What Waterloo Medical Centre does

Waterloo Medical Centre is a single-site NHS general practice located at 178 Waterloo Road, Blackpool, FY4 3AD, serving registered NHS patients in its defined practice catchment area. The practice employs 10 staff, including 7 GPs (5 full-time, 1 part-time, and 1 part-time locum who has worked at the practice for more than six months), and delivers the standard NHS primary care service mix: GP appointments, repeat prescriptions, test results, fit notes, chronic disease and lifestyle clinics, immunisations (including COVID-19 and flu), cervical screening, travel health, enhanced health checks, new patient registration, and NHS Pharmacy First / GP Pharmacy Referral routing. Patient-facing services are free at the point of delivery under the NHS contract, with capitation payments from NHS England funding the practice and limited fee income from non-NHS work such as certain travel vaccinations and medical reports.

The underlying technology is a standard NHS-aligned primary care stack: the GP Fusion content management system from Oldroyd Publishing Group powers the practice website and online services, accuRx (via the Florey platform) provides online patient messaging, and standard NHS digital infrastructure (Electronic Prescription Service, Summary Care Record) handles prescriptions and shared records. The website is certified to WCAG 2.2 AA accessibility (last tested 8 June 2026) and offers multilingual access via Google Translate across more than 60 languages, alongside LGBTQ+-friendly and breastfeeding-welcome positioning. Cloudflare CDN, Google Fonts, Google Maps, and anonymised Google Analytics support site performance and usage measurement.

The business model is NHS capitation-funded primary care delivered direct-to-consumer to registered patients. Patients access services in-person, by telephone, or through the online portal; new patients register via the practice website or in person, and the practice is discoverable through the NHS Services Directory. The practice participates in the Blackpool Primary Care Network and is regulated by the Care Quality Commission. The primary commercial risks are the single-payer NHS dependency and the single-site, geographically bounded patient list, with no disclosed diversification, institutional investment, or non-NHS revenue material to the financial profile.

Name

Waterloo Medical Centre

Legal name

Waterloo Medical Centre

Website

https://waterloomedical.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Waterloo Medical Centre is a single-site NHS GP practice in Blackpool, England, employing 10 staff including 7 GPs to deliver core primary care services (appointments, prescriptions, clinics, travel health) to registered NHS patients funded by NHS capitation.

Ownership category

akta.pro rank

Product category

Primary Healthcare Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

Keywords

• NHS GP services
• Primary healthcare
• General practice
• Chronic disease management
• Travel vaccinations

Headquarters

HQ city

Blackpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. NHS GP Services: Funded through NHS capitation payments based on registered patient population. Provides NHS services including appointments, prescriptions, clinics, health checks, travel clinic, and other primary care services at no direct charge to patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Waterloo Medical Centre is an NHS GP practice providing primary healthcare services to registered patients in Blackpool, including GP consultations, repeat prescriptions, dedicated clinics (chronic disease, travel health, immunisations), enhanced health checks, fit notes, vaccinations, and digital patient services. Services are delivered under an NHS contract with no direct patient charge, supplemented by an accessible website and accuRx-based online communication.

Product overview

Waterloo Medical Centre is an NHS GP practice providing primary healthcare services to patients in Blackpool. The practice operates a unified service model centred on GP consultations, supported by a digital patient services platform that integrates appointment management, prescription handling, test results access, and online communication tools. Key service modules include dedicated clinics for chronic disease management, travel health, and vaccinations, alongside digital patient engagement tools such as the NHS Friends and Family Test and secure online forms. The practice leverages the GP Fusion website platform (provided by Oldroyd Publishing Group) to deliver these services, with integration to accuRx for patient communication. Services are provided under NHS contracts with no separate commercial products or modules offered.

Differentiator

Problem solved

Functional benefit

Products and services

• GP Appointments
• Repeat Prescriptions

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Oldroyd Publishing GroupcoreTechnology or IntegrationProvides the GP Fusion website platform used by Waterloo Medical Centre. The platform includes content management, patient online services, appointment booking, prescription requests, and accessibility features. Website accessibility last tested on 8th June 2026.
• NHS EnglandcoreOthersProvides NHS contract and funding for GP services. The practice is inspected by the Care Quality Commission (CQC) and operates under NHS terms of service.
• Care Quality Commission (CQC)coreOthersIndependent regulator that inspects GP practices to ensure they meet essential standards of quality and safety.
• Primary Care Network (Blackpool)coreStrategic or Co-development PartnerPractice is part of a local Primary Care Network, collaborating with other GP practices in Blackpool to provide coordinated primary care services.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Regional players

• GP Federation (Blackpool): Blackpool's GP federation/PCN groups coordinate local NHS practices in the same region. Directly comparable at the local-NHS-system level as a peer aggregator of GP practices in the same geography.

Direct peers

• Operose Health: Operose Health (acquired by HCRG Care Group) is one of the largest operators of NHS GP practices in England, running dozens of sites under NHS contracts. Directly comparable as a UK NHS GP practice operator with a similar capitation-funded, site-based primary care model.
• The Practice Group: Operates NHS GP practices and primary care services across the UK, comparable in business model (NHS-funded capitation, multi-site primary care delivery) and customer base (registered NHS patients).
• AT Medics: AT Medics operates multiple NHS GP practices primarily in London under GP contracts, with a strong digital-first ethos. Highly comparable as an NHS GP practice operator focused on at-scale primary care delivery.
• IMH Group: IMH Group operates NHS GP practices and primary care services across the UK. Directly comparable as an NHS GP contract holder delivering primary care services with similar capitation funding dynamics.
• Modality Partnership: A large UK GP super-partnership operating numerous NHS GP practices across multiple regions. Comparable as an NHS GP contract holder delivering multi-site primary care with PCN integration and digital patient services.

Broad incumbents

• Totally plc: UK healthcare services group providing NHS-funded urgent care, elective care, and primary care services. Comparable as a publicly listed NHS contract holder operating in primary and urgent care delivery.
• HCRG Care Group (formerly Virgin Care): Large UK healthcare provider delivering NHS community, primary, and urgent care services across multiple contracts. Comparable as a major NHS-funded provider of primary care services at scale.

Emerging players

• Federated Healthcare: A smaller UK operator/partner of NHS GP practices providing management and back-office services. Comparable as a multi-site or partner-based operator of NHS primary care contracts.

Others

• NHS England (Primary Care Support England): The NHS commissioning body for general practice in England — not a competitor but the contracting counterparty and policy-setting entity that defines the operating economics of every NHS GP practice including Waterloo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/waterloomed
• LinkedInlinkedin.com/company/waterloo-medical-centre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterloo Medical Centre