Wave 105 FM Ltd.
Wave 105 FM Ltd. is a UK regional radio station operating the Greatest Hits Radio brand under Bauer Media Group, broadcasting classic hits from the 60s, 70s, and 90s via FM, web, mobile apps, smart speakers, and the £3.99/month Rayo Premium subscription platform, targeting adults aged 45+.
- Company typePrivate
- Founded-
- HeadquartersPeterborough, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Wave 105 FM Ltd. does
Wave 105 FM Ltd. is a UK regional radio broadcast entity operating the Greatest Hits Radio brand as part of Bauer Media Group, one of the UK's largest commercial radio broadcasters. The station's core product is live radio programming featuring classic hits from the 1960s through the 1990s, fronted by high-profile presenters including Ken Bruce, Simon Mayo, Jackie Brambles, and — as of mid-2026 — Zoe Ball and Jenny Powell. Content distribution spans traditional FM transmission in its regional market, web streaming via the hellorayo.co.uk platform, iOS and Android mobile applications, smart speaker integrations (Amazon Alexa, Google Home), in-car entertainment systems, and the Radioplayer industry aggregator.
The product portfolio extends beyond the main Greatest Hits Radio station to decade-specific sub-brands (Greatest Hits Radio 60s, 70s, 80s, and 90s), genre-themed premium stations (Grooves, Love, Album Tracks, Top 500, Good Times Anthems), and on-demand podcasts (PopMaster, Simon Mayo's Confessions). Rayo Premium, launched at £3.99 per month with a 30-day free trial, offers ad-break-free listening, HD sound quality, and access to 128 stations across the Bauer network in a single subscription — a notable subscription revenue extension for a legacy broadcast business historically reliant on audio advertising.
The company targets adults aged 45+ seeking nostalgic music from their youth, served through a horizontal segmentation approach built around the classic-hits proposition. The GTM motion blends traditional radio broadcast with product-led digital streaming and direct-to-consumer subscription acquisition. Revenue mechanics are two-stream: traditional audio advertising sold to regional SMBs, and a small but growing recurring subscription base from Rayo Premium. Wave 105 FM Ltd. is a regional legal entity (11 employees) within Bauer Media Group's larger network; corporate headquarters are registered in Peterborough, with H Bauer Publishing maintaining a London registered office.
Wave 105 FM Ltd. firmographics
Firmographics- Name
- Wave 105 FM Ltd.
- Website
- https://wave105.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wave 105 FM Ltd. is a UK regional radio station operating the Greatest Hits Radio brand under Bauer Media Group, broadcasting classic hits from the 60s, 70s, and 90s via FM, web, mobile apps, smart speakers, and the £3.99/month Rayo Premium subscription platform, targeting adults aged 45+.
- Ownership category
- akta.pro rank
Wave 105 FM Ltd. industry classification
Industry- Product category
- Commercial Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), News/Talk Radio Networks (MPABABAD)
Keywords
Where Wave 105 FM Ltd. is headquartered
LocationHeadquarters
- HQ city
- Peterborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Wave 105 FM Ltd. business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Revenue: Traditional radio advertising model where businesses pay to reach the station's audience through audio ads, sponsorships, and branded content segments
- Rayo Premium Subscription: Monthly subscription at £3.99 providing ad-free listening, exclusive station access, HD sound quality, and 30-day free trial for new subscribers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rayo Premium - Ad-free premium radio subscription |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
Wave 105 FM Ltd. product offering
Product offeringCore offering
Wave 105 FM Ltd. operates the Greatest Hits Radio network, broadcasting classic hits from the 70s, 80s, and 90s via FM transmission, web streaming, mobile apps, smart speakers, and in-car platforms. It complements free ad-supported listening with the Rayo Premium subscription at £3.99/month, which removes ad breaks, unlocks HD sound quality, and grants access to 128 stations across the Bauer Media network.
Product overview
Greatest Hits Radio operates as a platform of radio stations and audio content, primarily featuring classic hits from the 70s, 80s, and 90s. The core product is the main Greatest Hits Radio station with live presenters including Ken Bruce, Simon Mayo, Jackie Brambles, Rossie, Alex Lester, and others. The portfolio extends to decade-specific sub-brands (60s, 70s, 80s, 90s), premium subscription services (Rayo Premium with exclusive stations like Top 500, Album Tracks, Grooves, and Love channels), and podcasts (PopMaster, Simon Mayo's Confessions). The company offers multiple listening channels including web, mobile, speakers, and car audio, with a premium tier eliminating advertisements.
Differentiator
Problem solved
Functional benefit
Products and services
- Greatest Hits Radio The flagship radio station playing the biggest songs of the 70s, 80s, and 90s, presented by well-known presenters including Ken Bruce, Simon Mayo, Jackie Brambles, Rossie, and Alex Lester. Includes breakfast shows, daytime programming, and on-demand podcasts for adult listeners seeking nostalgic classic hits.
- Greatest Hits Radio 60s Dedicated decade-specific radio station playing the biggest songs of the 1960s, hosted by Richard Allinson, targeting adult listeners seeking 60s nostalgia.
- Greatest Hits Radio 70s Dedicated decade-specific radio station playing the biggest songs of the 1970s, hosted by Lynn Parsons, targeting adult listeners seeking 70s nostalgia.
- Greatest Hits Radio 80s Dedicated decade-specific radio station playing the biggest songs of the 1980s, hosted by Andy Goulding, targeting adult listeners seeking 80s nostalgia.
- Greatest Hits of the 90s Decade-specific radio station featuring the biggest songs of the 1990s for adult listeners seeking 90s nostalgia.
- PopMaster Podcast Music trivia game podcast from Greatest Hits Radio, available on-demand for listeners who want engaging music quiz content beyond the live broadcast.
- Simon Mayo's Confessions Podcast On-demand podcast featuring Simon Mayo's confessions and stories, extending the Greatest Hits Radio presenter's brand into standalone audio content.
- Rayo Premium Premium subscription service offering ad-free live radio listening, access to hundreds of exclusive stations (including Greatest Hits Radio's Top 500, Simon Mayo's Album Tracks, Good Times Anthems, Greatest Hits Grooves, and Greatest Hits Radio Love), and HD sound quality across 128 stations in the Bauer Media network for £3.99 per month.
Quantifiable outcome
- Access to 128 radio stations through single premium subscription
Companies that use Wave 105 FM Ltd.
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Wave 105 FM Ltd. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wave 105 FM Ltd. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Sky NewscoreSky News provides real-time news headline integration for Greatest Hits Radio / Wave 105 FM. The partnership delivers breaking news, UK news, world news, sports updates, and entertainment news to listeners through the station's news feed section.
- Make Me A WinnerminorMake Me A Winner is a competition platform integrated into the station's website and promotional materials, offering listeners opportunities to win prizes and participate in contests.
- Cash For KidscoreCash For Kids is a charity initiative linked from the navigation, suggesting a charitable partnership where the station supports the organization's fundraising activities for children.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Wave 105 FM Ltd. competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Wave 105 FM Ltd. social profiles
Digital presenceWave 105 FM Ltd. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wave 105 FM Ltd. leadership team
Management profileNumber of profiles
Wave 105 FM Ltd. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wave 105 FM Ltd. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wave 105 FM Ltd.
What does Wave 105 FM Ltd. do?
Wave 105 FM Ltd. operates the Greatest Hits Radio network, broadcasting classic hits from the 70s, 80s, and 90s via FM transmission, web streaming, mobile apps, smart speakers, and in-car platforms. It complements free ad-supported listening with the Rayo Premium subscription at £3.99/month, which removes ad breaks, unlocks HD sound quality, and grants access to 128 stations across the Bauer Media network.
When was Wave 105 FM Ltd. founded?
Wave 105 FM Ltd. was founded in -1. It employs 11 to 50 people.
Where is Wave 105 FM Ltd. based?
Wave 105 FM Ltd. is headquartered in Peterborough, United Kingdom, in the Europe region.
How does Wave 105 FM Ltd. make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are rayo Premium Subscription.
Does Wave 105 FM Ltd. have an API?
No public API is recorded for Wave 105 FM Ltd..
What industry is Wave 105 FM Ltd. in?
Wave 105 FM Ltd.'s product category is Commercial Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 516110 and its SIC code is 4832.