Waterton Park Hotel & Spa

What Waterton Park Hotel & Spa does

Waterton Park Hotel & Spa is a privately-owned 4-star heritage hotel and spa in Wakefield, West Yorkshire, operating across a 250+ acre estate surrounding a 26-acre lake and centred on Walton Hall, a Georgian mansion dating to 1767. The property is operated under Amaze Hotels Group and has been in private ownership since 1989, and was Grade II listed by Historic England in March 2024. It sits adjacent to the world's first nature reserve.

The core product comprises 63 keys split between Walton Hall (22 rooms on the lake island) and the mainland Waterton Park Hotel (41 rooms), supported by the Bazaar Spa (with treatment collections such as Silk Road and memberships starting at approximately £15 for spa access), The Grand Cafe restaurant, conference facilities for up to 150 delegates, and dedicated wedding venues. Wedding packages are priced £1,995-£4,795, and the property was ranked a Top 5 UK Wedding Venue for 2025. A reciprocal arrangement with Waterton Park Golf Club extends the leisure proposition.

Revenue is generated across accommodation, spa treatments and leisure memberships, food and beverage, weddings and events, corporate conferencing, and gift vouchers (distributed via VoucherCart and the Avvio direct booking engine). Customer segments span leisure and wellness travellers, corporate and business event clients, wedding parties (with bookings being taken through 2028), local fitness and leisure members, and golfers via the partner club. Sustainability investment in geothermal heating, solar PV, and ECOsmart silver certification lowers utility cost-per-key and supports ESG positioning relevant to corporate and wedding procurement.

Name

Waterton Park Hotel & Spa

Legal name

Waterton Park Hotel

Website

https://watertonparkhotel.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Privately-owned 4-star heritage hotel and spa in West Yorkshire with 63 keys, a spa, restaurant, conferencing and weddings, operating on a Grade II listed 250+ acre estate under Amaze Hotels Group.

Ownership category

akta.pro rank

Product category

Hotel and Spa Resort

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Destination Spa Resorts (THAGAMAA), Marina & Waterfront Full-Service Hotels (THAGAAAK)

Keywords

• Hotel accommodation services
• Spa and wellness facilities
• Wedding venue hosting
• Conference meeting facilities
• Hospitality dining services

Headquarters

HQ city

Wakefield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Overnight stays in 63 bedrooms across Walton Hall (22 rooms on island) and Waterton Park Hotel (41 rooms on mainland). Room types include Single, Double/Twin, Executive/Deluxe, Family Rooms, Hideaway (sleeps 7), and Gamekeepers Cottage. Check-in from 3pm, check-out 11am.
2. Spa & Leisure Services: Bazaar Spa facilities including pool, thermal suites, outdoor hot tubs, treatment rooms. Spa access packages (Morning Lakeside Experience £30, Twilight £25), spa days (Morning Reviver from £89, Afternoon Retreat £99, Lakeside Luxury £179), and spa breaks (Starry Nights from £209, Overnight Spa Escape from £235). Gym membership from £48.99/month direct debit.
3. Food & Beverage: The Grand Cafe restaurant serving breakfast (7-10am weekdays, 8-10am weekends), all-day dining (12-6pm), and evening dinner (6-9pm). Afternoon Tea at £22.50 per person or £27.50 with Prosecco. Sunday Lunch with promotional pricing. Essence Bar at spa for light bites and drinks.
4. Weddings & Events: Wedding packages including All Inclusive Winter Package (£4795 for 40 adults), Winter Twilight Package (£2795), Intimate Winter Package (£1995). Ceremony and reception venues in Walton Hall or Waterton Park Hotel. Dedicated wedding coordinators. Meeting rooms for corporate events up to 150 guests.
5. Golf: Partnership with Waterton Park Golf Club (separate entity). Golf breaks combining hotel accommodation with 18 holes at the club (from £200 per room). Reduced green fees for hotel guests. Par & Spa packages combining golf and spa access.
6. Gift Vouchers: Online voucher sales for spa treatments, overnight stays, dining experiences, and monetary gifts. Purchased exclusively online and sent via email.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Waterton Park Hotel & Spa is a privately owned 4-star heritage resort in Wakefield, West Yorkshire, offering 63 bedrooms across the historic Walton Hall island (22 rooms) and the modern Waterton Park Hotel on the mainland (41 rooms), the Bazaar Spa with pool, thermal suites, outdoor hot tubs and treatment rooms, The Grand Cafe restaurant, Sunday lunch and afternoon tea, full wedding and corporate event venues, and a partnership with Waterton Park Golf Club. The property functions as a multi-purpose countryside destination combining overnight accommodation, spa and leisure, dining, weddings, and conference services within a 250-acre estate surrounding a 26-acre lake.

Product overview

Waterton Park Hotel & Spa operates as a single integrated hospitality destination comprising 4-star hotel accommodation (63 bedrooms across historic Walton Hall on an island and modern Waterton Park Hotel on the mainland), the Bazaar Spa and leisure facility, The Grand Cafe restaurant with afternoon tea and Sunday lunch services, conference and wedding venues, and a partnership with Waterton Park Golf Club. The property offers spa days and breaks, golf packages, leisure membership, and gift vouchers as add-on services. Rooms and experiences are bookable through the hotel website, ResDiary (restaurant), Try.be (spa), and Vouchercart (vouchers).

Differentiator

Problem solved

Functional benefit

Brands

• Bazaar Spa: Luxurious spa facility located in Walton Hall featuring five treatment rooms, outdoor hot tubs, pool, sauna, steam room, and relaxation area.
• The Grand Cafe
• Essence Bar

Products and services

• Essence Bar Spa-side dining facility at Bazaar Spa offering freshly brewed coffee, cocktails, cooling drinks, and light bites with lakeside views. Open until 8pm.
• Hotel Accommodation at Waterton Park Hotel & Walton Hall 4-star lakeside hotel accommodation comprising 63 bedrooms split between historic Walton Hall on an island (22 rooms) and modern Waterton Park Hotel on the mainland (41 rooms), set within 250 acres of historic parkland surrounding a 26-acre lake. Suitable for leisure travelers, couples, families, and corporate guests.
• Room Types (Single, Double/Twin, Executive/Deluxe, Family, Hideaway, Gamekeepers Cottage) Range of room types including Single Rooms, Double/Twin Rooms, Executive/Deluxe Rooms, Family Rooms, plus specialty accommodation including The Hideaway (group accommodation for up to 7 guests) and Gamekeepers Cottage (sleeps up to 5 in 2 double and 1 single bedroom) available for exclusive use.
• Bazaar Spa Luxury spa facility located on the ground floor of Walton Hall featuring heated pool, outdoor lakeside hot tubs, sauna, steam room, five treatment rooms, Essence Bar dining, and fully equipped gymnasium. Offers spa access packages, spa days, and spa breaks for guests and leisure members.
• Spa Days Day spa packages including Morning Reviver (from £89 per person with 50-minute treatment, lunch, and 3-hour access), Afternoon Retreat (from £99 per person), and Lakeside Luxury (from £179 per person with 2 x 50-minute treatments and 6.5-hour access).
• Spa Breaks Overnight spa stay packages combining accommodation with dinner, breakfast, spa access, and treatments. Options include Starry Nights Spa Stay (from £209 per room), Overnight Spa Escape (from £235 per room), 2 Night Spa Indulgence (from £470 per room), and Celebration Spa Break (from £119 per person, minimum 4 guests).
• Par & Spa Break Golf and spa combination package including 18 holes at Waterton Park Golf Club, spa access, dinner allowance, accommodation, and breakfast from £230 per room.
• The Grand Cafe Restaurant Main restaurant offering all-day dining (12pm-6pm), evening dinner (6pm-9pm), breakfast service (7-10am weekdays, 8-10am weekends), and celebration of Yorkshire culinary traditions using locally sourced seasonal ingredients.
• Afternoon Tea Traditional afternoon tea served in The Grand Cafe featuring sandwiches, freshly baked scones, cakes, and specialty teas. Available daily 12pm-4.30pm. £22.50 per person; with Prosecco £27.50 per person.
• Sunday Lunch Weekly Sunday roast served in The Grand Cafe from 1pm-3.30pm, featuring locally sourced seasonal vegetables and cuts of meat. Promotion: roast main course with glass of house wine for £30 per couple.
• Waterton Park Golf Club (Partner Offering) 18-hole, par 72 championship golf course on 200 acres within the estate, operated by a separate entity. Features 6689-yard course, 300-yard driving range, chipping facility, putting green, and golf shop. Green fee discounts available for hotel guests.
• Wedding Services Full wedding venue and coordination services for up to 145 guests. Venues include historic Walton Hall on island and modern Waterton Park Hotel on mainland. Dedicated wedding coordinators (Pauline & Olivia) guide couples through viewing, booking, planning, and on-day execution. Currently ranked Top 5 Wedding Venue in the Country for 2025.
• Wedding Packages Wedding packages including All Inclusive Winter Package (£4,795 for 40 adults, 4-course banquet, DJ, evening buffet, honeymoon suite), Winter Twilight Package (£2,795 for 40 adults, ceremony at 5pm, canapes), and Intimate Winter Package (£1,995 for 20 adults). Available for dates through 2028.
• Conference & Meetings Business meeting and conference facilities with five meeting rooms: Lakeside Suite (up to 30), Library (up to 16 boardroom), County Suite (up to 150 theatre), Waterton Suite (up to 120 theatre), and Boathouse. Day and residential delegate rates available for corporate events.
• Delegate Rates Day Delegate Rate includes morning tea/coffee, mid-morning biscuits, two-course buffet lunch, afternoon tea with scones, meeting room hire, conference equipment, VAT and WiFi. Residential rate adds overnight accommodation, 3-course dinner, and full breakfast.
• Leisure Membership Fitness and leisure club membership options including Full Membership Single (£565 annual / £48.99 monthly), Off Peak Single (£470 annual / £41.99 monthly), Joint memberships, and Children's membership. Benefits include 20% discount in Grand Cafe, 15% off spa treatments, fitness classes, and monthly coffee mornings.
• Gift Vouchers Digital gift vouchers available for spa treatments, overnight stays, dining experiences, and monetary gifts. Purchased exclusively online through VoucherCart platform and delivered via email.
• January Sale Package Early year promotional package from £155 per room based on 2 sharing, including £30 per person dinner allowance, one night standard double/twin, spa access 9.30am-12.30pm, and gym access.

Quantifiable outcome

• Added to Historic England's protected portfolio (Grade II) along with 3-mile boundary wall - March 2024
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Charlotte Tilbury Liverpool BoutiqueminorGTM or Marketing Partner · 5 August 2026Collaboration for Charlotte Tilbury Make Up Masterclass event at the hotel. Boutique team provided expert tips, personalized colour matching, and product advice. Event was a sell-out success.
• Chris Whittam PhotographyminorGTM or Marketing Partner · 5 August 2026Appointed as Commercial, Corporate & Event Photographer for future events at the hotel. Captured the Charlotte Tilbury Make Up Masterclass event.
• Amaze Hotels GroupcoreOthersWaterton Park Hotel is part of the Amaze Hotels Group portfolio of hotels. The group includes partner properties: The Skipton Hotel, The Millstone Country Inn, Hollin House Hotel, Ruthin Castle Hotel & Spa, Chevin Country Park Hotel & Spa, Shrigley Hall Hotel & Spa, and Gomersal Park Hotel & Spa. Cross-promotion and referral opportunities between properties.
• Waterton Park Golf ClubcoreStrategic or Co-development PartnerSeparate private company operating the championship golf course on the estate. Hotel guests enjoy reduced green fee rates. Joint golf and spa break packages offered. Course designer Simon Gidman created 18-hole par 72 course across 200 acres with panoramic lake views.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rudding Park Hotel, Spa & Golf: 4-star Yorkshire country house hotel with spa, golf and event facilities. Closest comparable in terms of heritage setting, leisure stack and regional market overlap with Waterton.
• Swinton Park Hotel: Luxury country house hotel and estate in North Yorkshire with spa, dining and wedding/event offering. Comparable as a heritage estate destination competing for the same Yorkshire wedding and leisure guests.
• Oulton Hall Hotel, Spa & Golf Resort: QHotels' Yorkshire 4-star resort with spa, golf, weddings and conference facilities in West Yorkshire. Direct competitor for corporate, wedding and golf break demand in the same catchment.
• Wood Hall Hotel & Spa: QHotels country house hotel and spa near Wetherby, West Yorkshire. Directly comparable 4-star leisure/wedding venue within roughly 30 miles of Waterton.
• Chevin Country Park Hotel & Spa: Amaze Hotels Group sister property in Yorkshire offering hotel, spa, wedding and event facilities. Comparable operating model, GTM, and cross-promotion relationship through the same group.
• Shrigley Hall Hotel & Spa: Amaze Hotels Group sister property offering 4-star country house hotel, spa, golf and weddings in Cheshire. Comparable multi-product country house format and group-level customer referral pipeline.
• Ruthin Castle Hotel & Spa: Amaze Hotels Group sister property, a historic castle hotel with spa and events in North Wales. Comparable heritage-led 4-star offering within the same distribution and marketing network.
• The Millstone Country Inn: Amaze Hotels Group partner property in Lancashire offering country inn accommodation and dining. Comparable group distribution and cross-promotion partner.
• Gomersal Park Hotel & Spa: Amaze Hotels Group sister property in West Yorkshire offering hotel, spa, weddings and events. Directly comparable operating model and shared Yorkshire corporate/wedding catchment.

Emerging players

• Hoar Cross Hall Hotel & Spa: UK destination spa resort in Staffordshire with extensive spa, leisure and overnight offering. Broader comparable for the Bazaar Spa-led portion of Waterton's leisure stack and membership economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/watertonparkhotel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterton Park Hotel & Spa