Waterco Europe Limited

Name

Waterco Europe Limited

Legal name

Waterco Europe Ltd.

Website

https://waterco.eu

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Water Filtration, Treatment & Softening Plumbing Products (IMADALAK), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Replacement Filter Cartridges & Consumables (CRAJAJAH)

Keywords

• Water filtration equipment
• Pool sanitization systems
• Commercial water pumps
• Aquaculture filtration
• Fiberglass pressure vessels

Headquarters

HQ city

Sittingbourne, Kent

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Water Filtration Equipment Sales: Sale of pumps, filters, centrifugal separators, and related water treatment equipment to residential, commercial, and industrial customers. Products include domestic and commercial pumps, fiberglass filters, cartridge filters, sand filters, and MultiCyclone pre-filtration devices.
2. Water Sanitization Systems: Sale of sanitization products including Hydroxypure systems, salt water chlorinators, mineral crystals, and chemical treatment products for pools, spas, and water features.
3. Spare Parts and Accessories: Sale of replacement parts, filter media (Glass Pearls, sand alternatives), and accessories for installed equipment. Company publishes annual spare parts catalogues.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Waterco Europe Limited designs and manufactures water filtration and sanitization equipment for residential, commercial, and industrial applications. The product portfolio includes centrifugal pre-filters (MultiCyclone), fiberglass pressure vessels (Micron, Hydron), commercial thermoplastic pumps (Hydrostar), salt chlorinators (Electrochlor), chlorine-free oxidation systems (Hydroxypure), bead filters for aquaculture, and proprietary filter media such as Glass Pearls. Products are sold across pool & spa, water treatment, and aquaculture segments in over 40 countries.

Product overview

Waterco Europe Limited is a global manufacturer of water treatment solutions with a multi-category product portfolio spanning three core divisions: Pool & Spa, Water Treatment, and Aquaculture. The offering is a platform of interconnected mechanical hardware products — pumps (domestic and commercial/Hydrostar), filtration systems (MultiCyclone centrifugal pre-filters, Micron and Hydron fiberglass filters, Lacron sand filters, Exotuf thermoplastic filters, cartridge/bag filters, bead filters including Aquabiome skids and Bio-Mec Plus, and Micron media filters), and sanitisation (Electrochlor salt chlorinators, Mineral Crystals magnesium supplement, and Hydroxypure ozone/peroxide chlorine-free system). These are complemented by peripheral categories including pool lighting (Britestream LED), pool heating, blowers, recirculation accessories (pool skimmers), and filter media (Glass Pearls). The products are engineered as complementary systems — for example, MultiCyclone centrifugal pre-filters feed into main media filters, Hydroxypure sanitisation pairs with Lacron sand filters, and Glass Pearls media replaces traditional sand in filter vessels — with all products targeting residential, commercial, and industrial applications across swimming pools, spas, water features, aquaculture, and water purification.

Differentiator

Problem solved

Functional benefit

Brands

• MultiCyclone: Award-winning centrifugal filtration technology using hydro cyclone technology for pre-filtration
• Mineral Crystals
• Electrochlor
• Hydroxypure
• Micron
• Hydron
• Hydrostar
• Britestream LED
• Poppits
• Lacron

Products and services

• MultiCyclone Centrifugal Filters Award-winning pre-filtration devices that use hydrocyclone technology to capture up to 80% of incoming dirt load before the main filter. Designed for residential, commercial, and industrial pool and aquaculture applications, reducing filter maintenance and saving backwash water.
• MultiCyclone PRO Commercial centrifugal pre-filter with 690 kPa pressure rating and 16 hydrocyclones that generate a centrifugal effect to separate sediment from water. Built for commercial pool, water treatment, and aquaculture facilities.
• Hydrostar Commercial Pumps High-performance, corrosion-resistant thermoplastic pumps purpose-built for commercial swimming pools, aquatic facilities, and water parks, featuring glass-reinforced thermoplastic construction.
• Micron Fiberglass Filters Fiberglass pressure tank filters available in top and side mount configurations, including patented nozzle plate and fish-bone lateral systems for uniform flow during filtering and backwashing. Available up to 2.5m in diameter with working pressure up to 800kPa.
• Hydron Fiberglass Gel Coated Vessels Split-tank fiberglass gel coated vessels ideal for installations with challenging environments, designed for high-pressure water treatment and commercial swimming pool applications.
• Trimline Cartridge and Bag Filters Top-loading filter housings with easy locking ring system for simple filter cartridge or bag removal and replacement, fabricated from high-impact polypropylene for commercial water treatment applications.
• Hydroxypure System Chlorine-free water treatment system using an advanced oxidation process that combines hybrid ozone and hydrogen peroxide (Perox). Produces sanitized water without chlorine, salt, or odor, endorsed by the National Asthma Council of Australia's Sensitive Choice program.
• Glass Pearls Filter Media Pure glass filter media offering filtration down to 3 microns with spherical shape reducing friction and requiring only 20% of backwash water compared to sand filters. Sold as alternative media for filter vessels.
• Electrochlor Salt Water Chlorinators Chlorinators that produce 100% pure chlorine from salt added to pool water, offering an alternative to liquid or tablet chlorine for residential and commercial pool sanitization.
• Aquabiome Skids (Bead Filters) Bead filter systems designed for aquaculture applications, providing biological filtration for fish farms, hatcheries, koi ponds, and aquatic exhibits.
• Bio-Mec Plus Biological filtration system for aquaculture applications providing efficient water treatment for fish farming and aquatic exhibits.
• Exotuf Pond Professional Bead Filter Professional-grade bead filter designed for pond and aquaculture filtration applications.
• Exotuf Thermoplastic Sand Filters Top-mount sand filters made from thermoplastic construction for domestic pool filtration.
• Lacron Filters Filters designed for light to medium commercial installations with glass-reinforced polyester tank construction and high-gloss internal/external finish.
• MultiCyclone DUO Latest-generation centrifugal pre-filtration device using hydrocyclone technology to capture sediment before the main filter; recognized by 2025 SPASA Awards.
• Vitale Mineral Plus Mineral-based pool product launched in 2025, complementing the Mineral Crystals family with magnesium-enriched water treatment for skin-soothing and water-quality benefits.

Quantifiable outcome

• Up to 80% of incoming dirt load captured by MultiCyclone pre-filtration
• +7 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fountains DirectcoreImplementation/ SI/ Consulting Partner · 7 October 2016UK fountain company specializing in design, installation and maintenance of commercial and domestic fountains and water features. Installs Waterco Hydroxypure and filtration systems in prestigious projects including Hurlingham Walk, Muslim Burial Ground in Woking, and various London developments.
• Hydrospec Swimming Pool EngineersminorImplementation/ SI/ Consulting Partner · 9 June 2016Swimming pool engineering specialist responsible for design and refurbishment of pools. Specified Waterco Micron SPDD nozzle plate filters and EcoPure Glass Media for Fairfield Leisure Centre project.
• Amiad Water SystemscoreStrategic or Co-development Partner · 1 March 2015Recognized industry leader in potable water treatment. Engaged Waterco to provide fiberglass filters for arsenic filtration plant in Chillagoe, Queensland. Strong long-standing working relationship valuing Waterco's FRP media filter design and quality consistency.
• Those Pool GuysminorChannel Partner/ Reseller/ Distributor · 1 January 2015Leading Dubai swimming pool maintenance company that specified Waterco for Pharaoh's Club pool filtration upgrade project.
• WJ PrattminorImplementation/ SI/ Consulting Partner · 1 January 2014Water treatment plant and environmental solutions specialist, primarily serving aquatics and exhibits industry. Installed Waterco's Air Scour Filtration system at Glen Eira Sports and Aquatic Centre.
• Cresta Leisure LimitedminorChannel Partner/ Reseller/ Distributor · 1 February 2013Dorchester-based swimming pool specialist that identified Waterco MultiCyclone 70XL as solution for Seaview Haven Holiday Park refurbishment project.
• Certikin InternationalcoreChannel Partner/ Reseller/ Distributor · 1 February 2012UK distributor of Waterco's MultiCyclone 70XL commercial centrifugal pre-filtration devices. Exclusive UK distributor for commercial MultiCyclone products.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Maytronics: Israeli company best known for robotic pool cleaners, also offering broader pool care products. Overlaps with Waterco in pool and spa maintenance categories.

Direct peers

• Hayward Holdings: Major US-headquartered pool equipment manufacturer offering pumps, filters, heaters, and automation systems. Closely comparable to Waterco's pool and spa product line in residential and commercial segments.
• Amiad Water Systems: Israeli water filtration specialist with self-cleaning filters and water treatment systems. Direct partner/comparable in municipal water treatment applications (e.g., arsenic removal plants).
• Zodiac Pool Systems (Fluidra): Pool equipment brand now part of Fluidra, focused on residential pool care products including pumps, filters, and chlorinators. Comparable to Waterco's pool and spa hardware range.
• Davey Water Products (Waterco subsidiary): Iconic Australian water transfer pump manufacturer (90+ years) acquired by Waterco in 2023. Internal peer within the same group, focused on pumps and water transfer for residential, agricultural, and industrial uses.
• Fluidra: Spanish multinational specializing in pool and wellness equipment, including filtration, pumps, and water treatment. Direct competitor in European and global pool markets with similar product breadth.

Broad incumbents

• Xylem (Bell & Gossett, Wedeco): Global water technology company with significant presence in pumps, filtration, and water treatment. Overlaps with Waterco's industrial water treatment and aquaculture solutions.
• Culligan International: Global water treatment and filtration company with commercial, residential, and industrial offerings. Comparable to Waterco's commercial water treatment and filtration division.
• Pentair: Global pool, water treatment, and flow technologies leader with broad residential and commercial offerings. Directly comparable to Waterco across pool filtration, pumps, and sanitization, but with significantly larger scale and broader portfolio.

Regional players

• Certikin International: UK-based swimming pool equipment distributor and manufacturer. Exclusive UK distributor for Waterco's MultiCyclone 70XL and a competing/adjacent player in the UK pool supply market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/waterco-europe-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterco Europe Limited