Watsonia Farms

What Watsonia Farms does

Watsonia Farms is a fourth-generation, family-owned organic produce farm headquartered at 3755 Highway 23 in Monetta, South Carolina, operating continuously since the early 1920s. The farm grows USDA certified organic fruits and vegetables — spanning asparagus, peaches, plums, strawberries, muscadine grapes, tomatoes, eggplant, peppers, cucumbers, squash, sweet corn, and cabbage — with seasonal availability windows that collectively provide year-round wholesale supply. Its core technology stack is agricultural rather than digital: an Integrated Pest Management (IPM) program and a field-to-consumer traceability system that labels every harvest with commodity, variety, field, and harvest date, developed and refined in partnership with Clemson University horticulturalists who use the farm for varietal research and test blocks.

Watsonia Farms operates a four-channel go-to-market model. Wholesale produce is distributed to grocery and natural food stores across the Eastern US from Pennsylvania to Florida. Direct-to-consumer revenue comes from the farm stand at 8475 Highway 23 in Monetta, the Peaches 'N' Such farm-to-table restaurant and retail store at 8511 Highway 23 (open Wednesdays through Sundays, 11am–3pm, serving breakfast, lunch, dinner, baked goods, homemade ice cream, and farm-made preserves), and seasonal presence at approximately eleven farmers markets across South Carolina and the Atlanta metropolitan area. Revenue mechanics across all channels are transactional; no subscription, advertising, or licensing revenue is disclosed. The company reports 6 employees and is entirely family-controlled with no external investors or parent company, suggesting a bootstrapped, founder-family operator rather than a venture- or PE-backed enterprise.

Name

Watsonia Farms

Legal name

Watsonia Farms

Website

https://watsoniafarms.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Watsonia Farms is a fourth-generation, family-owned USDA certified organic produce farm in Monetta, South Carolina, selling fruits and vegetables wholesale to Eastern US grocery and natural food stores, at farmers markets across SC and Georgia, at its farm stand, and through its Peaches 'N' Such restaurant and retail store.

Ownership category

akta.pro rank

Product category

Organic Produce Farming

NAICS

Fruit and Tree Nut Farming (1113), Strawberry Farming (111333)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB)

akta.pro secondary industries

Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI), Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Organic produce farming
• Fresh fruit distribution
• Wholesale organic produce
• Farm-to-table dining
• Certified organic agriculture

Headquarters

HQ city

Monetta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Produce Sales: Wholesale distribution of certified organic produce to grocery and natural food stores across the Eastern US (Pennsylvania to Florida). The company maintains a Crop Availability Chart for business and wholesale inquiries.
2. Farmers Markets: Direct-to-consumer sales at seasonal farmers markets in South Carolina and Georgia, including Freedom Farmer's Market, Oakhurst Farmer's Market, and multiple other markets in the Atlanta metro area.
3. Peaches 'N' Such Restaurant and Retail Store: A retail store and restaurant started as a roadside stand in the 1990s, now offering breakfast, lunch, and dinner featuring farm-to-table menu options, baked goods, ice cream, and jams/jellies/pickles made from organic produce. Open Wednesday through Sunday, 11am to 3pm.
4. Farm Stand Sales: Direct produce sales at the farm stand location in Monetta, SC at 8475 Highway 23.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Watsonia Farms is a fourth-generation, USDA certified organic produce farm that grows and sells seasonal organic fruits and vegetables including asparagus, peaches, plums, strawberries, muscadine grapes, peppers, squash, cucumbers, cabbage, sweet corn, tomatoes, and eggplant. The farm sells its produce through wholesale distribution to grocery and natural food stores across the Eastern US, direct sales at the farm stand and seasonal farmers markets, and through its farm-to-table Peaches 'N' Such restaurant and retail store.

Product overview

Watsonia Farms is a fourth-generation family-owned organic produce farm specializing in USDA certified organic fruits and vegetables grown in South Carolina. The product portfolio includes 14 types of organic produce (asparagus, cabbage, cucumbers, eggplant, grapes/muscadine, peaches, peppers, plums, strawberries, squash varieties, sweet corn, tomatoes) available seasonally, along with Peaches 'N Such restaurant that serves farm-to-table dining using produce from the farm and sells homemade preserves and ice cream. The farm's produce is distributed through grocery stores from Pennsylvania to Florida, farmers markets across South Carolina and Georgia, and direct retail at the farm stand and restaurant.

Differentiator

Problem solved

Functional benefit

Brands

• Peaches n Such: A small retail store and restaurant affiliated with Watsonia Farms, started as a roadside stand in the 1990s. Offers farm-to-table menu options, baked goods, homemade ice cream, and jams/jellies/pickles made from the farm's organic produce.

Products and services

• Organic Asparagus USDA certified organic asparagus harvested mid-March to May. Monetta, SC became the asparagus capital of the world through the efforts of the Watson family.
• Organic Grape Tomatoes USDA certified organic grape tomatoes available from June to November.
• Organic Eggplant USDA certified organic eggplant available mid-June to October.
• Organic Yellow Squash USDA certified organic yellow squash available May to mid-November.
• Organic Zucchini Squash USDA certified organic zucchini squash available May to mid-November.
• Organic Green Bell Peppers USDA certified organic green bell peppers available mid-June to July and mid-September to October.
• Organic Cabbage - Green USDA certified organic green cabbage available April to May and October to February.
• Organic Red Cabbage Organic red cabbage available April to May and October to February.
• Organic Cucumbers USDA certified organic cucumbers available June to July and September.
• Organic Muscadine Grapes Organic muscadine grapes available mid-August to mid-October.
• Organic Peaches USDA certified organic peaches available May to September. Freestone peaches suitable for baking, canning, cooking, and freezing.
• Organic Plums Organic plums available mid-May to September.
• Organic Strawberries USDA certified organic strawberries available mid-March to mid-June.
• Organic Sweet Corn Organic sweet corn available mid-June to July and October.
• Peaches 'N' Such Restaurant and Retail Store Farm-to-table restaurant and retail store started as a roadside stand in the 1990s. Offers breakfast, lunch, dinner, fresh-baked goods, homemade ice cream, and farm-fresh jams, jellies, and pickles. Open Wednesdays through Sundays 11am to 3pm at 8511 Hwy 23, Monetta, SC.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Clemson UniversitycoreStrategic or Co-development PartnerWatsonia Organics enjoys a strong working relationship with the horticulturalists at Clemson University. Clemson uses the farm for researching innovative practices and for varietal test blocks. The farm utilizes cutting-edge practices and technologies throughout their operations, with IPM (Integrated Pest Management) and customer product safety programs as integral parts of their daily operation.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/watsoniafarms
• Instagraminstagram.com/watsoniafarms
• LinkedInlinkedin.com/company/watsonia-farms

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watsonia Farms