Waterman's Surfside Grille
Waterman's Surfside Grille is a privately held Virginia Beach oceanfront restaurant established in 1981, serving fresh seafood and signature orange crush cocktails to locals and tourists via dine-in, Sunday brunch, private events, and an in-house boutique under Trifecta Group VB.
- Company typePrivate
- Founded1981
- HeadquartersVirginia Beach, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Waterman's Surfside Grille does
Waterman's Surfside Grille is a privately held, single-location full-service restaurant operating at 415 Atlantic Avenue on the Virginia Beach oceanfront boardwalk since 1981. The restaurant serves fresh, sustainably-sourced seafood alongside a full bar program anchored by its signature "orange crush" and "ruby red crush" cocktails, with multiple day-part menus (lunch, dinner, Sunday brunch from 9AM, kids menu) and a Monday-Thursday happy hour from 2-5PM. It operates 363 days per year and employs approximately 59 people across the main dining room, inside bar, heated and enclosed patio, patio bar, and a dedicated private-event venue called The Attic (40-150 guests). The Beach Nut, an on-site fashion and merchandise boutique curated by owner Mariah Standing, runs inside the restaurant and is replicated at sister property The Shack on 8th Street, with an online storefront at shopbeachnut.net.
The business sits within Trifecta Group VB, a strategic parent that also controls sister restaurants Chix on the Beach and The Shack; this structure provides shared back-office, marketing, special-events staffing, gift card infrastructure, and unified charity/employment channels ([email protected], [email protected]). Revenue is generated through dine-in covers, bar sales, private-event bookings at The Attic and other indoor/outdoor spaces, takeout online ordering, gift card sales (via Toast Tab) supported by the Beach Bucks promotional value program, and retail sales from The Beach Nut boutique. Pricing is unit-based with publicly available online menus; reservations are handled through Toast Tab with a $50 cancellation fee policy for parties of six or more cancelling within 24 hours. A community engagement program, "$unday Fund-Day," donates 33% of sales to hosting nonprofit organizations during designated Sunday slots in November, January, and February.
Marketing is predominantly organic: an active Facebook and Instagram presence, a content-driven website, and word-of-mouth driven by 40+ years of brand presence at the Virginia Beach oceanfront. Distribution is direct-to-consumer via in-restaurant dining, online ordering, online reservations, gift card e-commerce, and a physical retail boutique, with no third-party delivery, franchise, wholesale, or licensing channels evident in the data.
Waterman's Surfside Grille firmographics
Firmographics- Name
- Waterman's Surfside Grille
- Legal name
- Waterman's Surfside Grille
- Website
- https://watermans.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Waterman's Surfside Grille is a privately held Virginia Beach oceanfront restaurant established in 1981, serving fresh seafood and signature orange crush cocktails to locals and tourists via dine-in, Sunday brunch, private events, and an in-house boutique under Trifecta Group VB.
- Ownership category
- akta.pro rank
Waterman's Surfside Grille industry classification
Industry- Product category
- Casual Seafood Dining
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
Keywords
Where Waterman's Surfside Grille is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Waterman's Surfside Grille business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Dine-in restaurant revenue from lunch, dinner, Sunday brunch menus and full bar service including signature orange crush cocktails
- Gift Cards and Beach Bucks: Gift card sales with promotional Beach Bucks match promotions (100% match on Black Friday, 50% match through December). Beach Bucks are promotional value cards worth $25 each with various blackout dates and usage restrictions
- Retail - The Beach Nut Boutique: On-site boutique featuring trending fashion, jewelry, handbags and restaurant gear. Located inside Waterman's and at The Shack on 8th. Items carefully selected by owner Mariah Standing from artisans around the world
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-service restaurant with varying menu pricing |
Distribution channels5 records
Marketing channels4 records
Waterman's Surfside Grille product offering
Product offeringCore offering
Waterman's Surfside Grille operates a single-location, year-round beachfront restaurant at Virginia Beach's oceanfront, serving fresh, sustainably-sourced seafood and its signature orange crush cocktails across lunch, dinner, Sunday brunch, kids, and full bar menus. The business also operates The Beach Nut boutique (fashion, jewelry, restaurant gear), The Attic private event venue, and additional private dining spaces, supplemented by gift cards and a Beach Bucks promotional program redeemable across the parent Trifecta Group VB restaurants.
Product overview
Waterman's Surfside Grille is a single-location beachfront restaurant established in 1981 at Virginia Beach's oceanfront. The core offering is the main restaurant with fresh, sustainably-sourced seafood and famous orange crush cocktails, supplemented by multiple dining programs (lunch, dinner, Sunday brunch, drinks, kids menu) and a retail component (The Beach Nut boutique). The business operates an event venue division through The Attic (private event space for 40-150 guests), indoor bar events, and heated patio spaces. Community engagement programs include Fundraiser Nights and a Beach Bucks promotional value system. The company also maintains two sister restaurant locations (Chix on the Beach and The Shack) under the same parent company Trifecta Group VB.
Differentiator
Problem solved
Functional benefit
Brands
- The Beach Nut: In-store boutique located inside Waterman's and at The Shack on 8th, featuring on-trend fashion, jewelry, handbags, and restaurant gear curated from artisans around the world.
- The Attic at Waterman's
Products and services
- Waterman's Surfside Grille (full-service beachfront restaurant) Year-round full-service beachfront restaurant serving fresh, sustainably-sourced seafood and signature orange crush cocktails across lunch, dinner, Sunday brunch, kids, and full bar menus for Virginia Beach locals and visitors.
- The Beach Nut boutique
Companies that use Waterman's Surfside Grille
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
Waterman's Surfside Grille technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Waterman's Surfside Grille partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Chix on the BeachcoreSister restaurant under Trifecta Group VB parent company. Located at Virginia Beach oceanfront. Joint marketing efforts and shared gift card/gift card purchase systems.
- The ShackcoreSister restaurant under Trifecta Group VB parent company. Located at 8th Street, Virginia Beach. Joint marketing efforts and shared gift card purchase systems. The Beach Nut boutique also available at this location.
- GoKayak VBminorRecommended activity partner for guided kayak dolphin tours. Referenced on the restaurant's FAQ page as a unique Virginia Beach activity for guests.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Waterman's Surfside Grille competitors and assessment
Company assessmentBroad incumbents
- McCormick & Schmick's Seafood & Steaks: Multi-market upscale seafood and steakhouse chain. Comparable as a broader full-service seafood operator with a wider geographic footprint and similar menu positioning.
- Bonefish Grill: National casual-dining seafood chain offering fresh fish and signature cocktails. Comparable concept in fresh-seafood full-service dining, but with a national footprint rather than Waterman's single prime-location model.
- Legal Sea Foods: Established East Coast seafood restaurant chain with a broad multi-location footprint. Comparable as a larger, more distributed full-service seafood concept, though Waterman's is single-location and event-driven.
- Landry's Inc. Large Houston-based hospitality and seafood restaurant group operating concepts such as Bubba Gump, Rainforest Cafe, and Chart House. Comparable as a portfolio operator of seafood and waterfront dining concepts, though at significantly larger scale.
Direct peers
- Rockfish Seafood Grill: Virginia Beach-based casual seafood restaurant group with multiple locations serving the same local and tourist customer base. Directly comparable concept (fresh seafood, full bar, family-friendly) competing for the same oceanfront-adjacent demand.
- Captain George's Seafood Restaurant: Long-running Virginia Beach seafood buffet and dinner destination. Comparable as a high-volume seafood-focused full-service restaurant serving both tourists and locals in the same Virginia Beach market.
- Mahi Mah's Seafood + Sushi: Virginia Beach oceanfront seafood and sushi restaurant with comparable positioning (fresh seafood, full bar, ocean views) serving the same tourist and local dining market as Waterman's.
- The Shack on 8th: Third sister restaurant under Trifecta Group VB at 8th Street in Virginia Beach. Operates on the same gift card and Beach Bucks ecosystem and hosts a Beach Nut boutique location, making it the closest structural peer to Waterman's.
- Chix on the Beach: Sister restaurant under the same Trifecta Group VB parent company, located on the Virginia Beach oceanfront. Operates on the shared gift card and Beach Bucks system and competes for the same boardwalk tourist and local dining occasions as Waterman's.
- Bubba's Seafood Restaurant and Crabhouse: Virginia Beach casual seafood restaurant and crabhouse with a similar menu focus (fresh seafood, family-friendly atmosphere). Direct competitor for the same local seafood dining occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Waterman's Surfside Grille social profiles
Digital presenceWaterman's Surfside Grille financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waterman's Surfside Grille leadership team
Management profileNumber of profiles
Profiles1 record
Waterman's Surfside Grille subsidiaries and ownership
Company hierarchySubsidiaries4 records
Waterman's Surfside Grille funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waterman's Surfside Grille M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waterman's Surfside Grille
What does Waterman's Surfside Grille do?
Waterman's Surfside Grille operates a single-location, year-round beachfront restaurant at Virginia Beach's oceanfront, serving fresh, sustainably-sourced seafood and its signature orange crush cocktails across lunch, dinner, Sunday brunch, kids, and full bar menus. The business also operates The Beach Nut boutique (fashion, jewelry, restaurant gear), The Attic private event venue, and additional private dining spaces, supplemented by gift cards and a Beach Bucks promotional program redeemable across the parent Trifecta Group VB restaurants.
Is Waterman's Surfside Grille a public or private company?
Waterman's Surfside Grille is a private company. It is classified as unknown and is currently operating.
When was Waterman's Surfside Grille founded?
Waterman's Surfside Grille was founded in 1981. It employs 51 to 100 people.
Where is Waterman's Surfside Grille based?
Waterman's Surfside Grille is headquartered in Virginia Beach, United States, in the North America region.
How does Waterman's Surfside Grille make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are gift Cards and Beach Bucks and retail - The Beach Nut Boutique.
Who are Waterman's Surfside Grille's main competitors?
Broad incumbents on record are McCormick & Schmick's Seafood & Steaks, Bonefish Grill, Legal Sea Foods and Landry's Inc.. Direct peers are Rockfish Seafood Grill, Captain George's Seafood Restaurant, Mahi Mah's Seafood + Sushi, The Shack on 8th, Chix on the Beach and Bubba's Seafood Restaurant and Crabhouse.
Does Waterman's Surfside Grille have an API?
No public API is recorded for Waterman's Surfside Grille.
What industry is Waterman's Surfside Grille in?
Waterman's Surfside Grille's product category is Casual Seafood Dining. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 722511 and its SIC code is 5812.