Wasbeer & Pauw

What Wasbeer & Pauw does

Wasbeer & Pauw is a Dutch training and development bureau founded in 2017 and headquartered in Eindhoven, North Brabant, with 31 employees. The company operates across three integrated pillars: Opvang & Meedoen (Refugee Reception & Participation), Talent & Werk (Talent & Work), and the W&P Academie, serving four customer segments: refugees and asylum seekers, individuals returning to work after illness, organizations and employers seeking team development, and individual professionals pursuing personal development. Its core offerings include the Global Talk connection workshop, Trauma in Beeld (a Polyvagal Theory-grounded trauma training), Werk & Ziekte (a 9-session online return-to-work program co-developed with Radboudumc), Taal in Beweging (intercultural communication training), Voor de Groep Staan (presentation skills), and municipal asylum-reception management services.

The business model is a hybrid of workshop/training fees (e.g., €40–€295 per participant, €2,475 for the Werk & Ziekte program) and professional-services contracts with municipalities and organizations. Wasbeer & Pauw monetizes through direct enrollment via its website, on-site team sessions for organizational clients, and ongoing municipal contracts for asylum-seeker reception management in Eindhoven, Meierijstad, and Venlo. A freemium onboarding layer (free Global Talk breakfast sessions) feeds the top of the funnel.

The company is privately held by founders Magalie Raaijmakers and Noémie Raaijmakers, with No external investors or PE/VC backing disclosed. Operational distribution is regional (North Brabant and Limburg), with go-to-market spanning direct sales, events, a referral network through UWV (via the procurement framework admitted April 2026) and partner organizations (Radboudumc, Leger des Heils, Summa, IBN). The technology stack is operationally lightweight: a website with event calendar and registration, LinkedIn, Instagram, and email newsletter — no platform, no API, no proprietary software. Recognition includes the Rabobank Community Award (2026).

Name

Wasbeer & Pauw

Legal name

Wasbeer & Pauw

Website

https://wasbeerenpauw.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wasbeer & Pauw is a Dutch training and development bureau based in Eindhoven that delivers experiential learning programs across refugee reception, return-to-work, and team development for municipalities, employers, and individuals, operating through the Opvang & Meedoen, Talent & Werk, and W&P Academie pillars.

Ownership category

akta.pro rank

Product category

Professional Training & Development Services

NAICS

Educational Support Services (611710), Educational Support Services (6117), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Adult Learner Support Services (Advising, Case Management, Wraparound Supports) (EDAAABAJ)

Keywords

• Professional training services
• Asylum seeker reception
• Workforce development programs
• Team development workshops
• Personal development coaching

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workshop and Training Fees: Revenue from individual workshop registrations (e.g., Voor de groep staan at €40, Trauma in Beeld at €295) and training programs (Werk & Ziekte at €2,475). Fees are charged per participant or as a group rate.
2. Organizational and Municipal Contracts: Revenue from municipalities and organizations for asylum seeker reception programs, team development, and custom workshop facilitation. Contracts include program development, execution, and consultation services.
3. Team and Organizational Training: Customized training sessions for organizations, including feedback training, intercultural collaboration, talent development, and team dynamics programs delivered at client locations.
4. W&P Academie Subscriptions: Workshop and training programs offered through the W&P Academie platform, targeting both individuals and organizations seeking professional development.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wasbeer & Pauw is a training and development bureau that designs and delivers experiential learning programs for individuals, organizations, and Dutch municipalities. Its core offerings include the W&P Academie (academy programs), Werk & Ziekte (return-to-work and reintegration), Taal in Beweging (language-in-motion), team development programs, and asylum-seeker reception services (Opvang & Meedoen, Voor de Groep Staan). All programs are built on the company's proprietary Global Talk Methodiek.

Product overview

Wasbeer & Pauw is a training and development bureau offering a portfolio of programs and workshops centered around three main pillars: Opvang & Meedoen (Shelter & Participation), Talent & Werk (Talent & Work), and the W&P Academie. The core offerings include Global Talk (connection workshop), Trauma in Beeld (trauma training), Werk & Ziekte (work & illness recovery program), Talent in Beeld (stress recovery training), Feedback Training, Taal in Beweging (intercultural communication), and Voor de Groep Staan (presentation skills). These programs serve both individuals seeking personal development and organizations looking for team development and culture change support. The W&P Academie acts as the umbrella brand for external workshops and training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Werk & Ziekte
• Trauma in Beeld
• Talent in Beeld
• Feedback Training
• Taal in Beweging
• Voor de Groep Staan
• Opvang & Meedoen
• Talent & Werk
• W&P Academie
• Global Talk

Quantifiable outcome

• Participants in Werk & Ziekte report increased self-insight, confidence, and enthusiasm
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• VWNminorStrategic or Co-development PartnerPartner organization featured in the 'Met wie wij samenwerken' (Who we work with) section of the website.
• DilleminorStrategic or Co-development PartnerPartner organization featured in the 'Met wie wij samenwerken' section.
• Radboud (Radboudumc)coreStrategic or Co-development PartnerRadboudumc collaborated with Wasbeer & Pauw to develop the Werk & Ziekte program. Experts from Radboudumc participate in program sessions to provide healthcare perspective.
• Eindhoven (Gemeente Eindhoven)coreStrategic or Co-development PartnerMunicipal partner for social management of asylum seeker reception locations in Eindhoven.
• Venlo (Gemeente Venlo)coreStrategic or Co-development PartnerMunicipal partner for Ukrainian refugee research and asylum reception programs.
• IBNminorStrategic or Co-development PartnerSocial enterprise partner. W&P delivered intercultural collaboration training for IBN's growing diverse workforce.
• KnaapenminorStrategic or Co-development PartnerPartner organization featured in the 'Met wie wij samenwerken' section.
• SummaminorStrategic or Co-development PartnerPartner organization featured in the 'Met wie wij samenwerken' section.
• TreamsminorStrategic or Co-development PartnerPartner organization featured in the 'Met wie wij samenwerken' section.
• Leger des HeilsminorStrategic or Co-development PartnerPartner organization featured in the 'Met wie wij samenwerken' section. Social services organization.
• MijzominorStrategic or Co-development PartnerPartner organization featured in the 'Met wie wij samenwerken' section.
• UWVcoreChannel Partner/ Reseller/ DistributorUWV procurement framework partner. Wasbeer & Pauw is officially admitted to the UWV purchasing framework (as of April 2026), allowing UWV to refer clients to their programs.
• PUNTUITcoreStrategic or Co-development PartnerExternal confidential advisor (vertrouwenspersoon) for Wasbeer & Pauw. Provides independent counseling for complaints and incidents. Collaborates on annual complaint analysis for PDCA cycle.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NTI: Large Dutch distance-learning institution offering MBO, HBO and professional courses to adult learners. Comparable adult-learner customer base to W&P Academie, though delivered through accredited, self-paced programs.
• GITP: Dutch HR assessment and development firm offering psychometric tools, talent assessments, and team development. Comparable in addressing talent identification and workforce reintegration challenges, but anchored in assessment IP rather than experiential training.
• Schouten & Nelissen: Large Dutch training, coaching and development bureau offering personal development, leadership, and team programs — directly comparable training/development model to W&P but operating at national scale with a much broader portfolio.
• ISBW: Dutch business training provider offering short professional courses and workshops for working professionals. Comparable in delivering applied, workplace-focused adult training, though at broader scope and higher volume than W&P Academie.
• NCOI Groep: Netherlands' largest professional education provider, offering accredited vocational and professional training to working adults. Comparable in delivering workplace-oriented adult learning, but with national scale and degree-bearing credentials W&P lacks.
• NHA (Nationale Handels Academie): Major Dutch distance-learning provider serving adult learners seeking professional and personal development. Overlaps with W&P Academie's adult-learner training focus, but delivered at scale via self-study rather than facilitator-led workshops.
• De Baak: Dutch management development organization running training programs for managers and teams. Overlaps with W&P's Talent & Werk pillar and corporate workshops, but focused on senior leadership cohorts.

Others

• Springest: Dutch training comparison and marketplace platform where training providers (including W&P's potential competitors) list courses. Acts as an indirect distribution channel for adult training in the Netherlands, comparable ecosystem rather than direct competitor.
• Cedris: Dutch sector association for social employment and reintegration organizations, with member organizations delivering return-to-work services comparable to W&P's Werk & Ziekte program. Functions as a sector umbrella and policy voice rather than a direct competitor.
• VluchtelingenWerk Nederland: Dutch national refugee support organization providing legal aid, advocacy and integration support to asylum seekers. Operates in the same beneficiary population as W&P's Opvang & Meedoen pillar, but as a non-profit advocacy body rather than a training provider.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wasbeer-pauw
• Instagraminstagram.com/wasbeerenpauw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasbeer & Pauw