Watch Me Swim - Survival Swimming & Beyond

Name

Watch Me Swim - Survival Swimming & Beyond

Legal name

Watch Me Swim, LLC

Website

https://watchmeswim.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Children's Survival Swim Instruction

NAICS

Sports and Recreation Instruction (61162)

akta.pro industry

PRIMARYEDALAIAF

Aquatics Programs (Pools, Swim Lessons, Lifeguarding)

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYEDAOAMAJ

Lifeguard, Water Rescue & Aquatic Safety Training

Education/Vocational, Technical & Trade Education/Protective Services & Public Safety Training

SECONDARYTHAAABAL

Water Safety, Lifeguarding & Training Services (Staffing, Certification)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

Keywords

• Survival swim lessons
• Infant swim instruction
• Water safety training
• Drowning prevention
• Children's swim school

Headquarters

HQ city

Riverview

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Private Survival Swim Lessons: Weekly tuition model at $100/week for 4 private one-on-one lessons. Independent instructors earn income based on their availability and number of students taught. The program guarantees mastery of skills within 6 weeks or continued training at no additional cost.
2. Children's Book Sales: Sale of 'Swim and Float with Dash the Dolphin', a children's book about swim techniques and water safety created by founder Kari Bahour.
3. Instructor Certification Program: 6-week hands-on certification training for new instructors. After certification, instructors operate as independent contractors with ongoing support and mentorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Watch Me Swim provides private, one-on-one survival swim lessons for infants (6-13 months) and toddlers/children (13 months and up), teaching self-rescue techniques such as the roll-and-float and swim-float-swim sequences. Lessons are delivered through a network of independent certified instructors across multiple U.S. states, with a typical 6-8 week mastery guarantee. The company also offers an instructor certification program and a children's book on water safety.

Product overview

Watch Me Swim is a survival swim instruction company offering private, one-on-one lessons for infants (6-13 months) and toddlers/children (13 months and older). The core program teaches essential self-rescue skills including roll-and-float and swim-float-swim sequences. The company also offers a companion children's book 'Swim and Float with Dash the Dolphin' for families beginning swim lessons. Instructor certification training is available as a separate program for qualified individuals.

Differentiator

Problem solved

Functional benefit

Brands

• Water Smart Tots Foundation: A nonprofit organization founded by Kari Bahour dedicated to eliminating early childhood drowning in the Greater Tampa Bay area through scholarships and water safety education.
• Swim and Float with Dash the Dolphin

Products and services

• Baby Swim & Water Safety Lessons (6-13 Months) Private one-on-one survival swim lessons for infants 6-13 months old teaching the roll-and-float technique so babies can independently float and breathe if they enter the water. Lessons are approximately 10 minutes, four days per week (Monday-Thursday), typically over 4-6 weeks, with a mastery guarantee.
• Toddler Swim & Water Safety Lessons (13 Months & Up) Private one-on-one survival swim lessons for children 13 months and older teaching the swim-float-swim sequence, including rolling onto the back to float, rest, breathe, and resuming front crawl swimming. Lessons are approximately 10 minutes, four days per week, typically over 6-8 weeks.
• Swim and Float with Dash the Dolphin (Children's Book) A children's picture book written by founder Kari Bahour featuring a young dolphin learning brave and calm swimming techniques, designed to introduce young children to water safety concepts and proper swim positioning through rhythmic language and underwater illustrations.
• Survival Swim Instructor Certification Program A 6-week hands-on certification program that trains individuals to become certified survival swim instructors. Graduates operate as independent contractors of Watch Me Swim with flexible scheduling and ongoing mentorship from founder Kari Bahour.

Quantifiable outcome

• Children typically master survival skills in 6-8 weeks
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Children's Board of Hillsborough CountyflagshipStrategic or Co-development Partner · 1 January 2026Historic first-of-its-kind partnership between Water Smart Tots Foundation and Children's Board of Hillsborough County, bringing publicly funded survival swim lessons to local families throughout Hillsborough County.
• Water Smart Tots FoundationcoreStrategic or Co-development PartnerNonprofit organization founded by Kari Bahour in 2014, dedicated to eliminating early childhood drowning in the Greater Tampa Bay area. Watch Me Swim, LLC proudly sponsors Water Smart Tots and provides scholarships for survival swim lessons to at-risk children.
• Water Smart Florida Task ForcecoreStrategic or Co-development PartnerPartnership with Florida Department of Health through Water Smart Florida Task Force. Kari Bahour has been invited to participate in statewide drowning prevention initiatives.
• Hillsborough County Water Safety TeamcoreStrategic or Co-development PartnerKari Bahour serves as an active member, advocating for water safety and drowning prevention in the community.
• National Drowning Prevention AlliancecoreStrategic or Co-development PartnerKari Bahour is an active member advocating for water safety and drowning prevention nationally.
• Safe Kids Greater Tampa BayminorStrategic or Co-development PartnerKari Bahour is an active member working to protect children from accidental injury including drowning.
• U.S. Swim School AssociationminorStrategic or Co-development PartnerWatch Me Swim is a member of this industry association for swim schools.
• Florida Department of Children and Families (CADR Committee)coreStrategic or Co-development PartnerKari Bahour serves as a water safety representative for Hillsborough County through the Florida Department of Children and Families Child Abuse and Death Review (CADR) Committee.
• Infant Swimming Resource (ISR)coreStrategic or Co-development PartnerKari Bahour was originally trained through ISR's Instructor Training and Development program in 2000 and later became an ISR Master Instructor. ISR is the foundational methodology behind Watch Me Swim's survival swimming curriculum.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Infant Swimming Resource (ISR): Foundational methodology provider on which Watch Me Swim's curriculum is based. ISR trains and certifies survival swim instructors nationwide using the same self-rescue techniques. Most direct comparable in service offering and customer segment.
• SwimJim: Multi-location swim school offering private and semi-private lessons for infants through adults with emphasis on water safety. Comparable in lesson structure, customer segment, and use of certified instructor network across U.S. markets.
• Sunsational Swim School: National provider of private, in-home swim lessons for infants and children using a similar one-on-one instructor model. Directly comparable in delivery mechanism, target customer (parents of young children), and decentralized instructor network.
• Little Fishes Swim School: Smaller independent swim school offering survival-style lessons for infants and young children. Comparable in private-lesson model and focus on early-childhood water safety, though typically operating in fewer geographies.

Broad incumbents

• Goldfish Swim School: Large franchise swim school operator with 150+ locations. Comparable customer segment (infants through kids) and water-safety mission, but operates in a facility-based group-lesson model rather than private one-on-one survival instruction.
• SafeSplash Swim School: Large franchise swim school operator serving infants through adults across multiple U.S. states. Comparable in customer segment and water-safety positioning, with significantly greater geographic density.
• Big Blue Swim School: Multi-location swim school franchise serving infants through adults with year-round indoor facilities. Comparable in customer base but differentiated by facility-based group-lesson model versus Watch Me Swim's private home-pool approach.
• Aqua-Tots Swim Schools: International franchise swim school serving infants through adults with structured curriculum. Comparable target customer and water-safety mission, with significantly broader geographic scale.
• British Swim School: Franchise swim school offering private and small-group lessons for infants through adults. Comparable focus on water safety and survival skills, but scaled via franchise model rather than independent instructor network.
• YMCA Aquatics Programs: Community-based swim lesson provider offering parent-child, preschool, and youth swim instruction nationwide. Comparable in drowning-prevention mission and serving similar family demographic, but typically operates as group classes at community facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WatchMeSwim
• Instagraminstagram.com/watchmeswim
• TikToktiktok.com/@watchmeswimwithsh
• LinkedInlinkedin.com/company/watch-me-swim---survival-swimming-&-beyond

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watch Me Swim - Survival Swimming & Beyond