Wave
- Company typePrivate
- Founded2019
- HeadquartersBillingham, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Wave firmographics
Firmographics- Name
- Wave
- Legal name
- Wave Case Limited
- Website
- https://wavecase.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wave industry classification
Industry- Product category
- Phone Cases & Mobile Accessories
- NAICS
- Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252)
- SIC
- Unsupported Plastics Film & Sheet (3081), Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)
- akta.pro primary industry
- Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB)
- akta.pro secondary industries
- Compostable & Bio-based Flexible Films and Sheet (extrusion/cast/blown) (IMANANAC), Biodegradable Packaging Materials (films, trays, foams) (IMAEAOAB)
Keywords
Where Wave is headquartered
LocationHeadquarters
- HQ city
- Billingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Wave business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Phone Case Sales: Direct e-commerce sales of biodegradable phone cases for iPhone, Samsung, and Google Pixel devices. One-time purchase model with standard cases at $35 and MagSafe-compatible cases at $49. Ships globally with free UK delivery over £40.
- Accessory Sales: Sales of eco-friendly phone accessories including screen protectors, charging cables, AirPods cases, and AirTag cases priced from $13-$25.
- Affiliate Revenue: Affiliate program offering up to 5% commission on sales with 30-day cookie window, managed through Awin platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Phone Cases - $35.00 |
| Unit Pricing | Pay-as-you-go | MagSafe Compatible Cases - $49.00 |
| Unit Pricing | Pay-as-you-go | Etched Design Cases - $35.00 |
| Unit Pricing | Pay-as-you-go | Bio-Based Charging Cable - From $13.00 |
| Unit Pricing | Pay-as-you-go | Recycled Glass Screen Protector - $21.00 |
| Unit Pricing | Pay-as-you-go | AirPods Cases - $25.00 |
| Unit Pricing | Pay-as-you-go | AirTag Case - $14.00 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Wave product offering
Product offeringCore offering
Wave designs, manufactures and sells biodegradable phone cases made from wheat straw-derived PLA and PBAT bioplastics for iPhone, Samsung and Google Pixel devices, alongside eco-friendly accessories such as recycled glass screen protectors, bio-based charging cables, AirPods cases and AirTag cases. The company sells exclusively direct-to-consumer through its Shopify-powered e-commerce store, shipping globally from Newcastle, England.
Product overview
Wave is a UK-based sustainable accessories brand founded in late 2019, offering biodegradable phone cases and eco-friendly accessories. The core product is the Wave Case — a biodegradable phone case made from wheat straw and biodegradable bioplastics (PLA & PBAT), available in standard and MagSafe-compatible variants, covering iPhone, Samsung, and Google Pixel models. The product range extends to complementary sustainable accessories including recycled glass screen protectors, bio-based charging cables (USB-C, Lightning, Micro-USB), AirPods and AirTag cases, a vegan card holder, a waterproof roll top backpack, and a refillable water bottle. The portfolio is unified by a commitment to plastic-free materials, carbon-neutral shipping, and 1% for the Planet membership, with all products tied together through a single Shopify-powered e-commerce store.
Differentiator
Problem solved
Functional benefit
Products and services
- Wave Case (Standard) Biodegradable phone case made from wheat straw and PLA/PBAT bioplastics, designed for military-grade drop protection (MIL-STD 810) with 2mm raised lip for screen and camera protection; supports wireless charging and fits iPhone, Samsung and Google Pixel models at $35.00.
- Wave Case (MagSafe Compatible) Premium biodegradable phone case with an integrated magnet ring enabling full Apple MagSafe accessory and charger compatibility; available for iPhone 14 Pro, iPhone 15, and iPhone 15 Pro at $49.00.
- Recycled Glass Screen Protector Tempered glass screen protector made from recycled glass, available in standard and privacy variants, designed to protect phone displays from scratches and cracks at $21.00.
- Bio-Based Charging Cable Sustainable charging cable made from bio-based materials in USB-C, Lightning and Micro-USB variants with reinforced connectors for fast charging, priced from $13.00.
- AirPods Pro Case Biodegradable and plastic-free protective case for AirPods Pro made from wheat straw materials in multiple colour options at $25.00.
- AirPods (1st & 2nd Gen) Case Biodegradable protective case for AirPods 1st and 2nd generation at $25.00, an eco-friendly alternative to standard plastic cases.
- AirTag Case Biodegradable protective case for Apple AirTag tracker using wheat straw materials at $14.00, available in Black, Yellow and Turquoise.
- Wave Water Bottle Eco-friendly refillable water bottle complementing Wave's plastic-free lifestyle product range.
- Wave Vegan Card Holder Vegan-friendly card holder made without animal products, part of Wave's sustainable everyday carry range.
- Wave Roll Top Backpack Waterproof roll-top backpack designed as a sustainable carry accessory for eco-conscious consumers.
- Wave Gift Card Gift card redeemable against Wave Case products, enabling recipients to choose their own sustainable phone case or accessory.
Quantifiable outcome
- 50,000+ customers served
- +2 more outcomes
Companies that use Wave
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Wave technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Wave partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Climate PartnercoreWave partnered with Climate Partner to calculate estimated CO2 produced when shipping orders and offset through supporting Plastic Bank's Worldwide clean ocean project. Calculation based on average weight and delivery distance per order. Offset supports wind farm projects in Philippines and Aruba through Climate Partner Gold Standard projects.
- Plastic BankcoreCarbon offset partner through Climate Partner initiative. Plastic Bank operates in developing countries (Haiti, Indonesia, Brazil, Philippines) where people collect plastic waste and exchange it for money, food, water, mobile credit or school fees. Collected plastic is recycled into Social Plastic for new products. For each tonne of CO2 Wave compensates, 10kg of plastic waste is collected.
- Surfers Against Sewage (SAS)coreWave joined SAS 250 Club, a community of businesses committed to marine conservation and reducing plastic pollution. Wave actively participates in and promotes local beach cleanups and environmental initiatives. Partnership aligns with Wave's mission to reduce plastic use and protect oceans. SAS has over 100,000 volunteers across UK working to remove plastic waste and restore ecosystems.
- Student BeansminorStudent verification platform enabling student discounts. Students verify status through Student Beans to access exclusive pricing discounts.
- AwinminorAffiliate marketing network hosting Wave's affiliate program. Affiliates earn up to 5% commission on sales with 30-day cookie window.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Wave competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Wave social profiles
Digital presenceWave financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wave leadership team
Management profileNumber of profiles
Profiles1 record
Wave funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wave
What does Wave do?
Wave designs, manufactures and sells biodegradable phone cases made from wheat straw-derived PLA and PBAT bioplastics for iPhone, Samsung and Google Pixel devices, alongside eco-friendly accessories such as recycled glass screen protectors, bio-based charging cables, AirPods cases and AirTag cases. The company sells exclusively direct-to-consumer through its Shopify-powered e-commerce store, shipping globally from Newcastle, England.
Is Wave a public or private company?
Wave is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wave founded?
Wave was founded in 2019. It employs 1 to 10 people.
Where is Wave based?
Wave is headquartered in Billingham, United Kingdom, in the Europe region.
How does Wave make money?
Three revenue lines are on record. Phone Case Sales are the primary driver. The others are accessory Sales and affiliate Revenue.
Does Wave have an API?
No public API is recorded for Wave.
What industry is Wave in?
Wave's product category is Phone Cases & Mobile Accessories. Its primary akta.pro industry code is IMALAMAB, Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films), with a secondary code of IMANANAC, Compostable & Bio-based Flexible Films and Sheet (extrusion/cast/blown). Its NAICS code is 326112 and its SIC code is 3081.