Waterfront Warriors South

What Waterfront Warriors South does

Waterfront Warriors South is a 501(c)(3) nonprofit organization founded in 2013 and headquartered in Naples, Florida. It honors and supports wounded, injured, and ill veterans and their families by providing all-expense-paid vacations in Naples. The organization was founded by Kevin M. McAdams (former FDNY member post-9/11) and Tracy McAdams, Esq., after they relocated from New York where they had previously volunteered with the Long Beach Waterfront Warriors program. The organization is volunteer-run and operational leadership includes a CFO, Director of Operations, Wellness Director, Creative Director, Marketing Coordinator, and Social Media Manager, with no paid headcount.

The organization's two core programs are (1) Naples in November, a four-day all-expense-paid annual retreat featuring waterfront activities such as beach yoga, kayaking, paddle boarding, fishing, pickleball, golf, luncheon cruises, and themed dinners, with veterans selected by institutional partners including Walter Reed Medical Center and the Care Coalition; and (2) Endless Blue, a wellness program developed in partnership with Blue Life that delivers Reconnect, Rebalance & Renew activities for veterans, spouses, caregivers, and children. The organization has no technology product — its websites are standard marketing and donation pages accepting PayPal and routing Amazon Smile contributions.

Waterfront Warriors South generates no revenue in the commercial sense; it is funded through charitable donations, Amazon Smile referral contributions, and named donor funds (including the Ann Allen Cetrino Family Fund and the Evelyn & Captain Morris Pruchansky Fund). Its value chain relies on in-kind contributions from a local sponsor network — Edgewater Beach Hotel, Naples Kayak Company, Naples Zoo, Naples Yacht Club, Naples Princess, Grey Hawk Golf Club, Dolphin Transportation, and Naples Lakes Country Club — that collectively provide accommodations, activities, and logistics at no cash cost. Customer/beneficiary targeting is vertical: wounded veterans and their families, with selection administered by hospital and nonprofit partners.

Name

Waterfront Warriors South

Legal name

Waterfront Warriors South

Website

https://waterfrontwarriorssouth.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Waterfront Warriors South is a 501(c)(3) nonprofit based in Naples, Florida that provides all-expense-paid waterfront retreats to wounded, injured, and ill veterans and their families, selected through Walter Reed Medical Center and the Care Coalition.

Ownership category

akta.pro rank

Product category

Veteran Support Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Arts, Entertainment, and Recreation (71)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Rehabilitation & Recovery Retreats (Physio, Post-Op, Pain Management) (THAGAMAG)

akta.pro secondary industry

Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Veteran support services
• Nonprofit charitable organization
• Veteran retreat programs
• Family wellness programs
• Wounded veteran assistance

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization operates as a 501(c)(3) nonprofit and relies on charitable donations from individuals, sponsors, and supporters to fund veteran retreat programs. Donations are accepted via PayPal and Amazon Smile referral program.
2. Amazon Smile: A portion of purchases made through Amazon Smile (smile.amazon.com/waterfrontwarriorssouth) benefits the organization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Waterfront Warriors South is a 501(c)(3) nonprofit that provides all-expense-paid four-day vacation retreats in Naples, FL to wounded, injured, and ill veterans and their families. Its core offerings are the "Naples in November" retreat program (covering flights, accommodations, meals, entertainment, and waterfront activities) and the "Endless Blue" wellness program delivered in partnership with Blue Life, focused on reconnect, rebalance, and renewal activities.

Product overview

Waterfront Warriors South is a nonprofit organization (501(c)(3)) that operates two primary programs: the Naples in November retreat program providing all-expense-paid vacations for wounded veterans and their families in Naples, FL, and the Endless Blue wellness program that offers therapeutic waterfront activities and educational wellness content. The organization does not offer a technology product but provides in-person retreat experiences and community support services for veterans.

Differentiator

Problem solved

Functional benefit

Products and services

• Naples in November

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Blue LifecoreStrategic or Co-development PartnerBlue Life team supports the WWS Endless Blue wellness program, providing a fun-filled, knowledge-packed, daily life application-driven wellness program for veterans, spouses, caregivers, and children. The program focuses on Reconnect, Rebalance & Renew initiatives using the healing power of the sea.
• Amazon SmileminorGTM or Marketing PartnerDonations accepted through Amazon Smile program (smile.amazon.com/waterfrontwarriorssouth) where a portion of purchases benefit the organization.
• Cliffoney RealtyminorOthersLocal business supporter in Naples, FL community providing support for veteran programs.
• Edgewater Beach HotelminorOthersProvides accommodations for veteran retreat participants.
• Naples Kayak CompanyminorOthersProvides kayaking activities for veteran families during retreats.
• Naples ZoominorOthersProvides trips to local sites including the Naples Zoo for veteran families.
• Naples Yacht ClubminorOthersCommunity supporter providing yacht club amenities for veteran families.
• Naples PrincessminorOthersProvides luncheon cruises for veteran retreat participants.
• Grey Hawk Golf ClubminorOthersProvides golfing activities for veteran families during retreats.
• Dolphin TransportationminorOthersProvides transportation services for veteran families during retreats.
• Naples Lakes Country ClubminorOthersCommunity supporter providing country club amenities for veteran families.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Team Red, White & Blue: Veteran-support nonprofit focused on community and wellness through physical activity; comparable wellness-through-recreation mission overlapping with the Endless Blue wellness programming.
• Salute Military Golf Community: Veteran-focused wellness program using golf and recreational activities to support recovery; closely aligned with WWS's inclusion of golfing and pickleball tournaments as wellness activities for veterans.

Broad incumbents

• Fisher House Foundation: Provides free lodging and support to military and veteran families near medical centers; comparable in the family-respite and lodging-coordination model that Waterfront Warriors South applies in Naples.
• Hope For The Warriors: National nonprofit supporting post-9/11 wounded veterans and families through health and wellness, transition, and family programs including retreat-style restorative experiences.
• Wounded Warrior Project: Largest U.S. nonprofit serving wounded veterans with broad programming including wellness retreats, mental health, and career support; comparable in mission (wounded-veteran respite) but vastly larger in scale and program breadth.
• The Gary Sinise Foundation: Funds programs for wounded veterans including retreats, recreational experiences, and adaptive programs; comparable in providing veteran-focused respite experiences through partnered service providers.
• Semper Fi & America's Fund: Provides all-around support to wounded, ill, and injured service members and families, including recreational and therapeutic retreats; directly comparable beneficiary population and respite-care mission.

Direct peers

• Long Beach Waterfront Warriors: Original NY-based veteran-retreat program founded by the same McAdams family before relocating; the direct predecessor and most operationally comparable peer, running an analogous wounded-veteran waterfront retreat.
• Operation Comfort Warriors: American Legion program that funds recreational, comfort, and wellness items and trips for wounded warriors; very similar niche of delivering retreat/recreational experiences to the same wounded-veteran beneficiary base.
• Project Odyssey (by Boulder Crest Foundation): Free multi-day wellness retreats for post-9/11 veterans using outdoor/adventure activities for recovery; the most structurally similar peer — multi-day retreat, veteran selection, wellness/recreation focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/waterfrontwarriorssouth

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterfront Warriors South