Washtenaw Health Project + Washtenaw Health Plan

What Washtenaw Health Project + Washtenaw Health Plan does

Washtenaw Health Project is a 501(c)(3) nonprofit founded in 2002 and headquartered in Ypsilanti, Michigan, that operates as a community health coverage navigation hub for low-income and uninsured residents of Washtenaw County. The organization employs roughly 10 staff, including multilingual (English, Spanish, French, Arabic) enrollment specialists and community health workers, and delivers walk-in, phone, and email assistance from an office co-located with the Washtenaw County Health Department at 555 Towner Street. Its service portfolio spans enrollment in Healthy Michigan Plan, MIChild/Healthy Kids, MOMS and Pregnancy Medicaid, AD Care Medicaid, Medicaid Emergency Services Only, HealthCare.gov/Marketplace, and Medicare, plus a county-level safety-net product called the Washtenaw Health Plan that covers medically necessary care for residents ineligible for other insurance.

The Washtenaw Health Plan is the core product and functions as a community-funded coverage program (not regulated insurance) that provides prescriptions, limited mental health, surgery, hospitalization, and urgent care through contracted providers — Michigan Medicine, Trinity Health Ann Arbor, Packard Health, Community Mental Health, Probility, and Corner Health — with Ingham Health Plan acting as benefits administrator. The Plan charges no monthly premium; members pay $5 generic / $7 brand per prescription. Adjacent services include healthcare navigation (resolution of MDHHS issues, billing disputes, charity-care applications) and medical-debt counseling. The organization reports 8,000+ residents served annually, 3,100+ WHP members, 3,200+ Medicaid applications/renewals, 1,200+ Marketplace enrollments, and channels $11.4M+ to local healthcare providers as a result of its enrollment work.

The business model is non-commercial: services are free to end users, and operating support comes from donations, grants, and founding-institution appropriations from Washtenaw County Government, Michigan Medicine, and Trinity Health Ann Arbor. There is no proprietary technology, no AI capability, no app, no API, and no public funding rounds; growth is constrained by grant cycles, partner commitments, and small headcount rather than venture-style scaling.

Name

Washtenaw Health Project + Washtenaw Health Plan

Legal name

Washtenaw Health Plan Corporation

Website

https://washtenawhealthproject.org

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Washtenaw Health Project is a Ypsilanti, Michigan-based 501(c)(3) nonprofit that provides free, multilingual healthcare coverage enrollment assistance and administers the Washtenaw Health Plan safety-net program for low-income county residents ineligible for other insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Ypsilanti

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Grants: 501(c)(3) nonprofit organization funded through donations, grants, and partnerships with local government and healthcare systems. No fees charged for services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Washtenaw Health Project is a 501(c)(3) nonprofit that helps Washtenaw County residents enroll in healthcare coverage programs including Medicaid (Healthy Michigan Plan, MIChild, Healthy Kids, MOMS/Pregnancy Medicaid, AD Care Medicaid, Emergency Services Only), Health Insurance Marketplace/HealthCare.gov plans, and Medicare. Its signature offering is the Washtenaw Health Plan, a safety-net program for low-income residents ineligible for other insurance, providing medically necessary healthcare including prescriptions, mental health services, hospitalization, and urgent care at partner hospitals.

Product overview

Washtenaw Health Project is a 501(c)(3) nonprofit organization offering a unified portfolio of healthcare coverage assistance programs and services. The core offering is the Washtenaw Health Plan, a safety-net healthcare program for low-income Washtenaw County residents not eligible for other insurance. This is complemented by enrollment assistance for multiple Medicaid programs (Healthy Michigan Plan, MIChild/Healthy Kids, MOMS/Pregnancy Medicaid, AD Care Medicaid, Medicaid ESO), Marketplace/HealthCare.gov enrollment, Medicare enrollment assistance, healthcare navigation services, and medical debt/financial assistance support. The organization functions as a community health navigation hub, connecting residents with appropriate coverage programs and providing ongoing support for billing, charity care applications, and eligibility issues.

Differentiator

Problem solved

Functional benefit

Products and services

• Washtenaw Health Plan A safety-net healthcare coverage program for low-income Washtenaw County residents who are not eligible for any other insurance. Provides medically necessary healthcare including prescriptions, limited mental health services, surgery and hospitalization at Michigan Medicine/University of Michigan Hospital or Trinity Health, and urgent care at approved locations. No monthly premium; members pay $5 (generic) or $7 (brand name) per prescription.
• Medicaid - Healthy Michigan Plan Enrollment Assistance
• MIChild and Healthy Kids Medicaid Enrollment Assistance Free enrollment assistance for Michigan's Children's Health Insurance Program (CHIP) and Medicaid for children ages 0-19, covering medical, dental, and vision services. MIChild has an income limit of 217% FPL; Healthy Kids has an income limit of 165% FPL. MIChild costs $10 per family per month.
• MOMS Medicaid and Pregnancy Medicaid Enrollment Assistance Free enrollment assistance for Medicaid coverage for pregnant people with household income at or below 200% FPL. MOMS Medicaid covers pregnancy costs including prenatal care, labor/delivery, and 2 months postpartum; Pregnancy Medicaid is full Medicaid covering 12 months postpartum.
• AD Care Medicaid and Medicare Savings Program Enrollment Assistance Free enrollment assistance for full Medicaid coverage for seniors (65+) and people with disabilities, plus assistance applying for a program covering certain Medicare costs for eligible individuals.
• Medicaid Emergency Services Only (ESO) Enrollment Assistance Free enrollment assistance for Medicaid coverage for people whose immigration status disqualifies them for full Medicaid, covering emergency room visits and services for life-threatening emergencies and dialysis.
• Marketplace/HealthCare.gov Enrollment Assistance Free assistance purchasing health insurance through the Health Insurance Marketplace at HealthCare.gov, including help with tax credits based on income, household size, and eligibility for other insurance, as well as Special Enrollment Periods.
• Medicare Enrollment Assistance Free help for adults age 65+ or younger people with disabilities to enroll in Medicare, including Part A (hospitalization), Part B (medical), Part C (Medicare Advantage), and Part D (prescriptions).
• Healthcare Navigation Services Free one-on-one assistance with healthcare navigation, including enrollment in coverage programs, resolving Department of Health and Human Services issues, billing and charity care case resolution, and connecting clients with community resources.
• Medical Debt and Financial Assistance Program Support Free help navigating medical debt, including assistance applying for charity care programs (Michigan Medicine MSupport, Trinity Health Financial Assistance), payment plans, and collections issues.

Quantifiable outcome

• 8,000+ residents served annually with healthcare coverage assistance
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Washtenaw County GovernmentcoreStrategic or Co-development PartnerFounding partner that established Washtenaw Health Project in 2002. Provides ongoing funding and institutional support.
• Washtenaw County Health DepartmentcoreStrategic or Co-development PartnerWHP located in Health Department building. Close operational collaboration on community health initiatives.
• Michigan Medicine (University of Michigan Health)coreStrategic or Co-development PartnerFounding partner providing healthcare services to Washtenaw Health Plan members. Michigan Medicine provides hospitalization and specialty care covered by WHP.
• Trinity Health Ann ArborcoreStrategic or Co-development PartnerFounding partner. Trinity Health provides emergency, inpatient, and urgent care services covered by Washtenaw Health Plan through IHA urgent care centers.
• Packard HealthcoreImplementation/ SI/ Consulting PartnerPrimary care provider for Washtenaw Health Plan members. Federally qualified health center providing direct patient care.
• Ingham Health PlancoreTechnology or IntegrationBenefit administrator for Washtenaw Health Plan. Maintains provider portal for eligibility verification and claims submission.
• Michigan Department of Health and Human Services (MDHHS)coreStrategic or Co-development PartnerState agency administering Medicaid programs. WHP assists with Medicaid applications and renewals as certified application counselors.
• Community Mental HealthminorChannel Partner/ Reseller/ DistributorProvides substance use and inpatient psychiatric treatment services that WHP connects members to.
• ProbilityminorChannel Partner/ Reseller/ DistributorPhysical therapy provider offering services to Washtenaw Health Plan members (2x per week for 4 weeks at no charge).
• Corner Health CenterminorChannel Partner/ Reseller/ DistributorMental health and psychiatric services provider for WHP members. Also provides contraception services.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ingham Health Plan: County-level safety-net health plan for low-income residents of Ingham County, Michigan. Operates the same model as Washtenaw Health Plan, providing coverage for those ineligible for Medicaid, and is explicitly listed as WHP's benefit administrator, making it both a peer and a back-office partner.
• Genesee Health Plan: Genesee County, Michigan safety-net health plan for uninsured and underinsured residents, offering primary care, prescription, and specialty coverage. Directly comparable mission and structure to Washtenaw Health Plan as a county-based coverage program for low-income populations.
• Muskegon Community Health Project / Muskegon Health Plan: Community-based nonprofit in Muskegon County, Michigan, providing health coverage navigation and a safety-net health plan. Shares the same navigator-plus-safety-net-plan hybrid model serving low-income West Michigan residents.
• Saginaw Health Plan: County-level health coverage program for low-income Saginaw County residents not eligible for other insurance. Same Michigan county-safety-net-plan archetype as Washtenaw Health Plan.

Broad incumbents

• Spectrum Health Healthier Communities (Corewell Health): Hospital-system-funded community health navigation and Medicaid enrollment program serving West Michigan. Comparable population health and insurance navigation mission, but embedded in a much larger health system rather than an independent nonprofit.
• Enroll Michigan / Michigan Navigators Consortium: Federally funded consortium of Michigan-based navigator organizations providing HealthCare.gov enrollment assistance statewide. Directly comparable Marketplace/Medicaid navigation services, but operating at much larger statewide scale.
• Cover Michigan / Michigan Department of Health and Human Services Navigators: State-administered navigation resources and DHHS-certified application counselors across Michigan. Comparable enrollment assistance services, but funded and operated at the state level rather than the county nonprofit level.

Regional players

• Detroit Area Agency on Aging / MI Cares: Regional social-services and benefits-navigation organization for older adults and vulnerable populations in Southeast Michigan. Comparable Medicaid/Medicare navigation role for a different (older-adult-focused) population and a wider regional footprint.
• Community Health and Social Services (CHASS) Center: Federally Qualified Health Center in Detroit providing culturally competent primary care and insurance enrollment support to underserved populations. Comparable mission of serving low-income, multilingual residents in Michigan, but operates in a different metro.

Others

• Packard Health: Federally Qualified Health Center in Washtenaw County and primary care provider for Washtenaw Health Plan members. Comparable patient population and geography; included as an ecosystem partner rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/about
• LinkedInlinkedin.com/company/washtenaw-health-project
• Instagraminstagram.com/washtenawhealthproject

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Washtenaw Health Project + Washtenaw Health Plan