only Hotel Breaks (UK Hospitality)

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Adult-only hotel breaks
• All-inclusive UK stays
• Country house hotels
• Live entertainment packages
• Spa and wellness breaks

Headquarters

HQ city

Hemel Hempstead, Hertfordshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. All-inclusive hotel break packages: Core revenue from adult-only short breaks combining accommodation, breakfast, dinner, live entertainment, and leisure facilities access. Packages are sold as all-inclusive stays with additional revenue generated from premium dining experiences (The Blue Room at Thoresby Hall, Brasserie32), spa treatments, activities, and add-ons.
2. Spa and wellness services: Revenue from spa treatments, packages, and spa membership for non-staying guests. Additional spa access fees may apply for certain experiences.
3. Drinks inclusive packages: Optional drinks-inclusive add-on to standard break packages for guests seeking all-inclusive beverage service.
4. Meetings and events: Corporate event hosting at Heythrop Park and The Runnymede on Thames, including conference venues, day/overnight delegate packages, team building activities, and accommodation.
5. Day experiences: Non-staying guests can purchase day experiences including afternoon tea, spa days, and leisure activities at Warner properties.
6. Gift shop and retail: Online gift card sales through warnergiftshop.co.uk and holiday shop merchandise sales during hotel stays.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Warner Hotels operates adult-only hotel breaks across 16 UK properties, selling bundled short-stay packages that include accommodation, breakfast, three-course dinner, nightly live entertainment, and full use of leisure facilities. The portfolio is split across three tiers — Reserve by Warner Hotels (premium estates including Thoresby Hall, The Runnymede on Thames, Heythrop Park), Warner Hotels (countryside properties), and Warner Comfort (coastal villages) — with supplementary revenue from premium dining concepts, spa treatments and memberships, themed and festive breaks, golf at Heythrop, corporate meetings and events, and day experiences for non-staying guests.

Product overview

Warner Hotels operates 16 adult-only UK hotel properties across three distinct sub-brands: Reserve by Warner Hotels (premium tier with Heythrop Park, The Runnymede on Thames, and Thoresby Hall), Warner Hotels (countryside collection including Alvaston Hall, Bembridge Coast, Bodelwyddan Castle, Cricket St. Thomas, Holme Lacy House, Littlecote House, Nidd Hall, Sinah Warren, and Studley Castle), and Warner Comfort (seaside villages at Corton, Gunton Hall, Lakeside, and Norton Grange). Every break includes accommodation, breakfast, three-course dinner, nightly live entertainment, and full use of leisure facilities. Dining experiences include Market Kitchen (theatre-style buffets), Brasserie32 (refined British dining), and The Blue Room at Thoresby Hall (exclusive fine dining). Additional offerings span spa and wellness, themed breaks, festive packages, golf at Heythrop, meetings and events, day experiences, and a digital planning tool (My Warner Stay). The company is owned by Bourne Holidays Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• Reserve by Warner Hotels Premium adult-only hotel collection of three properties — Heythrop Park (Cotswolds), The Runnymede on Thames (Surrey), and Thoresby Hall (Nottinghamshire) — offering elevated hospitality, spa facilities, and exclusive dining experiences targeted at guests seeking a higher-tier UK break.
• Warner Hotels Adult-only countryside hotel collection of nine properties — Alvaston Hall (Cheshire), Bembridge Coast (Isle of Wight), Bodelwyddan Castle (North Wales), Cricket St. Thomas (Somerset), Holme Lacy House (Herefordshire), Littlecote House (Berkshire), Nidd Hall (North Yorkshire), Sinah Warren (Hampshire), and Studley Castle (Warwickshire) — offering all-inclusive short breaks in historic rural settings.
• Warner Comfort Coastal holiday village collection of four properties — Corton (Suffolk), Gunton Hall (Suffolk), Lakeside (Hampshire), and Norton Grange (Isle of Wight) — offering relaxed adult-only seaside escapes at accessible price points.
• The Blue Room at Thoresby Hall Exclusive fine dining restaurant opened in 2025 at Thoresby Hall, offering a refined à la carte menu combining historic grandeur with contemporary seasonal British cooking; a small cover charge applies.
• Market Kitchen Main dining format across the Warner Hotels portfolio featuring theatre-style cooking with daily-changing menus, offering globally inspired buffets and seasonal dishes in a relaxed atmosphere.
• Brasserie32 Refined dining experience offering contemporary British classics with modern techniques, available at Heythrop Park and Thoresby Hall as an elevated alternative to the standard Market Kitchen offering.
• Warner Spa & Wellness Spa and wellness facilities included with every stay across all Warner Hotels properties, featuring swimming pools, gym access, sauna, steam room, relaxation lounges, and pay-per-treatment spa packages aimed at adult leisure guests.
• Meetings & Events Corporate meeting and event spaces at Heythrop Park and The Runnymede on Thames, including conference venues, breakout spaces, day and overnight delegate packages, and team-building activities for business clients.
• Golf at Heythrop 18-hole championship golf course at Heythrop Park Hotel, including practice facilities and clubhouse, available as part of stays or for day visitors.
• Day Experiences Adult-only day visitor packages at Warner hotels without overnight stay, including spa days, afternoon tea, and activity experiences, bookable through My Warner Stay and dedicated day-experience booking systems.
• Macmillan Cancer Support Partnership Charitable fundraising partnership with Macmillan Cancer Support established in 2017; Warner Hotels has raised over £1,000,000 through guest donations, coffee mornings, sponsored walks, and on-property activities, with guest participation offered as a bookable add-on experience.

Quantifiable outcome

• Over £1,000,000 raised for Macmillan Cancer Support since 2017 partnership

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Macmillan Cancer SupportcoreStrategic or Co-development Partner · 1 January 2017Charitable partnership established in 2017 to fund cancer support services. Warner Hotels has raised over £1,000,000 for Macmillan Cancer Support through fundraising activities including coffee mornings, sponsored walks, and guest donations. Partnership contributes to emotional, practical, physical, and financial support services for people living with cancer. Funds could support over 25,000 hours of Macmillan Nurse care.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Bailiffscourt Hotel & Spa: Adult-only heritage hotel and spa in West Sussex offering short breaks with dining, spa, and beach access. Comparable on adult-only positioning, heritage property setting, and spa-led short breaks, though at smaller single-property scale than Warner.
• Forest Holidays: UK operator of cabin-based forest retreats focused on nature-led short breaks. Competes with Warner for UK domestic short-break demand among adults and couples seeking premium leisure escapes, though with a self-catering rather than all-inclusive bundle.

Direct peers

• Butlin's: UK all-inclusive resort operator focused on short breaks with bundled dining, entertainment, and leisure facilities. Operates the same core bundle-and-entertainment model as Warner, though oriented to family breaks rather than adult-only, making it the closest direct comparable in the UK short-break market.
• Haven Holidays: UK holiday park operator under the same Bourne Leisure parent group as Warner, offering short UK breaks with dining and entertainment packages. Comparable on bundle pricing and entertainment-led proposition, though targeting family audiences rather than adults-only.
• Champneys: UK destination spa operator running four spa resort hotels with overnight breaks, dining, and spa treatments. Overlaps with Warner's spa-and-wellness positioning and adult-only short-break offering.
• Center Parcs UK: UK short-break operator with forest village resorts offering accommodation, dining, and extensive leisure facilities (pools, activities, spa). Competes with Warner on the UK short-break value proposition and bundled leisure experience.
• Potters Resorts: UK adult-only all-inclusive resort (Hopton-on-Sea) offering breaks with accommodation, meals, drinks, and live entertainment. Direct competitor to Warner on adult-only positioning, bundled pricing, and entertainment-led stays.

Broad incumbents

• Macdonald Hotels & Resorts: UK portfolio of hotels and resorts across city and countryside locations, including spa and golf facilities. Comparable on full-service UK resort offering with leisure amenities, though broader geographic and segment reach than Warner's adult-only focus.
• Hand Picked Hotels: UK collection of country house hotels offering premium accommodation, dining, and spa across heritage properties. Comparable on luxury heritage-property positioning and bundled short-break packages, though without Warner's entertainment-led, adult-only specialisation.
• De Vere Hotels: UK hotels and countryside estates offering accommodation, dining, meetings, and events across historic properties. Overlaps with Warner's heritage estate footprint and corporate event capability at Heythrop Park and The Runnymede.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCm4-rZLXpvQFS6CT4Y4PvcA
• Facebookfacebook.com/Warnerhotels
• Instagraminstagram.com/warnerhotels
• LinkedInlinkedin.com/company/warner-leisure-hotels

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warner Hotels