What Warragul Toyota does

Warragul Toyota is a privately held authorised Toyota car dealership headquartered at 1 Endeavour Street, Warragul, Victoria, Australia, operating continuously since 1964. The business serves consumers, fleet and commercial buyers, and performance vehicle enthusiasts across the Gippsland region of Victoria, drawing customers from areas within approximately 1.5 hours of central Melbourne. As an authorised member of the OneToyota network, the dealership is bound by a Dealer Agreement with Toyota Motor Corporation Australia Limited and operates under the franchise's national marketing, finance, and insurance infrastructure.

The dealership distributes the full Toyota vehicle lineup through new vehicle sales, pre-owned and Toyota Certified Pre-Owned vehicles, and demonstrator models, spanning passenger cars (Yaris, Corolla, Camry, GR86, GR Supra, GR Corolla, GR Yaris), SUVs and 4WDs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, bZ4X Touring, Fortuner, Kluger, LandCruiser Prado, LandCruiser 300), and utes and vans (HiLux, LandCruiser 70, HiAce, Tundra, Coaster). Beyond vehicle sales, the business operates a Toyota Genuine Service centre with Toyota-trained technicians, Toyota Genuine Parts and accessories retail, Toyota Personalised Repayments finance arrangements through Toyota Finance Australia, and Toyota Insurance underwritten by Aioi Nissay Dowa. The offering is supported by Toyota Connected Services (in-vehicle communication device providing Automatic Collision Notification, SOS Emergency Call, Stolen Vehicle Tracking, and driving insights), the myToyota Connect smartphone application, the Toyota Go loyalty program with multi-brand partner discounts, and the KINTO car rental service. Recent product additions include the bZ4X all-electric SUV with bundled JET Charge home wallbox and Chargefox public charging subscription, and the new HiLux with V-Active 48-volt mild hybrid technology.

Warragul Toyota generates revenue through five primary streams: one-time new vehicle sales, one-time pre-owned vehicle sales, transaction-based service and repairs (including capped price servicing for up to 5 years or 75,000 km), one-time parts and accessories sales, and referral fees from arranged finance and insurance placements. Marketing is conducted through the dealership website (warragultoyota.com.au), social media channels (Facebook, Instagram, TikTok, LinkedIn), email promotions, and Toyota Australia's national digital network. The dealership operates with approximately 14 employees from a single physical location, with sales trading hours Monday to Saturday, service trading hours Monday to Friday, and a courtesy bus serving Warragul and Drouin.

Name

Warragul Toyota

Legal name

Warragul Toyota

Website

https://warragultoyota.com.au

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Warragul Toyota is a privately held authorised Toyota car dealership in Warragul, Victoria, serving consumers, fleet, and performance buyers across the Gippsland region since 1964, offering new and pre-owned vehicles, service, parts, and finance and insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Warragul

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including passenger cars, SUVs, utes, and vans. Revenue is generated on a per-transaction basis as customers purchase vehicles outright or through financing.
2. Pre-Owned Vehicle Sales: Sale of pre-owned and Toyota Certified Pre-Owned vehicles. Includes demonstrator models sold after use as test drive vehicles.
3. Vehicle Service and Repairs: Toyota Genuine Service using Toyota-trained technicians and Toyota Genuine Parts. Revenue generated per service event with capped pricing for standard logbook servicing.
4. Parts and Accessories: Sale of Toyota Genuine Parts and Accessories for vehicle maintenance, repair, and personalisation.
5. Finance and Insurance Products: Arrangement of vehicle financing through Toyota Finance Australia and sale of Toyota Insurance products. Dealer receives referral fees for finance and insurance placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Warragul Toyota is an authorised Toyota dealership in the Gippsland region of Victoria, Australia, selling new Toyota vehicles (passenger cars, SUVs, 4WDs, utes, vans), pre-owned and Certified Pre-Owned vehicles, Toyota Genuine Parts and Accessories, and providing Toyota Genuine Service and repairs. The dealership also facilitates Toyota Finance, Toyota Insurance, and Fleet Services, and supports Toyota's electrified vehicle line-up including hybrid and battery electric models.

Product overview

Warragul Toyota is a Toyota vehicle dealership serving the Gippsland region in Victoria, Australia, with 60 years of local operation. The company offers a comprehensive automotive portfolio built around the Toyota brand, encompassing new vehicle sales across the full Toyota lineup (passenger cars, SUVs, utes, vans), pre-owned vehicles including Toyota Certified Pre-Owned programs, and demonstrator models. The product ecosystem extends through Toyota Genuine Service and maintenance with capped price servicing, Toyota Parts & Accessories, Toyota Finance for personalized repayment options, Toyota Insurance, and Fleet Services for business customers. Technology integrations include Toyota Connected Services providing in-vehicle safety and convenience features, the myToyota Connect smartphone app for remote vehicle access, and Toyota Go loyalty program. The dealership also supports Toyota's electrified vehicle range including the bZ4X electric SUV and hybrid models, with associated charging solutions through partners JET Charge and Chargefox.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Full range of new Toyota vehicles including passenger cars (Yaris, Corolla Hatch, Corolla Sedan, Camry, GR86, GR Supra, GR Corolla, GR Yaris), SUVs and 4WDs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, bZ4X Touring, Fortuner, Kluger, LandCruiser Prado, LandCruiser 300), and utes and vans (HiLux, LandCruiser 70, HiAce, Tundra, Coaster). For individual and family buyers in the Gippsland region.
• Toyota bZ4X Battery electric SUV from the Toyota lineup sold by Warragul Toyota, with paired charging solutions including a complimentary JET Charge 7kW ABB Terra AC Wallbox and 12-month Chargefox subscription (capped at 625kWh) for eligible buyers.
• Toyota HiLux Flagship Toyota ute sold by Warragul Toyota, used by private buyers, trades, and fleet operators in the Gippsland region, with the new update bringing revised design, technology, and mild-hybrid powertrain.
• Toyota HiLux BEV Battery electric variant of the Toyota HiLux ute, targeted at commercial and fleet buyers seeking a zero-tailpipe-emission work vehicle.
• Toyota GR86 Rear-wheel drive sports coupe from the Toyota GR performance range sold by Warragul Toyota, targeted at enthusiast drivers seeking manual transmission and track-focused features.
• Toyota Corolla Cross GR Sport Performance-styled variant of the Toyota Corolla Cross SUV, sold by Warragul Toyota with sport-tuned dynamics and GR-exclusive design cues.
• Pre-Owned Vehicles Pre-owned and demonstrator Toyota and other-make vehicles available for purchase, with listed examples ranging from $39,288 (Yaris Cross GXL) to $116,888 (LandCruiser Prado Kakadu).
• Toyota Certified Pre-Owned Vehicles Toyota-backed certified pre-owned vehicles meeting manufacturer quality standards, with comprehensive inspection and warranty coverage.
• Toyota Service Centre Vehicle servicing and repairs using Toyota-trained technicians and Toyota Genuine Parts, with capped price servicing available for up to 5 years or 75,000 km.
• Toyota Parts and Accessories Genuine Toyota parts and accessories designed and tested for Toyota vehicles, backed by Toyota Warranty Advantage, for vehicle maintenance, repair, and personalisation.
• Toyota Finance Vehicle financing options including Toyota Personalised Repayments (personalised interest rate based on credit assessment), Full-Service Lease, Toyota Access, Used Car Finance, and Finance for Farmers, arranged through Toyota Finance Australia.
• Toyota Insurance Comprehensive motor vehicle insurance underwritten by Aioi Nissay Dowa, with Toyota Genuine Parts guarantee and lifetime repair guarantee.
• Toyota Fleet Services Fleet vehicle sales and management services for business, government, and farm customers, including Private, Bronze, Silver, Gold, Platinum Fleet and Government fleet categories, with finance options such as Finance for Farmers.
• Toyota Go loyalty program Loyalty program for Toyota owners providing service booking, logbook tracking, recall notifications, and exclusive partner discounts on fuel, electronics, and entertainment.
• KINTO Car Rental Toyota car rental service offering flexible short-term vehicle hire of Toyota vehicles for customers needing temporary transport.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Toyota Motor Corporation Australia Limited (TMCA)coreChannel Partner/ Reseller/ DistributorWarragul Toyota is an authorised Toyota dealer operating under a Dealer Agreement with Toyota Motor Corporation Australia Limited. The dealership sells new Toyota vehicles, uses Toyota's national marketing platforms, and must comply with Toyota dealer standards, policies, and procedures including the Toyota Trading Name Policy and Multi-Franchise Policy.
• OneToyota Network (Other Authorised Dealers)coreChannel Partner/ Reseller/ DistributorWarragul Toyota is part of the OneToyota network comprising all authorised Toyota dealers in Australia, Toyota Motor Corporation Australia Limited, Toyota Finance Australia Limited, Toyota Insurance, and Toyota Western Australia. The network shares customer information to provide an integrated guest experience across the network.
• Ampol FoodaryminorGTM or Marketing PartnerAmpol Foodary is a Toyota Go partner offering fuel rewards and savings for Toyota owners through the Toyota Go loyalty program.
• JB Hi-FiminorGTM or Marketing PartnerJB Hi-Fi is a Toyota Go brand partner offering exclusive discounts on electronics products for Toyota Go members.
• Toyota Go MoviesminorGTM or Marketing PartnerToyota Go Movies is a partner program within the Toyota Go loyalty platform offering discounted movie tickets to Toyota owners and members.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• AutoNation, Inc. Largest automotive retailer in the United States (NYSE: AN), operating franchise dealerships, used vehicle centres, parts and service. AutoNation provides a directly comparable business model — new vehicle sales, used vehicle sales, service, parts, F&I — and serves as a benchmark for dealership economics.
• Eagers Automotive Limited: Australia's largest automotive retailer (ASX: APE), operating multi-brand new and used vehicle dealerships, service, parts, and F&I across the country. Eagers is the most direct comparable for the Australian new/used vehicle retail, service, and parts business model that Warragul Toyota operates at a single-brand, single-site scale.
• Sonic Automotive, Inc. US automotive retailer (NYSE: SAH) operating franchised dealerships and EchoPark used vehicle stores. Comparable franchise dealer business with new/used sales, service, parts, and F&I across multiple OEM brand stores.
• Bapcor Limited: Australia's largest automotive aftermarket parts distributor (ASX: BAP), operating Burson Auto Parts and Autobarn. Comparable as a major automotive parts and service player in Australia with adjacent exposure to the dealership service and parts aftermarket revenue streams that Warragul Toyota also relies on.
• Asbury Automotive Group, Inc. US-based (NYSE: ABG) franchised automotive dealership group with new and used vehicle sales, service, parts, and F&I. Comparable revenue structure to a Toyota dealership, including Clicklane digital retail and Total Care Auto service products that mirror Toyota's Connected Services/Capped Price Servicing programs.
• Group 1 Automotive, Inc. US-based (NYSE: GPI) and UK-based franchised automotive retailer with new/used vehicle sales, service, parts, and F&I. Highly comparable business model to a Toyota franchise dealership, including Inchcape UK retail acquisitions that expand its international footprint.
• Lithia Motors, Inc. One of the largest US automotive dealership groups (NYSE: LAD) with multi-brand retail, used vehicle, and parts/service operations. Comparable business model covering sales, service, parts, and F&I across franchised dealerships with similar revenue mix to a Toyota franchise.

Broad incumbents

• Inchcape plc: London-listed global automotive distributor (LSE: INCH) that has historically distributed and retailed multiple OEM brands including in Australia. Comparable as a broad automotive retail and distribution incumbent, though Inchcape has divested many of its Australian retail operations, making it a less direct Australian retail comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@warragul.toyota
• Facebookfacebook.com/warragultoyota
• LinkedInlinkedin.com/company/warragul-toyota
• Instagraminstagram.com/warragultoyota

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warragul Toyota