Watsons Meats

What Watsons Meats does

Watson Farms of Lowrys, LLC (doing business as Watson Farms, website watsonfarmsbeef.com) is a multi-generational family farm headquartered in Chester, South Carolina (also referenced as Lowrys, SC), operating a direct-to-consumer pasture-raised meat business. The company raises 100% grass-fed and grass-finished beef (59 SKUs), pastured pork (39 SKUs), and pastured chicken (29 SKUs) using regenerative agriculture practices including mob grazing for cattle, daily rotation of six 50-foot mobile hoop shelters for broilers, and weekly pasture rotation for pigs. The farm mills its own 100% Non-GMO feed on-site and processes poultry on-farm under a South Carolina exemption (P.L. 90-492), with products vacuum-sealed and shipped frozen via FedEx with insulated packaging and dry ice.

The business distributes through a WooCommerce e-commerce storefront (with Stripe and PayPal payments) shipping nationwide to all 48 contiguous states, and an on-farm retail store in Chester, SC (713 Colony Road) open Monday, Tuesday, Thursday, Friday 10am-6pm and Saturday 10am-2pm with no order minimums. Revenue is generated through individual cut sales, bulk bundles (1/8 Beef at $569, Quarter Beef at $1,135, Half Beef at $2,270, Quarter Pig at $275, Half Pig at $575, and multi-protein bundles), and recurring subscription boxes (Pasture Picks since 2017, Build-a-Bundle, Subscribe and Save with 5% discount), with free shipping on orders over $199. Complementary products from partner farms (Cotton Hills Farm, Hickory Nut Gap, Thomas Family Farm, Jackson Family Honey, White Wolf Rubs) expand SKU breadth.

The company is a privately held LLC with five employees, no disclosed institutional investment or funding rounds, and is led by Matt Watson. Primary customer segments are health-conscious families seeking clean, ethically raised protein; bulk buyers stocking freezers; and food enthusiasts valuing flavor and provenance. Marketing relies on a blog (Pasture Posts), Facebook, YouTube, Instagram, email newsletter, customer reviews, and a referral program. The company holds BBB A+ accreditation.

Name

Watsons Meats

Legal name

Watson Farms of Lowrys, LLC

Website

https://watsonfarmsbeef.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Watson Farms is a multi-generational South Carolina family farm selling 100% grass-fed beef, pastured pork, and pastured chicken direct-to-consumer via nationwide e-commerce shipping and an on-farm store. It serves health-conscious families, bulk freezer buyers, and food enthusiasts seeking regenerative, Non-GMO meats.

Ownership category

akta.pro rank

Product category

Pasture-Raised Meats

NAICS

Other Animal Production (1129), Broilers and Other Meat Type Chicken Production (112320), Animal Slaughtering and Processing (3116)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Poultry Slaughtering And Processing (2015)

akta.pro industry

PRIMARYAFAEAEAI

Organic & Pasture-Raised Hog Farming

Agriculture & Food Production/Animal Production & Aquaculture/Swine & Hog Farming

SECONDARYAFADAIAA

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry)

Agriculture & Food Production/Animal Feed Manufacturing/Commodity Feed Milling & Blending (Grain-Based, Complete Feeds)

Keywords

• Grass-fed beef
• Pasture-raised meats
• Regenerative agriculture
• Direct-to-consumer meat
• Farm-to-table delivery

Headquarters

HQ city

Chester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales through WooCommerce platform with Stripe and PayPal payment processing. Customers purchase individual cuts, bundles, and subscriptions with delivery to their doorstep or farm pickup.
2. Farm Store Retail: On-farm retail store in Lowrys, SC where customers can purchase products in person without order minimums. Store hours Monday, Tuesday, Thursday, Friday 10am-6pm and Saturday 10am-2pm.
3. Subscription Boxes (Subscribe and Save): Recurring Pasture Picks Subscription Meat Box (available since 2017) and Subscribe and Save bundles that auto-ship with 5% recurring discount, providing predictable recurring revenue.
4. Bulk Bundle Sales: Large bulk bundles including Quarter Beef, Half Beef, Whole Pig, and multi-protein bundles sold at discounted prices compared to individual retail cuts, with free shipping on qualifying orders over $199.
5. Partner Producer Products: Resells products from partner farms including honey, cheese, rubs, and chocolates through the farm store and website, offering additional revenue streams from complementary products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Watson Farms (Watsons Meats) raises and sells 100% grass-fed and grass-finished beef, pastured pork, and pastured chicken using regenerative agriculture practices. Products are sold as individual cuts, multi-protein bundles, and recurring Pasture Picks Subscription Boxes, distributed direct-to-consumer via nationwide FedEx shipping and an on-farm retail store in Chester, South Carolina.

Product overview

Watson Farms operates a direct-to-consumer e-commerce platform selling pasture-raised meats including grass-fed beef (59 products), pastured pork (39 products), and pastured chicken (29 products). The company sells individual cuts, curated bundles (beef, pork, and chicken bundles), and subscription boxes. Products are available for nationwide shipping with insulation and dry ice, or for free farm pickup at their Chester, SC location. They also maintain a physical farm store for local customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ground Beef (80/20) Premium 100% grass-fed and grass-finished ground beef with an 80/20 lean-to-fat ratio, vacuum-sealed in one-pound packs. For health-conscious home cooks and families.
• Chuck Roast Grass-fed beef chuck roast from the shoulder, known for rich marbling and deep beef flavor, ideal for slow cooking.
• Stew Meat Hand-cut beef cubes pre-packaged for stews and slow-cooked dishes.
• NY Strip 100% grass-fed NY strip steak cut from the short loin, offering bold beefy flavor and firm texture.
• Ribeye Steak Premium 100% grass-fed ribeye known for rich marbling and deep flavor.
• Sirloin Steak Versatile 100% grass-fed sirloin steak balancing robust beefy flavor with a lean, tender profile.
• Filet Mignon Premium grass-fed beef tenderloin steak, the leanest and most tender cut offered.
• Whole Broiler Whole pastured chicken available in flat-rate size tiers (4+ lbs, 3-3.99 lbs, 2-2.99 lbs), processed on-farm.
• Boneless/Skinless Chicken Breasts Pastured chicken breasts with inner tenders attached, averaging 1.4 lbs per 2-breast package.
• Leg Quarters Pastured chicken leg quarters (drumstick and thigh connected), averaging 1.7 lbs per 2-pack.
• Wings (6 Pack) Pastured chicken wings averaging 1.6 lbs per 6-pack.
• Backs and Necks Pastured chicken backs and necks (2 per package, averaging 3 lbs) ideal for making bone broth.
• Mild Sausage Pastured pork sausage seasoned with salt, spices, sugar, and black pepper, available in 1 lb vacuum-sealed packs.
• Hot Sausage Spicy pastured pork sausage with red pepper seasoning.
• Pork Chops Pastured pork chops cut 1 inch thick, 2 per pack (0.8-1.3 lbs).
• Boston Butt Bone-in, skinless pork shoulder butt ideal for pulled pork, averaging 2-3.5 lbs per pack.
• Shoulder Roast (Boneless) Boneless pork shoulder roast, ideal for smoking, BBQ, or slow cooking, averaging 2-4 lbs per pack.
• Bacon (sliced, uncured) Uncured pastured pork bacon, averaging 1.1 lbs per pack.
• Pork Cutlets Thinly sliced pastured pork cutlets, approximately 1-1.25 lbs per pack.
• 1/8 Beef Bundle Bulk beef bundle containing approximately 39 lbs of mixed retail cuts including premium steaks (2 Ribeyes, 2 NY Strips, 2 Filet Mignons, 1 Sirloin), roasts, and ground beef.
• Homestead Bundle Beef bundle featuring 1 Sirloin Tip Roast, 2 Chuck Roasts, 1 London Broil, and 6 lbs of ground beef.
• Quarter Pig Bundle Pork bundle including Mild Sausage (8 lbs), Pork Chops (4 packs), Bacon (2 packs), 2 Boston Butts, Pork Filet, Ground Pork (3 lbs), Hot Sausage (3 lbs), and Pork Ribs.
• Pasture Picks Subscription Box Recurring automatic meat box subscription offering a curated selection of seasonal proteins, available since 2017 with 5% Subscribe and Save discount.
• On-Farm Retail Store Physical on-farm retail store in Lowrys/Chester, SC with no order minimums, open Mon/Tue/Thu/Fri 10am-6pm and Sat 10am-2pm. Allows in-person shopping and online order pickup.

Quantifiable outcome

• Chickens receive 42 distinct days of fresh forage during their 6-week grow-out period
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Cotton Hills FarmminorStrategic or Co-development PartnerLocal South Carolina farm partner whose products are sold through Watson Farms' e-commerce and farm store. Products include value-added goods that complement Watson Farms' meat offerings.
• Hickory Nut GapminorStrategic or Co-development PartnerPartner farm providing beef sticks and other beef products sold through the Watson Farms platform, expanding product variety for customers.
• Thomas Family FarmminorStrategic or Co-development PartnerPartner farm whose products are featured on Watson Farms' website, representing a network of like-minded regenerative farms in the Southeast.
• Jackson Family HoneyminorStrategic or Co-development PartnerLocal honey producer whose products are offered through Watson Farms' pantry section, providing customers with complementary local goods.
• White Wolf RubsminorStrategic or Co-development PartnerSeasoning and rub partner whose products are sold alongside Watson Farms' meats and featured in recipe suggestions for enhancing meat preparation.
• StripecoreTechnology or IntegrationPayment processing platform used for secure credit/debit card transactions on the WooCommerce e-commerce website.
• PayPalcoreTechnology or IntegrationPayment processing option provided alongside Stripe for customer checkout convenience on the e-commerce platform.
• FedExcoreChannel Partner/ Reseller/ DistributorPrimary shipping carrier for nationwide frozen meat delivery. Watson Farms ships Monday through Wednesday via Ground or Express services depending on customer location, with 24-48 hour typical transit times.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watsonfarmschester
• Facebookfacebook.com/watsonfarms
• Instagraminstagram.com/watsonfarmsbeef
• LinkedInlinkedin.com/company/watsons-meats

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watsons Meats