Warringah Rugby Club

What Warringah Rugby Club does

Warringah Rugby Club is a community rugby union club based at Rat Park in Sydney's Northern Beaches, operating as a non-profit sporting organisation with origins dating to 1967. The club fields four senior grade teams, three colts teams, and a women's side (the Ratettes), supported by a junior pathway of more than 50 teams run through partner village clubs.

Revenue is generated across six primary streams: senior and colts player registrations (approximately $385-$425 per player), tiered supporter memberships priced from $99 to $1,000, match-day tickets ($20 online, $25 at the gate), merchandise sales through an online store, annual events such as the fundraiser lunch, and a corporate sponsorship portfolio of more than 20 partners led by Bayfields, alongside Col Crawford Hyundai, Cloud9 Roofing, Upstate, Blue Crane Capital, iWannaTicket, and others. The club employs 27 people and is led by President S. Barry-Cotter (since 2022), with three named head coaches: Dave Thomas (Colts), Josh Holmes (Grade), and Nick Brown (Women's).

On-field performance provides competitive positioning, including the 2025 Shute Shield title and the 2023 Colts Championship. The women's program has attracted elite athletes, including World Cup winners and Olympic gold medalists, which strengthens brand distinctiveness within Sydney grade rugby. There is no disclosed use of data analytics or AI tooling across operations, coaching, or commercial functions.

Name

Warringah Rugby Club

Legal name

Warringah Rugby Club

Website

https://warringahrugby.com.au

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Warringah Rugby Club is a non-profit community rugby union club at Rat Park in Sydney's Northern Beaches, fielding senior grades, colts, and a women's team, funded via registrations, memberships, ticketing, merchandise, events, and sponsorships.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Community rugby club
• Amateur sports programs
• Supporter memberships
• Rugby merchandise sales
• Match day ticketing

Headquarters

HQ city

Warriewood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Player Registration Fees: Season-based player registration fees for Grade, Colts, and Women's programs. Includes club polo, training shorts, training shirt, playing shorts, playing socks, insurance cover, and gym access.
2. Supporter Memberships: Annual subscription memberships offering entry to home games, merchandise discounts, reserved seating, and voting rights. Tiers include Premier ($190), Platinum ($220), Hillbillies ($199), 4-Game ($99), and Friends of Warringah ($1000).
3. Match Day Tickets: Pre-purchase tickets via iWannaTicket platform ($20 online, $25 at gate). Kids 17 and under admitted free. Revenue from gate entry to home games.
4. Merchandise Sales: Online shop selling branded merchandise including apparel, headwear, accessories. Prices range from $10 (stubby holders) to $149 (wet weather jackets). Includes men's, women's, kids, and Hillbillies-specific merchandise.
5. Event Revenue: Annual events including Ladies Day (sold out premium packages), Annual Lunch, Golf Day, and Presentation Night. Ladies Day 2026 sold at $80 early bird / $100 regular for 4-hour premium package.
6. Sponsorship: Corporate sponsorships including headline sponsors, round sponsors, and Friends of Warringah corporate partnerships. Includes Bayfield Cup, Col Crawford Hyundai Round, Cloud9 Roofing & Gutter sponsorship.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Warringah Rugby Club is a community-based amateur rugby club that fields competitive teams in the Sydney Shute Shield (4 senior men's grades, 3 Colts teams) and the Jack Scott Cup (Women's 15s/Ratettes), and runs a junior pathway through Northern Beaches village clubs (U/6 to U/17). The club sells tiered annual supporter memberships ($99-$1,000), season player registrations ($385-$425), and operates an online merchandise shop and match day ticketing via the iWannaTicket platform, with all activity centered at its Rat Park home ground in Warriewood, NSW.

Product overview

Warringah Rugby Club (WRC) operates as a community rugby organization offering a portfolio of products and services centered around its competitive rugby programs and supporter engagement. The core offerings include merchandise sales through the Rats Merchandise Shop, supporter memberships at multiple tiers, player registration for Grade, Colts, and Women's teams, and event ticketing for matches and special events. The club also provides community programs supporting mental health and charitable causes, manages Rat Park facilities for match days and functions, and coordinates the Warringah Junior Rugby pathway. The merchandise shop and memberships serve as the primary commercial revenue streams, while player registration and event tickets support both participation and spectator engagement. The club competes in the Shute Shield (1st Grade) and Sydney Rugby competitions across multiple age and gender divisions.

Differentiator

Problem solved

Functional benefit

Brands

• Rattettes: The women's rugby team of Warringah Rugby Club, known as the Rattettes, competing in the Jack Scott Cup and featuring World Cup winners and Olympic gold medalists.
• Hillbillies
• Rat Park
• Rats Rising

Products and services

• Player Registration
• Supporter Memberships Annual subscription memberships for supporters and fans of Warringah Rugby Club, available in five tiers: 4-Game ($99, entry to four home games), Premier ($190, all home games, parking, hat, merchandise discount, member bar prices, voting rights), Hillbillies ($199, supporter group with Hillbilly flanno and cap, voting rights), Platinum ($220, halfway line reserved seating, voting rights), and Friends of Warringah corporate ($1,000, corporate box access, full club membership, FOW function invites, voting rights). Eco-friendly e-membership option available.
• Rats Merchandise Shop Online merchandise shop offering official Warringah Rats branded apparel and accessories for men, women, kids, and Hillbillies supporters. Product range includes stubby holders ($10), beanies and scarves ($29-$35), caps ($15-$35), t-shirts ($45-$55), polo shirts ($60), hoodies ($80), vests ($119), and wet weather jackets ($149), with nationwide delivery available.
• Event Tickets & Experiences Ticketing for Warringah Rugby Club match day games and signature annual social events including Ladies Day (4-hour premium marquee package with 8 drink tokens, food canapes, photo booth, front-row seats, DJ, halftime race, raffles, and after-party; $80 early bird, $100 regular), Annual Warringah Rugby Lunch, Golf Day, Presentation Night, and themed match day rounds (Tradie Day, Country & Western Round). Match day adult tickets are $20 pre-purchase online and $25 at the gate, with kids 17 and under admitted free.
• Warringah Rugby Programs Club-run competitive rugby programs including four senior men's grades in the Shute Shield (Sydney premier club rugby), three Colts teams for U/20 players in the Sydney Colts competition, the Ratettes women's 15s team in the Jack Scott Cup (with both 7s and XVs formats), and a coordinated Junior Rugby pathway through Northern Beaches village clubs (Collaroy, Dee Why, Narrabeen, Newport, Pittwater, Terrey Hills, Wakehurst) fielding 50+ teams from U/7 to U/17. Programs offer age-appropriate modified games, fifteen-a-side progression from U/10, and pathways to representative and elite rugby.

Quantifiable outcome

• Shute Shield Champions 2025
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• BayfieldscoreGTM or Marketing PartnerHeadline sponsor of the Bayfield Cup competition match between Warringah Rats and Manly. Long-term supporter with Bayfield Family involved for multiple years. Featured prominently in sponsor recognition and merchandise.
• Col Crawford HyundaicoreGTM or Marketing PartnerMajor automotive sponsor with 'Col Crawford Hyundai Round' themed match days. Family involved with the club for over 40 years as part of the Rat Family. Dealer principal and staff actively engaged with club community.
• Cloud9 Roofing & GutteringcoreGTM or Marketing PartnerMajor sponsor presenting Tradie Day Round 2026. Proud supporters of the Rats and local community on the Northern Beaches. Sponsoring specific themed round with $5 beer promotions at Tradie Tent.
• UpstatecoreGTM or Marketing PartnerEvent partner for Ladies Day 2026. Helped organize the 'Serve and Swing Soiree' Ladies Day event. Provided photo booth and venue for premium 4-hour package experience.
• iWannaTicketminorChannel Partner/ Reseller/ DistributorTicketing platform partner for match day tickets and event registrations. Integrated throughout website for seamless purchase experience for supporters.
• Pittwater RSLminorGTM or Marketing PartnerCommunity partner supporting Pittwater RSL Juniors Round event. Cross-promotional relationship with local community organization.
• Blue Crane CapitalminorGTM or Marketing PartnerNamed sponsor of the Blue Crane Capital Shute Shield competition. Supporting premier club rugby competition naming rights.
• Stansport RugbyminorGTM or Marketing PartnerRugby equipment and content partner providing match highlights and video coverage. Featured in round highlight posts and video content.
• Rising Sun PhotographyminorGTM or Marketing PartnerOfficial photography partner capturing content for Annual Lunch and other major events. Photos featured on website and social media.
• Friends Of Warringah (FOW)coreStrategic or Co-development PartnerKey strategic partner organization hosting Annual Fundraiser Lunch in conjunction with the club. Inner circle corporate membership program with corporate box access, exclusive functions, and 1st XV Dinner invitations. Raised $40,000 at 2026 fundraiser.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• Sydney Rugby Union (SRU): Governing body for the Shute Shield and Colts competitions in which Warringah competes. Directly comparable as the organizer/sanctioning body of the league structure that underpins the club's competitive calendar and revenue model.

Direct peers

• Manly Rugby Union Club (Manly Marlins): Direct local rival and fellow Northern Beaches-adjacent Shute Shield rugby club. Competes in the same premier Sydney Rugby Union competition across multiple grades; close geographic and demographic overlap with Warringah's catchment area.
• Sydney University Football Club: Premier Shute Shield rugby club fielding multiple grades and colts. Operates a similar 'top to bottom' club structure with student talent pipeline that translates to senior Shute Shield squads, making it a direct competitive peer.
• West Harbour Rugby Club: Shute Shield rugby club competing in the same premier Sydney Rugby Union competition across senior grades, colts, and women's divisions. Comparable club ecosystem, sponsorship model, and member-driven revenue structure.
• Randwick Rugby Club (Galloping Greens): One of the most established Shute Shield clubs in Sydney, competing across all senior grades and colts. Comparable membership, sponsorship and merchandise model, and premier-level on-field positioning.
• Penrith Rugby Club (Emus): Shute Shield rugby club with senior grades, colts, and women's teams competing in the same premier Sydney competition. Comparable community-anchored operating model with membership, sponsorship, and merchandise revenue.
• Northern Suburbs District Rugby Club (Norths): Shute Shield rugby club operating multiple senior grades, colts, and women's teams from a North Sydney base. Comparable structure, tiered memberships, and match-day revenue model.
• Two Blues Rugby Club: Shute Shield rugby club participating in the same premier Sydney competition. Directly comparable on player registration pricing, supporter membership tiers, and grade/colts team structure.
• Eastwood District Rugby Club (Woody): Shute Shield rugby club with a similarly structured senior grades, colts, and women's rugby program. Direct competitor in the same Sydney premier competition with comparable membership and sponsorship offerings.

Broad incumbents

• NSW Waratahs: Professional Super Rugby franchise and the highest-level rugby representation in NSW. Comparable as the apex elite pathway many Warringah players aspire to and provides the broader rugby ecosystem in which the club operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/warringahrats
• LinkedInlinkedin.com/company/warringah-rugby-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warringah Rugby Club