WaterCare ApS

What WaterCare ApS does

WaterCare ApS is a Danish private limited company founded in 2000 and headquartered in Assens on the island of Funen, Denmark, where it operates an in-house manufacturing facility employing approximately 19 people. The company designs, produces, and distributes rotationally molded polyethylene (PE) tanks, wells, and integrated water management systems, with a catalog of approximately 225 SKUs spanning sedimentation tanks (2,300L to 26,000L), pump wells for drainage/grey/black wastewater, rainwater harvesting systems (1,200L to 10,000L), mini treatment plants, stormwater detention tanks, modular infiltration tunnels (Faskinetunnel), grease separators (2–60 L/s), oil separators, and proprietary heavy-metal (HMR) and phosphorus (PR) removal systems based on natural mineral sorbents. All products carry CE marking, are tested by the Danish Technological Institute per DS/EN standards, and are backed by a 10-year tank warranty.

Name

WaterCare ApS

Legal name

WaterCare ApS

Website

https://watercare.dk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

WaterCare ApS is a Danish in-house manufacturer of rotationally molded polyethylene tanks, wells, and integrated water management systems (sedimentation, pump wells, separators, stormwater, heavy-metal and phosphorus removal) sold via Danish retailers and direct e-commerce to off-grid households, commercial/industrial buyers, and municipalities.

Ownership category

akta.pro rank

Product category

Water and Wastewater Management Equipment

NAICS

Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612), Water Supply and Irrigation Systems (22131), Sewage Treatment Facilities (22132), Plastics Plumbing Fixture Manufacturing (326191)

SIC

Miscellaneous Plastics Products (3080), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Pumps & Pumping Equipment (3561), Water Supply (4941)

akta.pro primary industry

Water & Sewer Pipe & Fittings (PVC/HDPE/PP) (IMANADAA)

akta.pro secondary industries

Stormwater Drainage & Culvert Systems (IMANADAH), Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ), Water Filtration, Treatment & Softening Plumbing Products (IMADALAK), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Rainwater harvesting systems
• Wastewater treatment tanks
• Polyethylene water tanks
• Stormwater management solutions
• Grease and oil separators

Headquarters

HQ city

Assens, Fyn

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product sales (tanks, wells, systems): WaterCare generates revenue through the manufacture and sale of polyethylene tanks, wells, and integrated water management systems. Products range from small 1,200L household tanks to large commercial units exceeding 24,000L. Sales are made through a network of leading Danish retailers and dealers. The company also operates a direct e-commerce store for customers in Denmark.
2. Accessories and spare parts: Sale of complementary accessories including manhole covers, riser extensions, pump systems (Grundfos, Flygt, Pedrollo, Lowara), filters, anchoring kits, GSM alarms, and other components that support the core tank products.
3. Professional consulting and dimensioning: WaterCare provides professional advisory services on product selection and system dimensioning based on customer needs, site conditions, and regulatory requirements. This supports the sales motion and helps customers and retailers select the correct product.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

WaterCare ApS designs, manufactures, and sells rotationally molded polyethylene tanks, wells, separators, and modular infiltration systems for rainwater harvesting, on-site wastewater treatment, stormwater management, and industrial water filtration. Products span household sedimentation and pump wells (1,200L–26,000L+), grease and oil separators, mini treatment plants, Faskinetunnel LAR modules, and HMR/PR heavy metal and phosphorus removal systems, all produced in-house at the company's Assens, Denmark facility and sold through Danish retailers and a direct Shopify e-commerce store.

Product overview

WaterCare ApS is a Danish manufacturer of rotationally molded polyethylene tanks and wells for rainwater harvesting and wastewater management. The product portfolio is organized as a unified platform of water management solutions with specialized product lines: Bundfældningstanke (sedimentation/trixtanks) for septic treatment in off-grid properties; Nedsivningsanlæg (infiltration systems) with sivestrenge for groundwater recharge; Minirenseanlæg (mini treatment plants) for compact on-site wastewater treatment; Pumpebrønde (pump wells) in three variants for drainage water, grey wastewater, and black wastewater; Regnvandsanlæg (rainwater systems) for garden and house applications with internal/external filters; Samletanke (holding tanks) for temporary storage; Forsinkelsestanke (detention tanks) for stormwater flow control; Faskinetunnel (infiltration tunnels) for LAR solutions; Udskillere (separators) including grease, oil, heavy metal, and phosphorus removal systems; and accessories including alarms, covers, and filters. All products are developed and manufactured at the company's factory in Assens, Denmark, and sold through leading retailers. Products are CE-marked and tested by the Danish Technological Institute.

Differentiator

Problem solved

Functional benefit

Brands

• WaterCare Filtration: A subsidiary brand focused on surface water purification and filtration solutions for industrial and commercial applications.

Products and services

• Bundfældningstanke (Sedimentation Tanks — Pressure and Gravity variants) Rotationally molded PE sedimentation tanks for biological and physical wastewater treatment in properties without public sewer access. Pressure variants (til tryk, 2300L–24000L) include built-in pumps for pressure infiltration; gravity variants (til gravitation) feed distribution wells and gravity infiltration pipes. CE-marked to DS/EN 12566-1, approved by Teknologisk Institut, with 10-year warranty.
• Spatanke (Hot Tub Discharge Tanks) PE tanks designed to receive and store hot tub / spa discharge water, available in 1,200L and 2,000L capacities. For residential properties with hot tubs requiring temporary storage before infiltration or disposal.
• Nedsivningsanlæg (Infiltration Systems) Complete infiltration systems including sivestrenge (infiltration pipes) produced to Danish Environmental Agency guidelines, available in pressure and gravity versions with compression fittings and geotextile for tight connections and optimal distribution over the infiltration area.
• Minirenseanlæg (Mini Wastewater Treatment Plants) Compact on-site treatment systems including Puroo Complete models (SO and SOP variants) for 5–15 PE capacity. Combine biological treatment via bacteria with chemical phosphorus removal. For residential properties without public sewer connection.
• Pumpebrønde til drænvand (Pump Wells for Drainage Water) PE pump wells for collecting and pumping drainage water where terrain prevents natural drainage, configured with Grundfos KP250.A1, Flygt SXM2/SXM3/DXM35-5 pumps. For basements, foundations, and low-lying areas.
• Pumpebrønde til gråt spildevand (Pump Wells for Grey Wastewater) PE pump wells for grey wastewater from bath, sink, and washing machines, sizes Ø600–Ø1000 with pumps from Flygt, Pedrollo, and Lowara. Enables water reuse for toilet flushing and garden irrigation in off-grid properties.
• Pumpebrønde til sort spildevand (Pump Wells for Black Wastewater) PE pump wells for black wastewater (toilet sewage) with high contamination levels, configured with Flygt DXGM/MP3069 and Pedrollo Tritus pumps. Meets stringent collection, treatment, and disposal requirements for off-grid properties.
• Haveanlæg (Garden Rainwater Harvesting Systems) PE rainwater harvesting systems for garden irrigation, car washing, and window cleaning. Sizes 1,200L–10,000L with internal filter systems.
• Husanlæg med ekstern filter (House Rainwater Systems with External Filter) Household rainwater systems with external filter installation, sizes 3,300L–10,000L, for rainwater reuse in household applications with improved water quality.
• Samletanke (Wastewater Holding Tanks) PE holding tanks for properties without public sewer access; store all wastewater until pumped out. Sizes from 1.2 m³ to 31 m³. Used in summer houses, allotment gardens, construction sites, and for backflow prevention.
• Forsinkelsestanke (Stormwater Detention Tanks) PE detention tanks with flow regulators for managing stormwater flows and preventing flooding by temporarily storing water and releasing at controlled rates. Sizes 2,600L–9,000L, available with or without flow regulators.
• Faskinetunnel (Stormwater Infiltration Tunnels) Parabolic PE tunnel modules for rainwater and surface water management. Modular system with end and middle sections combinable in series or parallel to build custom LAR (Local Drainage of Rainwater) solutions. High load-bearing capacity, suitable for heavy traffic loads; modules can be stacked for transport.
• Fedtudskillere (Grease Separators) PE grease separators (Lipo series) for treating fat-containing wastewater from restaurants and food industries. Capacities 2 L/s–60 L/s, with or without integrated sand traps. Tolerate groundwater to ground level; longer service life than steel or concrete.
• Olieudskillere (Oil Separators) Oil separators for industrial areas and parking facilities. CE-marked to DS/EN 858. Features automatic float lock, coalescence filter, and bypass function for large rain events. Capacities 3 L/s–100+ L/s.
• Tungmetaludskillere / HMR (Heavy Metal Removal Systems) HMR heavy metal removal systems combining physical filtration with chemical binding via natural mineral sorbent. Removes lead, zinc, and copper from stormwater. Handles roof areas 150–800 m² (small units) to 15,000+ m² (large industrial installations) with flows 2–20 L/s and beyond.
• Fosforudskillere / PR (Phosphorus Removal Systems) PR phosphorus removal systems using a treatment sorbent that binds dissolved phosphate after a short contact time and retains it in a strong bond to prevent leaching. Sizes 2–10 L/s (small) to 60–100 L/s (large installations).
• Partikeludskillere og sandfang (Particle Separators and Grit Chambers) Particle separators and grit chambers for removing sand, particles, and sediment from wastewater. Protects downstream equipment and systems from abrasion and clogging.
• Tilbehør til regnvandsanlæg (Rainwater System Accessories) Accessories for rainwater systems including 10" particle filters, 10" carbon filters, and combined particle and carbon filter sets for water quality improvement.
• Højvandsalarmer og Olie/Fedt alarmer (High Water and Oil/Grease Alarms) Alarm systems for monitoring water levels and detecting oil/grease in separator systems. Includes GSM battery VA-alarm, GSM VA-alarm PRO, wired VA-alarm, and wireless VA-alarm options for remote monitoring.
• Dæksler, forlængerrør og andet tilbehør (Covers, Riser Extensions, and Accessories) Manhole covers in various load classes, riser extensions, and other complementary products for tank and well systems.
• WaterCare Filtration (Surface Water Purification Sub-brand) Wholly-owned subsidiary brand focused on surface water purification and filtration solutions for industrial and commercial applications, complementing the main tank and well product line.

Quantifiable outcome

• 10-year warranty on all tanks
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• Danish Technological Institute (Teknologisk Institut)coreImplementation/ SI/ Consulting PartnerWaterCare has a longstanding partnership with the Danish Technological Institute for product testing, certification, and CE-approval. Products are tested at Teknologisk Institut's Rørcenter (Pipe Center) in accordance with DS/EN12566-1 standards. The company has been able to efficiently and quickly obtain CE-approval for specially designed solutions through this partnership.
• Xylem (Flygt)coreTechnology or IntegrationFlygt (now part of Xylem) pumps are integrated into many WaterCare tank products. Featured pumps include Flygt SXM2, SXM3, DXM35-5, DXM50-11, DX50-15, DL50-11, MP3069, and DXGM25-11 pumps across various sedimentation tanks, pump wells, and collection systems. WaterCare offers products with Flygt pumps as standard configurations.
• GrundfoscoreTechnology or IntegrationGrundfos pumps (KP250.A1 and others) are integrated into WaterCare's drainage pump wells and sedimentation tanks. Products such as 2300L sedimentation tank with Grundfos pump are offered as standard product configurations.
• PedrollosecondaryTechnology or IntegrationPedrollo pumps (BCm20/50, Tritus-Inox TIG 1.3, Tritus-TX, Tritus TRm 2.2) are offered as pump alternatives in grey and black wastewater pump wells, providing customers with a choice of pump brands.
• Lowara (Xylem brand)secondaryTechnology or IntegrationLowara pumps (DX1310, KX1310) are featured in WaterCare's grey and black wastewater pump well configurations, complementing the Flygt and Grundfos pump options.
• ShopifysecondaryTechnology or IntegrationWaterCare's e-commerce platform is built on Shopify. The website uses Shopify for checkout, cart functionality, and storefront management, with cookies including _shopify_essential, cart_currency, and login_with_shop_finalize indicating Shopify e-commerce functionality.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wavin: Major European manufacturer of plastic pipe and water management systems including stormwater infiltration, drainage, and wastewater solutions. Overlaps with WaterCare on stormwater/infiltration but operates at much larger scale with a global distribution footprint.
• Kingspan Environmental: Provider of plastic tanks, wastewater treatment systems, and fuel/water storage solutions across Europe. Comparable to WaterCare on plastic tank and wastewater treatment manufacturing, with a much larger international footprint.
• Uponor: Nordic-rooted global supplier of plastic pipe and water infrastructure solutions for building, infrastructure, and environmental applications. Comparable to WaterCare in plastic water/wastewater systems, but with much broader scope and international reach.
• ACO Nordic / ACO Drain: Global provider of drainage, stormwater management, and water treatment systems. Comparable to WaterCare on the stormwater/separation product side, but with a much broader portfolio spanning civil infrastructure and building applications.

Direct peers

• Graf (Otto Graf GmbH): German manufacturer of plastic rainwater harvesting tanks, infiltration modules (like the GRAF Platin/Inteo systems), and wastewater treatment solutions. Directly comparable product line to WaterCare's tanks, Faskinetunnel, and rainwater systems, with a similarly broad residential/municipal/customer mix across DACH and broader Europe.
• Hydro International: Specialist in stormwater treatment including separators, filtration, and hydrodynamic separation systems. Comparable to WaterCare's oil separator and heavy metal/phosphorus treatment systems, focused on stormwater quality for industrial and municipal applications.
• Marsh Industries: UK-based manufacturer of plastic tanks, septic systems, grease separators, and pump stations. Direct peer to WaterCare with overlapping product lines (sewage treatment, pump wells, separators) but focused primarily on the UK/Ireland market.
• Tricel (Tricel Group): Manufacturer of wastewater treatment systems, pump stations, and rainwater harvesting tanks for residential and commercial markets across Europe. Direct product overlap with WaterCare, particularly in on-site/decentralized wastewater treatment.
• Premier Tech Water and Environment: Manufacturer of decentralized wastewater treatment systems, rainwater harvesting tanks, and stormwater filtration solutions (e.g., Ecoflo, Rewatec). Directly comparable product/market overlap with WaterCare's residential and commercial water management offerings.

Regional players

• WPL Limited: UK-based provider of packaged wastewater treatment plants and stormwater management solutions. Comparable to WaterCare's mini treatment plants and commercial wastewater offerings, but primarily serving the UK market rather than Denmark/Nordics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/watercare-denmark

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WaterCare ApS